2025-06-16T09:18:14-05:00 2024-12-31 832175462 MARSHALL JONES 30000 MILL CREEK AVENUE ALPHARETTA GA 30022 990 2024-01-01 237105030 SUDIA INC SUDI 8003434693 5340 WEST FAYETTEVILLE RD ATLANTA GA 30349 GERONA M BERDAK CHIEF EXECUTIVE OFFICER 7709966085 2025-06-16 1 1 NATHAN LUMMUS P02049603 4042312001 2025-06-16 2024 2025-03-06 01:10:19Z THE DAIRY ALLIANCE GERONA M BERDAK 5340 W FAYETTEVILLE ROAD ATLANTA GA 30349 11679768 0 X N/A X 1971 KY PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES. 27 0 39 0 0 0 50000 233016 0 0 45595 35367 11394760 11410877 11490355 11679260 0 0 0 0 3664758 4067969 0 0 0 7657321 8445197 11322079 12513166 168276 -833906 7374259 6366839 865468 691954 6508791 5674885 X EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES. 0 0 AGRICULTURAL AND ENVIROMENTAL AFFAIRS: THIS AREA IS RESPONSBLIE FOR PROVIDING DAIRY FARM INFORMATION TO CONSUMERS AND FOR COMMUICATING THE VALUE OF THE DAIRY CHECKOFF TO THE DAIRY ALLIANCE FARMER MEMBERS. THE DAIRY ALLIANCE PROACTIVLEY IMPLEMENTS AN AGGRESSIVE PRODUCER COMMUNICATIONS PROGARM DESIGNED TO BUILD UNDERSTANDING, SUPPORT AND ENGAGEMENT IN PROGRAMS AMOUNG FUNDERS AND POTENTIAL FUNDERS. KEY DAIRY COMMUINTY TARGETS INCLUDE: DAIRY PROMOTION BOARD MEMBERS, INFLUENCIAL FARMERS AND GRASSROOTS EFFORTS. STRATEGIC MARKETING: THIS AREA IS RESPONSIBLE FOR DRIVING AWARENESS, DEMAND AND VOLUME FOR FLUID MILK AND DAIRY THROUGH BUSINESS TO CONSUMER (B2C) AND BUSINESS TO BUSINESS (B2B) PROGRAMS THROUGH TARGETED, OMNICHANNEL MARKETING STRATEGIES AND BUSINESSS DEVELOPMENT WORK WITH FOODSERVICE AND RETAIL CHANNELS. THE AREA CUSTOMIZES DMI'S NATIONAL MARKETING PROGRAM TO LOCAL CONSUMER AUDIENCES TO ENSURE MESSAGING AND CAMPAIGNS ARE RELEVANT, IMPACTFUL AND EFFECTIVE. COMMUNITY WELLNESS THIS AREA IS RESPONSIBLE FOR EDUCATING HEALTH AND PROFESSIONAL PARTNERS ABOUT PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO STRATEGIC AREAS OF FOCUS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUINCATION AND EDUCATION THOUGHT LEADERS. THE DAIRY ALLIANCE TEAMS UP WITH THOUGHT LEADERS TO EDUCATE CONSUMERS ABOUT THE UNIQUE BENEFITS THAT MILK AND DAIRY PROVIDES SUCH AS: MUSCLE DEVELOPMENT, HYDRATION, RECOVERY, IMMUNITY AND BONE HEALTH THROUGH INTEGRATED MARKETING PROGRAMS TAPPING THE TALENTS OF THE DAIRY ALLIANCE DIETITIANS AND DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITANS DO LOCAL MEDIA INTERVEIWS SHARING THE GOODNESS OF MILK AND DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES. YOUTH WELLNESS: PROMOTING DAIRY TO YOUTH AND ADULT STAKEHOLDERS IN SCHOOLS, FOCUSING ON MILK, CHEESE AND YOGURT AT EVERY OPPORTUNITY. TARGETING YOUTH REMAINS A PRIORITY TO BUILD AND MAINTAIN TRUST IN DAIRY. YOUTH HAVE BEEN HISTORICALLY HIGH CONSUMERS OF MILK AND ARE THE FUTURE OF OUR INDUSTRY. RESEARCH INDICATES YOUTH ARE CONCERNED ABOUT DAIRY AS "GOOD FOR ME AND GOOD FOR THE PLANET". IN KEEPING WITH OUR 2020 - 2023 OBJECTIVE TO UTILIZE UNDENIABLY DAIRY (UD) - BOTH CURRENT AND EVOLVING - AS THE INTEGRATED MARKETING THEME, WE WILL INCORPORATE ITS SUSTAINABLE NUTRITION RESOURCES INTO OUR YOUTH WELLNESS STRATEGIES, PROGRAMS AND EXECUTIONS. WE WILL FOCUS ON THE PRIMARY AGES OF 7-14 WITH THE SWEET SPOT BETWEEN AGES 10-14 WITH AN "IN-SCHOOL FOCUS". OUR EFFORTS WILL BE TO CREATE A MODEL FOR HELPING CHILDREN CONSUME MORE DAIRY PRODUCTS IN BOTH THE LONG-TERM AND THE SHORT-TERM. THIS WILL BE ACCOMPLISHED THROUGH OUR FUEL UP TO PLAY 60 (FUTP 60) AND DAIRY EVERYWHERE PROGRAMS IN THE DAIRY ALLIANCE REGION.DAIRY TRANSFORMATION THIS AREA IS RESPONSIBLE FOR BROKERING DAIRY INDUSTRY CONVERSATIONS THAT SUPPORT AND LEAD TO INCREASED INVESTMENT IN DAIRY PROCESSING, NEW MILK AND DAIRY PRODUCT DEVELOPMENT AND FUTURE DAIRY EXPERTISE/TALENT IN THE SOUTHEAST. WE DO THIS THROUGH MAPPING OPPORTUNITES IN THE SOUTHEAST AND BUIDLING/MAINTAINIG RELATIONSHIPS ACROSS THE ENTIRE DAIRY SUPPLY CHAIN INCLUDING DAIRY PROCESSORS, DAIRY AND BEVERAGE BRANDS, INDUSTRY PARTNERS, INGREIDNT COMPANIES AND DAIRY RESEARCH CENTERS. THE DAIRY ALLIANCE CONTRIBUTES ITS EXPERTISE IN MARKET AND CATEGORY KNOWLEDGE AND SETS A FOUNDATION THAT ENABLES ACTION ORIENTED MULTIDISAPLINARY CONVERSTIONS THAT LEAD TO ACTION TO ADVANCS POSITIVE GROWTH FOR DAIRY PRODUCERS IN THE SOUTHEAST. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 66 0 39 1 0 0 0 0 0 0 0 0 X 27 0 0 0 0 0 0 0 0 1 1 0 1 1 1 1 0 1 1 1 1 1 0 GA X BARBARA SIMS 7709966085 5340 W FAYETTEVILLE ROAD ATLANTA GA 30349 AUDREY DONAHUE DIRECTOR 0.50 X 0 0 0 BRENDON EBERLY DIRECTOR 0.50 X 1625 0 0 BRIAN FLOWERS DIRECTOR 0.50 X 2625 0 0 CAMERON EAKER EXECUTIVE COMMITTEE 0.50 X 2125 0 0 CECELIA MOYER DIRECTOR 0.50 X 2000 0 0 CHRIS HUFFMAN DIRECTOR 0.50 X 750 0 0 ERIC PAULSON ASSOCIATE DIRECTOR 0.50 X 0 0 0 H H BARLOW ASSOCIATE DIRECTOR 0.50 X 0 0 0 JENNIFER GLOVER DIRECTOR 0.50 X 2250 0 0 JENNIFER LEECH DIRECTOR 0.50 X 1000 0 0 JOANNA SHIPP ASSOCIATE DIRECTOR 0.50 X 0 0 0 JOE BRATCHER DIRECTOR 0.50 X 2625 0 0 JOHNNY SPARKMAN DIRECTOR 0.50 X 2875 0 0 KELLY OBERT DIRECTOR 0.50 X 2625 0 0 KEN SMITH TREASURER 0.50 X X 4750 0 0 KEVIN SATTERWHITE DIRECTOR 0.50 X 1625 0 0 MATTHEW JOHNSON DIRECTOR 0.50 X 1750 0 0 MAXIE AKER SECRETARY 0.50 X X 2750 0 0 MICHAEL FERGUSON PRESIDENT 0.50 X X 3250 0 0 PETE GELBER DIRECTOR 0.50 X 0 0 0 RICHIE TRAYLOR DIRECTOR 0.50 X 500 0 0 RODDY PURSER VICE PRESIDENT 0.50 X X 1750 0 0 STEVE LEE DIRECTOR 0.50 X 4625 0 0 TAMMY CRAUN DIRECTOR 0.50 X 1750 0 0 TED TROTTER DIRECTOR 0.50 X 1750 0 0 GERONA M BERDAK CHIEF EXECUTIVE OFFICER 50.00 X 248500 0 0 293500 0 0 1 0 1 0 0 233016 233016 35524 35524 351 508 -157 -157 -157 ASSESSMENTS 110000 11410877 11410877 11410877 11679260 11410720 0 35524 293500 2840278 706553 227638 448233 11161 372266 239646 40385 27039 UDIA LOCAL PROGRAMS 5539568 UDIA NATIONAL PROGRAMS 1495840 DUES AND SUBSCRIPTIONS 126650 OTHER ADMINISTRATIVE CO 123199 21210 12513166 6081448 4947214 600000 600000 106339 299664 138256 112637 2351446 1944122 448216 407324 7374259 6366839 750638 577124 114830 114830 865468 691954 X 6508791 5674885 6508791 5674885 7374259 6366839 -833906 0 X X 0 1 X 1 0 249660 249660 1678485 1545771 132714 423301 398351 24950 407324 NOTES TO ADA'S FOR CAPITAL 114830 114830 X 11679260 0 11679260 0 11679260 12513166 0 12513166 0 12513166 PART X, LINE 2: THE ASSOCIATION IS QUALIFIED AS EXEMPT UNDER SECTION 501C (6) OF THE INTERNAL REVENUE CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAXES HAS BEEN MADE IN THESE COMBINED FINANCIAL STATEMENTS. GAAP PROVIDES GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE COMBINED FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. IT REQUIRES THAT AN ENTITY RECOGNIZE IN THE COMBINED FINANCIAL STATEMENTS THE IMPACT OF THE TAX POSITION IF THAT POSITION WILL MORE LIKELY THAN NOT BE SUSTAINED ON AUDIT, BASED ON THE TECHNICAL MERITS OF THE POSITION. DURING THE YEAR ENDED DECEMBER 31, 2024, THE ASSOCIATION PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS AND DID NOT NOTE ANY MATTERS THAT WOULD REQUIRE RECOGNITION IN THE INCREASE IN NET ASSETS AND NET ASSET BALANCE. THE ASSOCIATION FILES INFORMATIONAL RETURNS IN THE UNITED STATES AND VARIOUS STATES. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO U.S. FEDERAL AND STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS PRIOR TO 2021. X X 0 0 0 GERONA M BERDAK CHIEF EXECUTIVE OFFICER 248500 0 0 0 0 0 0 0 0 0 248500 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B FORM 990 IS REVIEWED AND APPROVED BY THE AUDIT COMMITTEE, WITH THE AUTHORITY GRANTED BY THE FULL BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY IS MONITORED AND ENFORCED BY THE BOARD PRESIDENT. POTENTIAL CONFLICTS OF INTEREST ARE REQUIRED TO BE DISCLOSED AS THEY ARISE. FORM 990, PART VI, SECTION B, LINE 15 THE BOARD OF DIRECTORS BENCHMARKS EMPLOYEE COMPENSATION ON AN ONGOING BASIS AND REVIEWS PUBLISHED COMPENSATION SURVEYS OR REPORTS PREPARED FOR THE BOARD OF DIRECTORS BY OUTSIDE CONSULTANTS, AND IN CONCERT WITH DAIRY MANAGEMENT, INC. THE CEO COMPENSATION PROGRAM IS ADMINISTERED BY THE BOARD, WHICH REVIEWS THE CEO'S PERFORMANCE IN EXECUTIVE SESSION AT THE FALL BOARD MEETING AND DETERMINES THE CEO'S SALARY ADJUSTMENT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. PART XII, 2C THE ORGANIZATION DID NOT CHANGE ITS OVERSIGHT PROCESS OR SELECTION PROCESS OF THE AUDIT DURING THE TAX YEAR. THE ORGANIZATION HAS THE AUDIT COMMITTEE REVIEW AND APPROVE THE 990. AMERICAN DAIRY ASSOCIATION OF ALABAMA 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 630418918 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM AL 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF GEORGIA 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 580597646 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM GA 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF KENTUCKY 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 610499414 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM KY 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF MISSISSIPPI 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 640392862 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM MS 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF NORTH CAROLINA 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 560587691 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM NC 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF SOUTH CAROLINA 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 570354655 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM SC 501(C) 6 0 AMERICAN DAIRY ASSOCIATION OF TENNESSEE 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 620531346 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM TN 501(C) 5 0 AMERICAN DAIRY ASSOCIATION OF VIRGINIA 5340 W FAYETTEVILLE ROAD ATLANTA GA 30049 540739907 TO PROACTIVELY PROMOTE AND PROTECT THE INTERESTS OF THE SOUTHEAST DAIRY FARM VA 501(C) 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0