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Nonprofit · EIN 59-0541694

GATOR BOWL ASSOCIATION INC

Tax-exempt · JACKSONVILLE, FL 32202

Financials

$12.6M$9.6M2022$9.6M$8.7M2023$7.9M$8.2M2024
Revenue Expenses · by fiscal year end
Financials of GATOR BOWL ASSOCIATION INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
March 31, 2025990$7,879,215$8,152,372-$273,157$12,101,420$2,715,624$9,385,796
March 31, 2024990$9,610,428$8,677,709$932,719$12,108,426$2,581,610$9,526,816
March 31, 2023990$12,603,533$9,550,693$3,052,840$11,507,178$3,219,037$8,288,141
Financial details: 990 for the year ended March 31, 2025

Revenue

Contributions, gifts and grants
$180,988
Program service revenue
$7,439,384
Investment income
$258,843
Net gain from sales of assets
$16,888
Other revenue
$0

Expenses

Grants and similar amounts paid
$5,200,000
Compensation of officers, directors and key employees
$587,071
Other salaries and wages
$400,580
Salaries, compensation and benefits (total)
$1,201,077
Professional fundraising fees
$0
Legal fees
$14,820
Accounting fees
$67,508
Occupancy
$129,138
Depreciation
$13,904
Program services (functional)
$7,730,147
Management and general (functional)
$422,225

Balance sheet and other

Total assets, start of year
$12,108,426
Total assets, end of year
$12,101,420
Total liabilities, end of year
$2,715,624
Net assets, end of year
$9,385,796
Land, buildings and equipment
$44,562
Publicly traded securities
$5,161,639
Net assets without donor restrictions
$9,385,796
Gross receipts
$9,565,332
Employees
16
Volunteers
250
Year formed
1945
State of legal domicile
FL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended March 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
WILLIAM G MCGARITYPRESIDENT/CEO
Officer
40$310,145$6,948
ROBERT E LEVEROCK JRVICE PRESIDENT/CFO
Officer
40$200,865$36,965
KATHERINE COXVICE PRESIDENT OF MARKETING
Officer
40$147,914$17,137
NELSON BRADSHAWPAST CHAIRMAN
Trustee or director
1$0$0
DAVID BOREEPAST CHAIRMAN
Trustee or director
1$0$0
GREG SMITHCO-TREASURER
Trustee or director, Officer
1$0$0
SCOTT KEITHPAST CHAIRMAN
Trustee or director
1$0$0
ANDY CHENEYPAST CHAIRMAN
Trustee or director
1$0$0
ANDY PRADELLAPAST CHAIRMAN
Trustee or director
1$0$0
BOB SMITHPAST CHAIRMAN
Trustee or director
1$0$0
BRIAN GOINPAST CHAIRMAN
Trustee or director
1$0$0
CARL CANNONPAST CHAIRMAN
Trustee or director
1$0$0
CHARLES HUGHESPAST CHAIRMAN
Trustee or director
1$0$0
CHRIS VERLANDERPAST CHAIRMAN
Trustee or director
1$0$0
DAN MURPHYCO-TREASURER
Trustee or director, Officer
1$0$0
18 more people on this return
NameTitleHours / weekCompensation
DAVID LONGPAST CHAIRMAN
Trustee or director
1$0
FRED FRANKLINPAST CHAIRMAN
Trustee or director
1$0
HEATHER DUNCANPAST CHAIRMAN
Trustee or director
1$0
HENRY BECKWITHPAST CHAIRMAN
Trustee or director
1$0
JAMIE SHELTONPAST CHAIRMAN
Trustee or director
1$0
JIM MCCOLLUMPAST CHAIRMAN
Trustee or director
1$0
JOHN DUCESECRETARY
Trustee or director, Officer
1$0
LEERIE JENKINSPAST CHAIRMAN
Trustee or director
1$0
MIKE HARTLEYPAST CHAIRMAN
Trustee or director
1$0
RICH THOMPSONPAST CHAIRMAN
Trustee or director
1$0
SCOTT MCCALEBPAST CHAIRMAN
Trustee or director
1$0
STEVE TREMELPAST CHAIRMAN
Trustee or director
1$0
SUSAN HAMILTONPAST CHAIRMAN
Trustee or director
1$0
VICTOR JACKSONPAST CHAIRMAN
Trustee or director
1$0
VINCE MCCORMACKPAST CHAIRMAN
Trustee or director
1$0
WILFORD LYONPAST CHAIRMAN
Trustee or director
1$0
ANDY KINGCHAIRMAN
Trustee or director, Officer
1$0
ALAN WORLEYIMMEDIATE PAST CHAIRMAN
Trustee or director
1$0
990 for the year ended March 31, 2024: 32 people
NameTitleHours / weekCompensationOther / benefits
WILLIAM G MCGARITYPRESIDENT/CEO
Officer
40$319,653$6,665
ROBERT E LEVEROCK JRVICE PRESIDENT/CFO
Officer
40$206,662$36,192
KATHERINE COXVICE PRESIDENT OF MARKETING
Officer
40$151,849$15,096
NELSON BRADSHAWIMMEDIATE PAST CHAIRMAN
Trustee or director
1$0$0
DAVID BOREEPAST CHAIRMAN
Trustee or director
1$0$0
GREG SMITHCO-TREASURER
Trustee or director, Officer
1$0$0
SCOTT KEITHCO-TREASURER
Trustee or director, Officer
1$0$0
ANDY CHENEYPAST CHAIRMAN
Trustee or director
1$0$0
ANDY PRADELLAPAST CHAIRMAN
Trustee or director
1$0$0
BOB SMITHPAST CHAIRMAN
Trustee or director
1$0$0
BRIAN GOINPAST CHAIRMAN
Trustee or director
1$0$0
CARL CANNONPAST CHAIRMAN
Trustee or director
1$0$0
CHARLES HUGHESPAST CHAIRMAN
Trustee or director
1$0$0
CHRIS VERLANDERTRUSTEE
Trustee or director
1$0$0
DAN MURPHYPAST CHAIRMAN
Trustee or director
1$0$0
DAVID LONGPAST CHAIRMAN
Trustee or director
1$0$0
FRED FRANKLINPAST CHAIRMAN
Trustee or director
1$0$0
HEATHER DUNCANPAST CHAIRMAN
Trustee or director
1$0$0
HENRY BECKWITHPAST CHAIRMAN
Trustee or director
1$0$0
JAMIE SHELTONPAST CHAIRMAN
Trustee or director
1$0$0
JIM MCCOLLUMPAST CHAIRMAN
Trustee or director
1$0$0
JOHN DUCESECRETARY
Trustee or director, Officer
1$0$0
LEERIE JENKINSPAST CHAIRMAN
Trustee or director
1$0$0
MIKE HARTLEYPAST CHAIRMAN
Trustee or director
1$0$0
RICH THOMPSONPAST CHAIRMAN
Trustee or director
1$0$0
SCOTT MCCALEBPAST CHAIRMAN
Trustee or director
1$0$0
STEVE TREMELPAST CHAIRMAN
Trustee or director
1$0$0
SUSAN HAMILTONPAST CHAIRMAN
Trustee or director
1$0$0
VICTOR JACKSONPAST CHAIRMAN
Trustee or director
1$0$0
VINCE MCCORMACKPAST CHAIRMAN
Trustee or director
1$0$0
WILFORD LYONPAST CHAIRMAN
Trustee or director
1$0$0
ALAN WORLEYCHAIRMAN
Trustee or director, Officer
1$0$0
990 for the year ended March 31, 2023: 31 people
NameTitleHours / weekCompensationOther / benefits
WILLIAM G MCGARITYPRESIDENT/CEO
Officer
40$292,468$0
ROBERT E LEVEROCK JRVICE PRESIDENT/CFO
Officer
40$179,660$34,942
KATHERINE COXVICE PRESIDENT OF MARKETING
Officer
40$133,677$14,332
NELSON BRADSHAWCHAIRMAN
Trustee or director, Officer
1$0$0
DAVID BOREESECRETARY
Trustee or director, Officer
1$0$0
GREG SMITHCO-TREASURER
Trustee or director, Officer
1$0$0
SCOTT KEITHCO-TREASURER
Trustee or director, Officer
1$0$0
ANDY CHENEYPAST CHAIRMAN
Trustee or director
1$0$0
ANDY PRADELLAPAST CHAIRMAN
Trustee or director
1$0$0
BOB SMITHPAST CHAIRMAN
Trustee or director
1$0$0
BRIAN GOINPAST CHAIRMAN
Trustee or director
1$0$0
CARL CANNONPAST CHAIRMAN
Trustee or director
1$0$0
CHARLES HUGHESPAST CHAIRMAN
Trustee or director
1$0$0
CHRIS VERLANDERTRUSTEE
Trustee or director
1$0$0
DAN MURPHYPAST CHAIRMAN
Trustee or director
1$0$0
DAVID LONGPAST CHAIRMAN
Trustee or director
1$0$0
FRED FRANKLINPAST CHAIRMAN
Trustee or director
1$0$0
HEATHER DUNCANPAST CHAIRMAN
Trustee or director
1$0$0
HENRY BECKWITHPAST CHAIRMAN
Trustee or director
1$0$0
JAMIE SHELTONPAST CHAIRMAN
Trustee or director
1$0$0
JIM MCCOLLUMPAST CHAIRMAN
Trustee or director
1$0$0
JOHN DUCEIMMEDIATE PAST CHAIRMAN
Trustee or director, Officer
1$0$0
LEERIE JENKINSPAST CHAIRMAN
Trustee or director
1$0$0
MIKE HARTLEYPAST CHAIRMAN
Trustee or director
1$0$0
RICH THOMPSONPAST CHAIRMAN
Trustee or director
1$0$0
SCOTT MCCALEBPAST CHAIRMAN
Trustee or director
1$0$0
STEVE TREMELPAST CHAIRMAN
Trustee or director
1$0$0
SUSAN HAMILTONPAST CHAIRMAN
Trustee or director
1$0$0
VICTOR JACKSONPAST CHAIRMAN
Trustee or director
1$0$0
VINCE MCCORMACKPAST CHAIRMAN
Trustee or director
1$0$0
WILFORD LYONPAST CHAIRMAN
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
1 GATOR BOWL BLVD, JACKSONVILLE, FL 32202-1507
In care of
% WILLIAM G MCGARITY
Principal officer (990 for 2024)
WILLIAM G MCGARITY, 1 Gator Bowl Blvd, Jacksonville, FL 322021507
Signed the 990
WILLIAM G MCGARITY, PRESIDENT/CEO
Phone
(904) 798-1700
Return prepared by
BDO USA

Mission

GATOR BOWL SPORTS INC'S MISSION IS TO PROVIDE NORTHEAST FLORIDA WITH THE VERY BEST IN COLLEGE ATHLETICS AND RELATED ACTIVITIES IN ORDER TO MAXIMIZE POSITIVE IMPACT ON THE AREA'S ECONOMY, NATIONAL IMAGE, AND COMMUNITY PRIDE AND TO FOSTER AND ENCOURAGE COLLEGIATE EDUCATION. THE ORGANIZATION RECEIVES ITS REVENUES PRIMARILY FROM THE SALE OF TICKETS TO ITS GAMES AND EVENTS AND FROM MEMBERSHIP INCOME.

990 for the year ended March 31, 2025

Program accomplishments

  • TRADITION: THE GATOR BOWL GAME AND EVENTS ARE AN 81-YEAR-OLD NORTHEAST FLORIDA FAMILY TRADITION. THE GATOR BOWL IS THE SIXTH OLDEST COLLEGE BOWL GAME AND WAS THE FIRST TO BE TELEVISED NATIONALLY COAST-TO-COAST. IT IS THE HOME OF LEGENDARY COACHES; HEISMAN, OUTLAND, VINCE LOMBARDI AND MAXWELL AWARD WINNERS; AND MORE THAN 175 FIRST-TEAM ALL-AMERICANS. GATOR BOWL SPORTS, INC. IS A 501(c)(3) NOT-FOR-PROFIT ORGANIZATION WHOSE PRIMARY CHARITABLE ACTIVITIES FOCUS ON NATIONAL EXPOSURE AND ECONOMIC IMPACT FOR THE CITY OF JACKSONVILLE, FLORIDA - AVERAGE TELEVISION RATINGS OF 5,032,217; 31,290 ATTENDEES; OF THOSE 42% WERE OUT-OF-TOWN VISITORS; $4,419,927 IN DIRECT SPENDING FOR THE LOCAL ECONOMY; $7.5 MILLION OVERALL ECONOMIC IMPACT TO NORTHEAST FLORIDA. GATOR BOWL SPORTS, INC. HAD ONE MAJOR PROGRAM FOR THE FISCAL YEAR ENDED MARCH 31, 2025, THE TAXSLAYER GATOR BOWL. THE TAXSLAYER GATOR BOWL WAS A POST-SEASON COLLEGE FOOTBALL GAME MATCHING DUKE UNIVERSITY AGAINST THE UNIVERSITY OF MISSISSIPPI. IT INCLUDED A WEEK-LONG CELEBRATION WITH ACTIVITIES, PARTIES AND EVENTS FOR THE FANS AND UNIVERSITIES.
    Expenses $7,730,147 · grants $5,200,000 · revenue $8,152,372

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in March, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025March 31, 2026August 17, 2026Not on file
2024March 31, 2025August 15, 2025990 on file
2023March 31, 2024August 15, 2024990 on file

IRS record

EIN
59-0541694
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1989
Accounting year ends
March
Files
Form 990 or 990-EZ
Assets (IRS master file)
$12,101,420
Income (IRS master file)
$9,565,332

Filing history

FormYear endedRevenueExpensesAssetsReturn
990March 2025$7,879,215$8,152,372$12,101,420XML
990March 2024$9,610,428$8,677,709$12,108,426XML
990March 2023$12,603,533$9,550,693$11,507,178XML
990March 2022$6,548,929$6,231,471$7,955,828IRS
990March 2021–––IRS
990March 2020–––IRS
990March 2019–––IRS
990March 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 59-0541694).

Questions about GATOR BOWL ASSOCIATION INC

What is the EIN of GATOR BOWL ASSOCIATION INC?
The employer identification number (EIN) of GATOR BOWL ASSOCIATION INC is 59-0541694.
Is GATOR BOWL ASSOCIATION INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1989.
Are donations to GATOR BOWL ASSOCIATION INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GATOR BOWL ASSOCIATION INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GATOR BOWL ASSOCIATION INC due?
The return for tax year 2025 (the year ending March 31, 2026) is due August 17, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GATOR BOWL ASSOCIATION INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended March 2025.
Who is the principal officer of GATOR BOWL ASSOCIATION INC?
The 990 for the year ended March 31, 2025 names WILLIAM G MCGARITY.
Who are the officers and directors of GATOR BOWL ASSOCIATION INC?
The 990 for the year ended March 31, 2025 lists 33 people; 3 received compensation from the organization, the highest $310,145 (WILLIAM G MCGARITY, PRESIDENT/CEO).
How much revenue does GATOR BOWL ASSOCIATION INC have?
On its 990 for the year ended March 31, 2025 it reported revenue of $7,879,215, expenses of $8,152,372 and total assets of $12,101,420 at year end.

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