Nonprofit · EIN 54-1249192
RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU
Tax-exempt · RICHMOND, VA 23219
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $19,243,460 | $13,686,814 | $5,556,646 | $15,970,053 | $1,570,016 | $14,400,037 |
| June 30, 2024 | 990 | $18,502,068 | $13,005,517 | $5,496,551 | $10,021,243 | $1,177,852 | $8,843,391 |
| June 30, 2023 | 990 | $6,800,653 | $8,868,553 | -$2,067,900 | $4,162,109 | $815,269 | $3,346,840 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $18,753,284
- Membership dues
- $18,753,084
- Program service revenue
- $50,556
- Investment income
- $439,620
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $236,923
- Other salaries and wages
- $3,472,605
- Salaries, compensation and benefits (total)
- $4,730,923
- Professional fundraising fees
- $0
- Legal fees
- $35,734
- Accounting fees
- $31,000
- Occupancy
- $258,336
- Travel
- $274,206
- Depreciation
- $58,812
- Program services (functional)
- $11,615,311
- Management and general (functional)
- $2,071,503
Balance sheet and other
- Total assets, start of year
- $10,021,243
- Total assets, end of year
- $15,970,053
- Total liabilities, end of year
- $1,570,016
- Net assets, end of year
- $14,400,037
- Land, buildings and equipment
- $224,877
- Publicly traded securities
- $1,812,234
- Net assets without donor restrictions
- $14,095,352
- Net assets with donor restrictions
- $304,685
- Gross receipts
- $19,243,460
- Employees
- 55
- Year formed
- 1983
- State of legal domicile
- VA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| KATHERINE O'DONNELL | PRESIDENT/CE Trustee or director, Officer | 40 | $232,845 | $46,546 |
| JOHN F BERRY JR | FORMER CEO Former | 40 | $188,306 | $30,874 |
| JERRINE LEE | VP OF SALES Highest-paid employee | 40 | $161,963 | $30,215 |
| THOMAS LOFTUS | VP OF MARKET Highest-paid employee | 40 | $160,628 | $30,165 |
| MICHELLE G LOVATT | VP OF ADMINI Highest-paid employee | 40 | $148,069 | $31,010 |
| MICHAEL KERR | DIRECTOR OF Highest-paid employee | 40 | $131,899 | $25,609 |
| DANIELLE FITZ-HUGH | VP OF COMMUN Highest-paid employee | 40 | $128,201 | $16,878 |
| LISA SIMS | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| NEIL AMIN | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| SUSAN P DIBBLE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| MARK S MILLER | 1ST VICE CHA Trustee or director, Officer | 1 | $0 | $0 |
| ELLEN ROBERTSON | 2ND VICE CHA Trustee or director, Officer | 1 | $0 | $0 |
| DANIEL J SCHMITT | PAST CHAIRMA Trustee or director, Officer | 1 | $0 | $0 |
| BRIAN D ANDERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN BALD | DIRECTOR Trustee or director | 1 | $0 | $0 |
17 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DANIELLE RIPPERTON | DIRECTOR Trustee or director | 1 | $0 |
| JENNIFER SCHOFIELD | DIRECTOR Trustee or director | 1 | $0 |
| JENNIFER WAKEFIELD | DIRECTOR Trustee or director | 1 | $0 |
| JOHN CARIO | DIRECTOR Trustee or director | 1 | $0 |
| JORDAN T STEWART | DIRECTOR Trustee or director | 1 | $0 |
| LORI COLLIER WARAN | DIRECTOR Trustee or director | 1 | $0 |
| MAYUSH MEHTA | DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL LINDSEY | DIRECTOR Trustee or director | 1 | $0 |
| NANCY THOMAS | DIRECTOR Trustee or director | 1 | $0 |
| PAULIN CHEATHAM | DIRECTOR Trustee or director | 1 | $0 |
| PERRY J MILLER | DIRECTOR Trustee or director | 1 | $0 |
| RENEE HALTOM | DIRECTOR Trustee or director | 1 | $0 |
| RITA MCCLENNY | DIRECTOR Trustee or director | 1 | $0 |
| STEVE TRIVETT | DIRECTOR Trustee or director | 1 | $0 |
| T GREGORY KOCHUBA | DIRECTOR Trustee or director | 1 | $0 |
| TODD PARNELL | DIRECTOR Trustee or director | 1 | $0 |
| WILL DIXON | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 31 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN F BERRY JR | PRESIDENT/CE Trustee or director, Officer | 40 | $249,146 | $47,136 |
| KATHERINE O'DONNELL | EXECUTIVE VP Highest-paid employee | 40 | $147,537 | $29,448 |
| MICHELLE G LOVATT | VP OF ADMINI Highest-paid employee | 40 | $138,735 | $24,098 |
| JERRINE LEE | VP OF SALES Highest-paid employee | 40 | $135,961 | $23,427 |
| THOMAS LOFTUS | VP OF MARKET Highest-paid employee | 40 | $120,657 | $23,782 |
| MATTHEW ROBINETTE | VP OF VISITO Highest-paid employee | 40 | $104,324 | $18,431 |
| NEIL AMIN | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BRIAN D ANDERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIDGETTE C BYWATER | CHAIR ELECT Trustee or director, Officer | 1 | $0 | $0 |
| JOHN CARIO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PAULIN CHEATHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| T PATRICK COLLINS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUSAN P DIBBLE | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| RENEE HALTOM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAMES HOLLAND | 1ST VICE CHA Trustee or director, Officer | 1 | $0 | $0 |
| T GREGORY KOCHUBA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL LINDSEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JON LUGBILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RITA MCCLENNY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MAYUSH MEHTA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PERRY J MILLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TODD PARNELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DANIELLE RIPPERTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELLEN ROBERTSON | 2ND VICE CHA Trustee or director, Officer | 1 | $0 | $0 |
| DANIEL J SCHMITT | PAST CHAIRMA Trustee or director, Officer | 1 | $0 | $0 |
| LISA SIMS | CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| JORDAN T STEWART | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NANCY THOMAS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEVE TRIVETT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER WAKEFIELD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LORI COLLIER WARAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 30 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JOHN F BERRY JR | PRESIDENT/CEO Officer, Key employee | 40 | $266,255 | $43,789 |
| KATHERINE O'DONNELL | EXECUTIVE VP Highest-paid employee | 40 | $150,603 | $31,830 |
| JERRINE LEE | VP OF SALES Highest-paid employee | 40 | $138,083 | $26,773 |
| MICHELLE G LOVATT | VP OF ADMINISTRATION Highest-paid employee | 40 | $133,349 | $28,765 |
| THOMAS LOFTUS | VP OF MARKETING Highest-paid employee | 40 | $143,250 | $7,144 |
| MATTHEW ROBINETTE | VP OF VISTOR EXPERIENCE Highest-paid employee | 40 | $111,000 | $21,288 |
| DANIEL J SCHMITT | DIRECTOR/CHAIRMAN Trustee or director, Officer | 1 | $0 | $0 |
| BRIDGETTE C BYWATER | DIRECTOR/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JOHN CARIO | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATHY ABBOTT | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANGELA KELLY-WIECEK | DIRECTOR/CHAIR ELECT Trustee or director, Officer | 1 | $0 | $0 |
| JAMES HOLLAND | DIRECTOR/1ST VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| T GREGORY KOCHUBA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JON LUGBILL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RITA McCLENNY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LISA SIMS | DIRECTOR/SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| NANCY THOMAS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JENNIFER WAKEFIELD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NEIL AMIN | DIRECTOR/PAST CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BRIAN D ANDERSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| T PATRICK COLLINS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TODD PARNELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PERRY J MILLER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| PATRICIA PAIGE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ELLEN ROBERTSON | DIRECTOR/2nd VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| PAULIN CHEATHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| RENEE HALTOM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL LINDSEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DANIELLE RIPPERTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LORI COLLIER WARAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 411 N 3RD ST, RICHMOND, VA 23219-0000
- In care of
- % KELLY HARDING
- Principal officer (990 for 2024)
- KATHERINE O'DONNELL, 401 NORTH 3RD STREET, RICHMOND, VA 23219
- Signed the 990
- KATHERINE O'DONNELL, PRESIDENT/CEO
- Phone
- (804) 782-2777
- Website
- WWW.VISITRICHMONDVA.COM
- Return prepared by
- HARRIS HARDY & JOHNSTONE PC
Mission
GROW THE ECONOMY OF THE RICHMOND REGION BY ATTRACTING CONVENTIONS, MEETINGS, SPORTS TOURNAMENTS, AND VISITORS WHILE ENSURING THAT THEY ALL HAVE AN UNFORGETTABLE EXPERIENCE. SHARE A PASSION FOR THE RICHMOND REGION WITH THE WORLD.
Program accomplishments
- TOURISM COMMUNICATIONS - THE LOCAL TOURISM INDUSTRY ADDED 326 JOBS IN 2024, NOW TOTALING 29,631 POSITIONS. THE REGION WELCOMED OVER 18.3 MILLION VISITORS DURING THE YEAR WHO SPENT 3.93 BILLION, A 4.7% INCREASE OVER 2023. MANY OF THE VISITORS ARE TOURISTS. SPORTS TOURISM ACCOUNTED FOR 77% OF THE HOTEL ROOM NIGHTS. THE TOURISM IMPROVEMENT DISTRICT COMPLETED ITS SECOND YEAR OF OPERATION, APPROVING 119 EVENT INCENTIVES, BOOKING 21 MORE EVENTS, CREATING A 12% INCREASE IN CONTRACTED ROOM NIGHTS AND A 17 MILLION INCREASE IN ESTIMATED ECONOMIC IMPACT FROM 2023. THE PROMOTION OF THE DESTINATION IS THROUGH HOSTING TRAVEL WRITERS, ATTENDING TRADE SHOWS, MEETING WITH TOUR OPERATORS AND BUS COMPANIES. RICHMOND REGION TOURISM PRODUCES MAPS, VISITORS GUIDES, NEWSLETTERS AND MAINTAINS A WEBSITE IN ORDER TO PROMOTE THE DESTINATION.Expenses $3,749,679
- CONVENTIONS - ACTIVELY SOLICITING GROUPS TO HOLD STATE, REGIONAL OR NATIONAL MEETINGS IN THE RICHMOND REGION. IN FISCAL YEAR 2024-2025 THE ORGANIZATION BOOKED 249 EVENTS THAT GENERATED 176.5 MILLION IN ECONOMIC IMPACT, BOTH INCREASES OVER 2023 (232 EVENTS, 146 MILLION).Expenses $4,294,238
- COMMUNITY RELATIONS - THE COMMUNITY RELATIONS DEPARTMENT FORMED IN 2012 TO INCREASE RICHMOND REGION TOURISM'S RELEVANCY LOCALLY BY ESTABLISHING A SOLID, WELL-REGARDED PRESENCE FOR RICHMOND REGION TOURISM IN THE LOCAL COMMUNITY. THE DEPARTMENT DRIVES MEETING AND CONVENTION BUSINESS BY GENERATING INTEREST WITHIN THE RICHMOND REGION, SUPPORTS LEISURE TRAVEL BY ENHANCING THE VISITOR EXPERIENCE AND AUGMENTS THE ORGANIZATION'S BUDGET BY SECURING SPONSORSHIPS AND PARTNERSHIPS.Expenses $1,007,194
- VISITOR CENTERS - DURING THE YEAR, RICHMOND REGION TOURISM MANAGED TWO VISITOR CENTERS IN THE RICHMOND AREA 1 AT AIRPORT AND 2 AT ROBINSON HOUSE ON THE CAMPUS OF THE VMFA.Expenses $2,564,200
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 54-1249192
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1989
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $15,970,053
- Income (IRS master file)
- $19,243,460
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $19,243,460 | $13,686,814 | $15,970,053 | XML |
| 990 | June 2024 | $18,502,068 | $13,005,517 | $10,021,243 | XML |
| 990 | June 2023 | $6,800,653 | $8,868,553 | $4,162,109 | XML |
| 990 | June 2022 | $6,903,665 | $7,081,797 | $6,694,985 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 54-1249192).
Questions about RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU
- What is the EIN of RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU?
- The employer identification number (EIN) of RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU is 54-1249192.
- Is RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1989.
- Are donations to RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU?
- The 990 for the year ended June 30, 2025 names KATHERINE O'DONNELL.
- Who are the officers and directors of RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU?
- The 990 for the year ended June 30, 2025 lists 32 people; 7 received compensation from the organization, the highest $232,845 (KATHERINE O'DONNELL, PRESIDENT/CE).
- How much revenue does RICHMOND METROPOLITAN CONVENTION & VISTORS BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $19,243,460, expenses of $13,686,814 and total assets of $15,970,053 at year end.
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