2026-03-24T09:11:13-07:00 2025-09-30 752593210 Sutton Frost Cary LLP 200 E Front St Suite 200 Arlington TX 76011 990 2024-10-01 611689405 DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION DALL 2145711005 1807 ROSS AVENUE 450 DALLAS TX 75201 GREG WHITE Chairman 2026-03-24 true true Carroll Elizabeth Arnott P01965628 8176498083 2024 2025-03-06 01:10:19Z GREG WHITE 1807 ROSS AVENUE 450 DALLAS TX 75201 30359301 false X WWW.DALLASTPID.COM X 2012 TX THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT ("DTPID") IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS. 10 10 1 10 0 3064902 2920602 21334135 20926919 1464630 1311780 0 25863667 25159301 0 0 67631 70437 0 0 25626298 20784095 25693929 20854532 169738 4304769 37857105 41548469 2004410 1391005 35852695 40157464 THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT ("DTPID") IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS. false false PROVIDING THE SUSTAINABLE FUEL FOR OUR CITY'S SUCCESSFUL CONVENTION AND MEETINGS BUSINESS, DTPID FUNDS VISIT DALLAS' INCENTIVE AND SALES PROGRAMS. INCENTIVES REDUCE THE COST AND/OR PROVIDE COMPLIMENTARY RENTAL OF THE KAY BAILEY HUTCHISON CONVENTION CENTER DALLAS, ALLOWING DALLAS TO COMPETE WITH OTHER TOP CITIES FOR EVENT BUSINESS.DTPID SALES EFFORTS AND INCENTIVES PORTION ARE 42.5% OF THE SERVICE PLAN. THIS REPRESENTS THE GREATEST RETURN ON INVESTMENT (ROI) FOR DTPID AND DALLAS, AS GROUP MEETING ATTENDEES SPEND MORE ON AVERAGE THAN ANY OTHER VISITORS. INCENTIVES AND SALES SPENDING PRODUCE AN ROI OF AT LEAST 10 TO 1, CALCULATED BY ANTICIPATED LODGING REVENUES DIVIDED BY THE APPROVED INCENTIVE. TO DATE, INCENTIVE FUNDING BY THE DTPID FOR CITYWIDE EVENTS HAS GENERATED AN AVERAGE ROI OF 14 TO 1. SINCE DTPID'S INCEPTION IN 2012, EVERY DOLLAR SPENT ON SALES INCENTIVES HAS PRODUCED $14 IN HOTEL ROOM NIGHT REVENUE FOR DALLAS.IN FY25, DTPID'S INVESTMENT BROUGHT MAJOR CITYWIDE EVENTS TO TOWN, INCLUDING TOM FERRY INTERNATIONAL, VERTICAL AVIATION INTERNATIONAL, NATIONAL CHEERLEADERS ASSOCIATION, ROBOTICS EDUCATION AND COMPETITION FOUNDATION, AND SOUTHERN BAPTIST CONVENTION, AMONG MANY OTHERS. MINI-WIDE* AND CITYWIDE** INCENTIVES PAID IN FY25 TOTALED $5.4 MILLION.*MINI-WIDE: EVENTS WITH 1,000-2,499 HOTEL ROOMS ON PEAK BOOKED BY VISIT DALLAS**CITYWIDE: EVENTS WITH 2,500 OR MORE HOTEL ROOM NIGHTS ON PEAK BOOKED BY VISIT DALLAS DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. DTPID'S MARKETING FUNDS, WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING AND MOST OF VISIT DALLAS' MARKETING BUDGET, ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME, AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, CAMPAIGN PRODUCTION, AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH SUPPORT FROM DTPID, THE TOTAL PAID MEDIA INVESTMENT FOR FY25 WAS $5,377,114, WITH 67% OF THE BUDGET INVESTED IN THE LEISURE MARKET AND 33% INVESTED IN TRADE AND PRODUCED MORE THAN 317 MILLION IMPRESSIONS. IN FY25, THE OVERALL DIRECT IMPACT OF PAID MEDIA INCREASED BY MORE THAN 60% TO $307 MILLION, DRIVING 526,000 INFLUENCED ROOM NIGHTSUP 382,000 FROM LAST FISCAL YEAR AND GENERATING A REMARKABLE ROI OF $159:$1, UP FROM $148:$1 THE PREVIOUS YEAR. IN FY25, DTPID PROVIDED FUNDING TO SUPPORT 302 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM, AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS, AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. 10% OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.DTPIDS BOARD APPROVED $20,000 IN INCENTIVES IN FY25 FOR THE TOUR OPERATOR INCENTIVE PROGRAM, WHICH SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL, OR INCENTIVE TRAVEL ONLY. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. THE PROGRAM WAS FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.A PORTION OF DTPID'S FUNDS IS APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $13.9 MILLION TO OVER 264 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 855 EVENTS SUPPORTED BY THIS FUNDING. IN FY25, DTPID EVENT MARKETING INCENTIVES SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING $1.7 MILLION TO BENEFIT 87 ORGANIZATIONS, GENERATING AN ESTIMATED 260,000+ REPORTED HOTEL ROOM NIGHTS. false true false false false false false false false false true false false false true true false false false false false false false false false false false false false false false false false false false false false false false false false false false true 60 0 true 1 true false false false false false false false false X 10 10 false true false false true true true true true false false true true true true true true true false false X KATHIE PARSONS 2145711005 1807 ROSS AVENUE 450 DALLAS TX 75201 FRED EULER Executive Dir. 20.00 0.00 X 62500 0 0 GREG WHITE Chairman 5.00 0.00 X X 0 0 0 CAROLYN DENT Director 1.00 0.00 X 0 0 0 BRUCE ROY Director 1.00 0.00 X 0 0 0 CHRIS A PILAVAKIS Director 1.00 0.00 X 0 0 0 DAVID SHER Director 1.00 0.00 X 0 0 0 ROBBIE TAWIL Director 1.00 0.00 X 0 0 0 NOEHA COUTRY Director 1.00 0.00 X 0 0 0 MIKE PATEL Director 1.00 0.00 X 0 0 0 MARK WOELFFER VICE CHAIR & TR 2.00 0.00 X X 0 0 0 SEAN KENNERTY Secretary 2.00 0.00 X X 0 0 0 BRETT KRAFFT Director 1.00 0.00 X 0 0 0 62500 0 false false false GREENHAUS INC 337 S CEDROS AVE SUITE G SOLANA BEACH CA 92075 MARKETING 8201872 DALLAS CONVENTION & VISITORS BURREAU 1807 ROSS AVENUE DALLAS TX 75201 ADMINISTRATION & MARKETIN 776203 HOTEL ASSOCIATION OF NORTH TEXAS 6350 LBJ FREEWAY STE 25 DALLAS TX 75202 NETWORKING AND ADVOCACY 331072 TEXAS HOTEL & LODGING ASSOCIATION 1701 WEST AVE AUSTIN TX 78701 PROMOTION AND AVOCACY 310380 AKJOHNSTON GROUP 533 SOUTH ROSE ST ANAHEIM CA 92805 EVENT PRODUCTION 161741 7 2920602 2920602 HOTEL ASSESSMENT FEES 900099 20926919 20926919 20926919 1311780 1311780 0 0 0 5200000 5200000 0 0 0 0 0 25159301 20926919 1311780 0 0 0 0 65367 0 0 0 0 5070 0 22609 29825 0 0 33237 1881934 7737609 0 106011 0 0 0 0 8164937 0 0 0 44495 CLIENT DEVELOPMENT 1013341 SPONSORSHIPS 772216 TRADE SHOW/EVENTS 511737 RESEARCH 464653 1491 20854532 0 0 0 450000 10000 16741355 21023578 0 5874371 5128649 0 0 0 0 451376 339410 0 0 14340003 15046832 0 0 0 37857105 41548469 2004407 1391005 3 2004410 1391005 X 35852695 40157464 35852695 40157464 37857105 41548469 4304769 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15046832 X 25126064 25126064 33237 33237 25159301 20821295 20821295 33237 33237 20854532 Part X : FIN48 Footnote The Organization is exempt from income taxes under Section 501(c)(6) of the Internal Revenue Code. However, income generated from activities unrelated to the Organizations exempt purposes is subject to tax under IRC Section 511. The Organization had no unrelated business income tax liability for the year ended September 30, 2025. Accordingly, no provision has been made for federal income tax in the accompanying financial statements. Form 990, Part VI, Section A, Line 3 DTPID IS CHARGED WITH ADMINISTRATION BUT HAS A NON-AGENCY RELATIONSHIP WITH THE DALLAS CONVENTION & VISITORS BUREAU (DCVB) AS AN INDEPENDENT CONTRACTOR TO IMPLEMENT DTPIDS FUNDED PROGRAM ACTIVITIES. Form 990, Part VI, Section A, Line 7a HOTEL MEMBERS APPOINTED TO THE DIRECTORS OF THE BOARD HAVE THE POWER TO APPOINT MEMBERS TO THE GOVERNING BODY BASED ON THEIR HOTEL PROPERTY SIZE. HOTEL MEMBERS APPOINTED TO THE DIRECTORS OF THE BOARD MAY APPOINT 3 MEMBERS FROM PROPERTIES WITH 1,000 OR MORE ROOMS, 3 MEMBERS FROM PROPERTIES WITH 301-999 ROOMS, AND 4 MEMBERS FROM PROPERTIES WITH 100-300 ROOMS. Form 990, Part VI, Section A, Line 7b THE CITY OF DALLAS APPROVES DTPID'S ANNUAL SERVICE PLAN. Form 990, Part VI, Section B, Line 11b THE FORM 990 AND ITS ACCOMPANYING SCHEDULES AND ATTACHMENTS ARE REVIEWED BY THE DCVB FINANCE ADMINISTRATION AND DTPID'S FULL BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS. Form 990, Part VI, Section B, Line 12c DTPID MONITORS CONFLICTS OF INTEREST IN ACCORDANCE WITH SECTION 9 OF ITS BYLAWS, INCLUDING A UNIVERSAL AFFIDAVIT SIGNED BY ALL DIRECTORS AT THE INCEPTION OF EACH TERM AS WELL AS AGENDA AFFIDAVITS EXECUTED AT EACH BOARD MEETING. Form 990, Part VI, Section B, Line 15a THE BOARD APPROVES THE COMPENSATION OF THE EXECUTIVE DIRECTOR. Form 990, Part VI, Section C, Line 19 DTPID POSTS FINANCIAL STATEMENTS ON ITS WEBSITE, WHICH IS AVAILABLE TO THE PUBLIC. GOVERNING DOCUMENTS AND POLICIES ARE AVAILABLE UPON REQUEST.