Nonprofit · EIN 77-0200405
VISIT SANTA CRUZ COUNTY
Tax-exempt · SANTA CRUZ, CA 95060
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $3,181,210 | $3,125,485 | $55,725 | $2,819,271 | $1,901,637 | $917,634 |
| June 30, 2024 | 990 | $3,163,927 | $3,132,735 | $31,192 | $2,502,063 | $1,640,154 | $861,909 |
| June 30, 2023 | 990 | $3,090,368 | $3,058,151 | $32,217 | $2,155,039 | $1,324,322 | $830,717 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $3,140,953
- Investment income
- $40,257
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $230,300
- Other salaries and wages
- $716,236
- Salaries, compensation and benefits (total)
- $1,187,968
- Professional fundraising fees
- $0
- Occupancy
- $115,391
- Depreciation
- $6,081
- Program services (functional)
- $2,963,113
- Management and general (functional)
- $162,372
Balance sheet and other
- Total assets, start of year
- $2,502,063
- Total assets, end of year
- $2,819,271
- Total liabilities, end of year
- $1,901,637
- Net assets, end of year
- $917,634
- Land, buildings and equipment
- $26,503
- Net assets without donor restrictions
- $917,634
- Gross receipts
- $3,181,210
- Employees
- 11
- Year formed
- 1988
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Terence Concannon | Executive Dir. Officer | 40 | $230,300 |
| Doug Lord | President Trustee or director, Officer | 2 | $0 |
| Susie O'Hara | Board Member Trustee or director | 2 | $0 |
| Jess Brown | Board Member Trustee or director | 2 | $0 |
| Owen Lawlor | Board Member Trustee or director | 2 | $0 |
| Josh Belcher | Board Member Trustee or director | 2 | $0 |
| Kent Berman | Board Member Trustee or director | 2 | $0 |
| Consuelo Alba | Board Member Trustee or director | 2 | $0 |
| Mercedes Lewis | At-Large Trustee or director, Officer | 2 | $0 |
| Keiki McKay | Board Member Trustee or director | 2 | $0 |
| Zoe Carter | Board Member Trustee or director | 2 | $0 |
| Bhavana Patel | Treasurer Trustee or director, Officer | 2 | $0 |
| Zachary Davis | Secretary Trustee or director, Officer | 2 | $0 |
| Jeanette Guire | Board Member Trustee or director | 2 | $0 |
| John Pickart | Board Member Trustee or director | 2 | $0 |
11 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Justin Cummings | Board Member Trustee or director | 2 | $0 |
| Herman Wuysang | Board Member Trustee or director | 2 | $0 |
| Gar Eidam | Board Member Trustee or director | 2 | $0 |
| Sonja Brunner | Board Member Trustee or director | 2 | $0 |
| Victor Patel | Board Member Trustee or director | 2 | $0 |
| Bijal Patel | Board Member Trustee or director | 2 | $0 |
| Gerry Jensen | Board Member Trustee or director | 2 | $0 |
| Foster Andersen | Board Member Trustee or director | 2 | $0 |
| Hector Escobedo | Board Member Trustee or director | 2 | $0 |
| Bhavesh Patel | Board Member Trustee or director | 2 | $0 |
| Morgan Stuart | Vice President Trustee or director, Officer | 2 | $0 |
990 for the year ended June 30, 2024: 24 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Terence Concannon | Executive Dir. Officer | 40 | $178,976 |
| Doug Lord | President Trustee or director, Officer | 2 | $0 |
| Julie Glynn | Past President Trustee or director | 2 | $0 |
| Jess Brown | Board Member Trustee or director | 2 | $0 |
| Owen Lawlor | Board Member Trustee or director | 2 | $0 |
| Josh Belcher | Board Member Trustee or director | 2 | $0 |
| Kent Berman | Board Member Trustee or director | 2 | $0 |
| Tim McDonald | Board Member Trustee or director | 2 | $0 |
| Mercedes Lewis | At-Large Trustee or director, Officer | 2 | $0 |
| Keiki McKay | Board Member Trustee or director | 2 | $0 |
| Bruce McPherson | Board Member Trustee or director | 2 | $0 |
| Bhavana Patel | Treasurer Trustee or director, Officer | 2 | $0 |
| Zachary Davis | Secretary Trustee or director, Officer | 2 | $0 |
| Jeanette Guire | Board Member Trustee or director | 2 | $0 |
| John Pickart | Board Member Trustee or director | 2 | $0 |
| Valeria Miranda | Board Member Trustee or director | 2 | $0 |
| Herman Wuysang | Board Member Trustee or director | 2 | $0 |
| Derek Timm | Board Member Trustee or director | 2 | $0 |
| Sonja Brunner | Board Member Trustee or director | 2 | $0 |
| Victor Patel | Board Member Trustee or director | 2 | $0 |
| Bijal Patel | Board Member Trustee or director | 2 | $0 |
| Foster Andersen | Board Member Trustee or director | 2 | $0 |
| Martine Watkins | Board Member Trustee or director | 2 | $0 |
| Morgan Stuart | Vice President Trustee or director, Officer | 2 | $0 |
990 for the year ended June 30, 2023: 27 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Michael Martelon | Former Executive Director | 40 | $213,008 |
| Julie Glynn | President Trustee or director, Officer | 2 | $0 |
| Darren Pound | Past President Trustee or director | 2 | $0 |
| Emily Thomas | Board Member Trustee or director | 2 | $0 |
| Peg Danielson | Board Member Trustee or director | 2 | $0 |
| Josh Belcher | Board Member Trustee or director | 2 | $0 |
| Kent Berman | Board Member Trustee or director | 2 | $0 |
| Zachary Davis | Board Member Trustee or director | 2 | $0 |
| Ajita Patel | At-Large Trustee or director, Officer | 2 | $0 |
| Justin Cummings | Board Member Trustee or director | 2 | $0 |
| Rupesh Zavar | Board Member Trustee or director | 2 | $0 |
| Bhavana Patel | Treasurer Trustee or director, Officer | 2 | $0 |
| Shaz Roth | Secretary Trustee or director, Officer | 2 | $0 |
| Jeanette Guire | Board Member Trustee or director | 2 | $0 |
| Mike Harris | Board Member Trustee or director | 2 | $0 |
| Valeria Miranda | Board Member Trustee or director | 2 | $0 |
| Mercedes Lewis | Board Member Trustee or director | 2 | $0 |
| Derek Timm | Board Member Trustee or director | 2 | $0 |
| Sonja Brunner | Board Member Trustee or director | 2 | $0 |
| Victor Patel | Board Member Trustee or director | 2 | $0 |
| Bijal Patel | Board Member Trustee or director | 2 | $0 |
| Sita Patel | Board Member Trustee or director | 2 | $0 |
| Foster Andersen | Board Member Trustee or director | 2 | $0 |
| Martine Watkins | Board Member Trustee or director | 2 | $0 |
| Lynette Valdez | Board Member Trustee or director | 2 | $0 |
| Doug Lord | Vice President Trustee or director, Officer | 2 | $0 |
| Terence Concannon | Executive Dir. Officer | 40 | $0 |
Address and contacts
- Address (IRS master file)
- 725 FRONT ST STE 200, SANTA CRUZ, CA 95060-4538
- Principal officer (990 for 2024)
- Terence Concannon, 725 Front Street 200, Santa Cruz, CA 95060
- Signed the 990
- Terence Concannon, Executive Dir.
- Return prepared by
- CHAD HOESING CPA INC
California records
California keeps its own records of charities and corporations. Search them by EIN 77-0200405 or by the name VISIT SANTA CRUZ COUNTY.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
CITY & COUNTY TOURISM PROMOTION
Program accomplishments
- THE ORGANIZATION PROMOTED SANTA CRUZ CITY & COUNTY AS A TOURIST AND CONFERENCE DESTINATION PRIMARILY THROUGH ITS WEBSITE, PRINT ADS, BROCHURES AND MAGAZINES TO PROMOTE THE WELFARE OF THE RESIDENTS OF SANTA CRUZ COUNTY BY STIMULATING THE ECONOMY.THE ORGANIZATION MANAGES THE SANTA CRUZ COUNTY TOURISM MARKETING DISTRICT.Expenses $2,963,113 · revenue $3,140,953
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 77-0200405
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Exempt since
- 1997
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S33L)
- Assets (IRS master file)
- $2,819,271
- Income (IRS master file)
- $3,181,210
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $3,181,210 | $3,125,485 | $2,819,271 | XML |
| 990 | June 2024 | $3,163,927 | $3,132,735 | $2,502,063 | XML |
| 990 | June 2023 | $3,090,368 | $3,058,151 | $2,155,039 | XML |
| 990 | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 77-0200405).
Questions about VISIT SANTA CRUZ COUNTY
- What is the EIN of VISIT SANTA CRUZ COUNTY?
- The employer identification number (EIN) of VISIT SANTA CRUZ COUNTY is 77-0200405.
- Is VISIT SANTA CRUZ COUNTY tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1997.
- Which annual return does VISIT SANTA CRUZ COUNTY file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT SANTA CRUZ COUNTY due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT SANTA CRUZ COUNTY last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of VISIT SANTA CRUZ COUNTY?
- The 990 for the year ended June 30, 2025 names Terence Concannon.
- Who are the officers and directors of VISIT SANTA CRUZ COUNTY?
- The 990 for the year ended June 30, 2025 lists 26 people; 1 received compensation from the organization, the highest $230,300 (Terence Concannon, Executive Dir.).
- How much revenue does VISIT SANTA CRUZ COUNTY have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $3,181,210, expenses of $3,125,485 and total assets of $2,819,271 at year end.
Other nonprofits in SANTA CRUZ
- ALLIANCE MEMBER SERVICES INC EIN 06-1555318 · last filed 990 for 2024
- SANTA CRUZ COUNTY VETERANS MEMORIAL BUILDING BOARD OF TRUSTEE EIN 77-0385016 · last filed 990 for 2025
- COMMUNITY AGROECOLOGY NETWORK EIN 75-3003372 · last filed 990 for 2025
- SANTA CRUZ WORKS EIN 46-5155901 · last filed 990 for 2024
- OF-BY-FOR ALL INC EIN 83-4017269 · last filed 990-EZ for 2024
- PLEASURE POINT BUSINESS ASSOCIATION EIN 46-3469305 · last filed 990-EZ for 2024
- FOUR-EIGHTEEN PROJECT HOLDINGS EIN 86-1336597 · last filed 990 for 2024
- FAIR WAGE USA EIN 87-1125401 · last filed 990-N for 2024
All nonprofits in SANTA CRUZ · California · Community improvement and capacity building