Nonprofit · EIN 23-7105030
SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC
Tax-exempt · ATLANTA, GA 30349
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $11,679,260 | $12,513,166 | -$833,906 | $6,366,839 | $691,954 | $5,674,885 |
| December 31, 2023 | 990 | $11,490,355 | $11,322,079 | $168,276 | $7,374,259 | $865,468 | $6,508,791 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $233,016
- Program service revenue
- $0
- Investment income
- $35,367
- Net gain from sales of assets
- -$157
- Other revenue
- $11,410,877
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $293,500
- Other salaries and wages
- $2,840,278
- Salaries, compensation and benefits (total)
- $4,067,969
- Professional fundraising fees
- $0
- Travel
- $372,266
- Depreciation
- $40,385
Balance sheet and other
- Total assets, start of year
- $7,374,259
- Total assets, end of year
- $6,366,839
- Total liabilities, end of year
- $691,954
- Net assets, end of year
- $5,674,885
- Land, buildings and equipment
- $407,324
- Net assets without donor restrictions
- $5,674,885
- Gross receipts
- $11,679,768
- Employees
- 39
- Volunteers
- 0
- Year formed
- 1971
- State of legal domicile
- KY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| GERONA M BERDAK | CHIEF EXECUTIVE OFFICER Officer | 50 | $248,500 |
| KEN SMITH | TREASURER Trustee or director, Officer | 0.5 | $4,750 |
| STEVE LEE | DIRECTOR Trustee or director | 0.5 | $4,625 |
| MICHAEL FERGUSON | PRESIDENT Trustee or director, Officer | 0.5 | $3,250 |
| JOHNNY SPARKMAN | DIRECTOR Trustee or director | 0.5 | $2,875 |
| MAXIE AKER | SECRETARY Trustee or director, Officer | 0.5 | $2,750 |
| BRIAN FLOWERS | DIRECTOR Trustee or director | 0.5 | $2,625 |
| JOE BRATCHER | DIRECTOR Trustee or director | 0.5 | $2,625 |
| KELLY OBERT | DIRECTOR Trustee or director | 0.5 | $2,625 |
| JENNIFER GLOVER | DIRECTOR Trustee or director | 0.5 | $2,250 |
| CAMERON EAKER | EXECUTIVE COMMITTEE Trustee or director | 0.5 | $2,125 |
| CECELIA MOYER | DIRECTOR Trustee or director | 0.5 | $2,000 |
| MATTHEW JOHNSON | DIRECTOR Trustee or director | 0.5 | $1,750 |
| RODDY PURSER | VICE PRESIDENT Trustee or director, Officer | 0.5 | $1,750 |
| TAMMY CRAUN | DIRECTOR Trustee or director | 0.5 | $1,750 |
11 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| TED TROTTER | DIRECTOR Trustee or director | 0.5 | $1,750 |
| BRENDON EBERLY | DIRECTOR Trustee or director | 0.5 | $1,625 |
| KEVIN SATTERWHITE | DIRECTOR Trustee or director | 0.5 | $1,625 |
| JENNIFER LEECH | DIRECTOR Trustee or director | 0.5 | $1,000 |
| CHRIS HUFFMAN | DIRECTOR Trustee or director | 0.5 | $750 |
| RICHIE TRAYLOR | DIRECTOR Trustee or director | 0.5 | $500 |
| AUDREY DONAHUE | DIRECTOR Trustee or director | 0.5 | $0 |
| ERIC PAULSON | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| H H BARLOW | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| JOANNA SHIPP | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| PETE GELBER | DIRECTOR Trustee or director | 0.5 | $0 |
990 for the year ended December 31, 2023: 32 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| GERONA M BERDAK | CHIEF EXECUTIVE OFFICER Officer | 50 | $221,965 |
| KEN SMITH | TREASURER Trustee or director, Officer | 0.5 | $4,750 |
| KIM JONES | EXECUTIVE COMMITTEE Trustee or director | 0.5 | $3,250 |
| JOHNNY SPARKMAN | DIRECTOR Trustee or director | 0.5 | $2,625 |
| KELLY OBERT | DIRECTOR Trustee or director | 0.5 | $2,250 |
| ALLEN SISSON | DIRECTOR Trustee or director | 0.5 | $2,125 |
| ANDY RODGERS | VICE PRESIDENT Trustee or director, Officer | 0.5 | $2,000 |
| MAXIE AKER | SECRETARY Trustee or director, Officer | 0.5 | $1,875 |
| MICHAEL FERGUSON | PRESIDENT Trustee or director, Officer | 0.5 | $1,750 |
| JUDD CHAMBERS | DIRECTOR Trustee or director | 0.5 | $1,500 |
| RODDY PURSER | DIRECTOR Trustee or director | 0.5 | $1,500 |
| JENNIFER GLOVER | DIRECTOR Trustee or director | 0.5 | $1,375 |
| CECELIA MOYER | DIRECTOR Trustee or director | 0.5 | $1,250 |
| CAMERON EAKER | EXECUTIVE COMMITTEE Trustee or director | 0.5 | $1,125 |
| BRENDON EBERLY | DIRECTOR Trustee or director | 0.5 | $1,000 |
| NATHAN ROTH | EXECUTIVE COMMITTEE Trustee or director | 0.5 | $1,000 |
| TAMMY CRAUN | DIRECTOR Trustee or director | 0.5 | $875 |
| TED TROTTER | DIRECTOR Trustee or director | 0.5 | $750 |
| GLEN EASTER | EXECUTIVE COMMITTEE Trustee or director | 1 | $625 |
| JENNIFER LEECH | DIRECTOR Trustee or director | 0.5 | $500 |
| KEVIN SATTERWHITE | DIRECTOR Trustee or director | 0.5 | $500 |
| BEN NEWBERRY | DIRECTOR Trustee or director | 0.5 | $0 |
| BRIAN FLOWERS | DIRECTOR Trustee or director | 0.5 | $0 |
| ERIC PAULSON | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| CHRIS HUFFMAN | DIRECTOR Trustee or director | 0.5 | $0 |
| H H BARLOW | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| JARRETT SMITH | DIRECTOR Trustee or director | 0.5 | $0 |
| JOANNA SHIPP | ASSOCIATE DIRECTOR Trustee or director | 0.5 | $0 |
| PETE GELBER | DIRECTOR Trustee or director | 0.5 | $0 |
| SAMANTHA CRAUN | DIRECTOR Trustee or director | 0.5 | $0 |
| RICHIE TRAYLOR | DIRECTOR Trustee or director | 0.5 | $0 |
| STEVE LEE | DIRECTOR Trustee or director | 0.5 | $0 |
Address and contacts
- Address (IRS master file)
- 5340 W FAYETTEVILLE RD, ATLANTA, GA 30349-5416
- In care of
- % ROBERTA SCOTT
- Principal officer (990 for 2024)
- GERONA M BERDAK, 5340 W FAYETTEVILLE ROAD, ATLANTA, GA 30349
- Signed the 990
- GERONA M BERDAK, CHIEF EXECUTIVE OFFICER
- Phone
- (800) 343-4693
- Return prepared by
- MARSHALL JONES
Mission
EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES.
Program accomplishments
- AGRICULTURAL AND ENVIROMENTAL AFFAIRS: THIS AREA IS RESPONSBLIE FOR PROVIDING DAIRY FARM INFORMATION TO CONSUMERS AND FOR COMMUICATING THE VALUE OF THE DAIRY CHECKOFF TO THE DAIRY ALLIANCE FARMER MEMBERS. THE DAIRY ALLIANCE PROACTIVLEY IMPLEMENTS AN AGGRESSIVE PRODUCER COMMUNICATIONS PROGARM DESIGNED TO BUILD UNDERSTANDING, SUPPORT AND ENGAGEMENT IN PROGRAMS AMOUNG FUNDERS AND POTENTIAL FUNDERS. KEY DAIRY COMMUINTY TARGETS INCLUDE: DAIRY PROMOTION BOARD MEMBERS, INFLUENCIAL FARMERS AND GRASSROOTS EFFORTS.
- STRATEGIC MARKETING: THIS AREA IS RESPONSIBLE FOR DRIVING AWARENESS, DEMAND AND VOLUME FOR FLUID MILK AND DAIRY THROUGH BUSINESS TO CONSUMER (B2C) AND BUSINESS TO BUSINESS (B2B) PROGRAMS THROUGH TARGETED, OMNICHANNEL MARKETING STRATEGIES AND BUSINESSS DEVELOPMENT WORK WITH FOODSERVICE AND RETAIL CHANNELS. THE AREA CUSTOMIZES DMI'S NATIONAL MARKETING PROGRAM TO LOCAL CONSUMER AUDIENCES TO ENSURE MESSAGING AND CAMPAIGNS ARE RELEVANT, IMPACTFUL AND EFFECTIVE.
- COMMUNITY WELLNESS THIS AREA IS RESPONSIBLE FOR EDUCATING HEALTH AND PROFESSIONAL PARTNERS ABOUT PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO STRATEGIC AREAS OF FOCUS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUINCATION AND EDUCATION THOUGHT LEADERS. THE DAIRY ALLIANCE TEAMS UP WITH THOUGHT LEADERS TO EDUCATE CONSUMERS ABOUT THE UNIQUE BENEFITS THAT MILK AND DAIRY PROVIDES SUCH AS: MUSCLE DEVELOPMENT, HYDRATION, RECOVERY, IMMUNITY AND BONE HEALTH THROUGH INTEGRATED MARKETING PROGRAMS TAPPING THE TALENTS OF THE DAIRY ALLIANCE DIETITIANS AND DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITANS DO LOCAL MEDIA INTERVEIWS SHARING THE GOODNESS OF MILK AND DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES.
- YOUTH WELLNESS: PROMOTING DAIRY TO YOUTH AND ADULT STAKEHOLDERS IN SCHOOLS, FOCUSING ON MILK, CHEESE AND YOGURT AT EVERY OPPORTUNITY. TARGETING YOUTH REMAINS A PRIORITY TO BUILD AND MAINTAIN TRUST IN DAIRY. YOUTH HAVE BEEN HISTORICALLY HIGH CONSUMERS OF MILK AND ARE THE FUTURE OF OUR INDUSTRY. RESEARCH INDICATES YOUTH ARE CONCERNED ABOUT DAIRY AS "GOOD FOR ME AND GOOD FOR THE PLANET". IN KEEPING WITH OUR 2020 - 2023 OBJECTIVE TO UTILIZE UNDENIABLY DAIRY (UD) - BOTH CURRENT AND EVOLVING - AS THE INTEGRATED MARKETING THEME, WE WILL INCORPORATE ITS SUSTAINABLE NUTRITION RESOURCES INTO OUR YOUTH WELLNESS STRATEGIES, PROGRAMS AND EXECUTIONS. WE WILL FOCUS ON THE PRIMARY AGES OF 7-14 WITH THE SWEET SPOT BETWEEN AGES 10-14 WITH AN "IN-SCHOOL FOCUS". OUR EFFORTS WILL BE TO CREATE A MODEL FOR HELPING CHILDREN CONSUME MORE DAIRY PRODUCTS IN BOTH THE LONG-TERM AND THE SHORT-TERM. THIS WILL BE ACCOMPLISHED THROUGH OUR FUEL UP TO PLAY 60 (FUTP 60) AND DAIRY EVERYWHERE PROGRAMS IN THE DAIRY ALLIANCE REGION.DAIRY TRANSFORMATION THIS AREA IS RESPONSIBLE FOR BROKERING DAIRY INDUSTRY CONVERSATIONS THAT SUPPORT AND LEAD TO INCREASED INVESTMENT IN DAIRY PROCESSING, NEW MILK AND DAIRY PRODUCT DEVELOPMENT AND FUTURE DAIRY EXPERTISE/TALENT IN THE SOUTHEAST. WE DO THIS THROUGH MAPPING OPPORTUNITES IN THE SOUTHEAST AND BUIDLING/MAINTAINIG RELATIONSHIPS ACROSS THE ENTIRE DAIRY SUPPLY CHAIN INCLUDING DAIRY PROCESSORS, DAIRY AND BEVERAGE BRANDS, INDUSTRY PARTNERS, INGREIDNT COMPANIES AND DAIRY RESEARCH CENTERS. THE DAIRY ALLIANCE CONTRIBUTES ITS EXPERTISE IN MARKET AND CATEGORY KNOWLEDGE AND SETS A FOUNDATION THAT ENABLES ACTION ORIENTED MULTIDISAPLINARY CONVERSTIONS THAT LEAD TO ACTION TO ADVANCS POSITIVE GROWTH FOR DAIRY PRODUCERS IN THE SOUTHEAST.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 23-7105030
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1972
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $6,366,839
- Income (IRS master file)
- $11,679,768
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $11,679,260 | $12,513,166 | $6,366,839 | XML |
| 990 | December 2023 | $11,490,355 | $11,322,079 | $7,374,259 | XML |
| 990 | December 2022 | $10,966,988 | $10,501,999 | $6,798,389 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-7105030).
Questions about SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC
- What is the EIN of SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC?
- The employer identification number (EIN) of SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC is 23-7105030.
- Is SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1972.
- Are donations to SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC?
- The 990 for the year ended December 31, 2024 names GERONA M BERDAK.
- Who are the officers and directors of SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC?
- The 990 for the year ended December 31, 2024 lists 26 people; 21 received compensation from the organization, the highest $248,500 (GERONA M BERDAK, CHIEF EXECUTIVE OFFICER).
- How much revenue does SOUTHEAST UNITED DAIRY INDUSTRY ASSOCIATION INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $11,679,260, expenses of $12,513,166 and total assets of $6,366,839 at year end.
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