Nonprofit · EIN 59-3359293
FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC
Tax-exempt · TALLAHASSEE, FL 32301
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $106,016,623 | $105,682,074 | $334,549 | $54,016,595 | $37,563,540 | $16,453,055 |
| June 30, 2024 | 990 | $105,947,083 | $105,016,631 | $930,452 | $45,618,874 | $29,500,368 | $16,118,506 |
| June 30, 2023 | 990 | $86,648,555 | $86,057,460 | $591,095 | $37,630,218 | $22,442,164 | $15,188,054 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $86,202,926
- of which government grants
- $86,202,926
- Program service revenue
- $19,394,078
- Investment income
- $197,111
- Other revenue
- $222,508
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $838,476
- Other salaries and wages
- $6,383,451
- Salaries, compensation and benefits (total)
- $9,863,437
- Professional fundraising fees
- $0
- Legal fees
- $26,885
- Accounting fees
- $51,375
- Occupancy
- $683,682
- Travel
- $2,030,353
- Depreciation
- $988,622
Balance sheet and other
- Total assets, start of year
- $45,618,874
- Total assets, end of year
- $54,016,595
- Total liabilities, end of year
- $37,563,540
- Net assets, end of year
- $16,453,055
- Land, buildings and equipment
- $603,347
- Net assets without donor restrictions
- $14,288,200
- Net assets with donor restrictions
- $2,164,855
- Gross unrelated business income
- $61,186
- Gross receipts
- $106,016,623
- Employees
- 93
- Volunteers
- 32
- Year formed
- 1995
- State of legal domicile
- FL
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DANA YOUNG | PRESIDENT AND CEO Officer | 40 | $217,166 | $49,402 |
| MEREDITH DASILVA | VICE PRESIDENT OF OPERATIONS AND ADMINISTRATION Highest-paid employee | 40 | $165,924 | $46,440 |
| CRAIG A THOMAS | COO/GENERAL COUNSEL Officer | 40 | $169,836 | $36,311 |
| BRETT S LAIKEN | CHIEF MARKETING OFFICER Officer | 40 | $160,227 | $35,328 |
| DAVID L DODD | DIRECTOR OF WELCOME CENTER OPERATIONS Highest-paid employee | 40 | $143,180 | $45,295 |
| DANIELLE S DESTAFNEY | VP CONTENT MARKETING Highest-paid employee | 40 | $141,487 | $45,193 |
| SHANNA PACE | CHIEF FINANCIAL OFFICER Officer | 40 | $174,681 | $11,739 |
| MEAGAN H CHIAMARDAS | DIRECTOR OF BRAND Highest-paid employee | 40 | $136,945 | $44,921 |
| MATSUJIRO S PFEIFFER | DIRECTOR OF TECHNOLOGY OPERATIONS Highest-paid employee | 40 | $134,085 | $44,749 |
| JENNIFER BERTHIAUME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOE COLLIER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREG COOK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BOBBY CORNWELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL CORRIGAN | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| JEANNE DAILEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
26 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| ERNESTO DIAZ | DIRECTOR Trustee or director | 1 | $0 |
| CAROL DOVER | DIRECTOR Trustee or director | 1 | $0 |
| ERIN DUGGAN | DIRECTOR Trustee or director | 1 | $0 |
| MIKE ENGILES | DIRECTOR Trustee or director | 1 | $0 |
| DANNY GAEKWAD | DIRECTOR Trustee or director | 1 | $0 |
| SAM HAUGHT | DIRECTOR Trustee or director | 1 | $0 |
| BLAIR HENSLEY | DIRECTOR Trustee or director | 1 | $0 |
| MALINDA HORTON | TREASURER Trustee or director, Officer | 1 | $0 |
| HELENA JAMES-RENDLEMAN | DIRECTOR Trustee or director | 1 | $0 |
| JOHN LAI | CHAIR Trustee or director, Officer | 1 | $0 |
| RALPH LEWIS | DIRECTOR Trustee or director | 1 | $0 |
| KARA LUNDGREN | DIRECTOR Trustee or director | 1 | $0 |
| TROY MANTHEY | DIRECTOR Trustee or director | 1 | $0 |
| ERIC MARSHALL | VICE CHAIR Trustee or director, Officer | 1 | $0 |
| JESSE MARTINEZ | DIRECTOR Trustee or director | 1 | $0 |
| PHILIP MCDANIEL | DIRECTOR Trustee or director | 1 | $0 |
| J COLLIER MERRILL | DIRECTOR Trustee or director | 1 | $0 |
| MIKE MILLER | DIRECTOR Trustee or director | 1 | $0 |
| ADOLFO M PEREZ | DIRECTOR Trustee or director | 1 | $0 |
| DAVE SCHMIDT | DIRECTOR Trustee or director | 1 | $0 |
| CHRISTINA SCHWARTZMAN | DIRECTOR Trustee or director | 1 | $0 |
| LORETTA SHAFFER | DIRECTOR Trustee or director | 1 | $0 |
| SCOTT SHALLEY | DIRECTOR Trustee or director | 1 | $0 |
| ROBERT SKROB | DIRECTOR Trustee or director | 1 | $0 |
| ROBERT WELLS | DIRECTOR Trustee or director | 1 | $0 |
| CHIP WILE | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 40 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DANA YOUNG | PRESIDENT AND CEO Officer | 40 | $196,257 | $45,526 |
| MEREDITH DASALIVA | VP OF EXECUTIVE OPERATIONS AND ADMINISTRATION Highest-paid employee | 40 | $143,782 | $42,181 |
| CRAIG A THOMAS | COO/GENERAL COUNSEL Officer | 40 | $147,185 | $34,448 |
| DAVID L DODD | DIRECTOR OF WELCOME CENTER OPERATIONS Highest-paid employee | 40 | $138,339 | $42,051 |
| MEAGAN H CHIAMARDAS | DIRECTOR OF BRAND Highest-paid employee | 40 | $127,491 | $41,400 |
| MATSUJIRO S PFEIFFER | DIRECTOR OF TECHNOLOGY OPERATIONS Highest-paid employee | 40 | $125,957 | $41,308 |
| BRETT S LAIKEN | SENIOR VICE PRESIDENT OF MARKETING Highest-paid employee | 40 | $135,422 | $31,828 |
| SHANNA PACE | CHIEF FINANCIAL OFFICER Officer | 40 | $151,973 | $10,289 |
| ADOLFO M PEREZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BOBBY CORNWELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CAROL DOVER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CASANDRA MATEJ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHIP WILE | TREASURER Trustee or director | 1 | $0 | $0 |
| DANNY GAEKWAD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE SCHMIDT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIC MARSHALL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERNESTO DIAZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREG COOK | IMMEDIATE PAST CHAIR Trustee or director | 1 | $0 | $0 |
| HELENA JAMES-RENDLEMAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JEANNE DAILEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER BERTHIAUME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER ROMINIECKI | CHAIR Trustee or director | 1 | $0 | $0 |
| JESSE MARTINEZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOE COLLIER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN LAI | VICE CHAIR Trustee or director | 1 | $0 | $0 |
| JOHN SOLOMON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSE CIL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KARA LUNDGREN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KERRY MORRISSEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MALINDA HORTON | SECRETARY Trustee or director | 1 | $0 | $0 |
| MICHAEL CORRIGAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE ENGILES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE MILLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATRICK MURPHY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PHILIP MCDANIEL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROBERT SKROB | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROBERT WELLS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SAM HAUGHT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT SHALLEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TROY MANTHEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 39 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DANA YOUNG | PRESIDENT & CEO Officer | 40 | $183,658 | $40,832 |
| CRAIG THOMAS | COO/GENERAL COUNSEL Officer | 40 | $140,174 | $38,404 |
| MEREDITH DASILVA | VP OF EX OPERATIONS & ADMIN Highest-paid employee | 40 | $136,779 | $38,054 |
| DAVID L DODD | DIRECTOR OF WELCOME CENTER OPERATIONS Highest-paid employee | 40 | $135,200 | $38,106 |
| KEVIN MCGEEVER | SENIOR EDITOR Highest-paid employee | 40 | $134,837 | $37,548 |
| STACI MELLMAN | CHIEF MARKETING OFFICER Officer | 40 | $159,832 | $10,356 |
| SHANNA PACE | CFO Officer | 40 | $144,790 | $9,634 |
| BRETT S LAIKEN | SR VP OF MARKETING Highest-paid employee | 40 | $125,248 | $28,726 |
| KATE CHUNKA | VP INDUSTRY ENGAGEMENT Highest-paid employee | 40 | $125,149 | $19,711 |
| ANDRES BARRY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER BERTHIAUME | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LEN BROWN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSE CIL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREG COOK | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BOBBY CORNWELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KELLY CRAIGHEAD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERNESTO DAZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CAROL DOVER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DANNY GAEKWAD | IMMEDIATE PAST CHAIR Trustee or director | 1 | $0 | $0 |
| MALINDA HORTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN LAI | 2ND VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KARA LUNDGREN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LINO MALDONADO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIC MARSHALL | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| JESSE MARTINEZ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CASANDRA MATEJ | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KERRY MORRISSEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATRICK MURPHY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER ROMINIECKI | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| SCOTT ROSE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAN ROWE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANGEL SARRIA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE SCHMIDT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SCOTT SHALLEY | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| ROBERT SKROB | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN SOLOMON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SHELDON SUGA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ROBERT WELLS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHIP WILE | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 101 N MONROE ST STE 900, TALLAHASSEE, FL 32301-1546
- In care of
- % SHANNA PACE
- Principal officer (990 for 2024)
- SHANNA PACE, 101 N MONROE ST SUITE 900, TALLAHASSEE, FL 323015015
- Signed the 990
- SHANNA PACE, CFO
- Phone
- (850) 488-5607
- Return prepared by
- THOMAS HOWELL FERGUSON PA
Mission
TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.
Program accomplishments
- ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 143 MILLION VISITORS IN FY 2024-25, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $133.6 BLLION TO FLORIDA'S ECONOMY IN 2024, GENERATING $15.8 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.8 MILLION FLORIDA JOBS. VISITORS CONTRIBUTE AN AVERAGE OF $350 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 80 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION. FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2024-25, 59.0 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS.
- COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE.
- TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 59-3359293
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1996
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $54,016,595
- Income (IRS master file)
- $106,016,623
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $106,016,623 | $105,682,074 | $54,016,595 | XML |
| 990 | June 2024 | $105,947,083 | $105,016,631 | $45,618,874 | XML |
| 990 | June 2023 | $86,648,555 | $86,057,460 | $37,630,218 | XML |
| 990 | June 2022 | $89,864,645 | $92,241,655 | $39,295,195 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 59-3359293).
Questions about FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC
- What is the EIN of FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC?
- The employer identification number (EIN) of FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC is 59-3359293.
- Is FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1996.
- Are donations to FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC?
- The 990 for the year ended June 30, 2025 names SHANNA PACE.
- Who are the officers and directors of FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC?
- The 990 for the year ended June 30, 2025 lists 41 people; 9 received compensation from the organization, the highest $217,166 (DANA YOUNG, PRESIDENT AND CEO).
- How much revenue does FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $106,016,623, expenses of $105,682,074 and total assets of $54,016,595 at year end.
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