Nonprofit · EIN 61-1689405
DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION
Tax-exempt · DALLAS, TX 75201
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| September 30, 2025 | 990 | $25,159,301 | $20,854,532 | $4,304,769 | $41,548,469 | $1,391,005 | $40,157,464 |
| September 30, 2024 | 990 | $25,863,667 | $25,693,929 | $169,738 | $37,857,102 | $2,004,407 | $35,852,695 |
| September 30, 2023 | 990 | $21,845,494 | $17,644,145 | $4,201,349 | $38,304,578 | $2,621,621 | $35,682,957 |
Financial details: 990 for the year ended September 30, 2025
Revenue
- Contributions, gifts and grants
- $2,920,602
- of which government grants
- $2,920,602
- Program service revenue
- $20,926,919
- Investment income
- $1,311,780
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $65,367
- Salaries, compensation and benefits (total)
- $70,437
- Professional fundraising fees
- $0
- Legal fees
- $22,609
- Accounting fees
- $29,825
Balance sheet and other
- Total assets, start of year
- $37,857,105
- Total assets, end of year
- $41,548,469
- Total liabilities, end of year
- $1,391,005
- Net assets, end of year
- $40,157,464
- Net assets without donor restrictions
- $40,157,464
- Gross receipts
- $30,359,301
- Employees
- 1
- Volunteers
- 10
- Year formed
- 2012
- State of legal domicile
- TX
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended September 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| FRED EULER | Executive Dir. Officer | 20 | $62,500 |
| GREG WHITE | Chairman Trustee or director, Officer | 5 | $0 |
| CAROLYN DENT | Director Trustee or director | 1 | $0 |
| BRUCE ROY | Director Trustee or director | 1 | $0 |
| CHRIS A PILAVAKIS | Director Trustee or director | 1 | $0 |
| DAVID SHER | Director Trustee or director | 1 | $0 |
| ROBBIE TAWIL | Director Trustee or director | 1 | $0 |
| NOEHA COUTRY | Director Trustee or director | 1 | $0 |
| MIKE PATEL | Director Trustee or director | 1 | $0 |
| MARK WOELFFER | VICE CHAIR & TR Trustee or director, Officer | 2 | $0 |
| SEAN KENNERTY | Secretary Trustee or director, Officer | 2 | $0 |
| BRETT KRAFFT | Director Trustee or director | 1 | $0 |
990 for the year ended September 30, 2024: 11 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| FRED EULER | EXEC DIRECTOR Officer | 8 | $60,000 |
| CAROLYN DENT | DIRECTOR Trustee or director | 1 | $0 |
| BRUCE ROY | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS A PILAVAKIS | DIRECTOR Trustee or director | 1 | $0 |
| DAVID SHER | DIRECTOR Trustee or director | 1 | $0 |
| ROBBIE TAWIL | DIRECTOR Trustee or director | 1 | $0 |
| NOEHA COUTRY | DIRECTOR Trustee or director | 1 | $0 |
| MIKE PATEL | DIRECTOR Trustee or director | 1 | $0 |
| GREG WHITE | CHAIRMAN Trustee or director, Officer | 5 | $0 |
| MARK WOELFFER | VICE CHAIR AND TREASURER Trustee or director, Officer | 2 | $0 |
| SEAN KENNERTY | SECRETARY Trustee or director, Officer | 2 | $0 |
990 for the year ended September 30, 2023: 12 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| FRED EULER | EXECUTIVE DIRECTOR Officer | 8 | $27,541 |
| MICHAEL KOFFLER | DIRECTOR Trustee or director | 1 | $0 |
| BRUCE ROY | DIRECTOR Trustee or director | 1 | $0 |
| BRETT KRAFFT | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS PILAVAKIS | DIRECTOR Trustee or director | 1 | $0 |
| NOEHA COUTRY | DIRECTOR Trustee or director | 1 | $0 |
| ROBBIE TAWIL | DIRECTOR Trustee or director | 1 | $0 |
| ANDREA GATES | DIRECTOR Trustee or director | 1 | $0 |
| SVEN-ERIK RICHTER | DIRECTOR Trustee or director | 1 | $0 |
| GREG WHITE | CHAIRMAN Trustee or director, Officer | 5 | $0 |
| MARK WOELFFER | VICE-CHAIRMAN Trustee or director, Officer | 2 | $0 |
| SEAN KENNERTY | SECRETARY Trustee or director, Officer | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 1807 ROSS AVE STE 450, DALLAS, TX 75201-8078
- In care of
- % JILL LARSEN CFO
- Principal officer (990 for 2024)
- GREG WHITE, 1807 ROSS AVENUE 450, DALLAS, TX 75201
- Signed the 990
- GREG WHITE, Chairman
- Phone
- (214) 571-1005
- Website
- WWW.DALLASTPID.COM
- Return prepared by
- Sutton Frost Cary LLP
Mission
THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT ("DTPID") IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS.
Program accomplishments
- PROVIDING THE SUSTAINABLE FUEL FOR OUR CITY'S SUCCESSFUL CONVENTION AND MEETINGS BUSINESS, DTPID FUNDS VISIT DALLAS' INCENTIVE AND SALES PROGRAMS. INCENTIVES REDUCE THE COST AND/OR PROVIDE COMPLIMENTARY RENTAL OF THE KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS, ALLOWING DALLAS TO COMPETE WITH OTHER TOP CITIES FOR EVENT BUSINESS.DTPID SALES EFFORTS AND INCENTIVES PORTION ARE 42.5% OF THE SERVICE PLAN. THIS REPRESENTS THE GREATEST RETURN ON INVESTMENT (ROI) FOR DTPID AND DALLAS, AS GROUP MEETING ATTENDEES SPEND MORE ON AVERAGE THAN ANY OTHER VISITORS. INCENTIVES AND SALES SPENDING PRODUCE AN ROI OF AT LEAST 10 TO 1, CALCULATED BY ANTICIPATED LODGING REVENUES DIVIDED BY THE APPROVED INCENTIVE. TO DATE, INCENTIVE FUNDING BY THE DTPID FOR CITYWIDE EVENTS HAS GENERATED AN AVERAGE ROI OF 14 TO 1. SINCE DTPID'S INCEPTION IN 2012, EVERY DOLLAR SPENT ON SALES INCENTIVES HAS PRODUCED $14 IN HOTEL ROOM NIGHT REVENUE FOR DALLAS.IN FY25, DTPID'S INVESTMENT BROUGHT MAJOR CITYWIDE EVENTS TO TOWN, INCLUDING TOM FERRY INTERNATIONAL, VERTICAL AVIATION INTERNATIONAL, NATIONAL CHEERLEADERS ASSOCIATION, ROBOTICS EDUCATION AND COMPETITION FOUNDATION, AND SOUTHERN BAPTIST CONVENTION, AMONG MANY OTHERS. MINI-WIDE* AND CITYWIDE** INCENTIVES PAID IN FY25 TOTALED $5.4 MILLION.*MINI-WIDE: EVENTS WITH 1,000-2,499 HOTEL ROOMS ON PEAK BOOKED BY VISIT DALLAS**CITYWIDE: EVENTS WITH 2,500 OR MORE HOTEL ROOM NIGHTS ON PEAK BOOKED BY VISIT DALLAS
- DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. DTPID'S MARKETING FUNDS, WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING AND MOST OF VISIT DALLAS' MARKETING BUDGET, ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME, AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, CAMPAIGN PRODUCTION, AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH SUPPORT FROM DTPID, THE TOTAL PAID MEDIA INVESTMENT FOR FY25 WAS $5,377,114, WITH 67% OF THE BUDGET INVESTED IN THE LEISURE MARKET AND 33% INVESTED IN TRADE AND PRODUCED MORE THAN 317 MILLION IMPRESSIONS. IN FY25, THE OVERALL DIRECT IMPACT OF PAID MEDIA INCREASED BY MORE THAN 60% TO $307 MILLION, DRIVING 526,000 INFLUENCED ROOM NIGHTSUP 382,000 FROM LAST FISCAL YEAR AND GENERATING A REMARKABLE ROI OF $159:$1, UP FROM $148:$1 THE PREVIOUS YEAR.
- IN FY25, DTPID PROVIDED FUNDING TO SUPPORT 302 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM, AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS, AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. 10% OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.DTPIDS BOARD APPROVED $20,000 IN INCENTIVES IN FY25 FOR THE TOUR OPERATOR INCENTIVE PROGRAM, WHICH SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL, OR INCENTIVE TRAVEL ONLY. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. THE PROGRAM WAS FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.A PORTION OF DTPID'S FUNDS IS APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $13.9 MILLION TO OVER 264 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 855 EVENTS SUPPORTED BY THIS FUNDING. IN FY25, DTPID EVENT MARKETING INCENTIVES SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING $1.7 MILLION TO BENEFIT 87 ORGANIZATIONS, GENERATING AN ESTIMATED 260,000+ REPORTED HOTEL ROOM NIGHTS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | September 30, 2026 | February 16, 2027 | Not due yet |
| 2024 | September 30, 2025 | February 17, 2026 | 990 on file |
| 2023 | September 30, 2024 | February 18, 2025 | 990 on file |
IRS record
- EIN
- 61-1689405
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2014
- Accounting year ends
- September
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S40)
- Assets (IRS master file)
- $41,548,469
- Income (IRS master file)
- $30,359,301
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | September 2025 | $25,159,301 | $20,854,532 | $41,548,469 | XML |
| 990 | September 2024 | $25,863,667 | $25,693,929 | $37,857,102 | XML |
| 990 | September 2023 | $21,845,494 | $17,644,145 | $38,304,578 | XML |
| 990 | September 2022 | $17,465,477 | $13,982,403 | $33,484,400 | IRS |
| 990 | September 2021 | – | – | – | IRS |
| 990 | September 2020 | – | – | – | IRS |
| 990 | September 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 61-1689405).
Questions about DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION
- What is the EIN of DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION?
- The employer identification number (EIN) of DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION is 61-1689405.
- Is DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2014.
- Are donations to DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION due?
- The return for tax year 2025 (the year ending September 30, 2026) is due February 16, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended September 2025.
- Who is the principal officer of DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION?
- The 990 for the year ended September 30, 2025 names GREG WHITE.
- Who are the officers and directors of DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION?
- The 990 for the year ended September 30, 2025 lists 12 people; 1 received compensation from the organization, the highest $62,500 (FRED EULER, Executive Dir.).
- How much revenue does DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION have?
- On its 990 for the year ended September 30, 2025 it reported revenue of $25,159,301, expenses of $20,854,532 and total assets of $41,548,469 at year end.
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All nonprofits in DALLAS · Texas · Community improvement and capacity building