2025-04-08T17:26:54-07:00 2024-06-30 262327737 Richard Watson Jr CPA 8 Metro Lane Sacramento CA 95816 990 2023-07-01 201430959 Visit Vacaville VISI 7074500512 1671 E Monte Vista Avenue N-110 Vacaville CA 95688 Alyssa Pardini President & CEO 2025-04-04 true true Richard Watson P00020816 9166060552 X 2023 2025-03-06 01:10:19Z Alyssa Pardini 1671 E Monte Vista Avenue N-110 Vacaville CA 95688 846922 false X www.visitvacaville.com X 2004 CA The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. 13 11 6 20 0 35000 23876 819688 815202 0 555 5626 855243 844704 0 0 430170 372563 0 0 484169 556247 914339 928810 -59096 -84106 199730 121851 27839 34066 171891 87785 The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. false false 865246 844704 The mission of the Organization is to develop Vacaville as a desired destination for visitors through aggressive marketing of its diverse assets and to advocate for the enhancement of Vacaville as a more attractive visitor destination. The Organization promotes the City as the preferred destination for visitors, meetings, tour groups, sporting and events.Visit Vacaville produced the Inspiration Guide, hosted a Farm to Table Dinner in Downtown Vacaville, Arts Week, Restaurant Week, and our Annual Tourism Breakfast. We promoted our hotels, attractions, and restaurants with digital tours and digital marketing.Strategic Plan accomplishments from this past year include -Visit Vacavilles cow public art projectAccessibility updates to the Visit Vacaville websiteIntroduction of accessibly compliant digital menus for Vacavilles Restaurant WeekCreation of a cloud-based photo and video asset libraryContinued growth of Visit Vacaville social media channelsSeasonal email marketing to Visit Vacavilles subscriber baseMonthly story pitches to regional publications and news outletsPromotion and distribution of the 2024 Annual Visitor Guide to target marketsVisit Vacaville booth at the 2024 Wings Over Solano Air ShowSupporting agritourism offerings through involvement with the Pleasants Valley Agricultural Association and the Solano County Farm Bureau, as well as promotion of and participation in, the Vacavilles Farmers Market, Open Farm Days, and Lavender DaysBuilding upon AgriVenture marketing messages with new mountain biking contentAdvocating for tourism related development, such as sporting facilities, new shops and restaurants, art murals.Hired a Community Engagement Manager via the Workforce Development Boards On The Job Training program 865246 false false false false false false false false false true false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false true 5 0 true 6 true false false false false false false false false X 13 11 false false false false false false false true true false false true true true true true true true true false X X Alyssa Pardini 7074500512 1671 E Monte Vista Avenue N-110 Vacaville CA 95688 Melyssa Reeves President & CEO 50.00 0.00 X X 154938 0 0 Alyssa Pardini President & CEO 40.00 0.00 X X 31096 0 0 Andrea McPeak Secretary 4.00 0.00 X X 0 0 0 Keith Thompson Vice Chair 2.00 0.00 X X 0 0 0 Cinty Melara Director 2.00 0.00 X 0 0 0 Dave McCallum Chairman 2.00 0.00 X X 0 0 0 Jason Diavatis Director 2.00 0.00 X 0 0 0 Sandy Person Director 2.00 0.00 X 0 0 0 Vannessa Jackson-Talbert Treasurer 2.00 0.00 X X 0 0 0 Darnalyn Quintanilla Director 2.00 0.00 X 0 0 0 Jennifer Long Director 2.00 0.00 X 0 0 0 April Ziomek-Portillo Director 2.00 0.00 X 0 0 0 Debbie Egidio Director 2.00 0.00 X 0 0 0 186034 1 false true false 0 23876 23876 Advertising sales 713990 4275 4275 Contract fees 713990 797546 797546 Event revenue 713990 13381 13381 815202 0 0 0 0 0 0 0 7844 2218 5626 5626 0 844704 820828 0 0 0 0 186034 168034 18000 0 154909 138815 16094 0 4068 3661 407 27552 24797 2755 0 506 506 7651 7651 0 0 0 0 285456 285456 31714 28543 3171 0 0 56499 50849 5650 813 813 0 60994 54895 6099 0 0 7667 6900 767 5699 5129 570 Special events expense 80327 80327 Memberships and subscriptions 11326 10191 1135 Copier lease 5822 5240 582 Postage and Shipping 1773 1596 177 0 928810 865246 63564 0 157642 80336 0 0 624 2000 0 0 0 5206 12681 1313 0 94363 67529 34501 26834 0 0 0 0 444 0 199730 121851 26808 34066 1031 27839 34066 X 171891 87785 171891 87785 199730 121851 -84106 X false false false 82634 55800 26834 7416 7416 4313 4313 26834 X X X false false false Melyssa Reeves President & CEO 154938 154938 Form 990, Part VI, Section B, Line 11b A PDF copy of form 990 is emailed to board members prior to its submission to the IRS. Form 990, Part VI, Section B, Line 12c Board members and staff must annually disclose any conflicts of interest. Form 990, Part VI, Section B, Line 15a Compensation from comparable organizations is periodically reviewed. Approval of compensation is documented in the minutes. Form 990, Part VI, Section B, Line 15b Compensation from comparable organizations is periodically reviewed. Approval of compensation is documented in the minutes. Form 990, Part VI, Section C, Line 19 The Organization's governing documents, policies and financial statements are made available upon request and can be viewed at the Organization's office. The Organization may charge a reasonable fee for reproduction and mailing.