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Nonprofit · EIN 59-1630423

POYNTER INSTITUTE FOR MEDIA STUDIES INC

Tax-exempt · ST PETERSBURG, FL 33701

Financials

$15.9M$15.3M2023$17.4M$19.1M2024$18.6M$18.5M2025
Revenue Expenses · by fiscal year end
Financials of POYNTER INSTITUTE FOR MEDIA STUDIES INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$18,601,320$18,548,955$52,365$51,457,958$516,013$50,941,945
December 31, 2024990$17,380,983$19,103,690-$1,722,707$51,558,444$668,864$50,889,580
December 31, 2023990$15,869,602$15,343,965$525,637$53,172,582$560,295$52,612,287
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$10,528,893
of which government grants
$18,038
Program service revenue
$6,876,359
Investment income
$822,788
Royalties
$308
Net rental income
$125,325
Net gain from sales of assets
$249,643
Other revenue
$373,280

Expenses

Grants and similar amounts paid
$4,126,906
Compensation of officers, directors and key employees
$1,848,089
Other salaries and wages
$5,207,957
Salaries, compensation and benefits (total)
$8,497,638
Professional fundraising fees
$0
Legal fees
$19,075
Accounting fees
$96,305
Travel
$519,183
Depreciation
$467,052
Program services (functional)
$16,499,358
Management and general (functional)
$1,788,994
Fundraising (functional)
$260,603

Balance sheet and other

Total assets, start of year
$51,558,444
Total assets, end of year
$51,457,958
Total liabilities, end of year
$516,013
Net assets, end of year
$50,941,945
Land, buildings and equipment
$4,720,177
Publicly traded securities
$17,268,752
Net assets without donor restrictions
$38,504,101
Net assets with donor restrictions
$12,437,844
Gross unrelated business income
$102,798
Gross receipts
$19,127,166
Employees
86
Volunteers
4
Year formed
1975
State of legal domicile
FL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationFrom related orgsOther / benefits
CONAN GALLATYTrustee
Trustee or director
1$0$409,428$1,240
NEIL BROWNPresident
Trustee or director, Officer
37.5$361,783$0$22,471
JESSICA M NAVARROCOO & CFO
Trustee or director, Officer
37.5$234,622$0$26,818
KELLY B MCBRIDESENIOR VP
Trustee or director, Officer
37.5$208,625$0$18,652
SITARA S NIEVESVP TEACHING & ORGN37.5$218,860$0$3,520
AARON M SHAROCKMANVP SALES & STRATEG37.5$178,285$0$3,118
DEBORAH W READCHIEF DEVLOP OFCR37.5$170,781$0$2,877
Clara A HolanDIRECTOR OF IFCN37.5$142,981$0$20,403
JENNIFER L ORSIVP OF PUBLISHING37.5$157,129$0$2,924
PAUL TASHChairman
Trustee or director, Officer
5$50,000$0$0
MONICA DAVEYTrustee
Trustee or director
1$3,000$0$0
ANN MARIE LIPINSKITrustee
Trustee or director
1$3,000$0$0
LORI WALDON-DEADWYLERTrustee
Trustee or director
1$3,000$0$0
LORI BERGENTrustee
Trustee or director
1$2,000$0$0
ROBERT KINGTrustee
Trustee or director
1$2,000$0$0
2 more people on this return
NameTitleHours / weekCompensation
STEPHEN BUCKLEYTrustee
Trustee or director
1$1,000
PAULA ELLISTrustee
Trustee or director
1$1,000
990 for the year ended December 31, 2024: 17 people
NameTitleHours / weekCompensationFrom related orgsOther / benefits
CONAN GALLATYTrustee
Trustee or director
1$0$378,022$827
NEIL BROWNPresident
Trustee or director, Officer
37.5$356,248$0$20,743
JESSICA M NAVARROCOO & CFO
Trustee or director, Officer
37.5$238,941$0$24,787
KELLY B MCBRIDESENIOR VP
Trustee or director, Officer
37.5$219,171$0$17,419
SITARA S NIEVESVP TEACHING & ORGN37.5$214,423$0$3,481
AARON M SHAROCKMANVP SALES & STRATEG37.5$169,904$0$3,036
ANGIE HOLANDIRECTOR OF IFCN37.5$153,171$0$18,423
DEBORAH W READCHIEF DEVLOP OFCR37.5$168,000$0$2,877
JENNIFER L ORSIVP OF PUBLISHING37.5$157,346$0$2,865
PAUL TASHChairman
Trustee or director, Officer
5$50,000$0$0
MONICA DAVEYTrustee
Trustee or director
1$4,000$0$0
ROBERT KINGTrustee
Trustee or director
1$4,000$0$0
ANN MARIE LIPINSKITrustee
Trustee or director
1$4,000$0$0
LORI BERGENTrustee
Trustee or director
1$3,000$0$0
STEPHEN BUCKLEYTrustee
Trustee or director
1$3,000$0$0
LORI WALDON-DEADWYLERTrustee
Trustee or director
1$3,000$0$0
PAULA ELLISTrustee
Trustee or director
1$2,000$0$0
990 for the year ended December 31, 2023: 18 people
NameTitleHours / weekCompensationFrom related orgsOther / benefits
CONAN GALLATYTRUSTEE
Trustee or director
1$0$409,602$1,432
NEIL BROWNPRESIDENT
Trustee or director, Officer
37.5$331,386$0$32,814
JESSICA M NAVARROCOO & CFO
Trustee or director, Officer
37.5$203,615$0$36,707
KELLY B MCBRIDESENIOR VP
Trustee or director, Officer
37.5$208,773$0$22,426
SITARA S NIEVESVP TEACHING & ORGN'L STRATEGY
Highest-paid employee
37.5$195,745$0$2,356
DEBORAH W READCHIEF DEVELOPMENT OFFICER
Highest-paid employee
37.5$168,792$0$1,932
AARON M SHAROCKMANVP SALES & STRATEGIC PARTNERSHIPS
Highest-paid employee
37.5$154,432$0$1,944
CHRISTINA L DYAKONSENIOR DIRECTOR, EXPERIENCE & EVENTS
Highest-paid employee
37.5$115,437$0$18,302
TONY P ELKINSFACULTY
Highest-paid employee
37.5$108,757$0$17,976
JENNIFER ORSITRUSTEE (THRU 03/13/23)
Trustee or director
1$112,800$0$3,269
PAUL C TASHCHAIRMAN
Trustee or director, Officer
5$50,000$0$0
LORI BERGENTRUSTEE
Trustee or director
1$5,000$0$0
STEPHEN BUCKLEYTRUSTEE
Trustee or director
1$5,000$0$0
MONICA DAVEYTRUSTEE
Trustee or director
1$5,000$0$0
PAULA ELLISTRUSTEE
Trustee or director
1$5,000$0$0
ROBERT KINGTRUSTEE
Trustee or director
1$5,000$0$0
ANN MARIE LIPINSKITRUSTEE
Trustee or director
1$5,000$0$0
LORI WALDON-DEADWYLERTRUSTEE (AS OF 09/29/23)
Trustee or director
1$2,000$0$0

Address and contacts

Address (IRS master file)
801 3RD ST S, ST PETERSBURG, FL 33701-4920
Signed the 990
Neil Brown, President
Phone
(727) 821-9494
Return prepared by
CS&L CPAS

Mission

THE POYNTER INSTITUE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS. IT PROMOTES EXCELLENCE AND INTEGRITY IN THE PRACTICE OF CRAFT AND IN THE PRACTICAL LEADERSHIP OF SUCCESSFUL BUSINESSES. IT STANDS FOR A JOURNALISM THAT INFORMS CITIZENS AND ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTER'S BELIEF IN THE VALUE OF INDEPENDENT JOURNALISM.

990 for the year ended December 31, 2025

Program accomplishments

  • POYNTER PROVIDES IN-DEPTH, NON-PARTISAN FACT-CHECKING BOTH WITH GUIDELINES AND GOVERNANCE FOR FACT-CHECKERS WORLDWIDE. THE INTERNATIONAL FACT-CHECKING NETWORK (IFCN) IS A UNIT OF THE POYNTER INSTITUTE DEDICATED TO BRINGING TOGETHER FACT-CHECKERS WORDLWIDE. THE IFCN WAS LAUNCHED IN SEPTEMBER 2015 TO SUPPORT FACT-CHECKING INITIATIVES BY PROMOTING BEST PRACTICES AND EXCHANGES IN THIS FIELD. IN ADDITION TO SUPPORTING A CODE OF PRINCIPLES WITH OVER 170 ORGANIZATIONS PARTICIPATING IN THE VERIFICATION PROCESS FOR FACT-CHECKERS WORLDWIDE, THE IFCN ALSO PROVIDES GLOBAL TRAINING AND SUMMITS TO IMPROVE THE CRAFT. FOR ITS COLLABORATIVE EFFORTS, THE IFCN WAS NOMINATED IN 2021 FOR THE NOBEL PEACE PRICE. POYNTER ALSO MANAGES ONE OF THE FOREMOST NATIONAL FACT-CHECKING BRANDS, POLITIFACT. POLITIFACT PROVIDES DAILY FACT-CHECKING AND RESOURCES TO BOTH JOURNALISTS AND THE PUBLIC. IN ADDITION, POLITIFACT TRAINS AND EDUCATES OTHER FACT-CHECKERS AS WELL AS HOLDS CITIZEN TRAINING EVENTS.
    Expenses $7,185,947 · grants $4,026,156 · revenue $9,428,598
  • OTHER PROGRAM EXPENSES
    Expenses $4,330,219
  • THE POYNTER INSTITUTE IN ST.PETERSBURG,FL, IS A SCHOOL DEDICATED TO THE BELIEF THAT THE PRACTICE OF EXCELLENT JOURNALISM IS ESSENTIAL TO A SUCCESSFUL DEMOCRACY. POYNTER EMPLOYS A FULL-TIME FACULTY AND STAFF, AS WELL AS NUMBEROUS ADJUNCT TEACHERS TO REACH ITS PRINCIPAL AUDIENCES OF PROFESSIONAL AND NONPROFESSIONAL JOURALISTS, MEDIA LEADERS AND CONTENT CREATORS. IN ADDITION, THE INSTITUTE OFFERS REPORTING AND PROGRAMS FOR CITIZENS INTERESTED IN LEARNING MORE ABOUT JOURNALISM AND ITS IMPACT ON SOCIETY.
    Expenses $4,052,932 · grants $100,750 · revenue $5,215,107
  • MEDIAWISE TEACHES DIGITAL MEDIA AND AI LITERACY TO EMPOWER ANYONE TO FIND FACTS AND AVOID MISLEADING OR FALSE CONTENT - WHETHER HUMAN OR AI GENERATED - SO THEY CAN MAKE HEALTHY, INFORMED DECISIONS BASED ON TIER VALUES AND MAINTAIN MEANINGFUL RELATIONSHIPS WITH THEIR FAMILIES AND COMMUNITIES. PROGRAMMING IS DESIGNED FOR YOUTH, COLLEGE STUDENTS AND OLDER ADULTS. IN 2024, MEDIAWISE RESOURCES GENERATED MORE THAN 15 MILLION VIEWS, AND SINCE ITS INCEPTION IN 2018, THE INTIATIVE HAS REACHED OVER 143 MILLION PEOPLE GLOABALLY.
    Expenses $930,260 · revenue $1,572,437

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
59-1630423
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
School
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1976
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B400)
Assets (IRS master file)
$51,457,958
Income (IRS master file)
$19,127,166

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$18,601,320$18,548,955$51,457,958XML
990-TDecember 2025–––IRS
990December 2024$17,380,983$19,103,690$51,558,444XML
990-TDecember 2024–––IRS
990December 2023$15,869,602$15,343,965$53,172,582XML
990-TDecember 2023–––IRS
990December 2022$14,970,668$14,375,166$52,443,430IRS
990-TDecember 2022–––IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 59-1630423).

Questions about POYNTER INSTITUTE FOR MEDIA STUDIES INC

What is the EIN of POYNTER INSTITUTE FOR MEDIA STUDIES INC?
The employer identification number (EIN) of POYNTER INSTITUTE FOR MEDIA STUDIES INC is 59-1630423.
Is POYNTER INSTITUTE FOR MEDIA STUDIES INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1976.
Are donations to POYNTER INSTITUTE FOR MEDIA STUDIES INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does POYNTER INSTITUTE FOR MEDIA STUDIES INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of POYNTER INSTITUTE FOR MEDIA STUDIES INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did POYNTER INSTITUTE FOR MEDIA STUDIES INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who are the officers and directors of POYNTER INSTITUTE FOR MEDIA STUDIES INC?
The 990 for the year ended December 31, 2025 lists 17 people; 16 received compensation from the organization.
How much revenue does POYNTER INSTITUTE FOR MEDIA STUDIES INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $18,601,320, expenses of $18,548,955 and total assets of $51,457,958 at year end.

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