2024-07-02T07:26:50-05:00 2023-12-31 161092347 MENGEL METZGER BARR & CO LLP 333 EAST WATER ST STE 200 ELMIRA NY 14901 990 2023-01-01 753090966 FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC FING 6079360703 PO BOX 1020 CORNING NY 14830 LISA GILL TREASURER 6079360703 2024-07-01 1 LISA GILL 999009999 1 KRISTA L NILES-UPDYKE P00958947 6077344183 2024-07-01 2 AAL1 IAL1 2023 2023-04-26 12:10:37Z LAURY ELLEN WARD PO BOX 1020 CORNING NY 14830 824494 0 X WWW.FINGERLAKESWINECOUNTRY.COM X 2000 NY THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 20 19 2 0 0 0 736011 789750 91916 32844 70 69 1610 1831 829607 824494 0 0 0 0 225370 237037 0 0 0 632170 589191 857540 826228 -27933 -1734 397354 257701 152586 14667 244768 243034 THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 0 0 IN 2023, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED SIX JOURNALISTS AND INFLUENCERS IN 2023 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS. THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2023. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 1% TO 79.4K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2023, WITH A 16% INCREASE TO 19.4K FOLLOWERS. FINGER LAKES WINE COUNTRY LAUNCHED A TIKTOK CHANNEL IN OCTOBER 2022 AND IN THE FIRST FULL CALENDAR YEAR ON THE DIGITAL PLATFORM, THE BRAND HAD OVER 212K VIEWS TO THEIR TIKTOK CONTENT AND GAINED OVER 1.3K FOLLOWERS. THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2023. THE CAMPAIGN RAN APRIL THROUGH DECEMBER IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 18 MILLION IMPRESSIONS AND 120,440 TOTAL ENGAGEMENTS. WEBSITE TRAFFIC IN 2023 WAS 352,655 TOTAL SESSIONS, A SLIGHT DECREASE COMPARED TO 2022. THE ORGANIZATION ADDED 659 DOUBLE OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 37%, WITH A 3% CLICK THROUGH RATE. 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 2 1 0 0 0 0 0 0 0 0 X 20 19 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NY X LAURY ELLEN WARD 6079360703 PO BOX 1020 CORNING NY 14830 TOM TRANTER CHAIR 10.00 X X 0 0 0 RICK PIROZZOLO VICE CHAIR 3.00 X X 0 0 0 LAURY ELLEN WARD PRESIDENT 40.00 X X 103725 0 20855 JESSICA BACHER SECRETARY 1.00 X X 0 0 0 BRIE WOODS DIRECTOR 1.00 X 0 0 0 MEAGHAN FRANK DIRECTOR 1.00 X 0 0 0 SUSAN HAYES DIRECTOR 1.00 X 0 0 0 JAMIE JOHNSON DIRECTOR 1.00 X 0 0 0 REBECCA MAFFEI DIRECTOR 1.00 X 0 0 0 MICHAEL LIPARI DIRECTOR 1.00 X 0 0 0 MICHAEL PRINTUP DIRECTOR 1.00 X 0 0 0 CHRISTINE SHARKEY TREASURER 4.00 X X 0 0 0 LEEANN TINNEY DIRECTOR 1.00 X 0 0 0 MEGHAN LAWTON EX-OFFICIO/NON-VOTING 1.00 X 0 0 0 NIGAR HALE DIRECTOR 1.00 X 0 0 0 JENNIFER HERRICK-MCGONIGAL DIRECTOR 1.00 X 0 0 0 ELIZABETH DUANE PAST CHAIR 1.00 X 0 0 0 FONDA CHRONIS DIRECTOR 1.00 X 0 0 0 LISA GILL DIRECTOR 1.00 X 0 0 0 KEVIN PETERSON DIRECTOR 1.00 X 0 0 0 ELAINE SMITH DIRECTOR 1.00 X 0 0 0 103725 0 20855 1 0 0 0 BRAVE WORLD MEDIA LLC 29 EAST MARKET STREET SUITE 201 CORNING NY 14830 MEDIA RELATIONS, PRODUCTION, MARKETING 111730 1 789750 789750 REGIONAL MATCHING FUND 541900 18415 18415 SPECIAL PROGRAMS 541900 14429 14429 32844 69 69 SUNDRY 900099 1831 1831 1831 824494 34675 0 69 126963 71665 7166 16057 15186 1097 37330 5891 22658 9064 PLANNED MEDIA 280832 MEDIA RELATIONS 126357 WEBSITE AND EMAIL 59189 PRODUCTION 28358 18415 826228 247028 95116 140955 141108 3587 5824 5784 15653 397354 257701 43916 12871 108670 1796 152586 14667 X 244768 243034 244768 243034 397354 257701 -1734 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 X 824494 0 824494 0 824494 826228 0 826228 0 826228 PART X, LINE 2: THE ASSOCIATION IS A NOT-FOR-PROFIT ORGANIZATION EXEMPT FROM FEDERAL AND STATE INCOME TAXATION UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. THE ASSOCIATION FILES TAX RETURNS IN THE U.S. FEDERAL JURISDICTION AND IN NEW YORK STATE. WITH FEW EXCEPTIONS, AS OF DECEMBER 31, 2023, THE ASSOCIATION IS NO LONGER SUBJECT TO U.S. FEDERAL OR STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS ENDED PRIOR TO DECEMBER 31, 2020. THE TAX RETURNS FOR THE YEARS ENDED DECEMBER 31, 2020 THROUGH DECEMBER 31, 2022 ARE STILL SUBJECT TO POTENTIAL AUDIT BY THE IRS AND THE TAXING AUTHORITIES IN NEW YORK STATE. MANAGEMENT OF THE ASSOCIATION BELIEVES IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY IT HAS NOT RECOGNIZED ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS. FORM 990, PART VI, SECTION B, LINE 11B RECORDS ARE COMPILED AND FILED ON A YEARLY BASIS AND STORED IN THE CORPORATE RECORD BOOK. THE PRESIDENT REVIEWS AND SIGNS THE FORM 990. THE 990 IS PROVIDED TO THE BOARD FOR REVIEW PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS THAT THEY HAVE RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, THEY HAVE READ AND UNDERSTAND THE POLICY, AND HAVE AGREED TO COMPLY WITH THE POLICY. THE MINUTES OF THE GOVERNING BOARD MUST DOCUMENT ANY POTENTIAL CONFLICTS AND THEIR RESOLUTION. FORM 990, PART VI, SECTION B, LINE 15 PERSONNEL COMMITTEE REVIEWS AND RECOMMENDS SALARY LEVELS TO THE BOARD. THE BOARD VOTES ANNUALLY ON THE OPERATING BUDGET WHICH DETAILS OUT SALARIES TO BE PAID. FORM 990, PART VI, SECTION C, LINE 19 COPIES OF INFORMATION ARE PROVIDED UPON REQUEST. FORM 990, PART XII LINE 2C: THE BOARD OF DIRECTORS ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT AND SELECTION OF THE INDEPENDENT AUDIOTR. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.