Nonprofit · EIN 68-0193182
TRI-VALLEY CONVENTION AND VISITORS BUREAU
Tax-exempt · PLEASANTON, CA 94588
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $2,954,074 | $2,903,030 | $51,044 | $1,593,458 | $98,387 | $1,495,071 |
| June 30, 2024 | 990 | $2,887,057 | $2,766,755 | $120,302 | $1,599,766 | $172,320 | $1,427,446 |
| June 30, 2023 | 990 | $2,786,429 | $2,664,961 | $121,468 | $1,509,797 | $272,947 | $1,236,850 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $10,000
- Membership dues
- $10,000
- Program service revenue
- $2,905,899
- Investment income
- $38,175
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $212,896
- Other salaries and wages
- $553,465
- Salaries, compensation and benefits (total)
- $956,221
- Professional fundraising fees
- $0
- Accounting fees
- $35,755
- Occupancy
- $85,335
- Travel
- $42,570
- Program services (functional)
- $2,281,769
- Management and general (functional)
- $621,261
Balance sheet and other
- Total assets, start of year
- $1,599,766
- Total assets, end of year
- $1,593,458
- Total liabilities, end of year
- $98,387
- Net assets, end of year
- $1,495,071
- Publicly traded securities
- $1,003,071
- Net assets without donor restrictions
- $1,495,071
- Gross receipts
- $2,954,074
- Employees
- 7
- Year formed
- 1993
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Tracy Farhad | President Officer | 38 | $212,896 | $31,986 |
| Robin Fahr | V.P. Marketing | 38 | $167,410 | $29,786 |
| Todd Dibs | Director of Sports | 38 | $124,350 | $6,620 |
| Jim McDonnell | Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Chris Hill | Vice Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Chris Carter | Treasurer Trustee or director, Officer | 0.5 | $0 | $0 |
| Jennifer Koidal | Secretary Trustee or director, Officer | 0.5 | $0 | $0 |
| Catherine Cheda | Director Trustee or director | 0.25 | $0 | $0 |
| Kendall Clay | Director Trustee or director | 0.25 | $0 | $0 |
| Ron Gapol | Director Trustee or director | 0.25 | $0 | $0 |
| Debbie Loge | Director Trustee or director | 0.25 | $0 | $0 |
| Dianna Teves | Director Trustee or director | 0.25 | $0 | $0 |
| Rhonda Wood | Director Trustee or director | 0.25 | $0 | $0 |
990 for the year ended June 30, 2024: 13 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Tracy Farhad | President Officer | 38 | $195,896 | $33,233 |
| Robin Fahr | Dir of Marketing | 38 | $154,981 | $20,009 |
| Todd Dibs | Sales Develpmt | 38 | $111,517 | $4,666 |
| Jim McDonnell | Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Debbie Loge | Vice Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Chris Hill | Treasurer Trustee or director, Officer | 0.5 | $0 | $0 |
| Jennifer Koidal | Secretary Trustee or director, Officer | 0.5 | $0 | $0 |
| Chris Carter | Director Trustee or director | 0.25 | $0 | $0 |
| Catherine Cheda | Director Trustee or director | 0.25 | $0 | $0 |
| Kendall Clay | Director Trustee or director | 0.25 | $0 | $0 |
| Ron Gapol | Director Trustee or director | 0.25 | $0 | $0 |
| Doshia Myrick | Director Trustee or director | 0.25 | $0 | $0 |
| Rhonda Wood | Director Trustee or director | 0.25 | $0 | $0 |
990 for the year ended June 30, 2023: 12 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Tracy Farhad | President Officer | 38 | $181,020 | $33,233 |
| Robin Fahr | Dir of Marketing | 38 | $141,294 | $20,009 |
| Todd Dibs | Sales Develpmt | 38 | $107,478 | $4,666 |
| Jim McDonnell | Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Debbie Loge | Vice Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| Chris Hill | Treasurer Trustee or director, Officer | 0.5 | $0 | $0 |
| Jennifer Koidal | Secretary Trustee or director, Officer | 0.5 | $0 | $0 |
| Roel Almares | Director Trustee or director | 0.25 | $0 | $0 |
| Chris Carter | Director Trustee or director | 0.25 | $0 | $0 |
| Sanjiv Gupta | Director Trustee or director | 0.25 | $0 | $0 |
| Elmer Reyes | Director Trustee or director | 0.25 | $0 | $0 |
| Rhonda Wood | Director Trustee or director | 0.25 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 5075 HOPYARD RD STE 240, PLEASANTON, CA 94588-2797
- Principal officer (990 for 2024)
- Tracy Farhad, 5075 Hopyard Road 240, Pleasanton, CA 94588
- Signed the 990
- Tracy Farhad, President & CEO
- Phone
- (925) 846-8910
- Website
- www.visittrivalley.com
- Return prepared by
- REGALIA BERGER & BERGER CPAS
California records
California keeps its own records of charities and corporations. Search them by EIN 68-0193182 or by the name TRI-VALLEY CONVENTION AND VISITORS BUREAU.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
Program accomplishments
- Tri-Valley Convention & Visitors Bureau (Visit Tri-Valley) was created in 1993 and is organized under the laws of the State of California and operates from its office in Pleasanton, California.The purpose of Visit Tri-Valley is to stimulate economic growth and tourism in the Tri-Valley region by developing and marketing the destination to the meetings and leisure travel markets.Visit Tri-Valley Markets the Tri-Valley region via social media, advertising, public relations, website and collateral. We Entice visitors to come to come to the region by representing the four cities of the Tri-Valley.Expenses $2,281,769 · revenue $2,905,899
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 68-0193182
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1993
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $1,593,458
- Income (IRS master file)
- $2,954,074
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $2,954,074 | $2,903,030 | $1,593,458 | IRS |
| 990 | June 2024 | $2,887,057 | $2,766,755 | $1,599,766 | XML |
| 990 | June 2023 | $2,786,429 | $2,664,961 | $1,509,797 | XML |
| 990 | June 2022 | $1,903,252 | $2,158,116 | $1,482,818 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 68-0193182).
Questions about TRI-VALLEY CONVENTION AND VISITORS BUREAU
- What is the EIN of TRI-VALLEY CONVENTION AND VISITORS BUREAU?
- The employer identification number (EIN) of TRI-VALLEY CONVENTION AND VISITORS BUREAU is 68-0193182.
- Is TRI-VALLEY CONVENTION AND VISITORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1993.
- Are donations to TRI-VALLEY CONVENTION AND VISITORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does TRI-VALLEY CONVENTION AND VISITORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of TRI-VALLEY CONVENTION AND VISITORS BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did TRI-VALLEY CONVENTION AND VISITORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of TRI-VALLEY CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 names Tracy Farhad.
- Who are the officers and directors of TRI-VALLEY CONVENTION AND VISITORS BUREAU?
- The 990 for the year ended June 30, 2025 lists 13 people; 3 received compensation from the organization, the highest $212,896 (Tracy Farhad, President).
- How much revenue does TRI-VALLEY CONVENTION AND VISITORS BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $2,954,074, expenses of $2,903,030 and total assets of $1,593,458 at year end.
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