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Nonprofit · EIN 58-1920686

GWINNETT CONVENTION AND VISITORS BUREAU INC

Tax-exempt · DULUTH, GA 30097

Financials

$31.4M$27.9M2023$39.9M$33.3M2024
Revenue Expenses · by fiscal year end
Financials of GWINNETT CONVENTION AND VISITORS BUREAU INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$39,908,795$33,320,195$6,588,600$51,430,328$18,298,724$33,131,604
December 31, 2023990$31,415,561$27,875,814$3,539,747$39,006,816$12,463,812$26,543,004
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$6,577,737
of which government grants
$6,577,737
Program service revenue
$32,739,664
Investment income
$591,394
Net gain from sales of assets
-$100,364
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$2,706,450
Other salaries and wages
$4,127,700
Salaries, compensation and benefits (total)
$8,623,152
Professional fundraising fees
$0
Depreciation
$2,364,422
Program services (functional)
$31,499,346
Management and general (functional)
$1,820,849

Balance sheet and other

Total assets, start of year
$39,006,816
Total assets, end of year
$51,430,328
Total liabilities, end of year
$18,298,724
Net assets, end of year
$33,131,604
Land, buildings and equipment
$10,202,132
Net assets without donor restrictions
$33,131,604
Gross receipts
$40,009,159
Employees
543
Volunteers
0
Year formed
1995
State of legal domicile
GA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
STAN HALLCEO
Officer
40$393,610$15,429
MONTE MORRIS ROBERT ORTELGENERAL MANAGER GSD
Highest-paid employee
40$250,609$21,150
LISA ANDERSCOO
Officer
40$224,191$9,937
ROBYN ALIASSISTANT GENERAL MANAGER
Highest-paid employee
40$205,992$9,671
DANIEL P MARKHAMEXEC. DIR. ARENA OPS/BOOKING
Highest-paid employee
40$192,815$7,889
JENNIFER BURDICK SILASEXEC. DIR. FINANCE
Officer
40$188,688$8,877
JAMES R JACKSONEXEC. DIR. FACILITIES
Highest-paid employee
40$180,848$13,528
WILLIAM MARRIOTTEXEC. DIR. BUSINESS DEVELO
Highest-paid employee
40$165,214$7,405
DAVE SUKALADIRECTOR OF SALES
Highest-paid employee
40$136,278$3,424
JAQITA GOODSONSENIOR SALES MANAGER
Highest-paid employee
40$122,747$0
VICTORIA HAWKINSSR DIRECTOR OF MARKETING AND DESTINATION DEVELOPM
Highest-paid employee
40$107,495$10,367
MARCIA POWELLEXEC. DIR. GUEST EXPERIENCE
Highest-paid employee
40$111,149$4,468
HANNAH SECHRISTDIRECTOR OF SPECIAL PROJECTS
Highest-paid employee
40$112,118$2,898
ASHLEY HAMILTONSR DIRECTOR GWT SPORT COMMISSION/ GWT CHAMP FOUNDA
Highest-paid employee
40$107,672$4,827
WALTER L POOLE IIIT MANAGER
Highest-paid employee
40$101,459$10,110
14 more people on this return
NameTitleHours / weekCompensationOther / benefits
CHERYL ALICEASR DIRECTOR OF HR
Highest-paid employee
40$105,564$4,301
RICHARD TUCKERBOARD MEMBER
Trustee or director
1$0$0
NICOLE LOVE HENDRICKSONVICE CHAIRMAN
Trustee or director, Officer
1$0$0
MARCY ADAMSCHAIRMAN
Trustee or director, Officer
1$0$0
KEVIN HILLTREASURER
Trustee or director, Officer
1$0$0
COMM KIRKLAND CARDENBOARD MEMBER
Trustee or director
1$0$0
LAURA GRAMSBOARD MEMBER
Trustee or director
1$0$0
BETH HILSCHERSECRETARY
Trustee or director, Officer
1$0$0
TOMMY HUGHESBOARD MEMBER
Trustee or director
1$0$0
ADRIENNE HOODBOARD MEMBER
Trustee or director
1$0$0
NORBERTO SANCHEZBOARD MEMBER
Trustee or director
1$0$0
NICK MASINOBOARD MEMBER
Trustee or director
1$0$0
RICK DESAIBOARD MEMBER
Trustee or director
1$0$0
JOSE MARQUEZBOARD MEMBER
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 24 people
NameTitleHours / weekCompensationOther / benefits
STAN HALLCEO
Officer
40$380,812$13,625
MONTE MORRIS ROBERT ORTELGENERAL MANAGER GSD
Highest-paid employee
40$240,089$10,337
LISA ANDERSEXEC. DIR. GVB
Officer
40$214,343$13,625
ROBYN ALIASSISTANT GENERAL MANAGER
Highest-paid employee
40$197,958$8,097
DANIEL P MARKHAMEXEC. DIR. SALES/BOOKING
Highest-paid employee
40$192,024$3,055
JENNIFER BURDICK SILASEXEC. DIR. FINANCE
Officer
40$177,809$7,612
JAMES R JACKSONEXEC. DIR. FACILITIES
Highest-paid employee
40$174,118$7,534
WILLIAM MARRIOTTEXEC. DIR. BUSINESS DEVELO
Highest-paid employee
40$143,560$5,563
ANNA PATRICIA WONGEXEC. DIR. OF SALES
Highest-paid employee
40$121,110$11,700
JAQITA GOODSONSENIOR SALES MANAGER
Highest-paid employee
40$107,751$0
MARCIA POWELLEXEC. DIR. MARKETING/GUEST EXPERIENCE
Highest-paid employee
40$101,614$4,295
RICHARD TUCKERBOARD MEMBER
Trustee or director
1$0$0
NICOLE LOVE HENDRICKSONVICE CHAIRMAN
Trustee or director, Officer
1$0$0
MARCY ADAMSCHAIRMAN
Trustee or director, Officer
1$0$0
BERT NASUTITREASURER
Trustee or director, Officer
1$0$0
COMM KIRKLAND CARDENBOARD MEMBER
Trustee or director
1$0$0
LAURA GRAMSBOARD MEMBER
Trustee or director
1$0$0
BETH HILSCHERSECRETARY
Trustee or director, Officer
1$0$0
TOMMY HUGHESBOARD MEMBER
Trustee or director
1$0$0
KEVIN HILLBOARD MEMBER
Trustee or director
1$0$0
NORBERTO SANCHEZBOARD MEMBER
Trustee or director
1$0$0
NICK MASINOBOARD MEMBER
Trustee or director
1$0$0
RICK DESAIBOARD MEMBER
Trustee or director
1$0$0
JOSE MARQUEZBOARD MEMBER
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
6500 SUGARLOAF PKWY STE 200, DULUTH, GA 30097-6205
Principal officer (990 for 2024)
STAN HALL, 6500 SUGARLOAF PKWY SUITE 200, DULUTH, GA 30097
Signed the 990
STAN HALL, CEO
Phone
(770) 623-3600
Return prepared by
MSTILLER LLC

Mission

ENHANCE ECONOMIC OPPORTUNITIES IN GWINNETT COUNTY, GEORGIA THROUGH AGGRESSIVE MARKETING OF HOSPITALITY AND TOURISM INDUSTRIES.

990 for the year ended December 31, 2024

Program accomplishments

  • CIVIC CENTER MANAGEMENT - THE ORGANIZATION PROVIDES ASSISTANCE IN THE DEVELOPMENT AND OPERATION OF THE INFINITE ENERGY CENTER (FKA THE GWINNETT CIVIC CENTER) FOR GWINNETT COUNTY.
    Expenses $27,027,000
  • VISITOR'S BUREAU MANAGEMENT - OTHER EVENTS TO FURTHER ENHANCE TOURISM AND THE COMMUNITY IN GWINNETT COUNTY.
    Expenses $4,472,346

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
58-1920686
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
2009
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$51,430,328
Income (IRS master file)
$40,009,159

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$39,908,795$33,320,195$51,430,328XML
990December 2023$31,415,561$27,875,814$39,006,816XML
990December 2022$27,687,150$22,442,762$30,427,512IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 58-1920686).

Questions about GWINNETT CONVENTION AND VISITORS BUREAU INC

What is the EIN of GWINNETT CONVENTION AND VISITORS BUREAU INC?
The employer identification number (EIN) of GWINNETT CONVENTION AND VISITORS BUREAU INC is 58-1920686.
Is GWINNETT CONVENTION AND VISITORS BUREAU INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2009.
Are donations to GWINNETT CONVENTION AND VISITORS BUREAU INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does GWINNETT CONVENTION AND VISITORS BUREAU INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GWINNETT CONVENTION AND VISITORS BUREAU INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GWINNETT CONVENTION AND VISITORS BUREAU INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of GWINNETT CONVENTION AND VISITORS BUREAU INC?
The 990 for the year ended December 31, 2024 names STAN HALL.
Who are the officers and directors of GWINNETT CONVENTION AND VISITORS BUREAU INC?
The 990 for the year ended December 31, 2024 lists 29 people; 16 received compensation from the organization, the highest $393,610 (STAN HALL, CEO).
How much revenue does GWINNETT CONVENTION AND VISITORS BUREAU INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $39,908,795, expenses of $33,320,195 and total assets of $51,430,328 at year end.

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