2025-08-11T14:59:30-05:00 2024-09-30 390758449 WIPFLI LLP 170 N RADNOR-CHESTER RD SUITE 200 RADNOR PA 19087 990 2023-10-01 232847538 GREATER PHILADELPHIA TOURISM MARKETING CORPORATION GREA 2155990783 2005 MARKET STREET 3700 PHILADELPHIA PA 19103 CINDY RAY TREASURER & CFO 2155990783 2025-08-11 1 0 SOLOMON MARDAKHAEV P01806552 6105653930 2025-08-11 2023 2025-03-06 01:10:19Z VISIT PHILADELPHIA ANGELA VAL 2005 MARKET STREET 3700 PHILADELPHIA PA 19103 20217421 0 X VISITPHILLY.COM X 1996 PA VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY. 17 16 45 16 0 0 18608626 18746682 447820 290293 356095 443924 51 12 19412592 19480911 0 0 0 0 4741862 5573473 0 0 451909 11441791 12901613 16183653 18475086 3228939 1005825 15187316 17251903 3734009 3693552 11453307 13558351 X VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY. 0 0 15785428 0 290293 VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2024, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT EXCEEDED A 59:1 RETURN ON ADVERTISING SPEND IN KEY PLACEMENTS. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING WITH OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES, FOCUSED ON HISTORY AND HERITAGE MONTHS. IN ADDITION, WE ENTERED A FLY MARKET (ATLANTA) TO HELP SPUR LONGER STAYS; LAUNCHED TED DEMOCRACY, WHICH WILL CONTINUE INTO 2026 WHEN THE NATION CELEBRATES ITS 250TH ANNIVERSARY; AND EARNED HIGH-PROFILE ACCOLADES THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT - ALLTHE WHILE REMAINING A MAJOR PRESENCE ONLINE, ON SOCIAL MEDIA AND IN THE PRESS. OUR MOST POPULAR WEB ARTICLE GARNERED 1 MILLION+ PAGEVIEWS; WE EARNED 1 MILLION VIEWS ON TWO INSTAGRAM POSTS - A VISIT PHILLY FIRST; AND WE PLACED/TRACKED 1,650+ PHILADELPHIA STORIES IN THE PRESS. IN ADDITION, WE DEBUTED A NEW HOTEL BOOKING WIDGET TO ENSURE AN ENHANCED CUSTOMER EXPERIENCE AND HOSTED OUR INAUGURAL PHILADELPHIA HOSPITALITY SYMPOSIUM. ALL OF THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2024, GREATER PHILADELPHIA WELCOMED 42.9 MILLION VISITORS, GENERATING $12.4 BILLION IN ECONOMIC IMPACT AND MEETING 2019 BENCHMARKS IN FOUR OUT OF FIVE KEY INDUSTRY METRICS. 15785428 1 1 0 1 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 98 0 45 1 0 0 0 0 0 0 0 0 0 0 0 0 X 17 16 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA X CINDY RAY 2155990231 2005 MARKET STREET SUITE 3700 PHILADELPHIA PA 19103 ANGELA VAL PRESIDENT & CEO 55.00 X X 386178 0 14921 MANUEL N STAMATAKIS CHAIRMAN 2.00 X X 0 0 0 ROBERT W BOGLE VICE CHAIR 1.00 X X 0 0 0 RHONDA R COHEN ESQUIRE VICE CHAIR 1.00 X X 0 0 0 JAMES ADAMSON BOARD MEMBER 1.00 X 0 0 0 REGINALD ARCHAMBAULT BOARD MEMBER 1.00 X 0 0 0 DARWIN BEAUVAIS BOARD MEMBER 1.00 X 0 0 0 ANTHONY CONTI BOARD MEMBER 1.00 X 0 0 0 JAMES D SCHULTZ BOARD MEMBER 1.00 X 0 0 0 WENDY HAMILTON BOARD MEMBER 1.00 X 0 0 0 SHEILA HESS BOARD MEMBER (THRU JAN 24) 1.00 X 0 0 0 HONORABLE JAMES F KENNEY BOARD MEMBER (THRU JAN 24) 1.00 X 0 0 0 OBRA KERNODLE BOARD MEMBER (THRU JAN 24) 1.00 X 0 0 0 KEVIN MURNANE BOARD MEMBER 1.00 X 0 0 0 TONY SORRENTINO BOARD MEMBER 1.00 X 0 0 0 JACKLIN RHOADS BOARD MEMBER 1.00 X 0 0 0 LESLIE RICHARDS BOARD MEMBER 1.00 X 0 0 0 MATT DICKMAN BOARD MEMBER 1.00 X 0 0 0 JAZELLE JONES BOARD MEMBER 1.00 X 0 0 0 CAROL WATSON BOARD MEMBER 1.00 X 0 0 0 TRINO BOIX CHIEF OPERATING OFFICER 50.00 X 221988 0 10130 CINDY RAY TREASURER & CFO 50.00 X 218204 0 31613 NEIL FRAUENGLASS CHIEF MARKETING OFFICER 50.00 X 275819 0 40307 RACHEL FERGUSON CHIEF INNOVATION & GLOBAL 50.00 X 148909 0 3606 ALETHIA CALBECK CHIEF COMMUNICATIONS OFFICER 50.00 X 223854 0 9501 JESSICA CALTER SVP ADV AND EXTERNAL AFFAIRS 50.00 X 148042 0 16763 KEITH MCMENAMIN VP OF INFORMATION TECHNOLO 50.00 X 176593 0 6564 CATHY MCVEY-PALMER SVP STRATEGIC INTEGRATION 50.00 X 160548 0 19464 1960135 0 152869 9 0 1 0 US INTERNATIONAL MEDIA LLC 3415 S SEPULVEDA BLVD 8TH FLOOR LOS ANGELES CA 90034 MEDIA BUYING SERVICE 5899565 PHILADELPHIA TRIBUNE 520 SOUTH 16TH STREET PHILADELPHIA PA 19146 ADVERTISING SERVICES 328000 ALLEN & GERRISEN 125 HIGH STREET FLOOR 23 BOSTON MA 02210 CREATIVE SERVICES 303620 IPSOS 301 MERRITT NORWALD CT 06851 DESTINATION AND TRAVELER RESEARCH 268800 DMI PARTNERS 1 SOUTH BROAD STREET 11TH FLOOR PHILADELPHIA PA 19107 MARKETING AGENCY 180000 5 15496693 3249989 18746682 SPONSORSHIP REVENUE 900099 286530 286530 PARTICIPATION AND OTHER FEES 900099 3763 3763 290293 430434 430434 12 12 750000 736510 13490 13490 13490 19480911 290293 0 443936 1218609 829857 374346 14406 3566288 2623817 788071 154400 67474 45282 17354 4838 405190 276597 127844 749 315912 238129 68770 9013 25093 25093 54700 54700 187432 187432 28825 28825 725068 476089 237979 11000 7471190 7471190 187835 120372 66018 1445 663815 389984 271877 1954 245187 155836 83896 5455 230796 215303 13121 2372 1525323 1492648 21030 11645 2780 2780 141727 111256 26574 3897 33337 26665 5738 934 RESEARCH EXPENSE 358772 317197 41575 OTHER MARKETING 290216 279604 9872 740 AGENCY FEES 244210 244210 DUES AND REGISTRATIONS 204445 195010 9381 54 280862 276382 4480 18475086 15785428 2237749 451909 5211318 3000526 125000 1551219 1196645 1360219 60749 11798 1212029 352297 898620 859732 6357500 8946581 1337484 1521828 15187316 17251903 1463665 1563279 2270344 2130273 3734009 3693552 X 11078307 11709485 375000 1848866 11453307 13558351 15187316 17251903 1005825 1099219 0 X 0 1 X 1 0 X 945849 7428478 13067172 18608626 18746682 58796807 7859900 446948 373482 447820 9128150 8805749 7875426 13440654 19056446 18746682 67924957 67924957 120458 144529 53982 356146 430446 1105561 644195 446948 373482 447820 1912445 70942963 290293 0.95750 0.94450 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 1 187432 0 0 187432 0 FORM 990, SCH. C, PART II-B, LINE 1G LOBBYING ACTIVITIES INCLUDE MONITORING, COORDINATING AND COMMUNICATING REGARDING TOURISM/HOSPITALITY INDUSTRY ISSUES RELATED TO GOVERNMENT GENERAL OPERATING BUDGETS; LEGISLATION; REQUESTS FOR ADDITIONAL FUNDING FOR THE SECTOR; STRATEGIES AND APPROPRIATION REQUESTS TO LEGISLATORS; ANNUAL TOURISM/HOSPITALITY INDUSTRY RECEPTION; MEETINGS WITH LEGISLATORS AND STAFF. 759546 85139 674407 241596 135530 106066 210887 131628 79259 859732 RENT DEPOSIT 323693 RIGHT OF USE ASSET 1198135 1521828 LOANS PAYABLE 200432 OPERATING LEASE LIABILITIES 1929841 2130273 X 21013059 1099219 461754 1560973 19452086 28825 28825 19480911 18908015 461754 461754 18446261 28825 28825 18475086 PART X, LINE 2: THE INTERNAL REVENUE SERVICE HAS CLASSIFIED VISIT PHILADELPHIA AS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE UNITED STATES INTERNAL REVENUE CODE. X X X X X 0 0 0 0 0 0 0 1 0 ANGELA VAL PRESIDENT & CEO 298130 0 60000 0 28048 0 13200 0 1721 0 401099 0 0 0 NEIL FRAUENGLASS CHIEF MARKETING OFFICER 248539 0 25200 0 2080 0 11291 0 29016 0 316126 0 0 0 CINDY RAY TREASURER & CFO 196235 0 20000 0 1969 0 8649 0 22964 0 249817 0 0 0 ALETHIA CALBECK CHIEF COMMUNICATIONS OFFICER 202307 0 20000 0 1547 0 8940 0 561 0 233355 0 0 0 TRINO BOIX CHIEF OPERATING OFFICER 200141 0 20000 0 1847 0 8819 0 1311 0 232118 0 0 0 KEITH MCMENAMIN VP OF INFORMATION TECHNOLO 170271 0 4500 0 1822 0 5384 0 1180 0 183157 0 0 0 CATHY MCVEY-PALMER SVP STRATEGIC INTEGRATION 150881 0 7612 0 2055 0 5447 0 14017 0 180012 0 0 0 JESSICA CALTER SVP ADV AND EXTERNAL AFFAIRS 139025 0 7500 0 1517 0 488 0 16275 0 164805 0 0 0 RACHEL FERGUSON CHIEF INNOVATION & GLOBAL 130553 0 0 0 18356 0 2192 0 1414 0 152515 0 0 0 PART I, LINE 7 SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCEE. ROBERT BOGLE SEE SUPPLEMENTAL INFORMATION BELOW. 213687 THE ORGANIZATION PURCHASES ADVERTISING IN THE PHILADELPHIA TRIBUNE AND IN THE SOJOURNER: AN AFRICAN AMERICAN VISITORS GUIDE TO PHILADELPHIA, A PUBLICATION OF THE PHILADELPHIA TRIBUNE. 0 SCHEDULE L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS: (B) RELATIONSHIP BETWEEN THE INTERESTED PERSON AND THE ORGANIZATION: ROBERT BOGLE IS VICE-CHAIR OF THE BOARD OF DIRECTORS OF THE ORGANIZATION AND CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER OF THE PHILADELPHIA TRIBUNE, A NEWSPAPER SERVING THE GREATER PHILADELPHIA REGION. FORM 990, PART VI, SECTION B, LINE 11B THE COMPLETED FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS SUFFICIENTLY IN ADVANCE OF THE FILING DEADLINE TO ENABLE A DETAILED AND CONSCIENTIOUS REVIEW BY ALL MEMBERS OF THE BOARD. ALL MEMBERS OF THE BOARD OF DIRECTORS WILL BE INVITED TO REVIEW THE COMPLETED FORM 990 IN ADVANCE OF THE FILING DEADLINE. ALL QUESTIONS, CONCERNS, ETC. OF THE MEMBERS OF THE BOARD OF DIRECTORS WILL BE ADDRESSED BY THE CHIEF FINANCIAL OFFICER (OR CHIEF EXECUTIVE OFFICER) AND INCORPORATED INTO THE FORM 990 AS APPROPRIATE. THE CORPORATION WILL FILE THE FINAL FORM 990 AS REQUIRED. FORM 990, PART VI, SECTION B, LINE 12C ALL OFFICERS, DIRECTORS, AND KEY EMPLOYEES ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST DISCLOSURE ANNUALLY. DISCLOSURES ARE REVIEWED BY MANAGEMENT AND ANY NEW POTENTIAL CONFLICTS (NOT PREVIOUSLY REVIEWED) WOULD BE TURNED OVER TO THE GOVERNANCE COMMITTEE FOR A DETERMINATION. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION FOR THE CEO INCLUDES THE FOLLOWING: THE COMPENSATION COMMITTEE (THE COMMITTEE) HAS ESTABLISHED AND ASSURES ADHERENCE TO A COMPENSATION PHILOSOPHY THAT REFLECTS THE CHARITABLE MISSION OF THE ORGANIZATION. THE COMMITTEE REVIEWS AND APPROVES EXECUTIVE COMPENSATION IN A MANNER THAT QUALIFIES FOR THE REBUTTABLE PRESUMPTION OF REASONABLENESS UNDER THE INTERMEDIATE SANCTIONS RULES. THE COMMITTEE ASSURES THAT AN ANNUAL EVALUATION OF THE CEO'S PERFORMANCE IS COMPLETED IN REFERENCE TO THE SPECIFIC GOALS AND OBJECTIVES SET BY THE CEO EACH YEAR. THE COMMITTEE ENSURES THAT THE TERMS OF THE CEO'S COMPENSATION AND DUTIES ARE MEMORIALIZED IN AN EMPLOYMENT CONTRACT. IN DETERMINING COMPENSATION, THE COMMITTEE TAKES INTO CONSIDERATION: -ALL FORMS OF COMPENSATION, BOTH DIRECT AND INDIRECT, INCLUDING FRINGE BENEFITS -THE INCOME AND ASSETS OF THE CORPORATION -THE IMPACT OF THE INDIVIDUAL'S SERVICES, RESPONSIBILITIES, DUTIES AND VISION IN FURTHERING THE CORPORATION'S GOALS AND PURPOSES -THE INDIVIDUAL'S QUALIFICATIONS TO FULFILL THE RESPONSIBILITIES OF THE POSITION, INCLUDING EDUCATION AND EXPERIENCE -THE TIME THE INDIVIDUAL IS EXPECTED TO DEVOTE TO HIS/HER DUTIES -THE RESULTS OF THE ANNUAL PERFORMANCE EVALUATION -THE CORPORATE GOALS AND OBJECTIVES RELEVANT TO THE COMPENSATION OF THE CEO -ANY OTHER REASONABLE CRITERIA THE COMMITTEE OBTAINS COMPARABLE COMPENSATION INFORMATION, INCLUDING OFFERS RECEIVED BY THE EMPLOYEE FROM OTHER ORGANIZATIONS, SALARY SURVEYS, AND COMPENSATION PAID BY SIMILAR ORGANIZATIONS FOR LIKE POSITIONS. THE COMMITTEE WILL REVIEW AND APPROVE ALL INCENTIVE COMPENSATION ARRANGEMENTS, PROVIDED THAT ANY INCENTIVE ARRANGEMENT REWARDS PERFORMANCE OR ACCOMPLISHMENT OF SPECIFIC MEASURABLE OBJECTIVES THAT FURTHER THE ORGANIZATION'S CHARITABLE PURPOSE, THERE IS A CAP ON THE AMOUNT OF COMPENSATION THAT MAY BE EARNED UNDER SUCH AN ARRANGEMENT AND THE ARRANGEMENT DOES NOT RESULT IN UNWARRANTED PRIVATE BENEFITS. THE COMMITTEE WILL REVIEW THE RECOMMENDATIONS MADE BY THE CEO WITH REGARDS TO COMPENSATION OF THE OTHER OFFICERS OF THE CORPORATION AND ALL EMPLOYEES WHO RECEIVE MORE THAN $100,000 IN SALARY FROM THE CORPORATION. PERIODICALLY, THE ORGANIZATION ENGAGES A THIRD PARTY COMPENSATION CONSULTANT TO BENCHMARK SALARIES. FORM 990, PART VI, SECTION C, LINE 19 THE CONFLICT OF INTEREST POLICY AND GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.