Nonprofit · EIN 88-2248389
SIMPLE HEART INITIATIVE
Tax-exempt · SANTA CRUZ, CA 95062
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $263,489 | $276,256 | -$12,767 | $362,341 | $0 | $362,341 |
| December 31, 2023 | 990 | $585,434 | $317,766 | $267,668 | $375,108 | $0 | $375,108 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $263,489
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $0
- Other salaries and wages
- $24,750
- Salaries, compensation and benefits (total)
- $24,750
- Professional fundraising fees
- $0
- Legal fees
- $33,767
- Occupancy
- $5,563
- Travel
- $25,323
- Program services (functional)
- $269,261
Balance sheet and other
- Total assets, start of year
- $375,108
- Total assets, end of year
- $362,341
- Total liabilities, end of year
- $0
- Net assets, end of year
- $362,341
- Net assets without donor restrictions
- $362,341
- Gross receipts
- $263,489
- Employees
- 1
- Volunteers
- 10
- Year formed
- 2022
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Wayne Hsiung | President Trustee or director, Officer | 10 | $0 |
| Almira Tanner | Director Trustee or director | 1 | $0 |
| Jonathan Frohnmayer | Director Trustee or director | 1 | $0 |
| Dean Wyrzykowski | Treasurer Trustee or director, Officer | 15 | $0 |
| Priya Sawhney | Secretary Trustee or director, Officer | 1 | $0 |
990 for the year ended December 31, 2023: 5 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Wayne Hsiung | President Trustee or director, Officer | 40 | $0 |
| Almira Tanner | Director Trustee or director | 1 | $0 |
| Jonathan Frohnmayer | Director Trustee or director | 1 | $0 |
| Dean Wyrzykowski | Treasurer Trustee or director, Officer | 15 | $0 |
| Priya Sawhney | Secretary Trustee or director, Officer | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 3365 GROSS RD, SANTA CRUZ, CA 95062-2055
- In care of
- % WAYNE HSIUNG
- Principal officer (990 for 2024)
- Wayne Hsiung, 3365 GROSS RD, SANTA CRUZ, CA 95062
- Signed the 990
- Wayne Hsiung, President
- Phone
- (510) 680-0101
- Website
- simpleheart.org
California records
California keeps its own records of charities and corporations. Search them by EIN 88-2248389 or by the name SIMPLE HEART INITIATIVE.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
educate the public re: environmentalism and animal cruelty.
Program accomplishments
- Legal Education and Advocacy: The Simple Heart Initiative provided representation or support for activists in numerous high impact legal matters including communications consulting and support direct trial advocacy and jury consulting. Representative cases include animal cruelty cases at factory farms experimentation facilities and involving animal sanctuaries.Expenses $157,900
- Communications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 50 videos and written pieces were created and published on various platforms. This content focused on educating the public about animal cruelty in various industries.Expenses $80,148
- Training: The Simple Heart trained over 150 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to addressing animal cruelty. The majority of this work is done by volunteers.Expenses $31,213
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 88-2248389
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2023
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Animal-related (D01)
- Assets (IRS master file)
- $362,341
- Income (IRS master file)
- $263,489
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $263,489 | $276,256 | $362,341 | XML |
| 990 | December 2023 | $585,434 | $317,766 | $375,108 | XML |
| 990-EZ | December 2022 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 88-2248389).
Questions about SIMPLE HEART INITIATIVE
- What is the EIN of SIMPLE HEART INITIATIVE?
- The employer identification number (EIN) of SIMPLE HEART INITIATIVE is 88-2248389.
- Is SIMPLE HEART INITIATIVE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2023.
- Are donations to SIMPLE HEART INITIATIVE tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does SIMPLE HEART INITIATIVE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SIMPLE HEART INITIATIVE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SIMPLE HEART INITIATIVE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of SIMPLE HEART INITIATIVE?
- The 990 for the year ended December 31, 2024 names Wayne Hsiung.
- Who are the officers and directors of SIMPLE HEART INITIATIVE?
- The 990 for the year ended December 31, 2024 lists 5 people; 0 received compensation from the organization.
- How much revenue does SIMPLE HEART INITIATIVE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $263,489, expenses of $276,256 and total assets of $362,341 at year end.
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