2025-06-02T08:53:47-05:00 2024-12-31 161092347 MENGEL METZGER BARR & CO LLP 333 EAST WATER ST STE 200 ELMIRA NY 14901 990 2024-01-01 753090966 FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC FING 6079360703 PO BOX 1020 CORNING NY 14830 LISA GILL TREASURER 6079360703 2025-05-13 1 1 KRISTA L NILES-UPDYKE P00958947 6077344183 2025-05-13 2024 2025-03-06 01:10:19Z LAURY ELLEN WARD PO BOX 1020 CORNING NY 14830 787351 0 X WWW.FINGERLAKESWINECOUNTRY.COM X 2000 NY THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 20 19 2 0 0 0 789750 773166 32844 12636 69 71 1831 1478 824494 787351 0 0 0 0 237037 245178 0 0 0 589191 530838 826228 776016 -1734 11335 257701 375517 14667 121148 243034 254369 THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 0 0 IN 2024, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED THREE JOURNALISTS AND INFLUENCERS IN 2024 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS. THE ORGANIZATION ALSO CONTRACTED WITH A PODCASTER FOR A SERIES OF EPISODES FEATURING FINGER LAKES WINERIES. THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2024. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED .05% TO 79.8K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2024, WITH A 7.7% INCREASE TO 20.9K FOLLOWERS. FINGER LAKES WINE COUNTRY CONTINUED TO BUILD ITS FOLLOWING ON TIKTOK IN 2024 AND IN ITS SECOND FULL CALENDAR YEAR ON THE DIGITAL PLATFORM, THE BRAND HAD OVER 814K VIEWS OF THEIR TIKTOK CONTENT AND GAINED 670 FOLLOWERS IN 2024 ALONE. THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2024. THE CAMPAIGN RAN APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 22.9 MILLION IMPRESSIONS AND 165,835 TOTAL ENGAGEMENTS. WEBSITE TRAFFIC IN 2024 WAS 353,460 TOTAL SESSIONS, ON PAR WITH 2023. THE ORGANIZATION ADDED 424 OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 30.4%, WITH A 4% CLICK THROUGH RATE. 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 8 0 1 2 1 0 0 0 0 0 0 0 0 X 20 19 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NY X LAURY ELLEN WARD 6079360703 PO BOX 1020 CORNING NY 14830 LAURY ELLEN WARD PRESIDENT 40.00 X X 106645 0 22021 JESSICA BACHER SECRETARY 1.00 X X 0 0 0 DAWN BURLEW DIRECTOR 1.00 X 0 0 0 ELIZABETH DUANE DIRECTOR 1.00 X 0 0 0 LISA GILL TREASURER 4.00 X X 0 0 0 NIGAR HALE VICE CHAIR 1.00 X X 0 0 0 JORDAN HARRIS DIRECTOR 1.00 X 0 0 0 SUSAN HAYES DIRECTOR 1.00 X 0 0 0 JENNIFER HERRICK-MCGONIGAL DIRECTOR 1.00 X 0 0 0 JAMES JOHNSON DIRECTOR 1.00 X 0 0 0 MEGHAN NULTY EX-OFFICIO/NON-VOTING 1.00 X 0 0 0 MICHAEL LIPARI DIRECTOR 1.00 X 0 0 0 REBECCA MAFFEI DIRECTOR 1.00 X 0 0 0 KEVIN PETERSON DIRECTOR 1.00 X 0 0 0 RICK PIROZZOLO CHAIR 5.00 X X 0 0 0 SHAWN ROSNO DIRECTOR 1.00 X 0 0 0 MILLICENT RUFFIN DIRECTOR 1.00 X 0 0 0 ELAINE SMITH DIRECTOR 1.00 X 0 0 0 TOM TRANTER IMMEDIATE PAST CHAIR 3.00 X 0 0 0 BRITTANY WOODBURN DIRECTOR 1.00 X 0 0 0 BRIELLE WOODS DIRECTOR 1.00 X 0 0 0 106645 0 22021 1 0 0 0 BRAVE WORLD MEDIA LLC 18 WEST MARKET STREET SUITE 203 CORNING NY 14830 MEDIA RELATIONS, PRODUCTION, MARKETING 118110 1 773166 773166 SPECIAL PROGRAMS 541900 11954 11954 REGIONAL MATCHING FUND 541900 682 682 12636 71 71 SUNDRY 900099 1478 1478 1478 787351 14114 0 71 131312 73815 7382 16511 16158 2495 38155 5426 20586 4341 1205 PLANNED MEDIA 251824 MEDIA RELATIONS 110273 WEBSITE AND EMAIL 60914 PRODUCTION 34937 682 776016 95116 185678 141108 141044 5824 1515 15653 5110 42170 257701 375517 12871 21148 1796 100000 14667 121148 X 243034 254369 243034 254369 257701 375517 11335 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 X 787351 0 787351 0 787351 776016 0 776016 0 776016 PART X, LINE 2: THE ASSOCIATION IS A NOT-FOR-PROFIT ORGANIZATION EXEMPT FROM FEDERAL AND STATE INCOME TAXATION UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. THE ASSOCIATION FILES TAX RETURNS IN VARIOUS JURISDICTIONS AND IS SUBJECT TO POTENTIAL EXAMINATION BY TAXING AUTHORITIES. THE ASSOCIATION'S CURRENT AND PRIOR THREE YEARS TAX RETURNS REMAIN SUBJECT TO REVIEW BY TAXING AUTHORITIES. MANAGEMENT OF THE ASSOCIATION BELIEVES IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY, IT HAS NOT RECOGNIZED ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS. FORM 990, PART VI, SECTION B, LINE 11B RECORDS ARE COMPILED AND FILED ON A YEARLY BASIS AND STORED IN THE CORPORATE RECORD BOOK. THE PRESIDENT REVIEWS AND SIGNS THE FORM 990. THE 990 IS PROVIDED TO THE BOARD FOR REVIEW PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS THAT THEY HAVE RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, THEY HAVE READ AND UNDERSTAND THE POLICY, AND HAVE AGREED TO COMPLY WITH THE POLICY. THE MINUTES OF THE GOVERNING BOARD MUST DOCUMENT ANY POTENTIAL CONFLICTS AND THEIR RESOLUTION. FORM 990, PART VI, SECTION B, LINE 15 PERSONNEL COMMITTEE REVIEWS AND RECOMMENDS SALARY LEVELS TO THE BOARD. THE BOARD VOTES ANNUALLY ON THE OPERATING BUDGET WHICH DETAILS OUT SALARIES TO BE PAID. FORM 990, PART VI, SECTION C, LINE 19 COPIES OF INFORMATION ARE PROVIDED UPON REQUEST. FORM 990, PART XII LINE 2C: THE BOARD OF DIRECTORS ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT AND SELECTION OF THE INDEPENDENT AUDIOTR. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.