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Nonprofit · EIN 83-2830121

PETALUMA LODGING ASSOCIATION

Tax-exempt (reinstated) · PETALUMA, CA 94952

Financials

$667K$639K2023$697K$678K2024$671K$672K2025
Revenue Expenses · by fiscal year end
Financials of PETALUMA LODGING ASSOCIATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$671,235$671,513-$278$85,924$0$85,924
December 31, 2024990$697,477$677,805$19,672$86,202$0$86,202
December 31, 2023990$667,140$638,636$28,504$66,530$0$66,530
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$671,235
Investment income
$0
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$0
Salaries, compensation and benefits (total)
$0
Professional fundraising fees
$0
Accounting fees
$7,022
Program services (functional)
$664,282
Management and general (functional)
$7,231

Balance sheet and other

Total assets, start of year
$86,202
Total assets, end of year
$85,924
Total liabilities, end of year
$0
Net assets, end of year
$85,924
Net assets without donor restrictions
$85,924
Gross receipts
$671,235
Employees
0
Year formed
2018
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
MAX CHILDSVICE Chair
Trustee or director
1$0
CARLA PORTILLOSecretary
Trustee or director
1$0
AIONA KAUFUSITreasurer
Trustee or director
1$0
TYLER WOODMEMBER
Trustee or director
1$0
KIRK LOKChairman
Trustee or director
1$0
990 for the year ended December 31, 2024: 5 people
NameTitleHours / weekCompensation
MAX CHILDSChairman
Trustee or director
1$0
PAULINE WOODSecretary
Trustee or director
1$0
AIONA KAUFUSITreasurer
Trustee or director
1$0
BRAD CALKINSMEMBER
Trustee or director
1$0
SARA MARTINVice President
Trustee or director
1$0
990 for the year ended December 31, 2023: 5 people
NameTitleHours / weekCompensation
MAX CHILDSChairman
Trustee or director
1$0
PAULINE WOODSecretary
Trustee or director
1$0
ADRIAN VASQUEZTreasurer
Trustee or director
1$0
BRAD CALKINSMEMBER
Trustee or director
1$0
SARA MARTINMEMBER
Trustee or director
1$0

Address and contacts

Address (IRS master file)
210 LAKEVILLE ST, PETALUMA, CA 94952-3129
In care of
% KIRK LOK
Principal officer (990 for 2025)
MAX CHILDS, 210 LAKEVILLE STREET, PETALUMA, CA 949523129
Signed the 990
MAX CHILDS, Chairman
Phone
(707) 291-6956
Return prepared by
Torkelson & Associates CPAs LLP

California records

California keeps its own records of charities and corporations. Search them by EIN 83-2830121 or by the name PETALUMA LODGING ASSOCIATION.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

THE PURPOSE OF PETALUMA LODGING ASSOCIATION IS TO IMPROVE BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM IN THE CITY OF PETALUMA THROUGH THE DEVELOPMENT OF A TOURISM IMPROVEMENT DISTRICT AND OTHER INITIATIVES.

990 for the year ended December 31, 2025

Program accomplishments

  • In January 2019, the City of Petaluma approved the establishment of a Petaluma Tourism Improvement District (PTID) which is an assessment district that includes all lodging businesses within the city boundaries. The annual assessment rate is 2 percent of gross short-term room rental revenues and provides benefits to the payors including funding of marketing and sales promotion efforts. The PTID has a five year life.There are many benefits to the PTID:It is designed, created and governed by those who pay the assessment.It provides a long-term funding source for tourism promotion.Funds cannot be diverted to general government programs.Funds allow for a wide range of services.The PTID Management District Plan calls for the PTID to contract with an owners association which is the Petaluma Lodging Association (PLA), a non-profit corporation. The PLA has contracted with the Petaluma Downtown Association to manage the overall non-local destination tourist promotion and marketing activities for the Petaluma Visitors Program.
    Expenses $664,282

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
83-2830121
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2022
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$85,924
Income (IRS master file)
$671,235

Revocation and reinstatement

Exemption revoked
May 15, 2021
Posted by the IRS
August 9, 2021
Reinstated
Effective May 15, 2021

From the IRS automatic revocation list: organizations that did not file a required return or e-Postcard for three consecutive years.

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$671,235$671,513$85,924XML
990December 2024$697,477$677,805$86,202XML
990December 2023$667,140$638,636$66,530XML
990December 2022$656,550$642,968$38,026IRS
990December 2021–––IRS
990December 2020–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 83-2830121).

Questions about PETALUMA LODGING ASSOCIATION

What is the EIN of PETALUMA LODGING ASSOCIATION?
The employer identification number (EIN) of PETALUMA LODGING ASSOCIATION is 83-2830121.
Is PETALUMA LODGING ASSOCIATION tax-exempt?
Yes. The IRS revoked its exemption on May 15, 2021 and reinstated it effective May 15, 2021.
Are donations to PETALUMA LODGING ASSOCIATION tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does PETALUMA LODGING ASSOCIATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PETALUMA LODGING ASSOCIATION due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PETALUMA LODGING ASSOCIATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of PETALUMA LODGING ASSOCIATION?
The 990 for the year ended December 31, 2025 names MAX CHILDS.
Who are the officers and directors of PETALUMA LODGING ASSOCIATION?
The 990 for the year ended December 31, 2025 lists 5 people; 0 received compensation from the organization.
How much revenue does PETALUMA LODGING ASSOCIATION have?
On its 990 for the year ended December 31, 2025 it reported revenue of $671,235, expenses of $671,513 and total assets of $85,924 at year end.

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