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Nonprofit · EIN 82-2427753

SETTHEEXPECTATION

Tax-exempt · SALEM, OR 97309

Financials

$96K$125K2023$9K$8K2024
Revenue Expenses · by fiscal year end
Financials of SETTHEEXPECTATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990-EZ$8,718$7,832$886$2,568–$2,568
December 31, 2023990-EZ$96,352$124,878-$28,526$1,901$219$1,682
Financial details: 990-EZ for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$7,337
Net income from sales of inventory
$1,381

Expenses

Compensation of officers, directors and key employees
$0
Professional fees and payments to contractors
$3,838
Other expenses
$3,994
Program services (functional)
$7,049

Balance sheet and other

Total assets, start of year
$1,901
Total assets, end of year
$2,568
Total liabilities, end of year
–
Net assets, end of year
$2,568
Cash, savings and investments
$2,568
Gross receipts
$9,865

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990-EZ for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
ELIZABETH ANDERSONEXEC. DIR./SEC.8$0
BRENDA TRACYPresident1$0
JACQUELINE SWANSONVice President1$0
DEIRDRE GILLTreasurer1$0
CJ GRAVESDirector1$0
LEIGH GILLDirector1$0
990-EZ for the year ended December 31, 2023: 7 people
NameTitleHours / weekCompensation
ELIZABETH ANDERSONEXEC. DIR./SEC.40$50,004
BRENDA TRACYPresident1$0
JACQUELINE SWANSONVice President1$0
DEIRDRE GILLTreasurer1$0
CJ GRAVESDirector1$0
MICHELLE UZETADirector1$0
LEIGH GILLDirector1$0

Address and contacts

Address (IRS master file)
PO BOX 13181, SALEM, OR 97309-1181
Mailing address (990-N for 2020)
PO BOX 2660, TUALATIN OR 97062
Principal officer (990-N for 2020)
BRENDA TRACY, PO BOX 2660, TUALATIN OR 97062
Signed the 990-EZ
BRENDA TRACY, President
Phone
(971) 238-6192
Return prepared by
KERN & THOMPSON LLC

Mission

SET THE EXPECTATION IS A NONPROFIT ORGANIZATION DEDICATED TO ENDING SEXUAL AND INTERPERSONAL VIOLENCE THROUGH PREVENTION WORK WITH MEN, ADVOCACY, AND ENGAGEMENT WITH AGENCIES SERVING SURVIVORS AND THEIR FAMILIES.

990-EZ for the year ended December 31, 2024

Program accomplishments

  • OUR PROGRAM WORK FOCUSES ON THE FOLLOWING FOUR AREAS:ADVOCACY SHIFTING ATTITUDES AND BELIEFS AROUND ISSUES OF SEXUAL AND INTERPERSONAL VIOLENCE REQUIRES REACHING AND EDUCATING AMERICANS ON A NATIONAL SCALE. WHETHER IT BE THROUGH SOCIAL MEDIA AND CAMPAIGNS, IN-PERSON EVENTS, STE GAMES, OR PSA ANNOUNCEMENTS WE ARE COMMITTED TO ADVOCATING FOR SURVIVORS AND FOSTERING COMMUNITIES FREE OF SEXUAL AND INTERPERSONAL VIOLENCE. COMMUNITY OUTREACH WE BELIEVE IN THE POWER OF SPORT TO TRANSFORM COMMUNITIES AND THROUGH THE SET THE EXPECTATION CHAMPIONS INITIATIVE WE ARE PARTNERING PROFESSIONAL ATHLETES WITH COMMUNITY AGENCIES WHO SERVE FAMILIES AND SURVIVORS OF SEXUAL ASSAULT AND DOMESTIC VIOLENCE. FOUNDED BY SET THE EXPECTATION NFL AMBASSADOR, JAMES SMITH-WILLIAMS, THE CHAMPIONS PROGRAM SUCCESSFULLY LAUNCHED IN WASHINGTON, DC IN 2021 AND HAS GROWN INTO MULTIPLE CITIES.EDUCATION AS AN ORGANIZATION THAT HAS WORKED WITH TENS OF THOUSANDS OF YOUNG PEOPLE, MANY OF THEM MEN AND MALE ATHLETES, WE HAVE A UNIQUE PERSPECTIVE ON HOW TO EFFECTIVELY ENGAGE IN GENDER-BASED VIOLENCE PREVENTION EDUCATION. WITH OUR FIRST-HAND EXPERIENCE AND THE ASSISTANCE OF EXPERT CONSULTANTS, WE ARE DEVELOPING A DIGITAL LEARNING PROGRAM FOR HIGH SCHOOL AND COLLEGE AGED STUDENTS AND ATHLETES THAT COVERS TOPICS SUCH AS TRAUMA, CONSENT, VICTIM BLAMING, HEALTHY MANHOOD AND MORE. POLICY SETTING EXPECTATIONS THROUGH POLICY IS ONE WAY TO CREATE SAFER CULTURES FOR EVERYONE. THE NCAA CAMPUS SEXUAL VIOLENCE POLICY MANDATES THAT ALL MEMBER SCHOOLS MUST BE READY TO ATTEST TO DUE DILIGENCE REQUIREMENTS FOR ATHLETE HISTORIES BEGINNING IN THE 2022-23 ACADEMIC YEAR. THE TRACY RULE, WHICH IS THE MOST COMPREHENSIVE SERIOUS MISCONDUCT POLICY IN THE COUNTRY, MEETS ALL COMPLIANCE REQUIREMENTS OF THE NCAA CAMPUS SEXUAL VIOLENCE POLICY. WE HAVE ALREADY SEEN SUCCESSFUL IMPLEMENTATION OF THE TRACY RULE AT UNIVERSITY OF TEXAS AT SAN ANTONIO AND UVA WISE AND WE ARE READY TO HELP OTHER UNIVERSITIES AND ATHLETIC CONFERENCES WITH ADOPTION AND IMPLEMENTATION. TO DATE, THOUSANDS OF ATHLETES ACROSS 200+ COLLEGE CAMPUSES HAVE HEARD BRENDAS STORY. AS A NONPROFIT, WE HAVE ASSISTED OUR CAMPUS PARTNERS IN RAISING OVER $180,000 FOR COMMUNITY AGENCIES SERVING SURVIVORS. MORE THAN 560 STE EVENTS HAVE TAKEN PLACE AND 57,000+ PLEDGES HAVE BEEN SIGNED. OUR REACH HAS EXPANDED BEYOND SPORTS TO CAMPUS GREEK LIFE AND THE CORPORATE SECTOR, AND WE STAND PROUDLY AS ONE OF THE GROUPS WHO PUSHED THE NCAA TO ADOPT A CAMPUS SEXUAL VIOLENCE POLICY.
    Expenses $7,049

What it must file and when

IRS records say it files Form 990-N (e-Postcard). Gross receipts normally $50,000 or less. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990-EZ on file
2023December 31, 2023May 15, 2024990-EZ on file

IRS record

EIN
82-2427753
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2018
Accounting year ends
December
Files
Form 990-N (e-Postcard)
Assets (IRS master file)
$2,568
Income (IRS master file)
$9,865

Filing history

FormYear endedRevenueExpensesAssetsReturn
990-EZDecember 2024$8,718$7,832$2,568XML
990-EZDecember 2023$96,352$124,878$1,901XML
990-EZDecember 2022–––IRS
990-EZDecember 2021–––IRS
990-N for 2020
Officer: BRENDA TRACY
December 31, 2020≤ $50,000 receipts––e-Postcard
990-N for 2019
Officer: Brenda Tracy
December 31, 2019≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 82-2427753).

Questions about SETTHEEXPECTATION

What is the EIN of SETTHEEXPECTATION?
The employer identification number (EIN) of SETTHEEXPECTATION is 82-2427753.
Is SETTHEEXPECTATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2018.
Are donations to SETTHEEXPECTATION tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does SETTHEEXPECTATION file?
Form 990-N (e-Postcard). Gross receipts normally $50,000 or less.
When is the next return of SETTHEEXPECTATION due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did SETTHEEXPECTATION last file with the IRS?
The latest return in the IRS public files is the 990-EZ for the year ended December 2024.
Who is the principal officer of SETTHEEXPECTATION?
The 990-N for 2020 names BRENDA TRACY.
Who are the officers and directors of SETTHEEXPECTATION?
The 990-EZ for the year ended December 31, 2024 lists 6 people; 0 received compensation from the organization.
How much revenue does SETTHEEXPECTATION have?
On its 990-EZ for the year ended December 31, 2024 it reported revenue of $8,718, expenses of $7,832 and total assets of $2,568 at year end.

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