2026-09-11T17:29:57-07:00 2025-12-31 204994635 Iryna AC 1000 Broadway Ste 200-C Oakland CA 94607 990 2025-01-01 454482654 Eat Real Certified Inc EATR 6503907075 548 Market Street PMB 74932 San Francisco CA 94104 Natalie Linden COO 2026-09-11 true Kostyantyn Oreshkov EA P00923916 5104679506 2025 Nora LaTorre 548 Market Street PMB 74932 San Francisco CA 941045401 3663845 false X www.eatreal.org X 2012 DE Transform the food industry and the food systems to reduce diet related diseases and planetary impact by performing REAL certifications of food service providers, including K-12 school programs and providing educational activities. 10 10 12 10 0 5808284 3597360 12333 7085 54152 0 5815369 3663845 1500000 0 0 1181484 1760994 248751 109296 637903 1290064 2018201 4220299 3888491 1595070 -224646 3168105 2997339 126363 173576 3041742 2823763 We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food. false false 2717204 12333 In 2025, Eat Real well exceeded all identified goals for the organization. We achieved our Mission to 1 Million, expanding our K12 certification program to reach 1 million children across 21 states, effectively doubling our lifetime impact in a single school year. We released Version 4.0 of our nutrition Standards, reflecting the latest research and evidence, and built a proprietary assessment data system to enable nationwide expansion, increasing certification capacity by over 500% and reducing assessment costs by 15%. On the marketing side, we doubled our brand impressions to over 3 million in 2025, sharpening awareness in key states to lay the groundwork for program expansion. A 25% jump in subscriber audience further strengthened the base we draw on for fundraising and advocacy. And we collaborated with ecosystem partners to successfully support Californias AB 1264, the first bill in the nation to create a legal definition of ultra-processed foods and ban the most harmful of them from the states public schools. 2717204 true true false false false false false false false false false false false false false true true false false false false false false true false false false false false true false false false false false false false false false false false false false false false false false true 25 0 true 12 true false false false false false false false 0 false false false false false false false X 10 10 false false false false false false false true true false false true true true true true true true true false CA CO CT DC DE FL OR X X Heather Roberson 6503907075 548 Market Street PMB 74932 San Francisco CA 941045401 Nora LaTorre CEO 40.00 0.00 X 357201 0 25436 Natalie Linden Chief of Staff 40.00 0.00 X 224901 0 25363 Mattea Kelly Dir. of Marketing 40.00 0.00 122459 0 26557 Kristin Zellhart Senior Manager 40.00 0.00 112042 0 23027 Jiwon Jun Director, K-12 Pr. 40.00 0.00 131608 0 0 Lea-Sophie Boehm Manager, K-12 pr. 40.00 0.00 104399 0 6960 Michael Barr Fractional CFO 5.00 0.00 X 40950 0 0 Jordan Shlain Chairman 2.00 0.00 X X 0 0 0 Andrew Dietz Vice President 2.00 0.00 X X 0 0 0 Alan Glazer Secretary 2.00 0.00 X X 0 0 0 Dorothy Kilroy Treasurer 2.00 0.00 X X 0 0 0 Robert Lustig CSO 2.00 0.00 X X 0 0 0 Meija Jacobs Board Member 2.00 0.00 X 0 0 0 Sharad Khare Board Member 2.00 0.00 X 0 0 0 Helene Kocher Board Member 2.00 0.00 X 0 0 0 Raina Kumra Board Member 2.00 0.00 X 0 0 0 Tesha McCord Poe Board Member 2.00 0.00 X 0 0 0 1093560 107343 6 false true false Lotus Revenue and Brand Cons 207 70th St Virginia Beach VA 23451 Fundraising support 109296 1 388383 3208977 3597360 Program services 541690 12333 12333 12333 54152 54152 0 0 0 0 0 0 0 0 3663845 12333 54152 X 0 0 0 0 673851 544894 40950 88007 0 897762 626235 132284 139243 0 83204 61358 16707 5139 106177 78704 12403 15070 0 1720 1720 26550 19913 2655 3982 0 109296 109296 0 1326374 896021 277974 152379 242114 180686 3545 57883 58122 42235 12306 3581 0 0 409 409 267148 201773 14167 51208 0 0 0 0 0 22957 17217 2296 3444 Dues and other charges 72807 47759 16377 8671 0 3888491 2717204 533384 637903 1570595 1639534 7649 1420 425000 107214 121738 80477 0 0 0 0 13425 27867 0 1029698 1140827 0 0 0 0 3168105 2997339 126363 173576 126363 173576 X 2087532 2404253 954210 419510 3041742 2823763 3168105 2997339 -224646 6667 X false true X true false X 864571 980217 2630970 5808284 3597360 13881402 0 0 864571 980217 2630970 5808284 3597360 13881402 832288 13049114 107 29 7085 54152 61373 0 0 13942775 12333 0.93590 0.94000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED X 3670512 6667 6667 3663845 3663845 3888491 3888491 3888491 Part X : FIN48 Footnote The Organization is recognized as a public charity exempt from Federal income tax under Section 501(c)(3) of the Internal Revenue Code, whereby only unrelated business income, as defined by the Internal Revenue Code, is subject to income tax. Management believes that all the Organizations income was directly related to its exempt purpose; thus, the accompanying financial statements do not include any provision for income taxes. X X X X X true Lotus Revenue and Brand 207 70th Street Virginia Beach VA 23451 Fundraising consulting false 109296 109296 CA CO CT DC FL OR X X X X false false false false false false false false false Natalie Linden Chief of Staff 224901 25363 250264 Nora LaTorre CEO 357201 25436 382637 Form 990, Part VI, Section B, Line 11b The finance and accounting team reviews the form in detail, and then a copy is circulated to internal management, and then to the board of directors. Form 990, Part VI, Section B, Line 12c Annually, each board member shall be required to review a copy of this Policy and to acknowledge in writing that he or she has done so and complete a disclosure form identifying any relationships, positions, or circumstances in which the person is involved that he or she believes could contribute to a Conflict of Interest arising, submitting the form to the Chairman of the Board, or such other party as designated by the Chairman. Form 990, Part VI, Section B, Line 15a The process for determining compensation is as follows: The Nonprofit shall through its executive committee enter into a Contract with the CEO that sets forth annual compensation and benefits for the term of the Contract. The Contract may specify (1) a base salary, (2) a benefits package, (3) an incentive payment range to be assessed yearly and (4) other terms and conditions of employment. Form 990, Part VI, Section C, Line 19 Available upon request.