Nonprofit · EIN 75-3090966
FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC
Tax-exempt · CORNING, NY 14830
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $679,788 | $731,377 | -$51,589 | $254,072 | $51,292 | $202,780 |
| December 31, 2024 | 990 | $787,351 | $776,016 | $11,335 | $375,517 | $121,148 | $254,369 |
| December 31, 2023 | 990 | $824,494 | $826,228 | -$1,734 | $257,701 | $14,667 | $243,034 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $678,500
- Program service revenue
- $32
- Investment income
- $63
- Other revenue
- $1,193
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $135,812
- Other salaries and wages
- $114,022
- Salaries, compensation and benefits (total)
- $290,857
- Professional fundraising fees
- $0
- Accounting fees
- $35,990
- Travel
- $2,928
- Depreciation
- $14,458
Balance sheet and other
- Total assets, start of year
- $375,517
- Total assets, end of year
- $254,072
- Total liabilities, end of year
- $51,292
- Net assets, end of year
- $202,780
- Net assets without donor restrictions
- $202,780
- Gross receipts
- $679,788
- Employees
- 2
- Volunteers
- 0
- Year formed
- 2000
- State of legal domicile
- NY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURY ELLEN WARD | PRESIDENT Trustee or director, Officer | 40 | $109,818 | $25,994 |
| JESSICA BACHER | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| DAWN BURLEW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELIZABETH DUANE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LISA GILL | TREASURER Trustee or director, Officer | 4 | $0 | $0 |
| NIGAR HALE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JORDAN HARRIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN HAYES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER HERRICK-MCGONIGAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMES JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEGHAN NULTY | EX-OFFICIO/NON-VOTING Trustee or director | 1 | $0 | $0 |
| MICHAEL LIPARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REBECCA MAFFEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN PETERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICK PIROZZOLO | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
6 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SHAWN ROSNO | DIRECTOR Trustee or director | 1 | $0 |
| MILLICENT RUFFIN | DIRECTOR Trustee or director | 1 | $0 |
| ELAINE SMITH | DIRECTOR Trustee or director | 1 | $0 |
| TOM TRANTER | IMMEDIATE PAST CHAIR Trustee or director | 3 | $0 |
| BRITTANY WOODBURN | DIRECTOR Trustee or director | 1 | $0 |
| BRIELLE WOODS | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 21 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURY ELLEN WARD | PRESIDENT Trustee or director, Officer | 40 | $106,645 | $22,021 |
| JESSICA BACHER | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| DAWN BURLEW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELIZABETH DUANE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LISA GILL | TREASURER Trustee or director, Officer | 4 | $0 | $0 |
| NIGAR HALE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JORDAN HARRIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN HAYES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER HERRICK-MCGONIGAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMES JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEGHAN NULTY | EX-OFFICIO/NON-VOTING Trustee or director | 1 | $0 | $0 |
| MICHAEL LIPARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REBECCA MAFFEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN PETERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RICK PIROZZOLO | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| SHAWN ROSNO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MILLICENT RUFFIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELAINE SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TOM TRANTER | IMMEDIATE PAST CHAIR Trustee or director | 3 | $0 | $0 |
| BRITTANY WOODBURN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIELLE WOODS | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 21 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LAURY ELLEN WARD | PRESIDENT Trustee or director, Officer | 40 | $103,725 | $20,855 |
| TOM TRANTER | CHAIR Trustee or director, Officer | 10 | $0 | $0 |
| RICK PIROZZOLO | VICE CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| JESSICA BACHER | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRIE WOODS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEAGHAN FRANK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN HAYES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMIE JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REBECCA MAFFEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL LIPARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL PRINTUP | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRISTINE SHARKEY | TREASURER Trustee or director, Officer | 4 | $0 | $0 |
| LEEANN TINNEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEGHAN LAWTON | EX-OFFICIO/NON-VOTING Trustee or director | 1 | $0 | $0 |
| NIGAR HALE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER HERRICK-MCGONIGAL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELIZABETH DUANE | PAST CHAIR Trustee or director | 1 | $0 | $0 |
| FONDA CHRONIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LISA GILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN PETERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELAINE SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1 W MARKET ST, CORNING, NY 14830-2680
- In care of
- % MARGARET F COOK
- Principal officer (990 for 2025)
- LISA GILL, PO BOX 1020, CORNING, NY 14830
- Signed the 990
- LISA GILL, BOARD CHAIR
- Phone
- (607) 936-0703
- Return prepared by
- MENGEL METZGER BARR & CO LLP
Mission
THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.
Program accomplishments
- IN 2025, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. IN 2025, FINGER LAKES WINE COUNTRY LAUNCHED A NEWLY REDESIGNED WEBSITE, PROVIDING A FRESH, USER-FOCUSED PLATFORM TO INSPIRE TRAVEL ACROSS THE FIVE-COUNTY REGION OF CHEMUNG, SCHUYLER, STEUBEN, TIOGA, AND YATES. THE SITE FEATURES ENHANCED TRIP-PLANNING CONTENT, INCLUDING CURATED ITINERARIES, PARTNER LISTINGS, AND A COMPREHENSIVE, REGION-WIDE EVENTS CALENDAR THAT HIGHLIGHTS EXPERIENCES ACROSS ALL FIVE COUNTIES. WEBSITE ENGAGEMENT REMAINS A KEY PERFORMANCE INDICATOR FOR THE FLWC BRAND, WITH INCREASED PAGES PER VISIT AND STRONG USER INTERACTION SIGNALING HIGH INTENT AMONG POTENTIAL VISITORS AND REINFORCING THE SITE'S ROLE AS A PRIMARY DRIVER OF TRAVEL PLANNING AND REGIONAL AWARENESS.
- THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2025. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE GREW TO OVER 80.8K FOLLOWERS, WITH STRONG INCREASES IN REACH, ENGAGEMENT, AND SHARES YEAR OVER YEAR. INSTAGRAM CONTINUED TO BE A LEADING PLATFORM, GROWING TO APPROXIMATELY 22.2K FOLLOWERS WITH AN INCREASE OF 2,000 NEW FOLLOWERS IN 2025. FINGER LAKES WINE COUNTRY ALSO EXPANDED ITS PRESENCE ON TIKTOK, REACHING APPROXIMATELY 2,900 FOLLOWERS AND GENERATING OVER 300K VIEWS IN 2025, REINFORCING ITS ROLE AS A KEY DISCOVERY PLATFORM FOR NEW AUDIENCES.
- THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2025. THE CAMPAIGN RAN FROM APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED OVER 30.3 MILLION IMPRESSIONS. WEBSITE TRAFFIC IN 2025 TOTALED 277,020 SESSIONS, REFLECTING A STRATEGIC SHIFT TOWARD HIGHER-QUALITY, INTENT-DRIVEN VISITATION DESPITE LOWER OVERALL VOLUME. THE ORGANIZATION'S EMAIL MARKETING PROGRAM CONTINUED TO PERFORM STRONGLY, WITH AN AVERAGE OPEN RATE OF 34.4% AND A 3.0% CLICK-THROUGH RATE, AND TOTAL CLICKS INCREASED BY 31% YEAR OVER YEAR, INDICATING INCREASED ENGAGEMENT AND TRAVEL PLANNING INTEREST AMONG SUBSCRIBERS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 75-3090966
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2004
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $254,072
- Income (IRS master file)
- $679,788
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $679,788 | $731,377 | $254,072 | XML |
| 990 | December 2024 | $787,351 | $776,016 | $375,517 | XML |
| 990 | December 2023 | $824,494 | $826,228 | $257,701 | XML |
| 990 | December 2022 | $829,607 | $857,540 | $397,354 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 75-3090966).
Questions about FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC
- What is the EIN of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC?
- The employer identification number (EIN) of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC is 75-3090966.
- Is FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2004.
- Are donations to FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC?
- The 990 for the year ended December 31, 2025 names LISA GILL.
- Who are the officers and directors of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC?
- The 990 for the year ended December 31, 2025 lists 21 people; 1 received compensation from the organization, the highest $109,818 (LAURY ELLEN WARD, PRESIDENT).
- How much revenue does FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $679,788, expenses of $731,377 and total assets of $254,072 at year end.
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