Nonprofit · EIN 82-0254694
SUN VALLEY TOURISM ALLIANCE INC
Also known as VISIT SUN VALLEY
Tax-exempt · KETCHUM, ID 83340
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| September 30, 2025 | 990 | $2,105,392 | $1,741,775 | $363,617 | $1,626,247 | $106,414 | $1,519,833 |
| September 30, 2024 | 990 | $1,981,859 | $1,777,571 | $204,288 | $1,231,847 | $71,931 | $1,159,916 |
| September 30, 2023 | 990 | $2,202,066 | $2,169,237 | $32,829 | $1,019,771 | $50,543 | $969,228 |
Financial details: 990 for the year ended September 30, 2025
Revenue
- Contributions, gifts and grants
- $463,613
- of which government grants
- $450,000
- Membership dues
- $13,613
- Program service revenue
- $1,600,000
- Investment income
- $40,946
- Other revenue
- $833
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $145,447
- Other salaries and wages
- $177,507
- Salaries, compensation and benefits (total)
- $366,608
- Professional fundraising fees
- $0
- Accounting fees
- $34,689
- Occupancy
- $43,746
- Travel
- $3,326
- Depreciation
- $3,870
Balance sheet and other
- Total assets, start of year
- $1,231,847
- Total assets, end of year
- $1,626,247
- Total liabilities, end of year
- $106,414
- Net assets, end of year
- $1,519,833
- Land, buildings and equipment
- $6,101
- Net assets without donor restrictions
- $1,519,833
- Gross receipts
- $2,105,392
- Employees
- 8
- Volunteers
- 7
- Year formed
- 1981
- State of legal domicile
- ID
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended September 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| RAYMOND GADD | EXECUTIVE DIRECTOR Officer | 40 | $121,173 | $10,041 |
| DAVE LUHR | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MIKE BURCHMORE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CANDICE PATE | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| JACOB FREHLING | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GRETCHEN GORHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ADELAIDE SMITH-MASON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PETE SONNTAG | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended September 30, 2024: 11 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SCOTT FORTNER | EXECUTIVE DIRECTOR THRU 2/24 Officer | 40 | $168,415 | $15,651 |
| RAYMOND J GADD II | EXECUTIVE DIRECTOR Officer | 40 | $85,315 | $8,723 |
| MIKE BURCHMORE | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| GRETCHEN GORHAM | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| DAVE LUHR | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DIANN CRAVEN | DIRECTOR THRU 11/23 Trustee or director | 1 | $0 | $0 |
| JACOB FREHLING | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CANDICE PATE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTIN POOLE | DIRECTOR THRU 2/24 Trustee or director | 1 | $0 | $0 |
| PETE SONNTAG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ADELAIDE SMITH-MASON | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended September 30, 2023: 8 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SCOTT FORTNER | EXECUTIVE DIRECTOR Officer | 40 | $158,242 | $14,662 |
| MIKE BURCHMORE | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DIANN CRAVEN | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| GRETCHEN GORHAM | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CANDICE PATE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JACOB FREHLING | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTIN POOLE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PETE SONNTAG | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 4934, KETCHUM, ID 83340-4940
- Principal officer (990 for 2024)
- RAYMOND J GADD II, PO BOX 4934, KETCHUM, ID 83340
- Signed the 990
- DAVID LUHR, CHAIR
- Phone
- (208) 726-3423
- Website
- WWW.VISITSUNVALLEY.COM
- Return prepared by
- WIPFLI ADVISORY LLC
Mission
VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.
Program accomplishments
- YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO
- PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER
- MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | September 30, 2026 | February 16, 2027 | Not due yet |
| 2024 | September 30, 2025 | February 17, 2026 | 990 on file |
| 2023 | September 30, 2024 | February 18, 2025 | 990 on file |
IRS record
- EIN
- 82-0254694
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1973
- Accounting year ends
- September
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $1,626,247
- Income (IRS master file)
- $2,105,392
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | September 2025 | $2,105,392 | $1,741,775 | $1,626,247 | XML |
| 990 | September 2024 | $1,981,859 | $1,777,571 | $1,231,847 | XML |
| 990 | September 2023 | $2,202,066 | $2,169,237 | $1,019,771 | XML |
| 990 | September 2022 | $2,468,292 | $2,617,492 | $1,130,654 | IRS |
| 990 | September 2020 | – | – | – | IRS |
| 990 | September 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 82-0254694).
Questions about SUN VALLEY TOURISM ALLIANCE INC
- What is the EIN of SUN VALLEY TOURISM ALLIANCE INC?
- The employer identification number (EIN) of SUN VALLEY TOURISM ALLIANCE INC is 82-0254694.
- Is SUN VALLEY TOURISM ALLIANCE INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1973.
- Are donations to SUN VALLEY TOURISM ALLIANCE INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SUN VALLEY TOURISM ALLIANCE INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SUN VALLEY TOURISM ALLIANCE INC due?
- The return for tax year 2025 (the year ending September 30, 2026) is due February 16, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SUN VALLEY TOURISM ALLIANCE INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended September 2025.
- Who is the principal officer of SUN VALLEY TOURISM ALLIANCE INC?
- The 990 for the year ended September 30, 2025 names RAYMOND J GADD II.
- Who are the officers and directors of SUN VALLEY TOURISM ALLIANCE INC?
- The 990 for the year ended September 30, 2025 lists 8 people; 1 received compensation from the organization, the highest $121,173 (RAYMOND GADD, EXECUTIVE DIRECTOR).
- How much revenue does SUN VALLEY TOURISM ALLIANCE INC have?
- On its 990 for the year ended September 30, 2025 it reported revenue of $2,105,392, expenses of $1,741,775 and total assets of $1,626,247 at year end.
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