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Nonprofit · EIN 81-5231180

INEQUALITY MEDIA CIVIC ACTION

Tax-exempt · BERKELEY, CA 94709

Financials

$1.5M$850K2022$1.8M$1.1M2023$3.8M$2.5M2024$6.7M$4.7M2025
Revenue Expenses · by fiscal year end
Financials of INEQUALITY MEDIA CIVIC ACTION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$6,650,990$4,716,143$1,934,847$5,965,132$181,408$5,783,724
December 31, 2024990$3,782,939$2,537,161$1,245,778$3,933,532$81,709$3,851,823
December 31, 2023990 (amended)$1,835,655$1,051,873$783,782$2,754,158$152,806$2,601,352
December 31, 2022990 (amended)$1,483,003$850,054$632,949$1,887,617$79,000$1,808,617
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$6,071,886
Program service revenue
$457,642
Investment income
$86,437
Net income from sales of inventory
$33,535
Other revenue
$35,025

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$126,935
Other salaries and wages
$373,867
Salaries, compensation and benefits (total)
$618,760
Professional fundraising fees
$98,673
Legal fees
$34,384
Accounting fees
$10,400
Occupancy
$32,777
Travel
$56,519
Program services (functional)
$3,558,149
Management and general (functional)
$220,797
Fundraising (functional)
$937,197

Balance sheet and other

Total assets, start of year
$3,933,532
Total assets, end of year
$5,965,132
Total liabilities, end of year
$181,408
Net assets, end of year
$5,783,724
Publicly traded securities
$1,109,710
Net assets without donor restrictions
$5,783,724
Gross receipts
$6,682,016
Employees
0
Year formed
2016
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationFrom related orgsOther / benefits
HEATHER KINLAW LOFTHOUSEPRESIDENT
Officer
18$113,818$133,874$28,545
DAN DAVISEDITORIAL DIRECTOR
Highest-paid employee
18$74,178$87,250$28,117
EMILY PAULOSDEPUTY DIRECTOR
Highest-paid employee
18$66,433$78,140$20,871
MICHAEL LAHANAS-CALDERONCHIEF STRATEGIST
Highest-paid employee
18$60,081$70,668$10,177
KYLE PARKERHEAD OF CREATIVE
Highest-paid employee
18$53,887$63,382$15,102
ZOE BECKBOARD CHAIR TREASURER
Trustee or director, Officer
2$0$0$0
DOUG DWORKINBOARD SECRETARY
Trustee or director, Officer
2$0$0$0
MARYANNE MCCORMICKBOARD MEMBER
Trustee or director
2$0$0$0
990 for the year ended December 31, 2024: 4 people
NameTitleHours / weekCompensationOther / benefits
HEATHER KINLAW LOFTHOUSEDIRECTOR + P
Trustee or director, Officer
16$80,000$6,500
ZO BECKDIRECTOR + T
Trustee or director, Officer
2$0$0
DOUGLAS DWORKINDIRECTOR + S
Trustee or director, Officer
2$0$0
MARYANNE MCCORMICKDIRECTOR
Trustee or director
2$0$0
990 for the year ended December 31, 2023: 4 people
NameTitleHours / weekCompensationOther / benefits
HEATHER KINLAW LOFTHOUSEDIRECTOR + P
Trustee or director, Officer
8$38,770$6,340
ZO BECKDIRECTOR + T
Trustee or director, Officer
2$0$0
DOUGLAS DWORKINDIRECTOR + S
Trustee or director, Officer
2$0$0
MARYANNE MCCORMICKDIRECTOR
Trustee or director
2$0$0
990 for the year ended December 31, 2022: 4 people
NameTitleHours / weekCompensationOther / benefits
HEATHER KINLAW LOFTHOUSEDIRECTOR + P
Trustee or director, Officer
8$24,301$3,982
ZO BECKDIRECTOR + T
Trustee or director, Officer
2$0$0
DOUGLAS DWORKINDIRECTOR + S
Trustee or director, Officer
2$0$0
MARYANNE MCCORMICKDIRECTOR
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
PO BOX 9323, BERKELEY, CA 94709-0323
In care of
% ZOE BECK
Principal officer (990 for 2025)
HEATHER KINLAW LOFTHOUSE, P O BOX 9323, BERKELEY, CA 94709
Signed the 990
HEATHER KINLAW LOFTHOUSE, PRESIDENT
Phone
(510) 698-9150
Return prepared by
Alta CPA GroupLLC

California records

California keeps its own records of charities and corporations. Search them by EIN 81-5231180 or by the name INEQUALITY MEDIA CIVIC ACTION.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

OUR ULTIMATE VISION IS ONE OF SOCIAL WELFARE REFLECTED IN A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED.

990 for the year ended December 31, 2025

Program accomplishments

  • INEQUALITY MEDIA CIVIC ACTION IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, REACHING AUDIENCES ACROSS PLATFORMS WITH CLEAR, COMPELLING CONTENT ABOUT ECONOMIC INEQUALITY, POLITICAL POWER, AND PUBLIC POLICY. IMCA VIDEOS PROVIDE BIG-PICTURE CONTEXT ON CURRENT EVENTS AND POLICY DEBATES, WITH TOPICS SPANNING INCOME AND WEALTH INEQUALITY, HEALTHCARE, CORPORATE CONCENTRATION, CIVICS, AND ECONOMIC HISTORY. IN 2025, IMCA PRODUCED OVER 250 VIDEOS AND VIDEO PODCASTS. IMCA PARTNERS WITH ALIGNED ORGANIZATIONS TO EXTEND REACH ACROSS PLATFORMS AND AUDIENCES. IN 2025, IMCA RELEASED ITS FIRST FEATURE DOCUMENTARY, THE LAST CLASS, WHICH BECAME THE 5TH HIGHEST-GROSSING DOCUMENTARY OF THE YEAR. THE FILM REACHED AUDIENCES ACROSS 48 STATES THROUGH A DISTRIBUTION MODEL DEVELOPED ENTIRELY OUTSIDE TRADITIONAL CHANNELS, WITH THE MAJORITY OF VENUES EXTENDING OR HOLDING OVER THEIR INITIAL RUN. AS OF MAY 2026, THE FILM REMAINS IN THEATRICAL RELEASE, ELEVEN MONTHS AFTER OPENING, INCLUDING A STANDOUT 9-WEEK ENGAGEMENT AT THE QUAD CINEMA IN NEW YORK CITY. CONTINUED IN SCH O
    Expenses $3,558,149 · revenue $457,642

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
81-5231180
Tax-exempt status
501(c)(4): Social welfare organization
Donations deductible
No
Exempt since
2018
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$5,965,132
Income (IRS master file)
$6,682,016

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$6,650,990$4,716,143$5,965,132XML
990December 2024$3,782,939$2,537,161$3,933,532XML
990December 2023$1,835,655$1,051,873$2,754,158XML
990December 2022$1,483,003$850,054$1,887,617XML
990December 2021–––IRS
990December 2020–––IRS
990-EZDecember 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-5231180).

Questions about INEQUALITY MEDIA CIVIC ACTION

What is the EIN of INEQUALITY MEDIA CIVIC ACTION?
The employer identification number (EIN) of INEQUALITY MEDIA CIVIC ACTION is 81-5231180.
Is INEQUALITY MEDIA CIVIC ACTION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(4) since 2018.
Are donations to INEQUALITY MEDIA CIVIC ACTION tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does INEQUALITY MEDIA CIVIC ACTION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of INEQUALITY MEDIA CIVIC ACTION due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did INEQUALITY MEDIA CIVIC ACTION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of INEQUALITY MEDIA CIVIC ACTION?
The 990 for the year ended December 31, 2025 names HEATHER KINLAW LOFTHOUSE.
Who are the officers and directors of INEQUALITY MEDIA CIVIC ACTION?
The 990 for the year ended December 31, 2025 lists 8 people; 5 received compensation from the organization, the highest $113,818 (HEATHER KINLAW LOFTHOUSE, PRESIDENT).
How much revenue does INEQUALITY MEDIA CIVIC ACTION have?
On its 990 for the year ended December 31, 2025 it reported revenue of $6,650,990, expenses of $4,716,143 and total assets of $5,965,132 at year end.

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