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Nonprofit · EIN 75-1835253

URBAN ALTERNATIVE

Tax-exempt · DALLAS, TX 75208

Financials

$22M$17.6M2023$17.8M$15.8M2024
Revenue Expenses · by fiscal year end
Financials of URBAN ALTERNATIVE by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$17,763,243$15,766,963$1,996,280$44,176,477$2,014,651$42,161,826
December 31, 2023990$21,992,169$17,614,837$4,377,332$41,377,429$2,678,019$38,699,410
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$16,922,697
Program service revenue
$271,944
Investment income
$255,117
Royalties
$18,182
Net gain from sales of assets
$235,628
Net income from fundraising events
-$281,629
Net income from sales of inventory
$576,932
Other revenue
$313,485

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$628,726
Other salaries and wages
$2,172,242
Salaries, compensation and benefits (total)
$3,452,624
Professional fundraising fees
$121,901
Legal fees
$37,792
Accounting fees
$105,123
Occupancy
$107,983
Travel
$721,378
Depreciation
$229,931
Program services (functional)
$11,809,974
Management and general (functional)
$2,138,213
Fundraising (functional)
$1,818,776

Balance sheet and other

Total assets, start of year
$41,377,429
Total assets, end of year
$44,176,477
Total liabilities, end of year
$2,014,651
Net assets, end of year
$42,161,826
Land, buildings and equipment
$4,867,462
Publicly traded securities
$18,846,965
Net assets without donor restrictions
$40,290,916
Net assets with donor restrictions
$1,870,910
Gross receipts
$18,703,327
Employees
43
Volunteers
5
Year formed
1982
State of legal domicile
TX

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Dr Anthony T EvansPresident
Trustee or director, Officer
30$321,953$0
Mrs Joy GloverDirector of Ministry Services
Highest-paid employee
40$128,804$16,294
Mrs Heather HairDirector of Marketing
Highest-paid employee
40$127,741$15,207
Mr J Daryl LeeChief Financial Officer
Officer
40$116,085$8,913
Mr John FortnerDirector of TETC
Highest-paid employee
40$103,585$17,441
Mr William E CollinsVice President
Trustee or director, Officer
32$88,978$13,534
Jonathan EvansDirector
Trustee or director
15$79,262$0
Dr Martin HawkinsSecretary
Trustee or director, Officer
2$0$0
Mr JD McCaslinDirector
Trustee or director
2$0$0
Mr Lee JenkinsDirector
Trustee or director
2$0$0
Mr Norm SonjuDirector
Trustee or director
2$0$0
990 for the year ended December 31, 2023: 10 people
NameTitleHours / weekCompensationOther / benefits
Dr Anthony T EvansPresident
Trustee or director, Officer
30$313,841$37,525
Mrs Joy GloverDirector of Ministry Services
Highest-paid employee
40$125,623$12,628
Mr J Daryl LeeChief Financial Officer
Officer
40$125,265$10,710
Mrs Heather HairDirector of Marketing
Highest-paid employee
40$123,537$10,768
Mr John FortnerDirector of TETC
Highest-paid employee
40$100,021$14,553
Mr William E CollinsVice President
Trustee or director, Officer
32$86,712$10,689
Dr Martin HawkinsSecretary
Trustee or director, Officer
2$0$0
Mr JD McCaslinDirector
Trustee or director
2$0$0
Mr Lee JenkinsDirector
Trustee or director
2$0$0
Mr Norm SonjuDirector
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
PO BOX 4000, DALLAS, TX 75208-0560
Principal officer (990 for 2024)
Dr Anthony T Evans, 2821 Prince George Ave, Desoto, TX 75115
Signed the 990
J Daryl Lee, Chief Financial Officer
Phone
(214) 943-3868
Return prepared by
CRI Capin Crouse Advisors LLC

Mission

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

990 for the year ended December 31, 2024

Program accomplishments

  • National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals, families, churches and communities through the proclamation and application of the Word of God. Radio - The Urban Alternative is able to reach over 2 million people each week in the United States as we air on over 1,500+ radio outlets, as well as impact lives in 130+ countries. Television - The Urban Alternative's national network of TV stations provides the potential to reach more than 2 million households each week. In addition, this network allows us to reach around the globe. Internet - Each month, The Urban Alternative's website receives 150,000+ unique visitors, many of whom download spiritual and biblical resources. Over the past five years, there have been more than 53,000,000 sermon downloads and 12,000,000 digital views of sermons online. Additionally, there have been more than 16,000,000 launches of the Tony Evans app. Speaking Engagements & Conferences - The Urban Alternative partners with our radio networks and stations around the country to set up strategic events to further the teaching of God's Word through radio rallies, listener events, and pastor appreciation events. Through this proclamation of God's Word, we are seeing the equipping and transformational work of the Holy Spirit in countless lives. As those lives are transformed, families, churches, communities and ultimately our nation will be transformed.
    Expenses $8,268,202 · revenue $271,944
  • Local Communities Reach: The Urban Alternative impacts local communities through the strategic training and equipping of pastors, pastors' wives and lay leaders in churches and non-profit organizations. We do this through Kingdom Agenda Pastors, Pastors' Wives Ministry, the National Church Adopt-a-School Initiative, and the Tony Evans Training Center. The Kingdom Agenda Pastors (KAP) provides a viable network for like-minded pastors who embrace the Kingdom Agenda philosophy. Pastors have the opportunity to go deeper with Dr. Tony Evans as they are given greater biblical knowledge, practical applications, and resources to impact individuals, families, churches, and communities. Pastors' Wives Ministry (PWM) provides counsel, encouragement, and spiritual resources for pastors' wives as they serve with their husbands in the ministry. A primary focus of the ministry is the KAP Summit that offers senior pastors' wives a safe place to reflect, renew, and relax along with training in personal development, spiritual growth, and care for their emotional and physical well-being. National Church Adopt-A-School Initiative (NCAASI) prepares churches across the country to impact communities by using public schools as the primary vehicle for affecting positive social change in urban youth and families. Leaders of churches, school districts, faith-based organizations, and other nonprofit organizations are equipped with the knowledge and tools to forge partnerships and build strong social service delivery systems. NCAASI training conferences have been conducted for thousands of pastors and church leaders. In addition, we have created online training that provides greater access to facilitate the growth and expansion of this ministry. The Tony Evans Training Center (TETC), launched in August 2017, provides educational programming. It is based on the ministry philosophy of Dr. Tony Evans as expressed through the Kingdom Agenda's five core subjects: Theology, Individual, Family, Church, and Society. Completing these courses will both equip and prepare students to serve through the church or non-profit setting in a spirit of excellence and accuracy. The Director of Course Development is leading the development of 10 to 12 new courses per year. The number of new students has grown to over 600. Through these ministries, more than 10,000 church leaders and more than 18,000 community impact leaders have been trained in the last five years.
    Expenses $3,541,772 · revenue $576,932

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
75-1835253
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1982
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$44,176,477
Income (IRS master file)
$18,703,327

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$17,763,243$15,766,963$44,176,477IRS
990December 2023$21,992,169$17,614,837$41,377,429XML
990December 2022$25,506,733$16,222,601$35,203,573IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 75-1835253).

Questions about URBAN ALTERNATIVE

What is the EIN of URBAN ALTERNATIVE?
The employer identification number (EIN) of URBAN ALTERNATIVE is 75-1835253.
Is URBAN ALTERNATIVE tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1982.
Are donations to URBAN ALTERNATIVE tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does URBAN ALTERNATIVE file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of URBAN ALTERNATIVE due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did URBAN ALTERNATIVE last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of URBAN ALTERNATIVE?
The 990 for the year ended December 31, 2024 names Dr Anthony T Evans.
Who are the officers and directors of URBAN ALTERNATIVE?
The 990 for the year ended December 31, 2024 lists 11 people; 7 received compensation from the organization, the highest $321,953 (Dr Anthony T Evans, President).
How much revenue does URBAN ALTERNATIVE have?
On its 990 for the year ended December 31, 2024 it reported revenue of $17,763,243, expenses of $15,766,963 and total assets of $44,176,477 at year end.

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