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Nonprofit · EIN 13-0434364

AMERICAN SOCIETY OF TRAVEL ADVISORS INC

Tax-exempt · ALEXANDRIA, VA 22314

Financials

$9.5M$9.3M2023$10.6M$11.5M2024
Revenue Expenses · by fiscal year end
Financials of AMERICAN SOCIETY OF TRAVEL ADVISORS INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$10,576,948$11,525,597-$948,649$12,618,605$8,147,087$4,471,518
December 31, 2023990$9,540,412$9,254,373$286,039$11,743,017$6,784,386$4,958,631
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$589,662
Program service revenue
$9,690,006
Investment income
$21,608
Royalties
$272,639
Net rental income
$1,800
Other revenue
$275,672

Expenses

Grants and similar amounts paid
$33,104
Compensation of officers, directors and key employees
$1,141,626
Other salaries and wages
$2,885,690
Salaries, compensation and benefits (total)
$4,808,827
Professional fundraising fees
$0
Occupancy
$198,307
Travel
$2,173,725
Depreciation
$140,363

Balance sheet and other

Total assets, start of year
$11,743,017
Total assets, end of year
$12,618,605
Total liabilities, end of year
$8,147,087
Net assets, end of year
$4,471,518
Land, buildings and equipment
$155,977
Publicly traded securities
$4,330,140
Net assets without donor restrictions
$4,471,518
Gross unrelated business income
$501,026
Gross receipts
$10,576,948
Employees
42
Volunteers
250
Year formed
1931
State of legal domicile
NY

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
ZANE KERBYPRESIDENT & CEO
Officer
39$634,944$129,915
PETER LOBASSOGENERAL COUNSEL
Key employee
40$252,409$69,359
JESSICA KLEMENTVP,GOV'T & PUBLIC AFFAIRS
Highest-paid employee
40$217,892$24,751
ELIZABETH HENRYVP, FINANCE & ACCOUNTING
Highest-paid employee
40$170,920$49,703
SARAH LITTLEVP, BUSINESS DEVELOPMENT
Highest-paid employee
40$185,303$25,621
MARK MEADERSR VP MARKETING, INDUSTRY
Highest-paid employee
40$177,798$33,081
ROBERT FLEMINGDIR, TECHNOLOGY
Highest-paid employee
40$126,883$36,293
JACKIE FRIEDMANCHAIRMAN OF THE BOARD
Trustee or director, Officer
9$15,000$0
ANTHONY LEE THOMASVICE CHAIR AND SECRETARY
Trustee or director, Officer
9$6,000$0
RHONDA SHUMWAYTREASURER
Trustee or director, Officer
9$3,500$0
KELLY BERGINDIRECTOR-AT-LARGE
Trustee or director
1$3,000$0
KATHY BEDELLCAC CHAIR
Trustee or director, Officer
1$0$0
DEB BELCHAKREGIONAL DIRECTOR
Trustee or director
1$0$0
KAREEM GEORGEDIRECTOR-AT-LARGE
Trustee or director
1$0$0
PAMELA IRWINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
7 more people on this return
NameTitleHours / weekCompensation
ANITA PAGLIASSODIRECTOR-AT-LARGE
Trustee or director
1$0
SHELLY PHILLIPSREGIONAL DIRECTOR
Trustee or director
1$0
AMANDA KLIMAKCAC VICE-CHAIR
Trustee or director
1$0
ROB HALEREGIONAL DIRECTOR
Trustee or director
1$0
ANNE MACINTYREDIRECTOR-AT-LARGE
Trustee or director
1$0
CINDY TYODIRECTOR-AT-LARGE
Trustee or director
1$0
ALEX SHARPECONSORTIUM DIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 22 people
NameTitleHours / weekCompensationOther / benefits
ZANE KERBYPRESIDENT & CEO
Officer
49$574,649$108,679
EBEN PECKSVP, GOV'T & PUBLIC AFFAIR
Key employee
50$247,296$24,158
PETER LOBASSOGENERAL COUNSEL
Highest-paid employee
50$222,678$14,005
JESSICA KLEMENTVP,GOV'T & PUBLIC AFFAIRS
Highest-paid employee
50$206,356$13,682
ELIZABETH HENRYVP, FINANCE & ACCOUNTING
Highest-paid employee
50$178,796$13,203
MARK MEADERSR VP MARKETING, INDUSTRY
Highest-paid employee
1$174,812$12,407
SARAH LITTLEVP, BUSINESS DEVELOPMENT
Highest-paid employee
50$145,568$12,019
JACKIE FRIEDMANCHAIRMAN OF THE BOARD
Trustee or director, Officer
9$13,500$0
KELLY BERGINTREASURER
Trustee or director, Officer
9$4,000$0
ANTHONY LEE THOMASVICE CHAIR AND SECRETARY
Trustee or director, Officer
9$4,000$0
MARC CASTODIRECTOR-AT-LARGE
Trustee or director
1$0$0
TIFFANY HINESDIRECTOR-AT-LARGE
Trustee or director
1$0$0
KATHY BEDELLCAC CHAIR
Trustee or director, Officer
1$0$0
RHONDA SHUMWAYSBN DIRECTOR
Trustee or director
1$0$0
DEB BELCHAKREGIONAL DIRECTOR
Trustee or director
1$0$0
KAREEM GEORGEDIRECTOR-AT-LARGE
Trustee or director
1$0$0
JOHN WERNERCONSORTIA MEMBER DIRECTOR
Trustee or director
1$0$0
PAMELA IRWINDIRECTOR-AT-LARGE
Trustee or director
1$0$0
ANITA PAGLIASSODIRECTOR-AT-LARGE
Trustee or director
1$0$0
SHELLY PHILLIPSREGIONAL DIRECTOR
Trustee or director
1$0$0
AMANDA KLIMAKCAC VICE-CHAIR
Trustee or director
1$0$0
ROB HALEREGIONAL DIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
123 N PITT ST STE 400, ALEXANDRIA, VA 22314-3133
Principal officer (990 for 2024)
ZANE KERBY, 123 N PITT STREET 400, ALEXANDRIA, VA 223143133
Signed the 990
ZANE KERBY, PRESIDENT & CEO
Phone
(703) 739-2782
Return prepared by
MATTHEWS CARTER & BOYCE

Mission

THE MISSION OF THE AMERICAN SOCIETY OF TRAVEL ADVISORS (ASTA) IS TO FACILITATE THE BUSINESS OF SELLING TRAVEL THROUGH EFFECTIVE REPRESENTATION, SHARED KNOWLEDGE AND ENHANCEMENT OF PROFESSIONALISM ASTA SEEKS A RETAIL TRAVEL MARKETPLACE THAT IS PROFITABLE AND GROWING AND A REWARDING FIELD IN WHICH TO WORK, INVEST AND DO BUSINESS.

990 for the year ended December 31, 2024

Program accomplishments

  • MEETINGS AND CONVENTIONS - ASTA HOSTS THE ASTA TRAVEL ADVISOR CONFERENCE, THE ASSOCIATION'S PRIMARY ANNUAL MEETING AND TRADE SHOW, WHICH OFFERS EDUCATIONAL PROGRAMMING, PROFESSIONAL DEVELOPMENT SESSIONS, AND NETWORKING OPPORTUNITIES FOR TRAVEL ADVISORS AND TRAVEL SUPPLIERS. THE CONFERENCE TYPICALLY DRAWS APPROXIMATELY 1,000 ATTENDEES FROM ACROSS THE TRAVEL INDUSTRY.IN ADDITION TO THE TRAVEL ADVISOR CONFERENCE, ASTA ORGANIZES SEVERAL MAJOR EVENTS THROUGHOUT THE YEAR, INCLUDING THE RIVER CRUISE EXPO, CARIBBEAN SHOWCASE, TRAVEL MASTERS, LEGISLATIVE DAY, AND THE PREMIUM BUSINESS SUMMIT. EACH EVENT PROVIDES TARGETED EDUCATION AND ENGAGEMENT OPPORTUNITIES DESIGNED TO STRENGTHEN THE TRAVEL ADVISOR COMMUNITY AND SUPPORT BUSINESS GROWTH ACROSS SPECIALIZED SECTORS OF THE INDUSTRY.
  • TRAVEL INDUSTRY SUPPORT - ASTA SERVES AS THE LEADING ADVOCATE FOR TRAVEL ADVISORS, PROVIDING ESSENTIAL RESOURCES, MARKET INSIGHTS, AND REPRESENTATION ON KEY INDUSTRY ISSUES. THE ASSOCIATION WORKS CLOSELY WITH GOVERNMENT AGENCIES SUCH AS THE U.S. DEPARTMENT OF TRANSPORTATION AND THE TRANSPORTATION SECURITY ADMINISTRATION (TSA) TO ADVANCE POLICIES THAT BENEFIT TRAVEL ADVISORS AND THE TRAVELING PUBLIC.ASTA ALSO PUBLISHES TRAVEL ADVISOR DAILY, A COMPLIMENTARY NEWSLETTER DISTRIBUTED ACROSS THE TRAVEL INDUSTRY, PROVIDING TIMELY UPDATES ON POLICY, TRENDS, AND BUSINESS PRACTICES. THE VERIFIED TRAVEL ADVISOR (VTA) CERTIFICATION PROGRAM, LAUNCHED IN 2017, CONTINUES TO GROW AND STRENGTHEN THE PROFESSION BY OFFERING MEMBERS COMPREHENSIVE TRAINING, ETHICAL STANDARDS, AND VERIFIABLE CREDENTIALS THAT ENHANCE PROFESSIONAL CREDIBILITY AND CONSUMER TRUST.
  • DESTINATION EDUCATION - THROUGH ITS DESTINATION EDUCATION INITIATIVES, ASTA PROVIDES TRAVEL ADVISORS WITH IN-DEPTH TRAINING FOCUSED ON SPECIFIC DESTINATIONS AND REGIONS AROUND THE WORLD. THESE PROGRAMS ARE OFFERED THROUGH EVENTS SUCH AS ASTA'S DESTINATION EXPO AND REGIONAL SHOWCASES, WHICH COMBINE CLASSROOM LEARNING WITH IMMERSIVE, ON-SITE EXPERIENCES DESIGNED TO BUILD EXPERTISE AND STRENGTHEN DESTINATION PARTNERSHIPS.PARTICIPATION IN THESE PROGRAMS TYPICALLY RANGES FROM 50 TO 500 ATTENDEES ANNUALLY, DEPENDING ON THE EVENT AND LOCATION. THESE EDUCATIONAL OFFERINGS HELP ADVISORS EXPAND THEIR DESTINATION KNOWLEDGE AND INCREASE SALES OPPORTUNITIES THROUGH ENHANCED CLIENT SERVICE.

What it must file and when

IRS records say it files Form 990-N (e-Postcard). Gross receipts normally $50,000 or less. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
13-0434364
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1971
Accounting year ends
December
Files
Form 990-N (e-Postcard)
Group exemption
2172 (30 member organizations)
Assets (IRS master file)
$12,618,605
Income (IRS master file)
$10,576,948

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$10,576,948$11,525,597$12,618,605IRS
990December 2023$9,540,412$9,254,373$11,743,017XML
990December 2022$8,475,757$7,815,084$10,670,418IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-0434364).

Questions about AMERICAN SOCIETY OF TRAVEL ADVISORS INC

What is the EIN of AMERICAN SOCIETY OF TRAVEL ADVISORS INC?
The employer identification number (EIN) of AMERICAN SOCIETY OF TRAVEL ADVISORS INC is 13-0434364.
Is AMERICAN SOCIETY OF TRAVEL ADVISORS INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1971.
Are donations to AMERICAN SOCIETY OF TRAVEL ADVISORS INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does AMERICAN SOCIETY OF TRAVEL ADVISORS INC file?
Form 990-N (e-Postcard). Gross receipts normally $50,000 or less.
When is the next return of AMERICAN SOCIETY OF TRAVEL ADVISORS INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did AMERICAN SOCIETY OF TRAVEL ADVISORS INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of AMERICAN SOCIETY OF TRAVEL ADVISORS INC?
The 990 for the year ended December 31, 2024 names ZANE KERBY.
Who are the officers and directors of AMERICAN SOCIETY OF TRAVEL ADVISORS INC?
The 990 for the year ended December 31, 2024 lists 22 people; 11 received compensation from the organization, the highest $634,944 (ZANE KERBY, PRESIDENT & CEO).
How much revenue does AMERICAN SOCIETY OF TRAVEL ADVISORS INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $10,576,948, expenses of $11,525,597 and total assets of $12,618,605 at year end.

Organizations in its group exemption (30)

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