Nonprofit · EIN 45-0636440
WASHINGTON TOURISM ALLIANCE
Tax-exempt · SEATTLE, WA 98116
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $7,310,354 | $8,092,302 | -$781,948 | $2,781,008 | $675,995 | $2,105,013 |
| December 31, 2023 | 990 | $6,808,972 | $6,890,616 | -$81,644 | $3,474,680 | $587,719 | $2,886,961 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $6,491,381
- of which government grants
- $6,491,381
- Program service revenue
- $277,250
- Investment income
- $32,024
- Other revenue
- $509,699
Expenses
- Grants and similar amounts paid
- $1,814,022
- Compensation of officers, directors and key employees
- $300,164
- Other salaries and wages
- $822,779
- Salaries, compensation and benefits (total)
- $1,328,927
- Professional fundraising fees
- $0
- Legal fees
- $1,738
- Accounting fees
- $101,158
- Occupancy
- $3,784
- Travel
- $152,558
Balance sheet and other
- Total assets, start of year
- $3,474,680
- Total assets, end of year
- $2,781,008
- Total liabilities, end of year
- $675,995
- Net assets, end of year
- $2,105,013
- Net assets without donor restrictions
- $2,105,013
- Gross unrelated business income
- $17,400
- Gross receipts
- $7,310,354
- Employees
- 11
- Volunteers
- 19
- Year formed
- 2011
- State of legal domicile
- WA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DAVID BLANDFORD | EXECUTIVE DIRECTOR/CEO Officer | 40 | $273,844 | $26,320 |
| MICHELLE MCKENZIE | DIRECTOR OF MARKETING Highest-paid employee | 40 | $141,135 | $19,615 |
| MIKE MOE | DIR. OF TOURISM & STRAT. PARTERSHIP Highest-paid employee | 40 | $134,500 | $17,959 |
| MARIANNE GRAFF | SENIOR CONTENT MANAGER Highest-paid employee | 40 | $102,823 | $15,030 |
| BRAD JONES | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| CLIFF MYERS | VICE CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| JULIE EISENHAUER | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| ELIZABETH MCGREE | SECRETARY Trustee or director, Officer | 5 | $0 | $0 |
| RON PECK | PAST CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| BRIDGET BAETH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GARY BALLEW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTA BENTLEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HEATHER BRADSHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TROY CAMPBELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEGAN CHING | DIRECTOR Trustee or director | 1 | $0 | $0 |
9 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| TOMMY FARRIS | DIRECTOR Trustee or director | 1 | $0 |
| GUY GLAESER | DIRECTOR Trustee or director | 1 | $0 |
| DIPRA JHA | DIRECTOR Trustee or director | 1 | $0 |
| ROSE NOBLE | DIRECTOR Trustee or director | 1 | $0 |
| ANNETTE PITTS | DIRECTOR Trustee or director | 1 | $0 |
| KATJA SPITZ | DIRECTOR Trustee or director | 1 | $0 |
| TERESA TAYLOR | DIRECTOR Trustee or director | 1 | $0 |
| SKIP THOMPSON | DIRECTOR THRU 11/24 Trustee or director | 1 | $0 |
| LESLIE WOMACK | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 22 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DAVID BLANDFORD | EXECUTIVE DIRECTOR/CEO Officer | 40 | $252,660 | $24,217 |
| MICHELLE THANA | DIRECTOR OF MARKETING Highest-paid employee | 40 | $135,203 | $24,945 |
| MIKE MOE | DIR. OF TOURISM & STRAT. PARTNERSHIP Highest-paid employee | 40 | $133,250 | $19,717 |
| RON PECK | CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| ANDI DAY | IMMEDIATE PAST CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| BRAD JONES | VICE CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| JULIE EISENHAUER | TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| ELIZABETH MCGREE | SECRETARY Trustee or director, Officer | 5 | $0 | $0 |
| BRIDGET BAETH | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GARY BALLEW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISTA BENTLEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| HEATHER BRADSHAW | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TROY CAMPBELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MEGAN CHING | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TOMMY FARRIS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GUY GLAESER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DIPRA JHA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CLIFF MYERS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANNETTE PITTS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TERESA TAYLOR | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SKIP THOMPSON | DIRECTOR AT LARGE Trustee or director | 5 | $0 | $0 |
| LESLIE WOMACK | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 3258 56TH AVE SW, SEATTLE, WA 98116-3102
- In care of
- % MICHAEL M MOE
- Principal officer (990 for 2024)
- DAVID BLANDFORD, PO BOX 16612, SEATTLE, WA 98116
- Signed the 990
- DAVID BLANDFORD, EXECUTIVE DIRECTOR/CEO
- Phone
- (425) 478-5350
- Return prepared by
- CLARK NUBER PS
Mission
THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
Program accomplishments
- THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL."
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 45-0636440
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2012
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $2,781,008
- Income (IRS master file)
- $7,310,354
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $7,310,354 | $8,092,302 | $2,781,008 | XML |
| 990 | December 2023 | $6,808,972 | $6,890,616 | $3,474,680 | XML |
| 990 | December 2022 | $8,500,672 | $9,136,590 | $3,430,467 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 45-0636440).
Questions about WASHINGTON TOURISM ALLIANCE
- What is the EIN of WASHINGTON TOURISM ALLIANCE?
- The employer identification number (EIN) of WASHINGTON TOURISM ALLIANCE is 45-0636440.
- Is WASHINGTON TOURISM ALLIANCE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2012.
- Are donations to WASHINGTON TOURISM ALLIANCE tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does WASHINGTON TOURISM ALLIANCE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WASHINGTON TOURISM ALLIANCE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WASHINGTON TOURISM ALLIANCE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of WASHINGTON TOURISM ALLIANCE?
- The 990 for the year ended December 31, 2024 names DAVID BLANDFORD.
- Who are the officers and directors of WASHINGTON TOURISM ALLIANCE?
- The 990 for the year ended December 31, 2024 lists 24 people; 4 received compensation from the organization, the highest $273,844 (DAVID BLANDFORD, EXECUTIVE DIRECTOR/CEO).
- How much revenue does WASHINGTON TOURISM ALLIANCE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $7,310,354, expenses of $8,092,302 and total assets of $2,781,008 at year end.
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