Nonprofit · EIN 57-0214572
GREATER MYRTLE BEACH COLLABORATIVE
Tax-exempt · MYRTLE BEACH, SC 29577
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $83,629,578 | $82,447,130 | $1,182,448 | $41,157,347 | $27,338,510 | $13,818,837 |
| December 31, 2023 | 990 | $80,047,104 | $78,206,781 | $1,840,323 | $47,754,213 | $35,117,824 | $12,636,389 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $74,364,870
- of which government grants
- $74,364,870
- Program service revenue
- $7,647,009
- Investment income
- $1,617,699
- Tax-exempt bond proceeds
- $611,827
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $176,261
- Other salaries and wages
- $4,459,099
- Salaries, compensation and benefits (total)
- $5,640,260
- Professional fundraising fees
- $0
- Travel
- $147,637
- Program services (functional)
- $81,007,127
- Management and general (functional)
- $1,440,003
Balance sheet and other
- Total assets, start of year
- $47,754,213
- Total assets, end of year
- $41,157,347
- Total liabilities, end of year
- $27,338,510
- Net assets, end of year
- $13,818,837
- Land, buildings and equipment
- $768,005
- Net assets without donor restrictions
- $13,818,837
- Gross unrelated business income
- $2,994,044
- Gross receipts
- $83,629,578
- Employees
- 58
- Volunteers
- 250
- Year formed
- 1947
- State of legal domicile
- SC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KAREN RIORDAN | FORMER PRESIDENT & CEO Former | 60 | $389,373 | $32,066 |
| STUART BUTLER | CHIEF MARKETING OFFICER Officer | 50 | $268,463 | $39,001 |
| RANDALL MCKEEL | CHIEF FINANCIAL OFFICER Officer | 50 | $221,354 | $30,120 |
| ROBERT HARRIS | EVP OF GROUP SALES Key employee | 50 | $216,231 | $21,938 |
| TRACY CONNER | INTERIM PRESIDENT & CEO Trustee or director, Officer | 50 | $227,019 | $0 |
| DIANE CHARNO | EVP OF MARKETING & COMMUNICATIONS Key employee | 50 | $173,404 | $34,426 |
| JAMES GRAY | CHIEF ADVOCACY OFFICER Officer | 50 | $143,053 | $36,886 |
| CYNTHIA GETTIG | EVP OF BUSINESS DEVELOPMENT Key employee | 50 | $144,577 | $32,916 |
| MATTHEW METZGER | VP OF HR & OPERATIONS Key employee | 50 | $144,996 | $19,037 |
| JOHN RUTENBERG | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| RYAN SWAIM | IMMEDIATE PAST CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| SCOTT DIETRICH | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CHAD CARLSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN ANDERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTEN CALL | DIRECTOR Trustee or director | 1 | $0 | $0 |
21 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| HATTON GRAVELY | DIRECTOR Trustee or director | 1 | $0 |
| LORI HEAFNER | DIRECTOR Trustee or director | 1 | $0 |
| JESSICA GREENE | DIRECTOR Trustee or director | 1 | $0 |
| MAYUR JERAM | DIRECTOR Trustee or director | 1 | $0 |
| ROSS MARTIN | DIRECTOR Trustee or director | 1 | $0 |
| MARK LOOS | DIRECTOR Trustee or director | 1 | $0 |
| PATRICK NORTON | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS SHROFF | DIRECTOR Trustee or director | 1 | $0 |
| BHUMI PATEL | DIRECTOR Trustee or director | 1 | $0 |
| TONY COX | DIRECTOR Trustee or director | 1 | $0 |
| TODD SETZER | DIRECTOR Trustee or director | 1 | $0 |
| JAY SMITH | DIRECTOR Trustee or director | 1 | $0 |
| RADHA HERRING | DIRECTOR Trustee or director | 1 | $0 |
| VICTORIA TOBIN | EX OFFICIO Trustee or director | 1 | $0 |
| MATT KLUGMAN | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL BENSON | DIRECTOR Trustee or director | 1 | $0 |
| SEAN BAILEY | DIRECTOR Trustee or director | 1 | $0 |
| SUSAN COHEN | EX OFFICIO Trustee or director | 1 | $0 |
| JACOB SMITH | DIRECTOR Trustee or director | 1 | $0 |
| KELLI LANE | DIRECTOR Trustee or director | 1 | $0 |
| DECLAN MCGONIGAL | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 35 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KAREN RIORDAN | PRESIDENT & CEO Trustee or director, Officer | 37.5 | $416,919 | $32,716 |
| STUART BUTLER | CHIEF MARKETING OFFICER Officer | 37.5 | $249,247 | $29,462 |
| RANDALL MCKEEL | CHIEF FINANCIAL OFFICER Officer | 37.5 | $193,530 | $24,443 |
| ROBERT HARRIS | EVP OF SALES Key employee | 37.5 | $199,544 | $17,516 |
| DIANE CHARNO | VP OF BRAND & COMMUNICATIONS Key employee | 37.5 | $162,086 | $30,258 |
| CYNTHIA GETTIG | EVP OF BUSINESS DEVELOPMENT Highest-paid employee | 37.5 | $134,961 | $29,008 |
| JAMES GRAY | VP OF PUBLIC POLICY Highest-paid employee | 37.5 | $134,940 | $25,295 |
| CYNDI MOHR | SENIOR SALES MANAGER Highest-paid employee | 37.5 | $104,699 | $19,490 |
| MATTHEW METZGER | VP OF HR & OPERATIONS Highest-paid employee | 37.5 | $111,269 | $10,213 |
| RYAN SWAIM | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| ALEX HUSNER | IMMEDIATE PAST CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| JOHN RUTENBERG | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CHAD CARLSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| WOODY BROWNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTEN CALL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HATTON GRAVELY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TRACY CONNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LORI HEAFNER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JESSICA GREENE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MAYUR JERAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROSS MARTIN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK LOOS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATRICK NORTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS SHROFF | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BHUMI PATEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ALBERTO SEMIDEI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TODD SETZER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAY SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| EILEEN SOISSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| VICTORIA TOBIN | EX OFFICIO Trustee or director | 1 | $0 | $0 |
| HEIDI VUKOV | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL BENSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SEAN BAILEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN COHEN | EX OFFICIO Trustee or director | 1 | $0 | $0 |
| JABOB SMITH | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1200 N OAK ST, MYRTLE BEACH, SC 29577-3558
- Principal officer (990 for 2024)
- RANDALL MCKEEL, POST OFFICE BOX 2115, MYRTLE BEACH, SC 29578
- Signed the 990
- RANDALL MCKEEL, CHIEF FINANCIAL OFFICER
- Phone
- (843) 626-7444
- Return prepared by
- SMITH SAPP
Mission
PROMOTE, PROTECT AND POSITIVELY IMPACT GRAND STRAND BUSINESSES AND ECONOMY.
Program accomplishments
- PROMOTED THE GRAND STRAND AREA FOR THE BENEFIT OF ALL AREA BUSINESSES.Expenses $81,007,127
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 57-0214572
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1984
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $41,157,347
- Income (IRS master file)
- $83,629,578
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $83,629,578 | $82,447,130 | $41,157,347 | IRS |
| 990 | December 2023 | $80,047,104 | $78,206,781 | $47,754,213 | XML |
| 990 | December 2022 | $68,536,647 | $66,307,487 | $48,590,709 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 57-0214572).
Questions about GREATER MYRTLE BEACH COLLABORATIVE
- What is the EIN of GREATER MYRTLE BEACH COLLABORATIVE?
- The employer identification number (EIN) of GREATER MYRTLE BEACH COLLABORATIVE is 57-0214572.
- Is GREATER MYRTLE BEACH COLLABORATIVE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1984.
- Are donations to GREATER MYRTLE BEACH COLLABORATIVE tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does GREATER MYRTLE BEACH COLLABORATIVE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREATER MYRTLE BEACH COLLABORATIVE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREATER MYRTLE BEACH COLLABORATIVE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of GREATER MYRTLE BEACH COLLABORATIVE?
- The 990 for the year ended December 31, 2024 names RANDALL MCKEEL.
- Who are the officers and directors of GREATER MYRTLE BEACH COLLABORATIVE?
- The 990 for the year ended December 31, 2024 lists 36 people; 9 received compensation from the organization, the highest $389,373 (KAREN RIORDAN, FORMER PRESIDENT & CEO).
- How much revenue does GREATER MYRTLE BEACH COLLABORATIVE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $83,629,578, expenses of $82,447,130 and total assets of $41,157,347 at year end.
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