Nonprofit · EIN 99-0040323
HAWAII VISITORS AND CONVENTION BUREAU
Tax-exempt · HONOLULU, HI 96815
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $37,307,705 | $35,843,967 | $1,463,738 | $17,755,287 | $10,338,109 | $7,417,178 |
| December 31, 2023 | 990 | $39,327,702 | $39,411,733 | -$84,031 | $17,524,510 | $11,571,070 | $5,953,440 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $33,643,692
- of which government grants
- $33,643,692
- Program service revenue
- $3,219,382
- Investment income
- $442,122
- Other revenue
- $2,509
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $2,356,156
- Other salaries and wages
- $5,261,794
- Salaries, compensation and benefits (total)
- $9,174,038
- Professional fundraising fees
- $0
- Legal fees
- $26,270
- Accounting fees
- $237,207
- Occupancy
- $897,383
- Travel
- $1,118,431
- Depreciation
- $70,530
Balance sheet and other
- Total assets, start of year
- $17,524,510
- Total assets, end of year
- $17,755,287
- Total liabilities, end of year
- $10,338,109
- Net assets, end of year
- $7,417,178
- Land, buildings and equipment
- $185,118
- Net assets without donor restrictions
- $7,417,178
- Gross unrelated business income
- $939,083
- Gross receipts
- $37,307,705
- Employees
- 80
- Volunteers
- 26
- Year formed
- 1903
- State of legal domicile
- HI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN MONAHAN | FORMER PRESIDENT, CEO Former | 0 | $656,027 | $8,290 |
| TOM MULLEN | SR VP, COO Trustee or director, Officer | 37.5 | $476,683 | $29,786 |
| JAY TALWAR | SR VP, CMO Officer | 37.5 | $323,126 | $24,662 |
| LYNN WHITEHEAD | VP, MCI GLOBAL SALES Officer | 37.5 | $229,753 | $11,875 |
| SUSAN KANOHO | EXECUTIVE DIRECTOR, KAUAI Highest-paid employee | 37.5 | $225,467 | $12,253 |
| KARA IMAI | SR DIRECTOR DIGITAL MARKETING Key employee | 37.5 | $196,520 | $31,300 |
| ADRIENNE NUDO | SR DIRECTOR, CITYWIDE SALES Highest-paid employee | 37.5 | $193,070 | $30,743 |
| SHERRY DUONG | EXECUTIVE DIRECTOR, MAUI Highest-paid employee | 37.5 | $161,254 | $24,414 |
| JEFFREY ESLINGER | SR DIRECTOR, MARKET INSIGHTS & CRM Highest-paid employee | 37.5 | $164,010 | $19,366 |
| ROBYN BASSO | SR DIRECTOR, TRAVEL TRADE Highest-paid employee | 37.5 | $163,136 | $19,252 |
| SA TAALA | CORPORATE SECRETARY Officer | 37.5 | $90,373 | $17,090 |
| AARON SALA | PRESIDENT & CEO, FROM 9/2024 Trustee or director, Officer | 37.5 | $88,976 | $4,950 |
| JOHN REYES | SR VP, MCI SALES Officer | 37.5 | $88,419 | $2,653 |
| BARBARA OKAMOTO | VP, CRM Officer | 37.5 | $69,399 | $6,273 |
| SEAN DEE | CHAIR Trustee or director, Officer | 0.5 | $0 | $0 |
25 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ARTHUR AIU | DIRECTOR Trustee or director | 0.5 | $0 |
| DUKE AH MOO | APPOINTEE Trustee or director | 0.5 | $0 |
| JIM BRAMAN | KAUAI CHAPTER CHAIR Trustee or director | 0.5 | $0 |
| TOM CALAME | DIRECTOR Trustee or director | 0.5 | $0 |
| CELESTE CONNORS | DIRECTOR Trustee or director | 0.5 | $0 |
| GREG DICKHENS | DIRECTOR Trustee or director | 0.5 | $0 |
| BRADLEY DOELL | HAWAII CHAPTER CHAIR Trustee or director | 0.5 | $0 |
| JOHN FINK | DIRECTOR Trustee or director | 0.5 | $0 |
| JERRY GIBSON | DIRECTOR Trustee or director | 0.5 | $0 |
| JOE IBARRA | OAHU CHAPTER CHAIR Trustee or director | 0.5 | $0 |
| STEPHEN KAAA | FINANCE CHAIR Trustee or director | 0.5 | $0 |
| JILL LOWRY | KAUAI CHAPTER DIRECTOR Trustee or director | 0.5 | $0 |
| JONATHAN MCMANUS | DIRECTOR Trustee or director | 0.5 | $0 |
| AVI MANNIS | DIRECTOR Trustee or director | 0.5 | $0 |
| JOHAN MARZUKI | APPOINTEE Trustee or director | 0.5 | $0 |
| SIMEON MIRANDA | OAHU CHAPTER DIRECTOR Trustee or director | 0.5 | $0 |
| GREGG NELSON | MAUI CHAPTER CHAIR Trustee or director | 0.5 | $0 |
| MATTHEW PICKETT | HAWAII CHAPTER DIRECTOR Trustee or director | 0.5 | $0 |
| CHRIS RABANG | MAUI CHAPTER DIRECTOR Trustee or director | 0.5 | $0 |
| AARON SALA | MARKETING CHAIR, TILL 9/2024 Trustee or director | 0.5 | $0 |
| SUSIE SAXTEN | DIRECTOR Trustee or director | 0.5 | $0 |
| DONALD TAKAKI | APPOINTEE/COMPENSATION CHAIR Trustee or director | 0.5 | $0 |
| AILEEN UTTERDYKE | DIRECTOR Trustee or director | 0.5 | $0 |
| DENISE YAMAGUCHI | APPOINTEE Trustee or director | 0.5 | $0 |
| ELLIOT MILLS | PAST CHAIR Trustee or director | 0.5 | $0 |
990 for the year ended December 31, 2023: 37 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN MONAHAN | PRESIDENT, CEO Trustee or director, Officer | 37.5 | $533,248 | $28,788 |
| JOHN REYES | SR VP, MCI SALES Officer | 37.5 | $422,238 | $23,747 |
| TOM MULLEN | SR VP, COO Officer | 37.5 | $347,322 | $28,139 |
| JAY TALWAR | SR VP, CMO Officer | 37.5 | $322,571 | $23,843 |
| BARBARA OKAMOTO | VP, CRM Officer | 37.5 | $250,503 | $19,193 |
| KARA IMAI | SR DIRECTOR DIGITAL MARKETING Key employee | 37.5 | $208,340 | $30,050 |
| SUSAN KANOHO | EXECUTIVE DIRECTOR, KAUAI Key employee | 37.5 | $212,931 | $11,718 |
| ADRIENNE NUDO | SR DIRECTOR, CITYWIDE SALES Highest-paid employee | 37.5 | $189,447 | $29,047 |
| LYNN WHITEHEAD | SR DIRECTOR, CITYWIDE SALES Highest-paid employee | 37.5 | $197,120 | $10,692 |
| ROBYN BASSO | SR DIRECTOR, TRAVEL TRADE Highest-paid employee | 37.5 | $174,018 | $14,743 |
| GINA CHUN | SR DIRECTOR CONSUMER MARKETING Highest-paid employee | 37.5 | $165,839 | $18,615 |
| JERRY ESLINGER | SR DIRECTOR, MARKET INSIGHTS & CRM Highest-paid employee | 37.5 | $164,189 | $18,515 |
| SA TAALA | CORPORATE SECRETARY Officer | 37.5 | $94,154 | $16,416 |
| SEAN DEE | CHAIR Trustee or director | 0.5 | $0 | $0 |
| ARTHUR AIU | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| DUKE AH MOO | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JIM BRAMAN | KAUAI CHAPTER CHAIR Trustee or director | 0.5 | $0 | $0 |
| TOM CALAME | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| CATHERINE CAMBRA | HAWAII CHAPTER CHAIR Trustee or director | 0.5 | $0 | $0 |
| CELESTE CONNORS | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| GREG DICKHENS | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| BRADLEY DOELL | HAWAII CHAPTER DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JOHN FINK | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JERRY GIBSON | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JOE IBARRA | OAHU CHAPTER DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| STEPHEN KAAA | FINANCE CHAIR Trustee or director | 0.5 | $0 | $0 |
| JILL LOWRY | KAUAI CHAPTER DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JONATHAN MCMANUS | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| AVI MANNIS | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| JOHAN MARZUKI | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| GREGG NELSON | MAUI CHAPTER CHAIR Trustee or director | 0.5 | $0 | $0 |
| SWEETIE NELSON | OAHU CHAPTER CHAIR Trustee or director | 0.5 | $0 | $0 |
| CHRIS RABANG | MAUI CHAPTER DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| AARON SALA | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| SUSIE SAXTEN | DIRECTOR Trustee or director | 0.5 | $0 | $0 |
| DONALD TAKAKI | COMPENSATION CHAIR Trustee or director | 0.5 | $0 | $0 |
| ELLIOT MILLS | PAST CHAIR/MARKETING CHAIR Trustee or director | 0.5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2270 KALAKAUA AVE STE 801, HONOLULU, HI 96815-2568
- In care of
- % DONNA MAE VALENCIANO
- Principal officer (990 for 2024)
- AARON SALA, 2270 KALAKAUA AVENUE 801, HONOLULU, HI 96815
- Signed the 990
- TOM MULLEN, SR VP, COO
- Phone
- (808) 923-1811
- Return prepared by
- KKDLY LLC
Mission
AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS.
Program accomplishments
- THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 99-0040323
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1961
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $17,755,287
- Income (IRS master file)
- $37,307,705
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $37,307,705 | $35,843,967 | $17,755,287 | IRS |
| 990 | December 2023 | $39,327,702 | $39,411,733 | $17,524,510 | XML |
| 990 | December 2022 | $30,567,365 | $29,556,043 | $11,836,453 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 99-0040323).
Questions about HAWAII VISITORS AND CONVENTION BUREAU
- What is the EIN of HAWAII VISITORS AND CONVENTION BUREAU?
- The employer identification number (EIN) of HAWAII VISITORS AND CONVENTION BUREAU is 99-0040323.
- Is HAWAII VISITORS AND CONVENTION BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1961.
- Are donations to HAWAII VISITORS AND CONVENTION BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does HAWAII VISITORS AND CONVENTION BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of HAWAII VISITORS AND CONVENTION BUREAU due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did HAWAII VISITORS AND CONVENTION BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of HAWAII VISITORS AND CONVENTION BUREAU?
- The 990 for the year ended December 31, 2024 names AARON SALA.
- Who are the officers and directors of HAWAII VISITORS AND CONVENTION BUREAU?
- The 990 for the year ended December 31, 2024 lists 40 people; 14 received compensation from the organization, the highest $656,027 (JOHN MONAHAN, FORMER PRESIDENT, CEO).
- How much revenue does HAWAII VISITORS AND CONVENTION BUREAU have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $37,307,705, expenses of $35,843,967 and total assets of $17,755,287 at year end.
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