Nonprofit · EIN 45-2540702
PROMISING PAGES
Tax-exempt · CHARLOTTE, NC 28217
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $1,199,100 | $1,077,687 | $121,413 | $475,531 | $10,086 | $465,445 |
| June 30, 2024 | 990 | $1,031,933 | $747,449 | $284,484 | $353,007 | $8,975 | $344,032 |
| June 30, 2023 | 990 | $909,239 | $1,151,756 | -$242,517 | $71,201 | $11,653 | $59,548 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,203,300
- Program service revenue
- $0
- Investment income
- $0
- Net income from fundraising events
- -$4,200
- Other revenue
- -$4,200
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $59,664
- Other salaries and wages
- $196,636
- Salaries, compensation and benefits (total)
- $276,657
- Professional fundraising fees
- $0
- Travel
- $1,658
- Depreciation
- $6,939
- Program services (functional)
- $961,497
- Management and general (functional)
- $70,123
- Fundraising (functional)
- $46,067
Balance sheet and other
- Total assets, start of year
- $353,007
- Total assets, end of year
- $475,531
- Total liabilities, end of year
- $10,086
- Net assets, end of year
- $465,445
- Land, buildings and equipment
- $24,287
- Net assets without donor restrictions
- $415,445
- Net assets with donor restrictions
- $50,000
- Gross receipts
- $1,216,125
- Employees
- 6
- Volunteers
- 938
- Year formed
- 2011
- State of legal domicile
- NC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Kelly Cates | Executive Dir. Officer | 40 | $55,374 | $4,290 |
| Nicole Arcodia | Secretary Trustee or director, Officer | 5 | $0 | $0 |
| Isaac Oyer | Director Trustee or director | 5 | $0 | $0 |
| Amy Murphy Curlis | Chairman Trustee or director, Officer | 5 | $0 | $0 |
| Deanna Fayed | Treasurer Trustee or director, Officer | 5 | $0 | $0 |
| Carol Rego | Director Trustee or director | 5 | $0 | $0 |
| Nepherterra Estrada Best | Director Trustee or director | 5 | $0 | $0 |
| Raquel Tillman | Director Trustee or director | 5 | $0 | $0 |
| Sally Holmes | Director Trustee or director | 5 | $0 | $0 |
| Matthew Susong | Past Chair Trustee or director | 5 | $0 | $0 |
| Ashley Durbin | Director Trustee or director | 5 | $0 | $0 |
| Chris Turner | Director Trustee or director | 5 | $0 | $0 |
| Marcy Neale | Past Chair Trustee or director, Officer | 5 | $0 | $0 |
| Maren McGrane | Vice Chair Trustee or director, Officer | 5 | $0 | $0 |
990 for the year ended June 30, 2024: 15 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Kelly Cates | Executive Dir. Officer | 40 | $55,744 |
| Nicole Arcodia | Secretary Trustee or director, Officer | 5 | $0 |
| Isaac Oyer | Director Trustee or director | 5 | $0 |
| Marcy Neale | Chairman Trustee or director, Officer | 5 | $0 |
| Deanna Fayed | Treasurer Trustee or director, Officer | 5 | $0 |
| Courtnie Coble McIntosh | Director Trustee or director | 5 | $0 |
| Nepherterra Estrada Best | Director Trustee or director | 5 | $0 |
| Margaret Kocaj | Treasurer Trustee or director, Officer | 5 | $0 |
| Bob Theodore | Director Trustee or director | 5 | $0 |
| Sally Holmes | Director Trustee or director | 5 | $0 |
| Matthew Susong | Past Chair Trustee or director | 5 | $0 |
| Ashley Durbin | Director Trustee or director | 5 | $0 |
| Carol Rego | Director Trustee or director | 5 | $0 |
| Amy Murphy Curlis | Vice Chair Trustee or director, Officer | 5 | $0 |
| Maren McGrane | Director Trustee or director | 5 | $0 |
990 for the year ended June 30, 2023: 13 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Eric Law | Executive Dir. Officer | 40 | $59,290 |
| Nicole Arcodia | Secretary Trustee or director, Officer | 5 | $0 |
| Isaac Oyer | Director Trustee or director | 5 | $0 |
| Matthew Susong | Chairman Trustee or director, Officer | 5 | $0 |
| Nicholas Hurd | Treasurer Trustee or director, Officer | 5 | $0 |
| Courtnie Coble McIntosh | Director Trustee or director | 5 | $0 |
| Nepherterra Estrada Best | Director Trustee or director | 5 | $0 |
| Margaret Kocaj | Director Trustee or director | 5 | $0 |
| Bob Theodore | Director Trustee or director | 5 | $0 |
| Nathan Smith | Director Trustee or director | 5 | $0 |
| Tara West | Director Trustee or director | 5 | $0 |
| Amy Murphy Curlis | Director Trustee or director | 5 | $0 |
| Marcy Neale | Vice Chair Trustee or director, Officer | 5 | $0 |
Address and contacts
- Address (IRS master file)
- 4020 YANCEY RD, CHARLOTTE, NC 28217-1736
- In care of
- % ERIC LAW
- Principal officer (990 for 2024)
- Amy Murphy Curlis, 4020 Yancey Road, Charlotte, NC 28217
- Signed the 990
- Kelly Cates, Executive Dir.
- Phone
- (704) 399-1934
- Website
- www.promising-pages.org
- 990-N for 2014 filed under this EIN
- Most likely by a chapter, club or affiliate (it says receipts are normally $50,000 or less). Officer: Kristina Cruise, 4164 Buckingham Drive, Ft Mill SC 29707. Mailing address: 4164 Buckingham Drive, Ft Mill SC 29707. Website: www.promisingpages.com
- Return prepared by
- Foard and Company PA
Mission
Promising Pages is The Charlotte Area Book Bank! Our mission is to collect new and donated books and share them with children living in the Charlotte Area Book Desert: those with few, if any, books at home. We work to create a culture of book sharing and ownership. We envision a world where all children have home libraries of self-selected books, can see themselves reflected in the books they read, and have made reading a joyful habit for a lifetime.
Program accomplishments
- During the 20242025 fiscal year, Promising Pages increased access to free, high-quality childrens books for children and families facing barriers to book ownership. The organization shared 265,134 books with 54,009 children and 197 community partners, reaching 27 zip codes across 13 counties and operating 32 Reading Resource Centers in community-based locations. Since its founding in 2012, Promising Pages has shared more than 2 million books, helping children build home libraries and positive attitudes towards books and reading.Promising Pages Book Access System ensures families can find free books where they live, play, and learn through multiple coordinated programs. Books on Break, an evidence-based summer reading program, provided 71,320 books through 23 free school book fairs, enabling 12,705 PreK5th grade students to choose five books each to take home for the summer. School partner surveys reported that 100% of participating schools observed increased excitement around reading, viewed the program as important in preventing summer learning loss, and had no alternative source of summer reading books for students.The Bookseed program partnered with affordable housing communities to help 1,365 children build self-selected home libraries of 25 free books, while expanding to six new communities for a total of 15 Bookseed sites. Promising Pages also strengthened community infrastructure by establishing 16 new Reading Resource Centers, expanding the total to 32, and connecting families to more than 20 literacy-focused organizations through on-site and digital resources. Through the Community Partner Program, Promising Pages provided $672,453 worth of free books, saving partner organizations significant program costs and enabling them to better serve children and families. The Feed the Body, Feed the Mind program reached 5,409 students by distributing 15,458 books alongside food through partnerships with five food pantry locations. Program delivery was supported by 4,862 volunteer hours, amplifying community investment and operational efficiency.Expenses $961,497
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 45-2540702
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2012
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $475,531
- Income (IRS master file)
- $1,216,125
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $1,199,100 | $1,077,687 | $475,531 | XML |
| 990 | June 2024 | $1,031,933 | $747,449 | $353,007 | IRS |
| 990 | June 2023 | $909,239 | $1,151,756 | $71,201 | XML |
| 990 | June 2022 | $1,031,595 | $954,574 | $302,065 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
| 990-N for 2014 Officer: Kristina Cruise Filed under this EIN, most likely by a chapter or affiliate | December 31, 2014 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 45-2540702).
Questions about PROMISING PAGES
- What is the EIN of PROMISING PAGES?
- The employer identification number (EIN) of PROMISING PAGES is 45-2540702.
- Is PROMISING PAGES tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2012.
- Are donations to PROMISING PAGES tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does PROMISING PAGES file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of PROMISING PAGES due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did PROMISING PAGES last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of PROMISING PAGES?
- The 990 for the year ended June 30, 2025 names Amy Murphy Curlis.
- Who are the officers and directors of PROMISING PAGES?
- The 990 for the year ended June 30, 2025 lists 14 people; 1 received compensation from the organization, the highest $55,374 (Kelly Cates, Executive Dir.).
- How much revenue does PROMISING PAGES have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $1,199,100, expenses of $1,077,687 and total assets of $475,531 at year end.
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