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Nonprofit · EIN 52-2218839

THE WE CARD PROGRAM INC

Tax-exempt · ARLINGTON, VA 22205

Financials

$2.7M$2M2023$1.9M$2.2M2024
Revenue Expenses · by fiscal year end
Financials of THE WE CARD PROGRAM INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$1,867,986$2,151,847-$283,861$4,381,203$270,419$4,110,784
December 31, 2023990$2,679,311$1,950,547$728,764$4,553,526$158,881$4,394,645
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,640,000
Program service revenue
$229,542
Investment income
$89,403
Royalties
$40,909
Net income from sales of inventory
-$131,868
Other revenue
-$90,959

Expenses

Grants and similar amounts paid
$0
Salaries, compensation and benefits (total)
$0
Professional fundraising fees
$0
Legal fees
$76,987
Accounting fees
$17,850
Travel
$12,033
Depreciation
$8,470
Program services (functional)
$1,896,825
Management and general (functional)
$255,022

Balance sheet and other

Total assets, start of year
$4,553,526
Total assets, end of year
$4,381,203
Total liabilities, end of year
$270,419
Net assets, end of year
$4,110,784
Net assets without donor restrictions
$2,873,426
Net assets with donor restrictions
$1,237,358
Gross receipts
$2,436,727
Employees
0
Volunteers
5
Year formed
2000
State of legal domicile
VA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
LYLE BECKWITHSECRETARY
Trustee or director, Officer
1$0
KIMBERLY BOLINDIRECTOR
Trustee or director
1$0
CHRISTOPHER JONESTREASURER/ D
Trustee or director, Officer
1$0
DAVID SPROSSDIRECTOR
Trustee or director
1$0
ELIZABETH TANSINGDIRECTOR
Trustee or director
1$0
DOUG ANDERSONPRESIDENT
Officer
2$0
990 for the year ended December 31, 2023: 7 people
NameTitleHours / weekCompensation
DAVID SPROSS TERM STARTED 12-8-23DIRECTOR
Trustee or director
1$0
THOMAS BRIANT SERVED UNTIL 8-31-23DIRECTOR
Trustee or director
1$0
LYLE BECKWITHSECRETARY
Trustee or director, Officer
1$0
KIMBERLY BOLINDIRECTOR
Trustee or director
1$0
CHRISTOPHER JONESTREASURER/ D
Trustee or director, Officer
1$0
ELIZABETH TANSINGDIRECTOR
Trustee or director
1$0
DOUG ANDERSONPRESIDENT
Officer
2$0

Address and contacts

Address (IRS master file)
PO BOX 5438, ARLINGTON, VA 22205-0638
Principal officer (990 for 2024)
DOUG ANDERSON, PO BOX 5438, ARLINGTON, VA 22205
Signed the 990
DOUG ANDERSON, PRESIDENT
Phone
(703) 785-8967
Return prepared by
DELEON & STANG CPAS AND ADVISORS

Mission

THE EDUCATION AND TRAINING OF STORE OWNERS, MANAGERS, AND EMPLOYEES IN THE RETAIL INDUSTRY ABOUT THE FORMULATION AND IMPLEMENTATION OF POLICIES, INSTRUCTIONS, AND PROCEDURES TO PREVENT THE SALES OF AGE RESTRICTED PRODUCTS TO UNDERAGE INDIVIDUALS.

990 for the year ended December 31, 2024

Program accomplishments

  • WE CARD ONLINE TRAINING - MORE THAN 53,000 COMPLETED WE CARD ONLINE TRAIING THROUGH DIRECT-TO-INTERNET TRAINING OR VIA LICENSED TRAINING TO RETAILERS - WE CARD'S TRAINING - A 2013 AMERICAN BUSINESS AWARDS WINNER FOR A BRONZE STEVIE AWARD IN THE BEST TRAINING SITE CATEGORY - MEETS AND EXCEEDS FDA GUIDANCE FOR TOBACCO RETAILER TRAINING PROGRAMS AND INCLUDES STATE LAW INFORMATION ON PROHIBITIONS OF TOBACCO AND E-VAPOR SALES TO THOSE UNDERAGE. WE CARD HAS THREE COURSES -- ITS MAIN EMPLOYEE COURSE, A MANAGER COURSE AND A REFFRESHER COURSE.
    Expenses $400,560 · revenue $102,496
  • THIS ONLINE CATALOG SERVICE TO RETAILERS PROVIDES IN-STORE AGE CALCULATION TOOLS AND SIGNAGE ALONG WITH TRAINING MATERIALS RETAILERS USE TO COMPLIMENT THEIR WE CARD TRAINING OR THEIR INTERNAL TRAINING EFFORTS. RETAILERS PLACED MORE THAN 8,000 ORDERS FOR WE CARD MATERIALS -- FROM THE SINGLE STORE OPERATOR TO THE LARGGEST RETAIL CHAINS AND VAPE STORE OPERATORS. MAJOR CATEGORIES OF FULFILLED ITEMS INCLUDE: 36,796 TRAINING TOOLS 44,185 AGE CALCULATION TOOLS, AND 51,013 IN-STORE SIGNAGE
    Expenses $485,524
  • SOCIAL SOURCING AWARENESS PROGRAM RAISES AWARENESS OF THE "SOCIAL SOURCING' PROBLEM OF TOBACCO AND VAPING PRODUCTS (WHERE UNDERAGE YOUTH GAIN ACCESS TO AGE-RESTRICTED PROUCTS THROUGH ADULT PURCHASES/GIVING ON BEHALF OF THOSE UNDER 21 YEARS OF AGE AND BUMMING AND BORROWING THE PRODUCTS. WE CARD'S EFFORTS WILL INCLUDE RAISING AWARENESS ON THE OVERALL ISSUE, AND SUPPORTING RETAILERS TO HELP PREVENT AND DISCOURAGE ADULT PURCHASES OF TOBACCO AND VAPING PRODUCTS ON BEHALF OF THOSE UNDERAGE WHILE ENCOURAGING ADULTS TO REFRAIN FROM BEING A SOURCE. MORE THAN 116,000 CAMPAIGN ITEMS WERE DISTRIBUTED TO RETAIL STORES
    Expenses $786,725
  • WE CARD'S MYSTERY SHOPPING SERVICE IS AVAILABLE TO SINGLE STORE OPERATORS AND MULTIPLE STORE OPERATORS, PROVIDING AN EASY ONLINE SIGN-UP AND MANAGEMENT PORTAL TO GAUGE THE "CARDING" PERFORMANCE OF STORE EMPLOYEES USING ATTEMPTED TOBACCO, E-VAPOR OR ALCOHOL PRODUCT PURCHASE ATTEMPTS BY YOUNG LOOKING ADULTS (AGED 21+).
    Expenses $224,016 · revenue $127,046

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
52-2218839
Tax-exempt status
501(c)(4): Social welfare organization
Donations deductible
No
Exempt since
2000
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$4,381,203
Income (IRS master file)
$2,436,727

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$1,867,986$2,151,847$4,381,203XML
990December 2023$2,679,311$1,950,547$4,553,526XML
990December 2022$3,330,574$1,767,986$3,797,887IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 52-2218839).

Questions about THE WE CARD PROGRAM INC

What is the EIN of THE WE CARD PROGRAM INC?
The employer identification number (EIN) of THE WE CARD PROGRAM INC is 52-2218839.
Is THE WE CARD PROGRAM INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(4) since 2000.
Are donations to THE WE CARD PROGRAM INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does THE WE CARD PROGRAM INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of THE WE CARD PROGRAM INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did THE WE CARD PROGRAM INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of THE WE CARD PROGRAM INC?
The 990 for the year ended December 31, 2024 names DOUG ANDERSON.
Who are the officers and directors of THE WE CARD PROGRAM INC?
The 990 for the year ended December 31, 2024 lists 6 people; 0 received compensation from the organization.
How much revenue does THE WE CARD PROGRAM INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $1,867,986, expenses of $2,151,847 and total assets of $4,381,203 at year end.

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