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Nonprofit · EIN 20-1430959

VISIT VACAVILLE

Tax-exempt · VACAVILLE, CA 95688

Financials

$845K$929K2023$780K$861K2024
Revenue Expenses · by fiscal year end
Financials of VISIT VACAVILLE by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$780,236$861,311-$81,075$33,933$27,223$6,710
June 30, 2024990$844,704$928,810-$84,106$121,851$34,066$87,785
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$30,205
of which government grants
$30,205
Program service revenue
$746,484
Investment income
$2
Net income from sales of inventory
$3,545
Other revenue
$3,545

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$137,425
Other salaries and wages
$204,161
Salaries, compensation and benefits (total)
$395,028
Professional fundraising fees
$0
Accounting fees
$10,267
Occupancy
$60,977
Travel
$883
Depreciation
$7,667
Program services (functional)
$790,768
Management and general (functional)
$68,543
Fundraising (functional)
$2,000

Balance sheet and other

Total assets, start of year
$121,851
Total assets, end of year
$33,933
Total liabilities, end of year
$27,223
Net assets, end of year
$6,710
Land, buildings and equipment
$19,167
Net assets without donor restrictions
$6,710
Gross receipts
$784,487
Employees
6
Volunteers
20
Year formed
2004
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensation
Alyssa PardiniPresident & CEO
Trustee or director, Officer
40$137,425
Don BurnsNon-voting Dir.
Trustee or director
2$0
Andrea McPeakVice Chair
Trustee or director, Officer
4$0
Keith ThompsonChair
Trustee or director, Officer
2$0
Cinty MelaraDirector
Trustee or director
2$0
Jason DiavatisSecretary
Trustee or director, Officer
2$0
Sandy PersonDirector
Trustee or director
2$0
Vannessa Jackson-TalbertTreasurer
Trustee or director, Officer
2$0
Darnalyn QuintanillaDirector
Trustee or director
2$0
Pamela DavisDirector
Trustee or director
2$0
April Ziomek-PortilloDirector
Trustee or director
2$0
Leslie SilverNon-voting Dir.
Trustee or director
2$0
990 for the year ended June 30, 2024: 13 people
NameTitleHours / weekCompensation
Melyssa ReevesPresident & CEO
Trustee or director, Officer
50$154,938
Alyssa PardiniPresident & CEO
Trustee or director, Officer
40$31,096
Andrea McPeakSecretary
Trustee or director, Officer
4$0
Keith ThompsonVice Chair
Trustee or director, Officer
2$0
Cinty MelaraDirector
Trustee or director
2$0
Dave McCallumChairman
Trustee or director, Officer
2$0
Jason DiavatisDirector
Trustee or director
2$0
Sandy PersonDirector
Trustee or director
2$0
Vannessa Jackson-TalbertTreasurer
Trustee or director, Officer
2$0
Darnalyn QuintanillaDirector
Trustee or director
2$0
Jennifer LongDirector
Trustee or director
2$0
April Ziomek-PortilloDirector
Trustee or director
2$0
Debbie EgidioDirector
Trustee or director
2$0

Address and contacts

Address (IRS master file)
1671 E MONTE VISTA AVE STE N-110, VACAVILLE, CA 95688-3124
In care of
% MELYSSA LAUGHLIN
Principal officer (990 for 2024)
Alyssa Pardini, 1671 E Monte Vista Avenue N-110, Vacaville, CA 95688
Signed the 990
Alyssa Pardini, President & CEO
Phone
(707) 450-0512
Return prepared by
Richard Watson Jr CPA

California records

California keeps its own records of charities and corporations. Search them by EIN 20-1430959 or by the name VISIT VACAVILLE.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination.

990 for the year ended June 30, 2025

Program accomplishments

  • The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. The Organization promotes the City as the preferred destination for visitors, meetings, tour groups, sporting and events.Visit Vacavilles destination marketing program aims to enhance awareness for Vacaville as an attraction for both the local community and visitors, and boost economic activity. The program seeks to increase tourism district tax, transient occupancy tax, and sales tax revenue by promoting Vacaville as an overnight destination with a variety of offerings for all. Destination marketing supports Vacavilles vitality and sustained growth for businesses.Visit Vacaville maintains a physical visitor center in Nut Tree Plaza, open Monday through Friday to support locals, visitors, and businesses with general travel inquiries, Vacaville merchandise and more.Visit Vacavilles signature event programming seeks to promote and enhance the experiences one can have in Vacaville while preserving its history and unique character. Visit Vacaville plans and produces four main annual signature events: Taste of Vacaville (restaurant week), En Plein Air Weekend, Tourism Breakfast, and Vacavilles Farm-to-Table Dinner. Additionally, Visit Vacaville coordinates content and activations for I love Vacaville week in February and has a booth at the Citys Merriment on Main event.Visit Vacaville attends meetings with the Visit California, CalTravel, One West Tourism Alliance, Destinations International, U.S. Travel, Travelability, Solano County Farm Bureau and various other groups at the state, and local level to ensure that strategic planning for Vacaville is competitive and commensurate with other destination marketing and promotions.The Accessible Travel initiative advances Vacavilles commitment to inclusive tourism by partnering with organizations such as Wheel the World, the Hidden Disabilities Sunflower Program, and TravelAbility to assess visitor experiences, improve wayfinding and facilities, and promote the city as a welcoming destination for travelers of all abilities. This past year Visit Vacaville completed Wheel The World mapping of hotels and attractions in Vacaville for wheelchair users and launched a destination specific page on their travel website. Visit Vacaville began running accessible tourism ads in conjunction with other destination awareness digital ad campaigns to promote Vacaville to families traveling with family members who have a disability. And Visit Vacaville created a Hidden Disabilities Sunflower Program Training Deck for local businesses to learn about and partake in the global program.Visit Vacavilles e-commerce strategy strengthens the citys digital presence and visitor engagement across four core channels:1) The official Visit Vacaville website serves as the central hub for trip planning, event discovery, and visitor resources, featuring itineraries, local business listings, and up-to-date community information.2) Active social media channels build brand awareness, share destination storytelling, highlight local events, and engage both residents and potential visitors through visual content and real-time interaction.3) Email campaigns and monthly newsletters nurture repeat visitation, promote upcoming events and seasonal activities, and keep partners and travelers informed with timely destination news.4) Paid advertising campaigns increase visibility, drive qualified website traffic, and promote Vacavilles attractions, events, and visitor experiences. Visit Vacavilles digital search strategy uses both search engine optimization (SEO) and search engine marketing (SEM), leveraging textual, graphical, and meta ads to reach travelers. Ads are created in-house. Visit Vacavilles print marketing efforts showcase the citys attractions, events, and visitor amenities through high-quality collateral including the Visitor Guide, Relocation Guide, Local Agriculture Guide, Vacaville Restaurant Guide, a city map, and event handouts and fliers to support tourism promotion, visitor planning, and community engagement.Visit Vacavilles media relations program builds awareness of the city as a travel destination by cultivating press relationships, pitching story ideas, hosting visiting journalists, and securing positive regional and national media coverage that supports tourism and economic development.The Destination Vacaville Podcast highlights local stories, attractions, and community leaders, serving as a platform to promote tourism, showcase Vacavilles unique character, and engage residents and visitors with the citys offerings.Events during the year ended June 30, 2025, included:Vacaville Alpaca Weekend provides visitors and residents the opportunity to engage with local ranchers, learn about sustainable farming practices, and experience unique agricultural offerings through interactive tours and activities. Visit Vacaville supported the event by gathering and creating promotional content in collaboration with farm partners to grow awareness and increase attendance.Wild West Film Festival and Family Weekend combined cultural programming and family-friendly activities, showcasing independent films alongside heritage-themed entertainment in the downtown. Visit Vacaville was a sponsor for a locally produced documentary about a disabled cowboy, John Payne the One Arm Bandit providing closed captioning for the film and an American Sign Language Interpreter for the festival screenings.This past years 12 Days of Giveaways fostered community spirit and regional engagement through holiday-themed promotion that highlighted local businesses, encouraged resident participation, and generated increased visibility for Vacaville as a destination.Re-branded as Taste of Vacaville to be more inclusive of a wide variety of food and beverage businesses in town, this program showcased the citys diverse culinary scene through week-long dining promotions that encouraged residents and visitors to explore local restaurants, support small businesses, and experience Vacaville as a regional food destination. A record 32 restaurants participated.This past April Visit Vacaville debuted a new signature event: Vacaville En Plein Air, which highlights the citys scenic landscapes and vibrant arts community by bringing regional artists together for outdoor painting sessions, public showcases, instructional workshops for all ages and abilities, and cultural engagement opportunities at the Pena Adobe Park.This past Spring Break season Visit Vacaville transformed spaces at both ends of downtown into family-friendly destinations with the construction of two temporary sand beaches, encouraging foot traffic for downtown businesses and offering a unique outdoor hangout experience.Our jewel event, Vacavilles Farm-to-Table dinner, highlights the citys strong agricultural heritage by bringing residents and visitors together for a community meal featuring hyper-locally sourced ingredients and partnerships with area farmers, chefs, educators and vintners.Our newly created Vacaville Moos & Brews Trail, launched as a summer promotion highlighting local dining and beverage establishments that feature specialty burgers, craft beer, and classic milkshakes or ice cream, inviting residents and visitors to explore the citys comfort flavors through a fun, self-guided culinary experience.
    Expenses $790,768 · revenue $780,236

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
20-1430959
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2005
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$33,933
Income (IRS master file)
$784,487

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$780,236$861,311$33,933XML
990June 2024$844,704$928,810$121,851XML
990June 2023$855,243$914,339$199,730IRS
990June 2022–––IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2019–––IRS
990June 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 20-1430959).

Questions about VISIT VACAVILLE

What is the EIN of VISIT VACAVILLE?
The employer identification number (EIN) of VISIT VACAVILLE is 20-1430959.
Is VISIT VACAVILLE tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2005.
Are donations to VISIT VACAVILLE tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does VISIT VACAVILLE file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of VISIT VACAVILLE due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did VISIT VACAVILLE last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of VISIT VACAVILLE?
The 990 for the year ended June 30, 2025 names Alyssa Pardini.
Who are the officers and directors of VISIT VACAVILLE?
The 990 for the year ended June 30, 2025 lists 12 people; 1 received compensation from the organization, the highest $137,425 (Alyssa Pardini, President & CEO).
How much revenue does VISIT VACAVILLE have?
On its 990 for the year ended June 30, 2025 it reported revenue of $780,236, expenses of $861,311 and total assets of $33,933 at year end.

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