Nonprofit · EIN 68-0408095
CALIFORNIA TRAVEL AND TOURISM COMMISSION
Also known as VISIT CALIFORNIA
Tax-exempt · SACRAMENTO, CA 95814
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $150,710,747 | $160,973,200 | -$10,262,453 | $86,281,644 | $43,471,712 | $42,809,932 |
| June 30, 2024 | 990 | $159,679,539 | $180,152,127 | -$20,472,588 | $103,562,622 | $50,769,438 | $52,793,184 |
| June 30, 2023 | 990 | $145,475,467 | $149,404,257 | -$3,928,790 | $138,737,357 | $67,054,366 | $71,682,991 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $7,795,311
- of which government grants
- $7,795,311
- Program service revenue
- $139,500,604
- Investment income
- $3,251,561
- Net gain from sales of assets
- $6,865
- Other revenue
- $163,271
Expenses
- Grants and similar amounts paid
- $3,778,383
- Compensation of officers, directors and key employees
- $4,960,771
- Other salaries and wages
- $9,910,325
- Salaries, compensation and benefits (total)
- $18,571,585
- Professional fundraising fees
- $0
- Accounting fees
- $380,365
- Occupancy
- $1,303,161
- Travel
- $766,232
- Depreciation
- $2,211,737
Balance sheet and other
- Total assets, start of year
- $103,562,622
- Total assets, end of year
- $86,281,644
- Total liabilities, end of year
- $43,471,712
- Net assets, end of year
- $42,809,932
- Land, buildings and equipment
- $7,377,835
- Publicly traded securities
- $8,555,904
- Net assets without donor restrictions
- $42,809,932
- Gross receipts
- $150,710,747
- Employees
- 82
- Volunteers
- 36
- Year formed
- 1997
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CAROLINE BETETA-WHITNEY | PRESIDENT AND CEO Officer | 40 | $2,114,923 | $270,880 |
| MATTHEW SABATINNI-DILEGAME | CHIEF OPERATING OFFICER Officer | 40 | $820,377 | $179,369 |
| LYNN CARPENTER | SVP OF MARKETING Key employee | 40 | $699,225 | $178,542 |
| RYAN BECKER | SVP OF COMMUNICATIONS & STRATEGY Key employee | 40 | $489,528 | $125,983 |
| SCOTT PLAMONDON | LEGAL COUNSEL Highest-paid employee | 40 | $369,002 | $114,185 |
| LEONA REED | VP OF GLOBAL MARKETING Highest-paid employee | 40 | $335,250 | $122,802 |
| ERIKA DIPROFIO | AVP OF GLOBAL BRAND ADVERTISING Highest-paid employee | 40 | $254,778 | $51,113 |
| ANGIE PAPPAS | AVP OF EXTERNAL AFFAIRS & MEDIA RELATIONS Highest-paid employee | 40 | $195,288 | $69,645 |
| JENNIFER MONTERO - DIRECTOR OF | INTERNATIONAL MARKETING (THRU 09/24) Highest-paid employee | 40 | $194,402 | $16,900 |
| DAN GORDON | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| CARLA MURRAY - VICE | CHAIR OF OPERATIONS (THRU 03/25) Trustee or director, Officer | 1 | $0 | $0 |
| JULIE COKER - VICE | CHAIR OF MARKETING (THRU 11/24) Trustee or director, Officer | 1 | $0 | $0 |
| KEN POTROCK - COMMISSIONER | (THRU 3/25)/VICE CHAIR OF MARKETING Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN FAT - CHIEF FISCAL | OFFICER/TREASURER (THRU 06/25) Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN BASS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
31 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SHUAIB BULHAN | COMMISSIONER Trustee or director | 1 | $0 |
| JIM BURBA | COMMISSIONER Trustee or director | 1 | $0 |
| PETER CLARKE | COMMISSIONER (THRU 10/24) Trustee or director | 1 | $0 |
| RON COHEN | COMMISSIONER Trustee or director | 1 | $0 |
| JEFF DOANE | COMMISSIONER (AS OF 03/25) Trustee or director | 1 | $0 |
| MICHAEL DUNNE | COMMISSIONER (THRU 07/24) Trustee or director | 1 | $0 |
| SANDRA FLETCHER | COMMISSIONER Trustee or director | 1 | $0 |
| ROBERT GLEASON | COMMISSIONER Trustee or director | 1 | $0 |
| GERI GOMES | COMMISSIONER (AS OF 10/24) Trustee or director | 1 | $0 |
| DANIEL HALPERN | COMMISSIONER Trustee or director | 1 | $0 |
| PETER HUMIG | COMMISSIONER (AS OF 03/25) Trustee or director | 1 | $0 |
| REED KANDALAFT | COMMISSIONER Trustee or director | 1 | $0 |
| JOHN KELLIHER | COMMISSIONER Trustee or director | 1 | $0 |
| TOM KLEIN | COMMISSIONER Trustee or director | 1 | $0 |
| TERRY LEWIS | COMMISSIONER (AS OF 07/24) Trustee or director | 1 | $0 |
| TERRY MACRAE | COMMISSIONER (THRU 07/24) Trustee or director | 1 | $0 |
| NOREEN MARTIN | COMMISSIONER Trustee or director | 1 | $0 |
| RIPTON MELHADO | COMMISSIONER Trustee or director | 1 | $0 |
| DEE DEE MYERS | COMMISSIONER Trustee or director | 1 | $0 |
| SIMA PATEL | COMMISSIONER Trustee or director | 1 | $0 |
| STEPHEN REVETRIA | COMMISSIONER Trustee or director | 1 | $0 |
| JULIUS ROBINSON | COMMISSIONER (AS OF 03/25) Trustee or director | 1 | $0 |
| TED SELOGIE | COMMISSIONER (THRU 03/25) Trustee or director | 1 | $0 |
| JOHN SHEPERDSON | COMMISSIONER Trustee or director | 1 | $0 |
| BOBBIE SINGH-ALLEN | COMMISSIONER (THRU 08/24) Trustee or director | 1 | $0 |
| KURT STOCKS | COMMISSIONER Trustee or director | 1 | $0 |
| SCOTT STROBL | COMMISSIONER Trustee or director | 1 | $0 |
| AMAR TANKHA | COMMISSIONER (AS OF 10/24) Trustee or director | 1 | $0 |
| GARY THOMAS | COMMISSIONER (AS OF 07/24) Trustee or director | 1 | $0 |
| BENJAMIN WEBSTER | COMMISSIONER Trustee or director | 1 | $0 |
| SCOTT WHITE | COMMISSIONER Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 43 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CAROLINE BETETA-WHITNEY | PRESIDENT AND CEO Officer | 40 | $1,965,360 | $252,547 |
| MATTHEW SABBATINI-DILEGAME | CHIEF OPERATING OFFICER Officer | 40 | $824,155 | $131,990 |
| LYNN CARPENTER | VICE PRESIDENT OF MARKETING Key employee | 40 | $599,256 | $161,166 |
| RYAN BECKER | VICE PRESIDENT OF COMMUNICATIONS Key employee | 40 | $388,386 | $90,640 |
| LEONA REED | ASSOCIATE VP OF GLOBAL MARKETING Highest-paid employee | 40 | $366,575 | $99,595 |
| SCOTT PLAMONDON | LEGAL COUNSEL Highest-paid employee | 40 | $343,000 | $105,948 |
| JORDAN KERR | DIRECTOR OF FINANCE/CONTROLLER Highest-paid employee | 40 | $239,250 | $38,184 |
| ERIKA DIPROFIO - ASSOCIATE | VP OF GLOBAL BRAND ADVERTISING Highest-paid employee | 40 | $238,278 | $38,719 |
| TERRY MINTON | DIRECTOR OF INFORMATION TECHNOLOGY Highest-paid employee | 40 | $222,250 | $38,235 |
| DAN GORDON | CHAIR (AS OF 07/23) Trustee or director, Officer | 1 | $0 | $0 |
| GENE ZANGER | CHAIR (THRU 07/23) Trustee or director, Officer | 1 | $0 | $0 |
| JULIE COKER | VICE CHAIR OF MARKETING Trustee or director, Officer | 1 | $0 | $0 |
| CARLA MURRAY | VICE CHAIR OF OPERATIONS Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN FAT | CHIEF FISCAL OFFICER/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN BASS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SHUAIB BULHAN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JIM BURBA | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| PETER CLARKE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| RON COHEN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JOE D'ALESSANDRO | COMMISSIONER (THRU 04/24) Trustee or director | 1 | $0 | $0 |
| MICHAEL DUNNE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SANDRA FLETCHER | COMMISSIONER (AS OF 10/23) Trustee or director | 1 | $0 | $0 |
| ROBERT GLEASON | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| DANIEL HALPERN | COMMISSIONER (AS OF 03/24) Trustee or director | 1 | $0 | $0 |
| JOHN KELLIHER | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| TOM KLEIN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| REED KANDALAFT | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| WILLIAM LOUGHRAN | COMMISSIONER (THRU 04/24) Trustee or director | 1 | $0 | $0 |
| TERRY MACRAE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| NOREEN MARTIN | COMMISSIONER (AS OF 04/24) Trustee or director | 1 | $0 | $0 |
| RIPTON MELHADO | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| DEE DEE MYERS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SIMA PATEL | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| KEN POTROCK | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| STEPHEN REVETRIA | COMMISSIONER (AS OF 04/24) Trustee or director | 1 | $0 | $0 |
| JOHN SHEPERDSON | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| BOBBIE SINGH-ALLEN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| TED SELOGIE | COMMISSIONER (AS OF 10/23) Trustee or director | 1 | $0 | $0 |
| KURT STOCKS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SCOTT STROBL | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| PAUL TORMEY | COMMISSIONER (THRU 08/23) Trustee or director | 1 | $0 | $0 |
| BENJAMIN WEBSTER | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SCOTT WHITE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 41 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CAROLINE BETETA-WHITNEY | PRESIDENT AND CEO Officer | 40 | $1,314,727 | $228,929 |
| LYNN CARPENTER | VICE PRESIDENT OF MARKETING Key employee | 40 | $655,998 | $148,532 |
| MATTHEW SABBATINI-DILEGAME | CHIEF OPERATING OFFICER Officer | 40 | $627,936 | $122,269 |
| RYAN BECKER | VICE PRESIDENT OF COMMUNICATIONS Key employee | 40 | $339,611 | $83,436 |
| SCOTT PLAMONDON | LEGAL COUNSEL Highest-paid employee | 40 | $298,500 | $94,009 |
| LEONA REED | ASSOCIATE VP OF GLOBAL MARKETING Highest-paid employee | 40 | $276,600 | $94,992 |
| TERRY MINTON | DIRECTOR OF INFORMATION TECHNOLOGY Highest-paid employee | 40 | $192,167 | $35,797 |
| JENNIFER MONTERO | DIRECTOR OF INTERNATIONAL MARKETING Highest-paid employee | 40 | $171,813 | $25,258 |
| ERIKA DIPROFIO | ASSOCIATE VP OF GLOBAL MARKETING Highest-paid employee | 40 | $166,607 | $29,249 |
| GENE ZANGER | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| DAN GORDON | VICE CHAIR OF OPERATIONS Trustee or director, Officer | 1 | $0 | $0 |
| JOE D'ALESSANDRO | VICE CHAIR OF MARKETING Trustee or director, Officer | 1 | $0 | $0 |
| SIMA PATEL | CHIEF FISCAL OFFICER/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| KEVIN BASS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SHUAIB BULHAN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JIM BURBA | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JASON CLARKE | COMMISSIONER (THRU 10/22) Trustee or director | 1 | $0 | $0 |
| PETER CLARKE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| RON COHEN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JULIE COKER | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| MICHAEL DUNNE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JEFF EISENBARTH | COMMISSIONER (THRU 10/22) Trustee or director | 1 | $0 | $0 |
| KEVIN FAT | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| ROBERT GLEASON | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| PETER HUMIG | COMMISSIONER (THRU 03/23) Trustee or director | 1 | $0 | $0 |
| REED KANDALAFT | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JOHN KELLIHER | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| TOM KLEIN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| WILLIAM LOUGHRAN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| TERRY MACRAE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| RIPTON MELHADO | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| CARLA MURRAY | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| DEE DEE MYERS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| KEN POTROCK | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| JOHN SHEPERDSON | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| BOBBIE SINGH-ALLEN | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| KURT STOCKS | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SCOTT STROBL | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| PAUL TORMEY | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| BENJAMIN WEBSTER | COMMISSIONER Trustee or director | 1 | $0 | $0 |
| SCOTT WHITE | COMMISSIONER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 555 CAPITOL MALL STE 1100, SACRAMENTO, CA 95814-4601
- Principal officer (990 for 2024)
- CAROLINE BETETA-WHITNEY, 555 CAPITOL MALL 1100, SACRAMENTO, CA 95814
- Signed the 990
- CAROLINE BETETA-WHITNEY, PRESIDENT/CEO
- Phone
- (916) 444-4429
- Website
- WWW.VISITCALIFORNIA.COM
- Return prepared by
- BAKER TILLY ADVISORY GROUP LP
California records
California keeps its own records of charities and corporations. Search them by EIN 68-0408095 or by the name CALIFORNIA TRAVEL AND TOURISM COMMISSION.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Program accomplishments
- CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 269.5 MILLION VISITORS IN 2024. IN 2024, THE STATE'S TRAVEL INDUSTRY GENERATED $157.3 BILLION IN REVENUE FOR STATE BUSINESSES, $12.6 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.2 MILLION CALIFORNIANS. VISIT CALIFORNIA BEGAN OPERATION IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.
- N/A
- N/A
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 68-0408095
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1999
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $86,281,644
- Income (IRS master file)
- $150,710,747
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $150,710,747 | $160,973,200 | $86,281,644 | IRS |
| 990 | June 2024 | $159,679,539 | $180,152,127 | $103,562,622 | IRS |
| 990 | June 2023 | $145,475,467 | $149,404,257 | $138,737,357 | XML |
| 990 | June 2022 | $182,972,786 | $165,363,971 | $109,573,565 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 68-0408095).
Questions about CALIFORNIA TRAVEL AND TOURISM COMMISSION
- What is the EIN of CALIFORNIA TRAVEL AND TOURISM COMMISSION?
- The employer identification number (EIN) of CALIFORNIA TRAVEL AND TOURISM COMMISSION is 68-0408095.
- Is CALIFORNIA TRAVEL AND TOURISM COMMISSION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1999.
- Are donations to CALIFORNIA TRAVEL AND TOURISM COMMISSION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does CALIFORNIA TRAVEL AND TOURISM COMMISSION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of CALIFORNIA TRAVEL AND TOURISM COMMISSION due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did CALIFORNIA TRAVEL AND TOURISM COMMISSION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of CALIFORNIA TRAVEL AND TOURISM COMMISSION?
- The 990 for the year ended June 30, 2025 names CAROLINE BETETA-WHITNEY.
- Who are the officers and directors of CALIFORNIA TRAVEL AND TOURISM COMMISSION?
- The 990 for the year ended June 30, 2025 lists 46 people; 9 received compensation from the organization, the highest $2,114,923 (CAROLINE BETETA-WHITNEY, PRESIDENT AND CEO).
- How much revenue does CALIFORNIA TRAVEL AND TOURISM COMMISSION have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $150,710,747, expenses of $160,973,200 and total assets of $86,281,644 at year end.
Other nonprofits in SACRAMENTO
- CALIFORNIA DENTAL ASSOCIATION EIN 95-2822367 · last filed 990 for 2024
- VALLEY VISION INC EIN 94-3214572 · last filed 990 for 2025
- GREATER SACRAMENTO AREA ECONOMIC COUNCIL EIN 46-5517841 · last filed 990 for 2025
- OPENING DOORS INC EIN 37-1417129 · last filed 990 for 2024
- NONPROFITS UNITED EIN 68-0152946 · last filed 990 for 2025
- CALIFORNIA COMMUNITY CHOICE ASSOCIATION EIN 81-3148617 · last filed 990 for 2025
- PARTNERS FOR PUBLIC GOOD EIN 93-4294056 · last filed 990 for 2025
- COALITION FOR RENEWABLE NATURAL GAS EIN 45-2788947 · last filed 990 for 2024
All nonprofits in SACRAMENTO · California · Community improvement and capacity building