Nonprofit · EIN 45-4482654
EAT REAL CERTIFIED INC
Tax-exempt · SAN FRANCISCO, CA 94104
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $3,663,845 | $3,888,491 | -$224,646 | $2,997,339 | $173,576 | $2,823,763 |
| December 31, 2024 | 990 | $5,815,369 | $4,220,299 | $1,595,070 | $3,168,105 | $126,362 | $3,041,743 |
| December 31, 2023 | 990 | $2,630,999 | $1,716,550 | $914,449 | $1,531,224 | $87,316 | $1,443,908 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $3,597,360
- of which government grants
- $388,383
- Program service revenue
- $12,333
- Investment income
- $54,152
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $673,851
- Other salaries and wages
- $897,762
- Salaries, compensation and benefits (total)
- $1,760,994
- Professional fundraising fees
- $109,296
- Legal fees
- $1,720
- Accounting fees
- $26,550
- Occupancy
- $409
- Travel
- $267,148
- Program services (functional)
- $2,717,204
- Management and general (functional)
- $533,384
- Fundraising (functional)
- $637,903
Balance sheet and other
- Total assets, start of year
- $3,168,105
- Total assets, end of year
- $2,997,339
- Total liabilities, end of year
- $173,576
- Net assets, end of year
- $2,823,763
- Publicly traded securities
- $1,140,827
- Net assets without donor restrictions
- $2,404,253
- Net assets with donor restrictions
- $419,510
- Gross receipts
- $3,663,845
- Employees
- 12
- Volunteers
- 10
- Year formed
- 2012
- State of legal domicile
- DE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nora LaTorre | CEO Officer | 40 | $357,201 | $25,436 |
| Natalie Linden | Chief of Staff Officer | 40 | $224,901 | $25,363 |
| Mattea Kelly | Dir. of Marketing | 40 | $122,459 | $26,557 |
| Kristin Zellhart | Senior Manager | 40 | $112,042 | $23,027 |
| Jiwon Jun | Director, K-12 Pr. | 40 | $131,608 | $0 |
| Lea-Sophie Boehm | Manager, K-12 pr. | 40 | $104,399 | $6,960 |
| Michael Barr | Fractional CFO Officer | 5 | $40,950 | $0 |
| Jordan Shlain | Chairman Trustee or director, Officer | 2 | $0 | $0 |
| Andrew Dietz | Vice President Trustee or director, Officer | 2 | $0 | $0 |
| Alan Glazer | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Dorothy Kilroy | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Robert Lustig | CSO Trustee or director, Officer | 2 | $0 | $0 |
| Meija Jacobs | Board Member Trustee or director | 2 | $0 | $0 |
| Sharad Khare | Board Member Trustee or director | 2 | $0 | $0 |
| Helene Kocher | Board Member Trustee or director | 2 | $0 | $0 |
2 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Raina Kumra | Board Member Trustee or director | 2 | $0 |
| Tesha McCord Poe | Board Member Trustee or director | 2 | $0 |
990 for the year ended December 31, 2024: 14 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nora LaTorre | CEO Officer | 40 | $325,000 | $24,638 |
| Natalie Linden | COO Officer | 40 | $200,000 | $18,421 |
| Michael Barr | Fractional CFO Officer | 10 | $92,280 | $0 |
| Jordan Shlain | Chairman Trustee or director, Officer | 2 | $0 | $0 |
| Andrew Dietz | Vice President Trustee or director, Officer | 2 | $0 | $0 |
| Alan Glazer | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Dorothy Kilroy | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Robert Lustig | CSO Trustee or director, Officer | 2 | $0 | $0 |
| Meija Jacobs | Board Member Trustee or director | 2 | $0 | $0 |
| Sharad Khare | Board Member Trustee or director | 2 | $0 | $0 |
| Helene Kocher | Board Member Trustee or director | 2 | $0 | $0 |
| Raina Kumra | Board Member Trustee or director | 2 | $0 | $0 |
| Tesha McCord Poe | Board Member Trustee or director | 2 | $0 | $0 |
| Miguel Villareal | Board Member Trustee or director | 2 | $0 | $0 |
990 for the year ended December 31, 2023: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nora LaTorre | CEO Officer | 40 | $225,023 | $20,089 |
| Natalie Linden | Chief of Staff Officer | 40 | $80,913 | $5,611 |
| Michael Barr | Fractional CFO Officer | 10 | $21,000 | $0 |
| Jordan Shlain | Chairman Trustee or director, Officer | 2 | $0 | $0 |
| Andrew Dietz | Vice President Trustee or director, Officer | 2 | $0 | $0 |
| Alan Glazer | Secretary Trustee or director, Officer | 2 | $0 | $0 |
| Dorothy Kilroy | Treasurer Trustee or director, Officer | 2 | $0 | $0 |
| Robert Lustig | CSO Trustee or director, Officer | 2 | $0 | $0 |
| Arjun Gupta | Board Member Trustee or director | 2 | $0 | $0 |
| Meija Jacobs | Board Member Trustee or director | 2 | $0 | $0 |
| Sharad Khare | Board Member Trustee or director | 2 | $0 | $0 |
| Helene Kocher | Board Member Trustee or director | 2 | $0 | $0 |
| Raina Kumra | Board Member Trustee or director | 2 | $0 | $0 |
| Tesha McCord Poe | Board Member Trustee or director | 2 | $0 | $0 |
| Lauren Modi | Board Member Trustee or director | 2 | $0 | $0 |
| Miguel Villareal | Board Member Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 548 MARKET ST PMB 74932, SAN FRANCISCO, CA 94104-5401
- In care of
- % NORA LATORRE
- Mailing address (990-N for 2013)
- 1200 18th Street NW Suite 700, Washington DC 20036
- Principal officer (990 for 2025)
- Nora LaTorre, 548 Market Street PMB 74932, San Francisco, CA 941045401
- Principal officer (990-N for 2013)
- Lawrence Williams, 1200 18th Street NW Suite 700, Washington DC 20036
- Signed the 990
- Natalie Linden, COO
- Phone
- (650) 390-7075
- Website
- http://ushfc.org/
- Return prepared by
- Iryna AC
California records
California keeps its own records of charities and corporations. Search them by EIN 45-4482654 or by the name EAT REAL CERTIFIED INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food.
Program accomplishments
- In 2025, Eat Real well exceeded all identified goals for the organization. We achieved our Mission to 1 Million, expanding our K12 certification program to reach 1 million children across 21 states, effectively doubling our lifetime impact in a single school year. We released Version 4.0 of our nutrition Standards, reflecting the latest research and evidence, and built a proprietary assessment data system to enable nationwide expansion, increasing certification capacity by over 500% and reducing assessment costs by 15%. On the marketing side, we doubled our brand impressions to over 3 million in 2025, sharpening awareness in key states to lay the groundwork for program expansion. A 25% jump in subscriber audience further strengthened the base we draw on for fundraising and advocacy. And we collaborated with ecosystem partners to successfully support Californias AB 1264, the first bill in the nation to create a legal definition of ultra-processed foods and ban the most harmful of them from the states public schools.Expenses $2,717,204 · revenue $12,333
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 45-4482654
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2014
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Public and societal benefit (W99)
- Assets (IRS master file)
- $2,997,339
- Income (IRS master file)
- $3,663,845
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $3,663,845 | $3,888,491 | $2,997,339 | XML |
| 990 | December 2024 | $5,815,369 | $4,220,299 | $3,168,105 | XML |
| 990 | December 2023 | $2,630,999 | $1,716,550 | $1,531,224 | XML |
| 990 | December 2022 | $980,324 | $1,068,340 | $567,092 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990-N for 2013 Officer: Lawrence Williams | December 31, 2013 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 45-4482654).
Questions about EAT REAL CERTIFIED INC
- What is the EIN of EAT REAL CERTIFIED INC?
- The employer identification number (EIN) of EAT REAL CERTIFIED INC is 45-4482654.
- Is EAT REAL CERTIFIED INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2014.
- Are donations to EAT REAL CERTIFIED INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does EAT REAL CERTIFIED INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of EAT REAL CERTIFIED INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did EAT REAL CERTIFIED INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of EAT REAL CERTIFIED INC?
- The 990 for the year ended December 31, 2025 names Nora LaTorre.
- Who are the officers and directors of EAT REAL CERTIFIED INC?
- The 990 for the year ended December 31, 2025 lists 17 people; 7 received compensation from the organization, the highest $357,201 (Nora LaTorre, CEO).
- How much revenue does EAT REAL CERTIFIED INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $3,663,845, expenses of $3,888,491 and total assets of $2,997,339 at year end.
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