Nonprofit · EIN 94-1422471
UNITED WAY OF SANTA CRUZ COUNTY
Tax-exempt · CAPITOLA, CA 95010
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $5,638,281 | $5,379,696 | $258,585 | $3,536,869 | $579,344 | $2,957,525 |
| June 30, 2024 | 990 | $5,946,932 | $4,895,085 | $1,051,847 | $3,335,669 | $685,516 | $2,650,153 |
| June 30, 2023 | 990 | $5,158,561 | $4,738,163 | $420,398 | $2,136,401 | $918,163 | $1,218,238 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $5,587,605
- of which government grants
- $3,619,954
- Program service revenue
- $0
- Investment income
- $2,570
- Net income from fundraising events
- $37,467
- Other revenue
- $48,106
Expenses
- Grants and similar amounts paid
- $599,248
- Compensation of officers, directors and key employees
- $162,452
- Other salaries and wages
- $2,377,832
- Salaries, compensation and benefits (total)
- $3,347,323
- Professional fundraising fees
- $0
- Accounting fees
- $21,971
- Occupancy
- $108,840
- Travel
- $48,848
- Program services (functional)
- $4,071,645
- Management and general (functional)
- $917,983
- Fundraising (functional)
- $390,068
Balance sheet and other
- Total assets, start of year
- $3,335,669
- Total assets, end of year
- $3,536,869
- Total liabilities, end of year
- $579,344
- Net assets, end of year
- $2,957,525
- Net assets without donor restrictions
- $752,665
- Net assets with donor restrictions
- $2,204,860
- Gross receipts
- $5,638,281
- Employees
- 38
- Volunteers
- 400
- Year formed
- 1974
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KEISHA FROST | PRESIDENT & CEO Officer | 40 | $145,561 | $23,353 |
| Michelle Dodge | Finance Director | 40 | $123,055 | $37,062 |
| Sarah Emmert | Community Org Dir. | 40 | $97,069 | $14,827 |
| HAJIME ARNOLD | President Trustee or director, Officer | 4 | $0 | $0 |
| BINDI GANDHI | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Beau Wilder | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| PATTY WINTERS | VP Campaign Trustee or director, Officer | 2 | $0 | $0 |
| Cynthia Larive | Director Trustee or director | 1 | $0 | $0 |
| Brian Spector | Director Trustee or director | 1 | $0 | $0 |
| DEANRE JAMES | Director Trustee or director | 1 | $0 | $0 |
| ELAINE JOHNSON | Director Trustee or director | 1 | $0 | $0 |
| Julia FeldMan | Director Trustee or director | 1 | $0 | $0 |
| DR FARIS SABBAH | Director Trustee or director | 1 | $0 | $0 |
| Martine Watkins | Director Trustee or director | 1 | $0 | $0 |
| DR TRAVARIS HARRIS | Director Trustee or director | 1 | $0 | $0 |
5 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Morgan Lyng Lukina | Director Trustee or director | 1 | $0 |
| OSCAR SANCHEZ | Director Trustee or director | 1 | $0 |
| SHARMARA VAN DER VOORT | Director Trustee or director | 1 | $0 |
| REGINA LANGHOUT | DIRECTOR Trustee or director | 1 | $0 |
| YVETTE BROOKS | PRESIDENT & CEO Officer | 40 | $0 |
990 for the year ended June 30, 2024: 18 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KEISHA FROST | President & CEO Officer | 40 | $148,530 | $21,784 |
| Michelle Dodge | Finance Director | 40 | $112,715 | $35,844 |
| Sarah Emmert | Community Org Dir. | 40 | $97,458 | $13,012 |
| FERNANDO GIRALDO | President Trustee or director, Officer | 4 | $0 | $0 |
| BINDI GANDHI | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Beau Wilder | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Chris Maffia | VP Campaign Trustee or director, Officer | 2 | $0 | $0 |
| Cynthia Larive | Director Trustee or director, Officer | 2 | $0 | $0 |
| Brian Spector | Director Trustee or director, Officer | 1 | $0 | $0 |
| Deandre James | Director Trustee or director | 1 | $0 | $0 |
| Hajime Arnold | Director Trustee or director | 1 | $0 | $0 |
| Julia FeldMan | Director Trustee or director | 1 | $0 | $0 |
| Laurie Egan | Director Trustee or director | 1 | $0 | $0 |
| Martine Watkins | Director Trustee or director | 1 | $0 | $0 |
| Matthew Wetstein | Director Trustee or director | 1 | $0 | $0 |
| Morgan Lyng Lukina | Director Trustee or director | 1 | $0 | $0 |
| Osacar Sanchez | Director Trustee or director | 1 | $0 | $0 |
| Patty Winters | Director Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 18 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KEISHA FROST | President & CEO Officer | 40 | $135,209 | $18,470 |
| Michelle Dodge | Finance Director | 40 | $100,621 | $22,849 |
| Sarah Emmert | Community Org Dir. | 40 | $89,219 | $9,779 |
| FERNANDO GIRALDO | President Trustee or director, Officer | 4 | $0 | $0 |
| Bindi Gandhi | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Beau Wilder | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Chris Maffia | VP Campaign Trustee or director, Officer | 2 | $0 | $0 |
| Cynthia Larive | Director Trustee or director, Officer | 2 | $0 | $0 |
| Brian Spector | Director Trustee or director | 1 | $0 | $0 |
| Deander James | Director Trustee or director | 1 | $0 | $0 |
| Hajime Arnold | Director Trustee or director | 1 | $0 | $0 |
| Laurie Egan | Director Trustee or director | 1 | $0 | $0 |
| Lejla Bratovic | Director Trustee or director | 1 | $0 | $0 |
| Martine Watkins | Director Trustee or director | 1 | $0 | $0 |
| Matthew Wetstein | Director Trustee or director | 1 | $0 | $0 |
| Morgan Lyng Lukina | Director Trustee or director | 1 | $0 | $0 |
| Oscar Sanchez | Director Trustee or director | 1 | $0 | $0 |
| Patty Winters | Director Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 1458, CAPITOLA, CA 95010-1458
- Principal officer (990 for 2024)
- Yvette Brooks
- Signed the 990
- Yvette Brooks, CEO
- Phone
- (831) 479-5466
- Website
- www.unitedwaysc.org
- Return prepared by
- HARSHWAL & COMPANY LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 94-1422471 or by the name UNITED WAY OF SANTA CRUZ COUNTY.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
THE MISSION OF THE UNITED WAY OF SANTA CRUZ COUNTY IS TO IGNITE OUR COMMUNITY TO GIVE, ADVOCATE AND VOLUNTEER SO THAT OUR YOUTH SUCCEED IN SCHOOL AND IN LIFE, OUR RESIDENTS ARE HEALTHY AND OUR FAMILIES ARE FINANCIALLY INDEPENDENT.OUR MOST SIGNIFICANT ACTIVITY IS THE UNITED FOR YOUTH INITIATIVE, A COMMUNITY PARTNERSHIP THAT WORKS TO REDUCE YOUTH POVERTY BY CREATING ENVIRONMENT CHANGES GIVING CHILDREN MORE OPPORTUNITIES FOR LIVING IN A HEALTHIER, THRIVING, AND SAFER SANTA CRUZ COUNTY.Cradle to career and black health initiative as fiscal sponsorship.
Program accomplishments
- UNITED WAY OF SCC PROVIDES PROGRAMS AND ADMINISTATION SOLUTIONS FOR FIRST 5 OF SANTA CRUZ COUNTY. FIRST 5 SANTA CRUZ COUNTY IMPROVES THE LIVES OF CHILDREN IN THE COMMUNITY WHO NEED THE MOST SUPPORT TO MAKE SURE ALL CHILDREN HAVE THE EARLY EXPERIENCES THEY NEED TO SUCCEED. FIRST 5'S PRIORITIES FALL IN THREE MAJOR GOAL AREAS: CHILDREN ARE HEALTHY; CHILDREN ARE LEARNING AND READY FOR SCHOOL; FAMILIES ARE STRONG; SERVICES ARE FAMILY FRIENDLY.Expenses $1,766,635
- UNITED FOR COMMUNITY ALSO KNOWN AS 2-1-1 IS A CENTRALIZED HELPLINE FOR THE PUBLIC TO GET INFORMATION ON HEALTH AND HUMAN SERVICES. CALLERS CAN USE THE EASY-TO-REMEMBER, TOLL-FREE NUMBER, 2-1-1, WHERE A TRAINED SPECIALIST WILL MATCH NEEDS TO LOCAL SERVICES. IN TIMES OF DISASTER, 2-1-1 PROVIDES UP-TO-DATE INFORMATION ON ROAD CLOSURES, EVACUATION SITES AND TEMPORARY SHELTER, RELIEVING THE BURDEN ON 9-1-1. YOUTH AND FAMILIES CAN CONNECT TO CRITICAL SERVICES FOR BASIC NEEDS BY CALLING THE HOTLINE, TEXTING THEIR ZIP CODE TO 211-211, OR VISITING THE WEBSITE,WWW.211SANTACRUZCOUNTY.ORG UNITED FOR YOUTH CENTERS YOUTH VOICE AND POSITIONS YOUTH AS DRIVERS OF COMMUNITY CHANGE. THE GOAL OF THE PROGRAM IS TO WORK WITH OUT-OF-SCHOOL PROGRAMS TO FOCUS ON AND SUPPORT POSITIVE YOUTH DEVELOPMENT, YOUTH-ADULT PARTNERSHIPS, AND FOSTERING COMMUNITY CONNECTIONS THROUGH PARTICIPATION IN COMMUNITY-LEVEL DECISION-MAKING. JOVENES SANOS (HEALTHY YOUTH) FOCUSES ON YOUTH LEADERSHIP AND ADVOCACY REGARDING HEALTH AND WELLNESS TO CREATE A HEALTHIER, THRIVING COMMUNITY. YOUTH ENHANCE THEIR LEADERSHIP AND ACADEMIC SKILLS BY ENGAGING IN LOCAL DECISION-MAKING TO PROMOTE HEALTHY EATING AND ACTIVE LIVING THROUGH PHYSICAL ACTIVITY AND NUTRITION WORKSHOPS. THE PROGRAM ALSO FOCUSES ON PROMOTING COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC MOBILITY, AND COMMUNITY ENGAGEMENT. UNITED WAY OF SCC PROVIDES COMMUNITY GRANTS TO SUPPORT LOCAL YOUTH-SERVING PROGRAMS IN MARGINALIZED COMMUNITIES THROUGHOUT SANTA CRUZ COUNTY. UNITED WAY OF SCC COLLABORATES WITH LOCAL AGENCIES TO DEVELOP NETWORKS AND STRATEGIC PLANS THAT IMPROVE THE HEALTH AND WELL-BEING OF YOUTH AND FAMILIES IN SANTA CRUZ COUNTY. YOUTH PROGRAMS INCLUDE AFTER-SCHOOL ACADEMIC SUPPORT, MENTAL HEALTH SERVICES, HEALTHY EATING AND ACTIVE LIVING INITIATIVES, MENTORING, CAREER PATHWAYS, MINDFULNESS, NUTRITION WORKSHOPS, AND ADVOCACY TO PROMOTE HEALTHY COMMUNITIES. BY ENSURING YOUTH HAVE THE OPPORTUNITY TO REACH THEIR GREATEST POTENTIAL, UNITED WAY OF SANTA CRUZ COUNTY IS FOCUSING ON YOUTH WELL-BEING TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO PROMOTE COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC STABILITY, AND COMMUNITY CONNECTION AMONG SANTA CRUZ COUNTYS HIGHEST NEEDS YOUTH. UNITED 4 YOUTH IS A COLLABORATIVE TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO YOUTH AND FAMILIES THROUGHOUT SANTA CRUZ COUNTY. THE COLLABORATIVE ASSEMBLES NONPROFITS AND LOCAL LEADERS TO DESIGN INNOVATIVE PROGRAMS THAT LEAD TO POSITIVE AND SUSTAINABLE OUTCOMES FOR YOUTH - FROM ACADEMIC SUPPORT TO POLICY CHANGE IN LOCAL GOVERNMENT.Expenses $1,261,006 · grants $599,248
- CRADLE TO CAREER (C2C) IS A PARENT ADVOCACY INITIATIVE AND COMMUNITY CONNECTOR. OUR COLLECTIVE BRINGS TOGETHER COMMUNITY PARTNERS AND CONNECTS THEM TO LOCAL YOUTH AND PARENTS, TO HEAR DIRECTLY ABOUT HOW TO SUPPORT THE HOPES, DREAMS, AND CONCERNS OF LOCAL FAMILIES. OUR MISSION IS TO WORK COLLECTIVELY TO EMPOWER FAMILIES, DELIVER RESOURCES, AND ADVOCATE FOR EQUITABLE AND INCLUSIVE SUPPORT SYSTEMS TO ELIMINATE DISPARITIES AND ENSURE ALL SANTA CRUZ COUNTY CHILDREN THRIVE IN THEIR EDUCATION, HEALTH, AND CHARACTER.BY ENSURING YOUTH HAVE THE OPPORTUNITY TO REACH THEIR GREATEST POTENTIAL, UNITED WAY OF SANTA CRUZ COUNTY IS FOCUSING ON YOUTH WELL-BEING TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO PROMOTE COLLEGE AND CAREER READINESS, HEALTH AND WELLNESS, ECONOMIC STABILITY, AND COMMUNITY CONNECTION AMONG SANTA CRUZ COUNTYS HIGHEST NEEDS YOUTH. UNITED 4 YOUTH IS A COLLABORATIVE TO PROVIDE SUPPORT SERVICES AND PROGRAMS TO YOUTH AND FAMILIES THROUGHOUT SANTA CRUZ COUNTY. THE COLLABORATIVE ASSEMBLES NONPROFITS AND LOCAL LEADERS TO DESIGN INNOVATIVE PROGRAMS THAT LEAD TO POSITIVE AND SUSTAINABLE OUTCOMES FOR YOUTH - FROM ACADEMIC SUPPORT TO POLICY CHANGE IN LOCAL GOVERNMENT.YOUTH ACTION NETWORK (YAN) CENTERS YOUTH VOICE, AND POSITIONS YOUTH AS THE DRIVERS FOR COMMUNITY CHANGE. THE GOAL OF THE PROGRAM IS TO WORK WITH OUT-OF-SCHOOL PROGRAMS TO FOCUS ON AND SUPPORT POSITIVE YOUTH DEVELOPMENT, YOUTH & ADULT PARTNERSHIPS, AND FOSTERING COMMUNITY CONNECTIONS BY PARTICIPATING IN COMMUNITY-LEVEL DECISION MAKING. JOVENES SANOS (HEALTHY YOUTH) IS YOUTH LEADERSHIP AND ADVOCACY REGARDING HEALTH AND WELLNESS TO CREATE A HEALTHIER, THRIVING COMMUNITY. YOUTH ENHANCE THEIR LEADERSHIP AND ACADEMIC SKILLS BY ENGAGING IN LOCAL DECISION-MAKING TO INCREASE HEALTHY EATING ACTIVE LIVING THROUGH PHYSICAL ACTIVITY AND NUTRITION WORKSHOPS.COMMUNITY ASSESSMENT PROJECT IS A NATIONALLY AND INTERNALLY RECOGNIZED DATA REPORT THAT EXAMINES THE QUALITY OF LIFE FOR SANTA CRUZ COUNTY RESIDENTS BY REPORTING SOCIAL DETERMINANTS OF HEALTH INDICATORS SUCH AS ECONOMICS, EDUCATION, HEALTH AND WELLNESS, NATURAL AND BUILT ENVIRONMENT, AND PUBLIC SAFETY. IT INCLUDES A BI-ANNUAL HOUSEHOLD SURVEY OF OUR COUNTYS RESIDENTS PERCEPTION OF THEIR OWN WELL-BEING AS WELL AS EXTENSIVE COMMUNITY ENGAGEMENT TO SET COLLECTIVE COMMUNITY GOALS IN THE FIVE AREAS. THE DATA IDENTIFIES COMMUNITY NEEDS TO SPARK PLANS TO REDUCE DISPARITIES AND ENHANCE EQUITY IN SANTA CRUZ COUNTY.Expenses $898,250
- BLACK HEALTH MATTERS INITIATIVE (BHMI)BLACK HEALTH MATTERS INITIATIVE (BHMI) WORKS TO ADVANCE HEALTH EQUITY AND IMPROVE THE WELL-BEING OF BLACK INDIVIDUALS, YOUTH, AND FAMILIES IN SANTA CRUZ COUNTY. THE INITIATIVE COLLABORATES WITH COMMUNITY PARTNERS, LOCAL LEADERS, AND RESIDENTS TO ADDRESS HEALTH DISPARITIES, INCREASE ACCESS TO RESOURCES, AND PROMOTE EQUITABLE HEALTH OUTCOMES. BHMI PROVIDES COMMUNITY EDUCATION, ADVOCACY, OUTREACH, AND SUPPORTIVE SERVICES FOCUSED ON MENTAL HEALTH, WELLNESS, ECONOMIC MOBILITY, YOUTH DEVELOPMENT, AND COMMUNITY ENGAGEMENT. THROUGH COLLABORATIVE PROGRAMS AND COMMUNITY-DRIVEN STRATEGIES, BHMI SEEKS TO CREATE A HEALTHIER, MORE INCLUSIVE, AND THRIVING COMMUNITY FOR BLACK FAMILIES AND RESIDENTS.Expenses $145,754
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 94-1422471
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1954
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Philanthropy, voluntarism and grantmaking foundations (T70Z)
- Assets (IRS master file)
- $3,536,869
- Income (IRS master file)
- $5,638,281
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $5,638,281 | $5,379,696 | $3,536,869 | IRS |
| 990 | June 2024 | $5,946,932 | $4,895,085 | $3,335,669 | IRS |
| 990 | June 2023 | $5,158,561 | $4,738,163 | $2,136,401 | XML |
| 990 | June 2022 | $3,528,642 | $3,408,283 | $1,337,481 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-1422471).
Questions about UNITED WAY OF SANTA CRUZ COUNTY
- What is the EIN of UNITED WAY OF SANTA CRUZ COUNTY?
- The employer identification number (EIN) of UNITED WAY OF SANTA CRUZ COUNTY is 94-1422471.
- Is UNITED WAY OF SANTA CRUZ COUNTY tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1954.
- Are donations to UNITED WAY OF SANTA CRUZ COUNTY tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does UNITED WAY OF SANTA CRUZ COUNTY file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of UNITED WAY OF SANTA CRUZ COUNTY due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did UNITED WAY OF SANTA CRUZ COUNTY last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of UNITED WAY OF SANTA CRUZ COUNTY?
- The 990 for the year ended June 30, 2025 names Yvette Brooks.
- Who are the officers and directors of UNITED WAY OF SANTA CRUZ COUNTY?
- The 990 for the year ended June 30, 2025 lists 20 people; 3 received compensation from the organization, the highest $145,561 (KEISHA FROST, PRESIDENT & CEO).
- How much revenue does UNITED WAY OF SANTA CRUZ COUNTY have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $5,638,281, expenses of $5,379,696 and total assets of $3,536,869 at year end.
Other nonprofits in CAPITOLA
- BERGLUND FAMILY FOUNDATION EIN 26-1350411 · last filed 990-PF for 2024
- FABRIS FAMILY CHARITABLE FOUNDATION EIN 77-0472489 · last filed 990-PF for 2025
- EDUCATING TANZANIA FOUNDATION EIN 47-4203679 · last filed 990 for 2025
- RANDOM ACTS OF CAPITOLA KINDNESS EIN 99-2673896 · last filed 990-N for 2025
- ROBERT & JOAN MURPHY FAMILY FOUNDATION EIN 27-0089322 · last filed 990-EZ for 2025
- EDUCATE N MORE EIN 94-3290232 · last filed 990-N for 2025
- NEW HORIZONS AFFORDABLE HOUSING AND DEVELOPMENT INC EIN 85-1207604 · last filed 990 for 2025
- NONPROFIT BENEFITS TR EIN 30-6560313 · last filed 990 for 2025
All nonprofits in CAPITOLA · California · Philanthropy, voluntarism and grantmaking foundations