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Nonprofit · EIN 95-1725190

PASADENA TOURNAMENT OF ROSES ASSN

Tax-exempt · PASADENA, CA 91105

Financials

$106.1M$107.2M2021$148.8M$147.8M2023$120.6M$118.6M2024$126.1M$131.6M2025
Revenue Expenses · by fiscal year end
Financials of PASADENA TOURNAMENT OF ROSES ASSN by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
April 30, 2026990$126,105,357$131,649,756-$5,544,399$66,314,279$17,886,464$48,427,815
April 30, 2025990$120,575,394$118,625,177$1,950,217$71,085,623$19,088,421$51,997,202
April 30, 2024990$148,792,519$147,826,111$966,408$69,066,358$20,205,539$48,860,819
April 30, 2022990$106,102,098$107,209,649-$1,107,551$53,077,057$7,701,679$45,375,378
Financial details: 990 for the year ended April 30, 2026

Revenue

Contributions, gifts and grants
$224,422
of which government grants
$50,000
Membership dues
$53,920
Program service revenue
$123,349,448
Investment income
$1,611,267
Royalties
$875,648
Net rental income
$23,400
Net gain from sales of assets
$864,892
Net income from sales of inventory
$21,172
Other revenue
$920,220

Expenses

Grants and similar amounts paid
$103,169,850
Compensation of officers, directors and key employees
$2,161,337
Other salaries and wages
$2,263,336
Salaries, compensation and benefits (total)
$5,217,726
Professional fundraising fees
$0
Legal fees
$187,844
Accounting fees
$49,100
Occupancy
$1,585,558
Travel
$453,693
Depreciation
$544,660
Program services (functional)
$127,213,089
Management and general (functional)
$4,436,667

Balance sheet and other

Total assets, start of year
$71,085,623
Total assets, end of year
$66,314,279
Total liabilities, end of year
$17,886,464
Net assets, end of year
$48,427,815
Land, buildings and equipment
$20,333,695
Publicly traded securities
$22,373,862
Net assets without donor restrictions
$47,777,502
Net assets with donor restrictions
$650,313
Gross receipts
$234,762,880
Employees
44
Volunteers
935
Year formed
1895
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended April 30, 2026, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
David EadsChief Executive Officer
Officer
40$444,732$56,578
Kevin AshChief AdministrativeOfficer, Rose Bowl Game
Officer
40$261,100$44,688
Jeffrey AllenChief Financial Officer
Officer
40$259,789$42,586
Eric SolomonSr. Director, Strategic Partnerships
Key employee
40$246,040$26,744
Kevin AsbellChief Operating Officer
Officer
40$225,373$34,089
Monique SimsSr DirectorPartner Relations, Licensing
Key employee
40$203,230$20,280
John HendersonSr Directorof Operations, Rose Bowl Game
Key employee
40$177,621$28,220
Carlos IllingworthSr Director, Community Relations
Key employee
40$164,537$25,459
Mandy DenauxSr DirectorMarketing & Communications
Key employee
40$165,739$24,053
Brittany GrantSr Director, Team & VIP Operations
Highest-paid employee
40$142,086$18,052
Traci RidlingSr DirectorProcurement & Facilities
Highest-paid employee
40$135,386$23,198
Ramil VillegasDirector, Finance
Highest-paid employee
40$117,582$22,562
Janina WiktorDirector, Accounting
Highest-paid employee
40$105,671$26,078
Candace CarlsonDirector, Communications
Highest-paid employee
40$110,765$19,942
Terry MadiganPresident
Trustee or director, Officer
2$0$0
55 more people on this return
NameTitleHours / weekCompensation
Pam KnappExecutive Vice President
Trustee or director, Officer
2$0
Craig WashingtonTreasurer
Trustee or director, Officer
2$0
Jason MelilloSecretary
Trustee or director, Officer
2$0
Ruth Martinez-BaenenVice President
Trustee or director, Officer
2$0
Greg CusterVice President
Trustee or director, Officer
2$0
James CiampaVice President
Trustee or director, Officer
2$0
Brian JamesVice President
Trustee or director, Officer
2$0
Mark LeavensImmediate Past President
Trustee or director, Officer
2$0
Charlotte BlandDirectorExecutive Committee (Thru Jan 2026)
Trustee or director
2$0
Nanette FishDirector/Executive Committee
Trustee or director
2$0
Katherine Hunter-BlydenDirectorExecutive Committee (From Jan 2026)
Trustee or director
2$0
Robert LoweDirectorExecutive Committee (From Jan 2026)
Trustee or director
2$0
Susan MarascoDirector/Executive Committee
Trustee or director
2$0
Raphael Sanchez IIIDirectorExecutive Committee (Thru Jan 2026)
Trustee or director
2$0
Quinn TangDirector/Executive Committee
Trustee or director
2$0
Melissa Baiunco-AugustynDirector
Trustee or director
2$0
Ernesto CardenasDirector
Trustee or director
2$0
Rushmore CervantesDirector
Trustee or director
2$0
Ronald ChaseDirector
Trustee or director
2$0
Amy GarrityDirector
Trustee or director
2$0
Leigh GluckDirector
Trustee or director
2$0
Ciran HadjianDirector
Trustee or director
2$0
Lily HaradaDirector (From Jan 2026)
Trustee or director
2$0
Krysty LeckroneDirector (From Jan 2026)
Trustee or director
2$0
Gary LeonardDirector
Trustee or director
2$0
Tina LowenthalDirector
Trustee or director
2$0
Stephen MacalaDirector
Trustee or director
2$0
Shannon McConnellDirector
Trustee or director
2$0
Tom McEnteeDirector
Trustee or director
2$0
Kirk OgawaDirector (Thru Jan 2026)
Trustee or director
2$0
Kirk ThorellDirector
Trustee or director
2$0
Kevin WalshDirector (From Jan 2026)
Trustee or director
2$0
Ronald RodriguezDirector (Thru Jan 2026)
Trustee or director
2$0
Alex AghajanianLife Director (Past President)
Trustee or director
2$0
Sally BixbyLife Director (Past President)
Trustee or director
2$0
Robert CheneyLife Director (Past President)
Trustee or director
2$0
Richard ChinenLife Director (Past President)
Trustee or director
2$0
Laura FarberLife Director (Past President)
Trustee or director
2$0
Don FeddeLife Director (Past President)
Trustee or director
2$0
Gerald FreenyLife Director (Past President)
Trustee or director
2$0
Gary HaywardLife Director(Past President)(Thru Mar 2026)
Trustee or director
2$0
Paul HolmanLife Director (Past President)
Trustee or director
2$0
Richard JacksonLife Director (Past President)
Trustee or director
2$0
R Scott JenkinsLife Director (Past President)
Trustee or director
2$0
CL Keedy IIILife Director (Past President)
Trustee or director
2$0
Ira Matthiessen IIILife Director (Past President)
Trustee or director
2$0
Robert MillerLife Director (Past President)
Trustee or director
2$0
Edward MoralesLife Director (Past President)
Trustee or director
2$0
Ronald OkumLife Director (Past President)
Trustee or director
2$0
Robert RatliffLife Director (Past President)
Trustee or director
2$0
Gary ThomasLife Director (Past President)
Trustee or director
2$0
Jeffrey ThroopLife Director (Past President)
Trustee or director
2$0
Lance TibbetLife Director (Past President)
Trustee or director
2$0
Amy WainscottLife Director (Past President)
Trustee or director
2$0
Elizabeth WrightLife Director (Past President)
Trustee or director
2$0
990 for the year ended April 30, 2025: 75 people
NameTitleHours / weekCompensationOther / benefits
David EadsChief Executive Officer
Officer
40$431,854$50,495
Kevin AshChiefAdministrative Office-Rose Bowl Game
Officer
40$253,365$40,176
Jeffrey AllenChief Financial Officer
Officer
40$251,132$38,798
Eric SolomonSr. Director, Strategic Partnerships
Key employee
40$206,590$23,636
Kevin AsbellChief Operating Officer
Officer
40$212,853$13,258
John HendersonSr Directorof Operations-Rose Bowl
Key employee
40$172,368$26,041
Monique SimsSr. Director, Partner Relations
Key employee
40$165,351$19,092
Carlos IllingworthSr. Director, Community Relations
Key employee
40$163,709$18,912
Mandy DenauxSr DirectorMarketing & Communications
Key employee
40$160,946$20,782
Brittany GrantSr. Director, Team & VIP Operations
Highest-paid employee
40$138,088$20,357
Traci RidlingSr DirectorProcurement & Facilities
Highest-paid employee
40$129,838$21,594
Ramil VillegasDirector, Finance
Highest-paid employee
40$110,096$22,014
Candace CarlsonDirector, Communications
Highest-paid employee
40$105,524$18,952
Mariela SpillariSr MgrPartner Relations & Events
Highest-paid employee
40$104,202$13,312
Mark LeavensPresident
Trustee or director, Officer
2$0$0
Terry MadiganExecutive Vice President
Trustee or director, Officer
2$0$0
Pam KnappTreasurer
Trustee or director, Officer
2$0$0
Craig WashingtonSecretary
Trustee or director, Officer
2$0$0
Jason MelilloVice President
Trustee or director, Officer
2$0$0
Ruth Martinez-BaenenVice President
Trustee or director, Officer
2$0$0
Greg CusterVice President
Trustee or director, Officer
2$0$0
James CiampaVice President
Trustee or director, Officer
2$0$0
Ed MoralesImmediate Past President
Trustee or director, Officer
2$0$0
Charlotte BlandExecutive Committee
Trustee or director
2$0$0
Alain CamilingExecutiveCommittee (Left During Year)
Trustee or director
2$0$0
Steve DardenExecutiveCommittee (Left During Year)
Trustee or director
2$0$0
Nanette FishExecutive Committee
Trustee or director
2$0$0
Susan MarascoExecutive Committee
Trustee or director
2$0$0
Rafael Sanchez IIIExecutive Committee
Trustee or director
2$0$0
Eve SantillanExecutiveCommittee (Left During Year)
Trustee or director
2$0$0
Quinn TangExecutive Committee
Trustee or director
2$0$0
Melissa Baiunco-AugustynDirector
Trustee or director
2$0$0
Jay BrownDirector (Left During Year)
Trustee or director
2$0$0
Ernesto CardenasDirector
Trustee or director
2$0$0
Rushmore CervantesDirector
Trustee or director
2$0$0
Ronald ChaseDirector
Trustee or director
2$0$0
Amy GarrityDirector
Trustee or director
2$0$0
Leigh GluckDirector
Trustee or director
2$0$0
Ciran HadjianDirector
Trustee or director
2$0$0
Brian JamesDirector
Trustee or director
2$0$0
Gary LeonardDirector
Trustee or director
2$0$0
Dave LinkDirector (Left During Year)
Trustee or director
2$0$0
Tina LowenthalDirector
Trustee or director
2$0$0
Stephen MacalaDirector
Trustee or director
2$0$0
Shannon McConnellDirector
Trustee or director
2$0$0
Tom McEnteeDirector
Trustee or director
2$0$0
Kirkland OgawaDirector
Trustee or director
2$0$0
Kathryn PeriniDirector (Left During Year)
Trustee or director
2$0$0
Steve PerryDirector (Left During Year)
Trustee or director
2$0$0
Ronald RodriguezDirector
Trustee or director
2$0$0
Kirk ThorellDirector
Trustee or director
2$0$0
Alex AghajanianLife Director (Past President)
Trustee or director
2$0$0
Sally BixbyLife Director (Past President)
Trustee or director
2$0$0
Lorne BrownLife Director (Left During Year)
Trustee or director
2$0$0
Robert CheneyLife Director (Past President)
Trustee or director
2$0$0
Richard ChinenLife Director (Past President)
Trustee or director
2$0$0
David DavisLife Director (Left During Year)
Trustee or director
2$0$0
Laura FarberLife Director (Past President)
Trustee or director
2$0$0
Don FeddeLife Director (Past President)
Trustee or director
2$0$0
Gerald FreenyLife Director (Past President)
Trustee or director
2$0$0
Wilbur GriestLife Director (Left During Year)
Trustee or director
2$0$0
Gary HaywardLife Director (Past President)
Trustee or director
2$0$0
Paul HolmanLife Director (Past President)
Trustee or director
2$0$0
Richard JacksonLife Director (Past President)
Trustee or director
2$0$0
Scott JenkinsLife Director (Past President)
Trustee or director
2$0$0
CL Keedy IIILife Director (Past President)
Trustee or director
2$0$0
Ira Matthiessen IIILife Director (Past President)
Trustee or director
2$0$0
Robert MillerLife Director (Past President)
Trustee or director
2$0$0
Ronald OkumLife Director (Past President)
Trustee or director
2$0$0
Robert RatliffLife Director (Past President)
Trustee or director
2$0$0
Gary ThomasLife Director (Past President)
Trustee or director
2$0$0
Jeffrey ThroopLife Director (Past President)
Trustee or director
2$0$0
Lance TibbetLife Director (Past President)
Trustee or director
2$0$0
Amy WainscottLife Director (Past President)
Trustee or director
2$0$0
Elizabeth WrightLife Director (Past President)
Trustee or director
2$0$0
990 for the year ended April 30, 2024: 66 people
NameTitleHours / weekCompensationOther / benefits
DAVID M EADSCEO
Officer
40$421,887$50,529
KEVIN R ASHCAO - ROSE BOWL GAME
Officer
40$250,610$41,878
JEFFREY J ALLENCHIEF FINANCIAL OFFICER
Officer
40$245,147$38,745
ERIC SOLOMONSENIOR DIRECTOR - STRATEGIC PARTNERSHIPS
Key employee
40$192,694$19,482
JOHN HENDERSONSENIOR DIRECTOR - OPERATIONS
Key employee
40$167,599$27,809
MANDY DENAUXSENIOR DIRECTOR - MARKETING & COMMUNICATIONS
Key employee
40$156,584$22,143
CARLOS ILLINGWORTHSENIOR DIRECTOR - COMMUNITY RELATIONS
Key employee
40$156,547$19,590
MONIQUE SIMSSENIOR DIRECTOR - PARTNER RELATIONS
Highest-paid employee
40$140,584$19,621
BRITTANY GRANTSENIOR DIRECTOR - TEAM & VIP OPER;ATIONS
Highest-paid employee
40$134,349$20,136
TRACI RIDLINGSENIOR DIRECTOR - FACILITIES & PROCUREMENT
Highest-paid employee
40$128,420$22,558
KEVIN ASBELLCHIEF OPERATING OFFICER AUG-APR
Officer
40$62,041$2,738
EDWARD J MORALESPRESIDENT
Trustee or director, Officer
2$0$0
MARK LEAVENSEXECUTIVE VICE PRESIDENT
Trustee or director, Officer
2$0$0
TERRY MADIGANTREASURER
Trustee or director, Officer
2$0$0
PAMELA S KNAPPSECRETARY
Trustee or director, Officer
2$0$0
ALEX P AGHAJANIANIMMEDIATE PAST PRESIDENT
Trustee or director, Officer
2$0$0
CRAIG WASHINGTONVICE PRESIDENT
Trustee or director
2$0$0
JASON C MELILLOVICE PRESIDENT
Trustee or director
2$0$0
RUTH MARTINEZ-BAENENVICE PRESIDENT
Trustee or director
2$0$0
GREG CUSTERVICE PRESIDENT
Trustee or director
2$0$0
STEVE ARELLANOEXECUTIVE COMMITTEE
Trustee or director
2$0$0
CHARLOTTE BLANDEXECUTIVE COMMITTEE
Trustee or director
2$0$0
ALAIN CAMILINGEXECUTIVE COMMITTEE
Trustee or director
2$0$0
STEVE DARDENEXECUTIVE COMMITTEE
Trustee or director
2$0$0
REGINA MAJOREXECUTIVE COMMITTEE
Trustee or director
2$0$0
RAFAEL SANCHEZ IIIEXECUTIVE COMMITTEE
Trustee or director
2$0$0
EVE SANTILLANEXECUTIVE COMMITTEE
Trustee or director
2$0$0
MELISSA BAIUNCO-AUGUSTYNDIRECTOR
Trustee or director
2$0$0
JAY BROWNDIRECTOR
Trustee or director
2$0$0
ERNESTO CARDENASDIRECTOR
Trustee or director
2$0$0
JAMES D CIAMPADIRECTOR
Trustee or director
2$0$0
AMY GARRITYDIRECTOR
Trustee or director
2$0$0
CIRAN HADJIANDIRECTOR
Trustee or director
2$0$0
BRIAN JAMESDIRECTOR
Trustee or director
2$0$0
GARY LEONARDDIRECTOR
Trustee or director
2$0$0
DAVE LINKDIRECTOR
Trustee or director
2$0$0
TINA LOWENTHALDIRECTOR
Trustee or director
2$0$0
SHANNON MCCONNELLDIRECTOR
Trustee or director
2$0$0
TOM MCENTEEDIRECTOR
Trustee or director
2$0$0
KIRKLAND OGAWADIRECTOR
Trustee or director
2$0$0
KATHY PERINIDIRECTOR
Trustee or director
2$0$0
STEVE R PERRYDIRECTOR
Trustee or director
2$0$0
KIRK THORELLDIRECTOR
Trustee or director
2$0$0
SALLY M BIXBYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LORNE J BROWNLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ROBERT L CHENEYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
RICHARD L CHINENLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
DAVID M DAVISLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LAURA V FARBERLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
DON FEDDELIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GERALD K FREENYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
WH GRIEST JRLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GARY K HAYWARDLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
PAUL HOLMANLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
RICHARD W JACKSONLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
R SCOTT JENKINSLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
CL KEEDY IIILIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
IRA MATTHIESSEN IIILIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ROBERT B MILLERLIFE DIRECTOR - PAST PRESI
Trustee or director
2$0$0
RONALD A OKUMLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ROBERT B RATLIFFLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GARY L THOMASLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LANCE M TIBBETLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
JEFFREY L THROOPLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
AMY WAINSCOTTLIFE DIRECTOR (PAST PRESIDENT)
Trustee or director, Officer
2$0$0
ELIZABETH EVANS WRIGHTLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
990 for the year ended April 30, 2022: 65 people
NameTitleHours / weekCompensationOther / benefits
DAVID M EADSEXECUTIVE DIRECTOR/CEO
Officer
40$406,737$46,174
KEVIN R ASHCAO - ROSE BOWL GAME
Officer
40$236,337$37,770
JEFFREY J ALLENCHIEF FINANCIAL OFFICER
Officer
40$232,377$31,450
BRYAN STEWARTLEAD EXECUTIVE PARADE DEVE
Highest-paid employee
40$172,750$23,910
JOHN HENDERSONSENIOR DIR. - OPER. ROSE B
Highest-paid employee
40$159,785$24,313
MANDY DENAUXSENIOR DIR. - MRKT & COMM
Highest-paid employee
40$149,636$18,584
CARLOS ILLINGWORTHSENIOR DIR. - COMMUNITY RELATIONS
Highest-paid employee
40$142,962$18,734
ERIC SOLOMONSENIOR DIR. - STRATEGIC PT
Highest-paid employee
40$137,947$16,961
AMY S WAINSCOTTPRESIDENT
Trustee or director, Officer
2$0$0
ALEX P AGHAJANIANEXECUTIVE VICE PRESIDENT
Trustee or director, Officer
2$0$0
EDWARD J MORALESTREASURER
Trustee or director, Officer
2$0$0
MARK LEAVENSSECRETARY
Trustee or director, Officer
2$0$0
TERRANCE MADIGANVICE PRESIDENT
Trustee or director
2$0$0
PAMELA S KNAPPVICE PRESIDENT
Trustee or director
2$0$0
CRAIG WASHINGTONVICE PRESIDENT
Trustee or director
2$0$0
JASON C MELILLOVICE PRESIDENT
Trustee or director
2$0$0
ROBERT B MILLERPAST PRESIDENT
Trustee or director, Officer
2$0$0
ZABRINA ALIBADBADEXECUTIVE COMMITTEE
Trustee or director
2$0$0
STEVE ARELLANOEXECUTIVE COMMITTEE
Trustee or director
2$0$0
TIFFANY GARDNEREXECUTIVE COMMITTEE
Trustee or director
2$0$0
CECIL GRIFFINEXECUTIVE COMMITTEE
Trustee or director
2$0$0
REGINA MAJOREXECUTIVE COMMITTEE
Trustee or director
2$0$0
DAVID THAXTONEXECUTIVE COMMITTEE
Trustee or director
2$0$0
SUSIE WOOEXECUTIVE COMMITTEE
Trustee or director
2$0$0
MELISSA BAIUNCO-AUGUSTYNDIRECTOR
Trustee or director
2$0$0
JAY BROWNDIRECTOR
Trustee or director
2$0$0
ERNESTO CARDENASDIRECTOR
Trustee or director
2$0$0
JAMES D CIAMPADIRECTOR
Trustee or director
2$0$0
GREG CUSTERDIRECTOR
Trustee or director
2$0$0
BRIAN JAMESDIRECTOR
Trustee or director
2$0$0
KAREN JONGDIRECTOR
Trustee or director
2$0$0
DAVE LINKDIRECTOR
Trustee or director
2$0$0
RUTH MARTINEZ-BAENENDIRECTOR
Trustee or director
2$0$0
TOM MCENTEEDIRECTOR
Trustee or director
2$0$0
KIRKLAND OGAWADIRECTOR
Trustee or director
2$0$0
KATHY PERINIDIRECTOR
Trustee or director
2$0$0
STEVE R PERRYDIRECTOR
Trustee or director
2$0$0
ELLEN SWAGERTYDIRECTOR
Trustee or director
2$0$0
RUSSEL C THYRETDIRECTOR
Trustee or director
2$0$0
ALEX YOUNGDIRECTOR
Trustee or director
2$0$0
JOHN H BIGGAR IIILIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
SALLY M BIXBYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LORNE J BROWNLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
KENNETH H BURROWSLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ROBERT L CHENEYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
RICHARD L CHINENLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
DAVID M DAVISLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LAURA V FARBERLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
DON W FEDDELIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GERALD K FREENYLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
WH GRIEST JRLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GARY K HAYWARDLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
PAUL HOLMANLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
RICHARD W JACKSONLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
R SCOTT JENKINSLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
CL KEEDY IIILIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
IRA MATTHIESSEN IIILIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
RONALD A OKUMLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
DICK E RATLIFFLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ROBERT B RATLIFFLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
GARY L THOMASLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
JEFFREY L THROOPLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
LANCE M TIBBETLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ARTHUR D WELSHLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0
ELIZABETH EVANS WRIGHTLIFE DIRECTOR (PAST PRES.)
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
391 S ORANGE GROVE BLVD, PASADENA, CA 91105-1762
Principal officer (990 for 2025)
David M Eads, 391 South Orange Grove Blvd, Pasadena, CA 91105
Signed the 990
David M Eads, CEO
Phone
(626) 449-4100
Return prepared by
Eide Bailly Advisory LLC

California records

California keeps its own records of charities and corporations. Search them by EIN 95-1725190 or by the name PASADENA TOURNAMENT OF ROSES ASSN.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

990 for the year ended April 30, 2026

Program accomplishments

  • Rose Bowl Game: The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2026, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match-up, in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 24 million viewers.
    Expenses $104,268,954 · grants $95,048,031 · revenue $114,268,348
  • Rose Parade: The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.
    Expenses $12,234,517 · grants $256,422 · revenue $6,451,291
  • Other Association Events: The Association, in its efforts to promote the City of Pasadena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Granddaddy Tailgate. It is the intent of the Association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.
    Expenses $10,709,618 · grants $7,865,397 · revenue $2,650,981

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in April, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025April 30, 2026September 15, 2026990 on file
2024April 30, 2025September 15, 2025990 on file
2023April 30, 2024September 16, 2024990 on file

IRS record

EIN
95-1725190
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1943
Accounting year ends
April
Files
Form 990 or 990-EZ
Assets (IRS master file)
$66,314,279
Income (IRS master file)
$234,762,880

Filing history

FormYear endedRevenueExpensesAssetsReturn
990April 2026$126,105,357$131,649,756$66,314,279XML
990April 2025$120,575,394$118,625,177$71,085,623XML
990April 2024$148,792,519$147,826,111$69,066,358XML
990April 2023$111,120,764$111,606,978$67,987,310IRS
990April 2022$106,102,098$107,209,649$53,077,057XML
990April 2021–––IRS
990April 2019–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 95-1725190).

Questions about PASADENA TOURNAMENT OF ROSES ASSN

What is the EIN of PASADENA TOURNAMENT OF ROSES ASSN?
The employer identification number (EIN) of PASADENA TOURNAMENT OF ROSES ASSN is 95-1725190.
Is PASADENA TOURNAMENT OF ROSES ASSN tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1943.
Are donations to PASADENA TOURNAMENT OF ROSES ASSN tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does PASADENA TOURNAMENT OF ROSES ASSN file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PASADENA TOURNAMENT OF ROSES ASSN due?
The return for tax year 2026 (the year ending April 30, 2027) is due September 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PASADENA TOURNAMENT OF ROSES ASSN last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended April 2026.
Who is the principal officer of PASADENA TOURNAMENT OF ROSES ASSN?
The 990 for the year ended April 30, 2026 names David M Eads.
Who are the officers and directors of PASADENA TOURNAMENT OF ROSES ASSN?
The 990 for the year ended April 30, 2026 lists 70 people; 14 received compensation from the organization, the highest $444,732 (David Eads, Chief Executive Officer).
How much revenue does PASADENA TOURNAMENT OF ROSES ASSN have?
On its 990 for the year ended April 30, 2026 it reported revenue of $126,105,357, expenses of $131,649,756 and total assets of $66,314,279 at year end.

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