Nonprofit · EIN 72-0540607
NEW ORLEANS & COMPANY
Tax-exempt · NEW ORLEANS, LA 70130
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $60,956,868 | $47,271,948 | $13,684,920 | $111,028,005 | $11,388,296 | $99,639,709 |
| December 31, 2023 | 990 | $55,402,309 | $42,735,630 | $12,666,679 | $114,964,248 | $30,916,439 | $84,047,809 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $19,785,129
- of which government grants
- $18,060,627
- Membership dues
- $1,724,502
- Program service revenue
- $39,458,513
- Investment income
- $1,713,226
- Net gain from sales of assets
- $190,464
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $500,000
- Compensation of officers, directors and key employees
- $3,219,609
- Other salaries and wages
- $8,466,361
- Salaries, compensation and benefits (total)
- $14,230,614
- Professional fundraising fees
- $0
- Legal fees
- $10,736
- Accounting fees
- $40,650
- Occupancy
- $576,295
- Travel
- $2,275,936
- Depreciation
- $659,418
Balance sheet and other
- Total assets, start of year
- $114,964,248
- Total assets, end of year
- $111,028,005
- Total liabilities, end of year
- $11,388,296
- Net assets, end of year
- $99,639,709
- Land, buildings and equipment
- $20,387,492
- Publicly traded securities
- $25,729,921
- Net assets without donor restrictions
- $83,149,424
- Net assets with donor restrictions
- $16,490,285
- Gross receipts
- $68,282,629
- Employees
- 230
- Volunteers
- 0
- Year formed
- 1960
- State of legal domicile
- LA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| WALTER LEGER III | PRESIDENT/CEO Officer | 50 | $746,571 | $74,720 |
| MARK ROMIG | SENIOR VP/CHIEF MARKETING Key employee | 50 | $354,646 | $34,485 |
| STEPHANIE TURNER | SENIOR VP CONVENTION SALES Key employee | 50 | $344,813 | $42,097 |
| KIM PRIEZ | SENIOR VICE PRESIDENT Key employee | 50 | $288,276 | $22,562 |
| ALICE GLENN | EXECUTIVE VICE PRESIDENT Key employee | 50 | $253,939 | $38,603 |
| SALLEE PAVLOVICH | V.P. NATIONAL ACCOUNTS & TRADESHOWS Highest-paid employee | 50 | $248,066 | $20,629 |
| KELLY SCHULZ | SENIOR VICE PRESIDENT Key employee | 50 | $238,129 | $28,698 |
| BRIAN J ATCHISON | VP BUSINESS DEVELOPMENT Highest-paid employee | 50 | $248,999 | $11,490 |
| KEVIN FERGUSON | V.P. OF EXTERNAL AFFAIRS & MEMBERSHIPS Key employee | 50 | $214,411 | $37,003 |
| TAMMIE BOTELER | VICE PRESIDENT Key employee | 50 | $217,507 | $29,255 |
| BRIAN WALKER | VP OF BUSINESS DEVELOPMENT Highest-paid employee | 50 | $217,707 | $25,645 |
| JEREMY COOKER | SR. VICE PRESIDENT OF MARKETING Key employee | 50 | $200,450 | $36,189 |
| DONNA GLOVER | V.P. NATIONAL ACCOUNTS & TRADESHOWS Highest-paid employee | 50 | $194,248 | $28,172 |
| SUMMER DAVEY | REGIONAL ACCOUNT EXECUTIVE Highest-paid employee | 50 | $188,919 | $8,877 |
| GRETCHEN CHASE | SECRETARY Trustee or director, Officer | 1.5 | $0 | $0 |
28 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KYLE BRECHTEL | DIRECTOR Trustee or director | 1.5 | $0 |
| DOUG THORNTON | EX OFFICIO Trustee or director | 1.5 | $0 |
| DAFFNE ENCHARD | EX OFFICIO Trustee or director | 1.5 | $0 |
| STEPHEN WATSON | TREASURER Trustee or director, Officer | 1.5 | $0 |
| GREGORY RUSOVICH | EX OFFICIO Trustee or director | 1.5 | $0 |
| KEVIN DOLLIOLE | EX OFFICIO Trustee or director | 1.5 | $0 |
| RON FORMAN | EX OFFICIO Trustee or director | 1.5 | $0 |
| FRANK ZUMBO | DIRECTOR Trustee or director | 1.5 | $0 |
| AL GROOS | DIRECTOR Trustee or director | 1.5 | $0 |
| JESSICA MALECKI | DIRECTOR Trustee or director | 1.5 | $0 |
| STAN HARRIS | EX-OFFICIO Trustee or director | 1.5 | $0 |
| BONNIE BOYD | DIRECTOR Trustee or director | 1.5 | $0 |
| TOM LEONHARD | CHAIR ELECT Trustee or director, Officer | 1.5 | $0 |
| JIM COOK | PAST CHAIR Trustee or director, Officer | 1.5 | $0 |
| DAVID PISCOLA | DIRECTOR Trustee or director | 1.5 | $0 |
| MICKAL ADLER | CHAIR Trustee or director, Officer | 1.5 | $0 |
| CHARLEE WILLIAMSON | DIRECTOR Trustee or director | 1.5 | $0 |
| GLEN ARMANTROUT | DIRECTOR Trustee or director | 1.5 | $0 |
| TOD CHAMBERS | DIRECTOR Trustee or director | 1.5 | $0 |
| TIFFERNEY WHITE | DIRECTOR Trustee or director | 1.5 | $0 |
| MICHAEL SAWAYA | EX OFFICIO Trustee or director | 1.5 | $0 |
| MICHELLE GOBERT | DIRECTOR Trustee or director | 1.5 | $0 |
| JILL DIMARCO | DIRECTOR Trustee or director | 1.5 | $0 |
| KENNY RUBENSTEIN | DIRECTOR Trustee or director | 1.5 | $0 |
| SAMIR MOWHAD | DIRECTOR Trustee or director | 1.5 | $0 |
| KATY CASBARIAN | DIRECTOR Trustee or director | 1.5 | $0 |
| RYAN BERGER | DIRECTOR Trustee or director | 1.5 | $0 |
| RONALD WENDEL | DIRECTOR Trustee or director | 1.5 | $0 |
990 for the year ended December 31, 2023: 42 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JSTEPHEN PERRY | FORMER PRESIDENT/CEO Key employee | 50 | $1,181,873 | $10,987 |
| WALTER LEGER III | PRESIDENT/CEO Officer | 60 | $389,408 | $60,636 |
| MARK ROMIG | SENIOR VP/CHIEF MARKETING OFFICER Key employee | 50 | $404,916 | $27,734 |
| STEPHANIE TURNER | SENIOR VP CONVENTION SALES Key employee | 50 | $332,356 | $34,588 |
| KIM PRIEZ | SENIOR VP OF TOURISM Key employee | 50 | $280,576 | $19,002 |
| SALLEE PAVLOVICH | VICE PRESIDENT, NATIONAL ACCOUNTS & TRADESHOW Highest-paid employee | 50 | $243,233 | $16,573 |
| KELLY SCHULZ | SENIOR VP COMMUNICATIONS/PR Key employee | 50 | $229,611 | $23,280 |
| ALICE GLENN | EXECUTIVE VICE PRESIDENT Key employee | 50 | $224,136 | $24,358 |
| KEVIN FERGUSON | VP EXTERNAL AFFAIRS Highest-paid employee | 50 | $204,373 | $29,871 |
| TAMMIE BOTELER | VP FINANCE Key employee | 50 | $209,812 | $23,617 |
| BRIAN WALKER | VP INFORMATION SYSTEMS Highest-paid employee | 50 | $210,014 | $20,849 |
| DONNA GLOVER | VP NATIONAL ACCOUNTS & TRA Highest-paid employee | 50 | $202,867 | $22,662 |
| JEREMY COOKER | VICE PRESIDENT MARKETING & Highest-paid employee | 50 | $192,712 | $29,241 |
| DAVID BILBE | IMMEDIATE PAST PAST CHAIRMAN Trustee or director, Officer | 1.5 | $0 | $0 |
| JIM COOK | CHAIR Trustee or director, Officer | 1.5 | $0 | $0 |
| MICKAL ADLER | CHAIR ELECT Trustee or director, Officer | 1.5 | $0 | $0 |
| STAN HARRIS | PAST CHAIR - EX-OFFICIO Trustee or director, Officer | 1.5 | $0 | $0 |
| STEVE PETTUS | TREASURER Trustee or director, Officer | 1.5 | $0 | $0 |
| DARRYL BERGER | SECRETARY Trustee or director, Officer | 1.5 | $0 | $0 |
| STEVE CAPUTO | ASST. SECRETARY Trustee or director, Officer | 1.5 | $0 | $0 |
| BRANDY CHRISTIAN | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| DOUG THORNTON | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| GREGORY RUSOVICH | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| JERRY REYES | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| KEVIN DOLLIOLE | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| RON FORMAN | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| FRANK ZUMBO | EX OFFICIO Trustee or director | 1.5 | $0 | $0 |
| AL GROOS | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| GRETCHEN CHASE | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| DAVID PISCOLA | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| BONNIE BOYD | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| CHARLEE WILLIAMSON | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| DAN REAL | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| GLEN ARMANTROUT | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| HENRY COAXUM | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| JILL DIMARCO | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| KATY CASBARIAN | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| MALI CAROW | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| STEPHEN WATSON | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| TOD CHAMBERS | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| TOM LEONHARD | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
| MICHELLE GOBERT | DIRECTOR Trustee or director | 1.5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2020 ST CHARLES AVE, NEW ORLEANS, LA 70130-5319
- Principal officer (990 for 2024)
- WALTER J LEGER III, 2020 ST CHARLES AVENUE, NEW ORLEANS, LA 70130
- Signed the 990
- WALTER J LEGER III, OFFICER
- Phone
- (504) 566-5011
- Website
- WWW.NEWORLEANS.COM
- Return prepared by
- LAPORTE APAC
Mission
THE MISSION OF NEW ORLEANS & COMPANY IS TO INSPIRE, PROMOTE AND ENCOURAGE TRAVEL TO OUR CITY FOR THE ECONOMIC, SOCIAL AND COMMUNITY BENEFIT OF NEW ORLEANS AND ITS PEOPLE. THROUGH MARKETING, PUBLIC RELATIONS, DIRECT SALES TO LEISURE TRAVELERS, FOREIGN AND DOMESTIC, AND THROUGH GROUP SALES OF CONFERENCES, CONVENTIONS, MEETINGS AND BUSINESS EVENTS, WE SEEK TO GENERATE REVENUE FOR BUSINESSES AND FOR LOCAL AND STATE GOVERNMENT TO SUPPORT AND SUSTAIN JOBS AND TO HELP ADDRESS CHALLENGES TO HIGH QUALITY OF LIFE BY BUILDING A STRONGER COMMUNITY IN WHICH TO LIVE, WORK AND BE EDUCATED.NEW ORLEANS & COMPANY'S CORE SERVICES ARE TO ENSURE ADEQUATE VISITATION TO SUPPORT RESTAURANTS, RETAIL ESTABLISHMENTS, ACCOMMODATIONS, CULTURAL ATTRACTIONS AND ALL OTHER BUSINESSES THROUGHOUT THE CITY, REGION AND STATE. NEW ORLEANS & COMPANY ALSO PROVIDES FUNDING TO OTHER ORGANIZATIONS TO SUPPORT THEIR INITIATIVES FOR THE ONGOING AND CONTINUED SAFETY AND QUALITY OF LIFE FOR BOTH RESIDENTS AND VISITORS.
Program accomplishments
- NEW ORLEANS & COMPANY'S SALES AND SERVICES TEAMS SELL, MARKET,CONFERENCES, CONVENTIONS, CORPORATE MEETINGS AND MAJOR EVENTS. TEAMMEMBERS TRAVEL THROUGHOUT THE UNITED STATES AND BEYOND YEAR-ROUNDMEETING WITH PLANNERS AND DECISION MAKERS ACTIVELY BIDDING COMPETITIVELY WITH OTHER DESTINATIONS. NUMEROUS MAJOR EVENTS HOSTED IN NEW ORLEANS & COMPANY COMMUNICATIONS & PUBLIC RELATIONS TEAM FOCUSES ON NEW ORLEANS AS A RESULT OF THESE EFFORTS INCLUDE NCAA/FINAL FOUR, SUPER BOWL, ESSENCE, MISS UNIVERSE AND SUGAR BOWL ALONG WITH MANY OTHERS. THEY ATTEND NUMEROUS INDUSTRY SHOWS TO SHOWCASE AND PROMOTE NEW ORLEANS AS A DESTINATION AND BRING IN CUSTOMERS FROM ALL OVER THE WORLD TO SCOUT AND SITE HOTELS, RESTAURANTS, VENUES, AND MANY OTHER ORGANIZATIONS WITHIN THE HOSPITALITY (CONTINUED ON SCHEDULE O) INDUSTRY. NEW ORLEANS & COMPANY CONTACTS MANY ASSOCIATIONS AND CORPORATE BUSINESSES TO SOLICIT FACILITIES IN NEW ORLEANS; 81 CONVENTIONS AND MEETINGS WERE BOOKED BY NEW ORLEANS & COMPANY IN 2024. THE CONVENTION & SALES TEAM BOOKED A TOTAL OF 1,432,557 ROOM NIGHTS IN 2024.LEISURE TOURISM SALES NEW ORLEANS & COMPANY'S LEISURE SALES TEAM SELL, MARKET, ADVERTISE AND PROMOTE TRAVEL TO NEW ORLEANS AS A DESTINATION FOR GROUP TRAVEL WHICHINCLUDES SALES AND PROMOTION TO TRAVEL AGENTS, MOTORCOACH BUS GROUPS,CLASS, MILITARY AND FAMILY REUNIONS, CHURCH AND YOUTH GROUPS, WEDDINGS, BACHELOR/BACHELORETTE GATHERINGS, GIRLS' WEEKENDS, AND ANY OTHER REASON TO VISIT NEW ORLEANS. THE LEISURE SALES TEAM ALSO WORKS WITH REPRESENTATIVES IN UNITED KINGDOM, GERMANY, FRANCE, INDIA, MEXICO AND OTHER COUNTRIES PERIODICALLY TO PROMOTE NEW ORLEANS AS A DESTINATION FOR INTERNATIONAL VISITORS. PARTNERSHIPS, WHICH INCLUDE MARKETING AND ADVERTISING, ARE ALIGNED WITH BRITISH AIRWAYS TO CONTINUE TO PROMOTE FLIGHTS TO AND FROM NEW ORLEANS ALONG WITH CRUISE LINES TO MAINTAIN SHIPS AT PORT FOR ALL TO SAIL FROM OUR GREAT CITY OF NEW ORLEANS.NEW ORLEANS & COMPANY PROVIDED ASSISTANCE TO 10,446 TRAVEL AGENTS IN 2024 AND BOOKED A TOTAL OF 566,268 ROOM NIGHTS.
- NEW ORLEANS & COMPANY COMMUNICATIONS & PUBLIC RELATIONS TEAM FOCUSES ON RELATIONSHIP BUILDING WITH JOURNALISTS AND INFLUENCERS, BOTH DOMESTIC AND INTERNATIONAL, ALONG WITH ASSISTING ALL FACETS OF THE MEDIA IN ORDER TO MAINTAIN POSITIVE COVERAGE OF NEW ORLEANS AS A TRAVEL DESTINATION.NEW ORLEANS & COMPANY ASSISTED MEDIA AROUND THE WORLD FOR A TOTAL RESULT OF 1,592 ASSISTED IN 2024.
- EXTERNAL AFFAIRS & MEMBERSHIPNEW ORLEANS & COMPANY'S MEMBERSHIP CONSISTS OF 1,076 BUSINESSES AND OPENS THE DOORS TO NEW MARKETING IDEAS, NETWORKING, BUSINESS OPPORTUNITIES AND INDUSTRY RESEARCH... AND THAT'S JUST A FEW OF THE BENEFITS AVAILABLE TO OUR MEMBERS.OUR MEMBERS ENCOMPASS ALL FACETS OF INDUSTRY, FROM HOTELS, BED & BREAKFASTS, RESTAURANTS AND NIGHTCLUBS, TOURS AND ATTRACTIONS TO TRANSPORTATION AND BUSINESS SERVICES. MEMBERSHIP CONCENTRATES ON NETWORKING, JOB FAIRS, HEALTH FAIRS, HOSPITALITY TRAINING, SUSTAINABILITY AND MANY OTHER INITIATIVES. (CONTINUED ON SCHEDULE O) NEW ORLEANS & COMPANY'S EXTERNAL AFFAIRS IS FOCUSED ON COMMUNITY RELATIONS SPONSORING AND FUNDING MANY ORGANIZATIONS WITHIN THE HOSPITALITY INDUSTRY SUCH AS FESTIVALS AND OTHERS TO DEVELOP NEW PRODUCT.NEW ORLEANS & COMPANY PRINTS AND DISTRIBUTES BROCHURES AND MAPS WHICHPROVIDE INFORMATION ABOUT THE VARIOUS POINTS OF INTEREST AND EVENTSHAPPENING IN NEW ORLEANS. IN 2024, APPROXIMATELY 1,405,890 BROCHURES WERE CIRCULATED.LEISURE MARKETINGNEW ORLEANS & COMPANY MARKETS TO CONSUMERS VIA PRINT AND DIGITAL ADVERTISING, TELEVISION, RADIO, BILLBOARDS, WEBSITE, SOCIAL MEDIA AND MANY OTHER AVENUES TO ATTRACT VISITORS TO THE CITY OF NEW ORLEANS. THEIR EFFORTS DRIVE CONSUMERS TO NEW ORLEANS & COMPANY'S WEBSITE ULTIMATELY GENERATING BOOKINGS FROM GUESTS ALL OVER THE WORLD TO VISIT AND STAY IN THE NEW ORLEANS AREA.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 72-0540607
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1962
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $111,028,005
- Income (IRS master file)
- $68,282,629
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $60,956,868 | $47,271,948 | $111,028,005 | XML |
| 990 | December 2023 | $55,402,309 | $42,735,630 | $114,964,248 | XML |
| 990 | December 2022 | $52,768,320 | $38,520,278 | $103,174,957 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 72-0540607).
Questions about NEW ORLEANS & COMPANY
- What is the EIN of NEW ORLEANS & COMPANY?
- The employer identification number (EIN) of NEW ORLEANS & COMPANY is 72-0540607.
- Is NEW ORLEANS & COMPANY tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1962.
- Are donations to NEW ORLEANS & COMPANY tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does NEW ORLEANS & COMPANY file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of NEW ORLEANS & COMPANY due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did NEW ORLEANS & COMPANY last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of NEW ORLEANS & COMPANY?
- The 990 for the year ended December 31, 2024 names WALTER J LEGER III.
- Who are the officers and directors of NEW ORLEANS & COMPANY?
- The 990 for the year ended December 31, 2024 lists 43 people; 14 received compensation from the organization, the highest $746,571 (WALTER LEGER III, PRESIDENT/CEO).
- How much revenue does NEW ORLEANS & COMPANY have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $60,956,868, expenses of $47,271,948 and total assets of $111,028,005 at year end.
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