Nonprofit · EIN 23-2847538
GREATER PHILADELPHIA TOURISM MARKETING CORPORATION
Tax-exempt · PHILADELPHIA, PA 19103
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $23,536,793 | $20,714,033 | $2,822,760 | $20,089,429 | $2,950,275 | $17,139,154 |
| December 31, 2024 | 990 | $4,647,099 | $4,136,690 | $510,409 | $17,695,060 | $3,553,479 | $14,141,581 |
| September 30, 2024 | 990 | $19,480,911 | $18,475,086 | $1,005,825 | $17,251,903 | $3,693,552 | $13,558,351 |
| September 30, 2023 | 990 | $19,412,592 | $16,183,653 | $3,228,939 | $15,187,316 | $3,734,009 | $11,453,307 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $22,649,131
- of which government grants
- $19,974,469
- Program service revenue
- $307,781
- Investment income
- $579,875
- Royalties
- $6
- Net gain from sales of assets
- $105,905
- Other revenue
- $6
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,432,736
- Other salaries and wages
- $3,993,903
- Salaries, compensation and benefits (total)
- $6,293,415
- Professional fundraising fees
- $0
- Legal fees
- $31,512
- Accounting fees
- $25,514
- Occupancy
- $293,997
- Travel
- $168,337
- Depreciation
- $160,727
- Program services (functional)
- $18,409,384
- Management and general (functional)
- $1,908,186
- Fundraising (functional)
- $396,463
Balance sheet and other
- Total assets, start of year
- $17,695,060
- Total assets, end of year
- $20,089,429
- Total liabilities, end of year
- $2,950,275
- Net assets, end of year
- $17,139,154
- Land, buildings and equipment
- $785,092
- Publicly traded securities
- $9,692,015
- Net assets without donor restrictions
- $13,778,993
- Net assets with donor restrictions
- $3,360,161
- Gross receipts
- $24,404,340
- Employees
- 51
- Volunteers
- 20
- Year formed
- 1996
- State of legal domicile
- PA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ANGELA VAL | PRESIDENT & CEO Trustee or director, Officer | 55 | $588,105 | $43,140 |
| NEIL FRAUENGLASS | CHIEF MARKETING OFFICER Key employee | 50 | $277,442 | $43,806 |
| CINDY RAY | TREASURER & CFO Officer | 50 | $217,749 | $26,804 |
| TRINO BOIX | SECRETARY & CHIEF OPERATING OFFICER Officer | 50 | $222,887 | $12,802 |
| KEITH MCMENAMIN | VP OF INFORMATION TECHNOLOGY Highest-paid employee | 50 | $190,702 | $8,485 |
| JESSICA CALTER | SVP ADV AND EXTERNAL AFFAIRS Highest-paid employee | 50 | $160,571 | $35,004 |
| CATHY MCVEY-PALMER | SVP STRATEGIC INTEGRATION Highest-paid employee | 50 | $170,500 | $23,496 |
| JENEA ROBINSON | VICE PRESIDENT COMMUNICATIONS Highest-paid employee | 50 | $154,575 | $19,679 |
| BINH NGUYEN | SENIOR DIRECTOR COMMUNICATIONS Highest-paid employee | 50 | $140,753 | $15,928 |
| ANTHONY CONTI | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT W BOGLE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RHONDA R COHEN ESQUIRE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JAMES ADAMSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| REGINALD ARCHAMBAULT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DARWIN BEAUVAIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
11 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DAVE BURKAVAGE | BOARD MEMBER Trustee or director | 1 | $0 |
| MATT DICKMAN | BOARD MEMBER Trustee or director | 1 | $0 |
| WENDY HAMILTON | BOARD MEMBER (THRU 09/2025) Trustee or director | 1 | $0 |
| JAZELLE JONES | BOARD MEMBER Trustee or director | 1 | $0 |
| KEVIN MURNANE | BOARD MEMBER Trustee or director | 1 | $0 |
| LESLIE RICHARDS | BOARD MEMBER Trustee or director | 1 | $0 |
| JACKLIN RHOADS | BOARD MEMBER (THRU 03/2025) Trustee or director | 1 | $0 |
| ANNE RYAN | BOARD MEMBER Trustee or director | 1 | $0 |
| JAMES D SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 |
| TONY SORRENTINO | BOARD MEMBER Trustee or director | 1 | $0 |
| CAROL WATSON | BOARD MEMBER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 25 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ANGELA VAL | PRESIDENT & CEO Trustee or director, Officer | 55 | $466,159 | $42,826 |
| NEIL FRAUENGLASS | CHIEF MARKETING OFFICER Key employee | 50 | $297,535 | $51,355 |
| CINDY RAY | TREASURER & CFO Officer | 50 | $229,389 | $39,491 |
| TRINO BOIX | CHIEF OPERATING OFFICER Officer | 50 | $235,080 | $11,093 |
| KEITH MCMENAMIN | VP OF INFORMATION TECHNOLOGY Highest-paid employee | 50 | $185,881 | $13,080 |
| JESSICA CALTER | SVP ADV AND EXTERNAL AFFAIRS Highest-paid employee | 50 | $161,633 | $36,865 |
| CATHY MCVEY-PALMER | SVP STRATEGIC INTEGRATION Highest-paid employee | 50 | $168,862 | $28,652 |
| BINH NGUYEN | SENIOR DIRECTOR COMMUNICATIONS Highest-paid employee | 50 | $140,724 | $13,591 |
| JENEA ROBINSON | VICE PRESIDENT COMMUNICATIONS Highest-paid employee | 50 | $131,568 | $16,541 |
| MANUEL N STAMATAKIS | CHAIRMAN (THRU NOV. 2024) Trustee or director, Officer | 2 | $0 | $0 |
| ANTHONY CONTI | CHAIRMAN (FROM DEC 2024) Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT W BOGLE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RHONDA R COHEN ESQUIRE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JAMES ADAMSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| REGINALD ARCHAMBAULT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DARWIN BEAUVAIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MATT DICKMAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| WENDY HAMILTON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAZELLE JONES | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| KEVIN MURNANE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LESLIE RICHARDS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JACKLIN RHOADS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES D SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TONY SORRENTINO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CAROL WATSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended September 30, 2024: 28 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ANGELA VAL | PRESIDENT & CEO Trustee or director, Officer | 55 | $386,178 | $14,921 |
| NEIL FRAUENGLASS | CHIEF MARKETING OFFICER Key employee | 50 | $275,819 | $40,307 |
| CINDY RAY | TREASURER & CFO Officer | 50 | $218,204 | $31,613 |
| ALETHIA CALBECK | CHIEF COMMUNICATIONS OFFICER Highest-paid employee | 50 | $223,854 | $9,501 |
| TRINO BOIX | CHIEF OPERATING OFFICER Officer | 50 | $221,988 | $10,130 |
| KEITH MCMENAMIN | VP OF INFORMATION TECHNOLO Highest-paid employee | 50 | $176,593 | $6,564 |
| CATHY MCVEY-PALMER | SVP STRATEGIC INTEGRATION Highest-paid employee | 50 | $160,548 | $19,464 |
| JESSICA CALTER | SVP ADV AND EXTERNAL AFFAIRS Highest-paid employee | 50 | $148,042 | $16,763 |
| RACHEL FERGUSON | CHIEF INNOVATION & GLOBAL Highest-paid employee | 50 | $148,909 | $3,606 |
| MANUEL N STAMATAKIS | CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| ROBERT W BOGLE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RHONDA R COHEN ESQUIRE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JAMES ADAMSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| REGINALD ARCHAMBAULT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DARWIN BEAUVAIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANTHONY CONTI | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES D SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| WENDY HAMILTON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| SHEILA HESS | BOARD MEMBER (THRU JAN 24) Trustee or director | 1 | $0 | $0 |
| HONORABLE JAMES F KENNEY | BOARD MEMBER (THRU JAN 24) Trustee or director | 1 | $0 | $0 |
| OBRA KERNODLE | BOARD MEMBER (THRU JAN 24) Trustee or director | 1 | $0 | $0 |
| KEVIN MURNANE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TONY SORRENTINO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JACKLIN RHOADS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LESLIE RICHARDS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MATT DICKMAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAZELLE JONES | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CAROL WATSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended September 30, 2023: 22 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| NEIL FRAUENGLASS | CHIEF MARKETING OFFICER Key employee | 50 | $257,166 | $43,808 |
| RACHEL FERGUSON | CHIEF INNOVATION & GLOBAL OFFICER (THRU MAR) Highest-paid employee | 50 | $231,114 | $41,164 |
| ANGELA VAL | PRESIDENT & CEO (FROM JUNE) Trustee or director, Officer | 55 | $173,914 | $16,919 |
| MICHAEL NEWMUIS | CHIEF OF EXTERNAL AFFAIRS (THRU MARCH) Highest-paid employee | 50 | $159,205 | $15,911 |
| TRINO BOIX | CHIEF OPERATING OFFICER Officer | 50 | $160,598 | $7,720 |
| CINDY RAY | TREASURER & CFO (FROM AUG) Officer | 50 | $73,796 | $10,393 |
| MANUEL N STAMATAKIS | CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| ROBERT W BOGLE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| RHONDA R COHEN ESQUIRE | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JAMES ADAMSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| REGINALD ARCHAMBAULT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DARWIN BEAUVAIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANTHONY CONTI | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES D SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| WENDY HAMILTON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| SHEILA HESS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| HONORABLE JAMES F KENNEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| OBRA KERNODLE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| KEVIN MURNANE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRET PERKINS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TONY SORRENTINO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| RICHARD W VAGUE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2005 MARKET ST STE 3700, PHILADELPHIA, PA 19103-7014
- In care of
- % CINDY RAY
- Principal officer (990 for 2025)
- ANGELA VAL, 2005 MARKET STREET 3700, PHILADELPHIA, PA 19103
- Signed the 990
- CINDY RAY, TREASURER & CFO
- Phone
- (215) 599-0231
- Website
- VISITPHILLY.COM
- Return prepared by
- WIPFLI ADVISORY LLC
Mission
VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.
Program accomplishments
- VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2025, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT RESULTED IN 1.1 BILLION OVERALL IMPRESSIONS, PLUS OUR BIGGEST AND MOST SUCCESSFUL ADVERTISING PUSH IN NEW YORK CITY SINCE 2019. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING, EVOLVING OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES TO "INDIVISIBLE," BOTH OF WHICH AMPLIFIED VARIOUS HERITAGES ALL YEAR LONG AND SIGNALED TO POTENTIAL VISITORS THAT ALL ARE WELCOME IN PHILADELPHIA. IN ADDITION, WE LAUNCHED OUR MARKETING CAMPAIGN TO DRIVE VISITATION FOR THE NATION'S 250TH BIRTHDAY CELEBRATION IN 2026; CONTINUED OUR TED PARTNERSHIP, HOSTING SEVERAL DEMOCRACY-RELATED EVENTS THROUGHOUT THE YEAR; AND DUG DEEP INTO OUR CIVIC PRIDE CAMPAIGN TO BUILD LOCAL ENTHUSIASM FOR THE MONUMENTAL YEAR AHEAD. WE ALSO EARNED HIGH-PROFILE ACCOLADES AND MEDIA COVERAGE THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT--ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE (VISITPHILLY.COM REFRESH), ON SOCIAL MEDIA (INCREASED FOCUS ON COLLABORATIVE CONTENT) AND IN THE PRESS. WE BROUGHT IN 9.7 MILLION PAGEVIEWS TO VISITPHILLY.COM AND 47 MILLION VIEWS TO OUR SOCIAL ACCOUNTS AND PLACED/TRACKED 3,900 POSITIVE STORIES ABOUT PHILADELPHIA. IN ADDITION, WE HOSTED OUR SECOND PHILADELPHIA HOSPITALITY SYMPOSIUM, WORKED ON NEIGHBORHOOD TOURISM DEVELOPMENT WITH SEVERAL COMMUNITIES AND CONTINUED OUR DESTINATION OPTIMIZATION INITIATIVE. ALL THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2025, GREATER PHILADELPHIA WELCOMED 44 MILLION VISITORS, GENERATING $13.4 BILLION IN ECONOMIC IMPACT AND $1.1 BILLION IN STATE AND LOCAL TAX REVENUE.Expenses $18,409,384 · revenue $307,781
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | Check at the IRS |
IRS record
- EIN
- 23-2847538
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1996
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S30)
- Assets (IRS master file)
- $20,089,429
- Income (IRS master file)
- $24,404,340
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $23,536,793 | $20,714,033 | $20,089,429 | XML |
| 990 | December 2024 | $4,647,099 | $4,136,690 | $17,695,060 | XML |
| 990 | September 2024 | $19,480,911 | $18,475,086 | $17,251,903 | XML |
| 990 | September 2023 | $19,412,592 | $16,183,653 | $15,187,316 | XML |
| 990 | September 2022 | $13,494,636 | $12,566,060 | $13,354,833 | IRS |
| 990 | September 2021 | – | – | – | IRS |
| 990 | September 2020 | – | – | – | IRS |
| 990 | September 2019 | – | – | – | IRS |
| 990 | September 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-2847538).
Questions about GREATER PHILADELPHIA TOURISM MARKETING CORPORATION
- What is the EIN of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION?
- The employer identification number (EIN) of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION is 23-2847538.
- Is GREATER PHILADELPHIA TOURISM MARKETING CORPORATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1996.
- Are donations to GREATER PHILADELPHIA TOURISM MARKETING CORPORATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does GREATER PHILADELPHIA TOURISM MARKETING CORPORATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREATER PHILADELPHIA TOURISM MARKETING CORPORATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION?
- The 990 for the year ended December 31, 2025 names ANGELA VAL.
- Who are the officers and directors of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION?
- The 990 for the year ended December 31, 2025 lists 26 people; 9 received compensation from the organization, the highest $588,105 (ANGELA VAL, PRESIDENT & CEO).
- How much revenue does GREATER PHILADELPHIA TOURISM MARKETING CORPORATION have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $23,536,793, expenses of $20,714,033 and total assets of $20,089,429 at year end.
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