2024-11-13T05:20:42-05:00 2023-12-31 990 2023-01-01 882248389 THE SIMPLE HEART INITIATIVE % WAYNE HSIUNG SIMP 5106800101 3365 GROSS ROAD SANTA CRUZ CA 95062 Wayne Hsiung Principal Officer 2024-11-13 2023 2024-10-15 13:58:12Z WAYNE HSIUNG 3365 GROSS ROAD SANTA CRUZ CA 95062 585434 false X https: www.simpleheart.org X 2022 CA Educate the public re: environmentalism and animal cruelty. 5 5 1 10 0 0 170264 585434 0 0 0 0 0 0 170264 585434 37285 0 0 0 9481 16526 0 0 0 30894 301240 77660 317766 92604 267668 92604 375108 0 0 92604 375108 educate the public re: environmentalism and animal cruelty. false false 178499 0 0 Legal Education and Advocacy: The Simple Heart Initiative provided representation or support for activists in numerous high impact legal matters including communications consulting and support direct trial advocacy and jury consulting. Representative cases include animal cruelty cases at factory farms experimentation facilities and involving animal sanctuaries. 134648 0 0 Communications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 100 videos and written pieces were created and published on various platforms. This content focused on educating the public about animal cruelty in various industries. 4619 0 0 Training: The Simple Heart trained over 200 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to addressing animal cruelty. The majority of this work is done by volunteers. 0 0 0 317766 true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 0 0 1 true false false false false false false false 0 false false false false false false false false false false 5 5 false false false false false false false true true false false true true true true true true true true false CA X Wayne Hsiung 5106800101 3365 GROSS ROAD SANTA CRUZ CA 95062 X Wayne Hsiung President 40.00 0 X X 0 0 0 Almira Tanner Director 1.00 0 X 0 0 0 Jonathan Frohnmayer Director 1.00 0 X 0 0 0 Dean Wyrzykowski Treasurer 15.00 0 X X 0 0 0 Priya Sawhney Secretary 1.00 0 X X 0 0 0 0 0 0 0 false false false 0 0 0 0 0 585434 0 585434 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 585434 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16526 16526 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 116747 116747 0 0 4398 4398 0 0 0 0 0 0 0 0 0 0 16750 16750 0 0 5315 5315 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Legal Fellowships and Advocacy 158030 158030 0 0 Admin 0 0 0 0 Training 0 0 0 0 0 0 0 0 0 0 0 0 317766 317766 0 0 0 0 0 0 92604 375108 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 92604 375108 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 X 92604 375108 0 0 0 0 92604 375108 92604 375108 X 267668 0 0 0 0 14836 X X false false X 0 0 0 170264 585434 755698 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 170264 585434 755698 755698 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 755698 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Part VI, Line 11b The Form 990 was distributed to all board members and an independent professional who is a volunteer and who works in finance. Part VI, Line 12c To ensure the Organization operates in a manner consistent with charitable purposes and does not engage in activities that could jeopardize its tax-exempt status periodic reviews shall be conducted. If any conflict of interest issues arise those issues are addressed during board meetings by the Board of Directors. If the Board of Directors determines that a member has failed to disclose an actual or possible conflict of interest it shall take appropriate disciplinary and corrective action. Part VI, Line 15 Compensation for the organizations top management and other employees are based on comparability data. Part VI, Line 19 All of these documents are available at our website which is currently down but should be back up soon and also available to anyone who requests. Part XII, Line 1 N A Part XI, Line 9 | Description:, Explanation:, Amount:| REFUND FROM A COMMS SERVICE., REFUND FROM A COMMS SERVICE., $14836|