Nonprofit · EIN 80-0536531
VISIT AURORA INC
Tax-exempt · AURORA, CO 80010
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $5,285,622 | $5,435,286 | -$149,664 | $2,859,375 | $976,368 | $1,883,007 |
| December 31, 2024 | 990 | $4,991,484 | $5,725,105 | -$733,621 | $2,664,820 | $632,149 | $2,032,671 |
| December 31, 2023 | 990 | $4,603,993 | $5,031,095 | -$427,102 | $3,317,286 | $550,994 | $2,766,292 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $2,677,597
- of which government grants
- $2,532,333
- Program service revenue
- $2,579,471
- Investment income
- $1,821
- Other revenue
- $26,733
Expenses
- Grants and similar amounts paid
- $99,750
- Compensation of officers, directors and key employees
- $278,542
- Other salaries and wages
- $1,320,366
- Salaries, compensation and benefits (total)
- $1,907,044
- Professional fundraising fees
- $0
- Occupancy
- $216,039
- Depreciation
- $49,336
- Program services (functional)
- $4,417,932
- Management and general (functional)
- $1,017,354
Balance sheet and other
- Total assets, start of year
- $2,664,820
- Total assets, end of year
- $2,859,375
- Total liabilities, end of year
- $976,368
- Net assets, end of year
- $1,883,007
- Land, buildings and equipment
- $221,330
- Net assets without donor restrictions
- $1,883,007
- Gross receipts
- $5,285,622
- Employees
- 20
- Volunteers
- 13
- Year formed
- 2009
- State of legal domicile
- CO
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| STEVEN B DALTON | CEO Officer | 40 | $264,269 | $14,273 |
| RANDI MORRITT | COO Highest-paid employee | 40 | $164,467 | $36,199 |
| AMBER HEJDUK | SALES DIRECT Highest-paid employee | 40 | $106,922 | $12,828 |
| HAROLD EBELS | DIRECTOR OF Highest-paid employee | 40 | $107,933 | $6,265 |
| RICK CRANDALL | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN DELANGE | VICE-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DEANNE FRENCH | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRAD PIERCE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DANIEL BENTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOEL BOYD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE COFFMAN | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| NAOMI COLWELL | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| STEPHANIE HANCOCK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHANCE HORIUCHI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LAURA PERRY | DIRECTOR Trustee or director | 1 | $0 | $0 |
4 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KIM STUART | DIRECTOR Trustee or director | 1 | $0 |
| LAURIE TROGE | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT TURBOW | DIRECTOR Trustee or director | 1 | $0 |
| GINGER WHITE-BRUNETTI | HONORARY DIR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 19 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| STEVEN B DALTON | CEO Officer | 40 | $264,141 | $14,210 |
| RANDI MORRITT | COO Highest-paid employee | 40 | $154,389 | $30,165 |
| PAULA LYNN RETIRED 123124 | DIRECTOR OF Highest-paid employee | 40 | $127,241 | $7,909 |
| AMANDA BUTLER | SALES DIRECT Highest-paid employee | 40 | $107,559 | $6,203 |
| HEATHER SAVOCA | DIR. DESTINA Highest-paid employee | 40 | $103,720 | $9,282 |
| RICK CRANDALL | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN DELANGE | VICE-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DEANNE FRENCH | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRAD PIERCE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DANIEL BENTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOEL BOYD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE COFFMAN | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| NAOMI COLWELL | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| STEPHANIE HANCOCK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHANCE HORIUCHI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LAURA PERRY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JULIE STEWART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIM STUART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT TURBOW | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 21 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| STEVEN B DALTON | CEO Officer | 40 | $247,428 | $13,957 |
| RANDI MORRITT | VP MARKETING Highest-paid employee | 40 | $112,817 | $16,389 |
| BRIAN-DOUGLAS STANWOOD | ASST SALES D Highest-paid employee | 40 | $101,761 | $12,898 |
| RICK CRANDALL | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN DELANGE | VICE-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BRAD PIERCE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DEREK SHELLY RESIGNED 11923 | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| DANIEL BENTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOEL BOYD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE COFFMAN | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| ALISON COOMBS RESIGNED 21523 | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DEANNE FRENCH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN HOUGEN | HONORARY DIR Trustee or director | 1 | $0 | $0 |
| CHANCE HORIUCHI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JUAN MARCANO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LAURA PERRY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOYCE ROCHA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KARLYN SHORB | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JULIE STEWART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KIM STUART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT TURBOW | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2501 DALLAS ST STE 290, AURORA, CO 80010-1043
- In care of
- % STEVEN BRUCE DALTON
- Principal officer (990 for 2025)
- STEVEN B DALTON, 2501 DALLAS ST 290, AURORA, CO 80010
- Signed the 990
- STEVEN B DALTON, CEO
- Phone
- (720) 484-8902
- Website
- WWW.VISITAURORA.COM
- Return prepared by
- JDS PROFESSIONAL GROUP
Mission
VISIT AURORA IS THE DESTINATION MARKETING ORGANIZATION TO THE CITY OF AURORA, COLORADO TO PROMOTE BUSINESSES, WORKFORCE, AND RESIDENTS.
Program accomplishments
- DESTINATION MARKETING & PROMOTION VISIT AURORA PROMOTES THE CITY OF AURORA AS A DESTINATION FOR LEISURE, BUSINESS, AND CONVENTION TRAVEL THROUGH MARKETING CAMPAIGNS, DIGITALCONTENT, EARNED MEDIA, AND THE ANNUAL VISITOR GUIDE.
- CONVENTION & GROUP SALES VISIT AURORA ATTRACTS MEETINGS, CONVENTIONS, SPORTS EVENTS, AND GROUP BUSINESS TO AURORA BY SERVING AS THE PRIMARY LIAISON BETWEEN MEETING PLANNERS AND AURORA HOTELS.
- PARTNER PROGRAM & COMMUNITY ENGAGEMENT VISIT AURORA SUPPORTS AURORA HOTELS, RESTAURANTS, AND ATTRACTIONS THROUGH ITS PARTNER PROGRAM AND PRODUCES COMMUNITY PROGRAMMING TO ENGAGE RESIDENTS AND VISITORS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 80-0536531
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2010
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $2,859,375
- Income (IRS master file)
- $5,285,622
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $5,285,622 | $5,435,286 | $2,859,375 | XML |
| 990 | December 2024 | $4,991,484 | $5,725,105 | $2,664,820 | XML |
| 990 | December 2023 | $4,603,993 | $5,031,095 | $3,317,286 | XML |
| 990 | December 2022 | $3,030,638 | $4,185,088 | $3,734,061 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 80-0536531).
Questions about VISIT AURORA INC
- What is the EIN of VISIT AURORA INC?
- The employer identification number (EIN) of VISIT AURORA INC is 80-0536531.
- Is VISIT AURORA INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2010.
- Are donations to VISIT AURORA INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT AURORA INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT AURORA INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT AURORA INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of VISIT AURORA INC?
- The 990 for the year ended December 31, 2025 names STEVEN B DALTON.
- Who are the officers and directors of VISIT AURORA INC?
- The 990 for the year ended December 31, 2025 lists 19 people; 4 received compensation from the organization, the highest $264,269 (STEVEN B DALTON, CEO).
- How much revenue does VISIT AURORA INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $5,285,622, expenses of $5,435,286 and total assets of $2,859,375 at year end.
Other nonprofits in AURORA
- BELAY ENTERPRISES INC EIN 84-1324465 · last filed 990 for 2025
- GLOBALIZATION AND LOCALIZATION ASSOCIATION INC EIN 75-3051249 · last filed 990 for 2024
- NATIONAL WOMEN IN ROOFING INC EIN 81-1433088 · last filed 990 for 2024
- INDEPENDENT BOTTLERS ASSOCIATION EIN 26-2397452 · last filed 990 for 2025
- COLORADO PHARMACISTS SOCIETY INC EIN 84-0394763 · last filed 990 for 2025
- FINANCIAL PLANNING ASSOCIATION EIN 84-1077808 · last filed 990-EZ for 2025
- MEDICAL CENTER OF AURORA MEDICAL STAFF DUES FUND EIN 47-3652304 · last filed 990 for 2025
- ROCKY MOUNTAIN RESEARCH AND PREVENTION INSTITUTE EIN 68-0517749 · last filed 990-EZ for 2025
All nonprofits in AURORA · Colorado · Community improvement and capacity building