Nonprofit · EIN 43-0654857
UNLEASHING POTENTIAL
Tax-exempt · SAINT LOUIS, MO 63113
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $4,211,541 | $4,624,524 | -$412,983 | $1,803,218 | $341,542 | $1,461,676 |
| December 31, 2023 | 990 | $4,377,194 | $4,741,374 | -$364,180 | $2,421,201 | $573,915 | $1,847,286 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $3,477,898
- of which government grants
- $2,187,698
- Program service revenue
- $678,192
- Investment income
- $34,304
- Net gain from sales of assets
- $30,284
- Net income from fundraising events
- $20,400
- Other revenue
- $21,147
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $191,969
- Other salaries and wages
- $2,768,446
- Salaries, compensation and benefits (total)
- $3,418,435
- Professional fundraising fees
- $0
- Accounting fees
- $176,259
- Occupancy
- $134,153
- Travel
- $52,819
- Depreciation
- $33,166
- Program services (functional)
- $3,574,017
- Management and general (functional)
- $524,975
- Fundraising (functional)
- $525,532
Balance sheet and other
- Total assets, start of year
- $2,421,201
- Total assets, end of year
- $1,803,218
- Total liabilities, end of year
- $341,542
- Net assets, end of year
- $1,461,676
- Land, buildings and equipment
- $161,067
- Publicly traded securities
- $66,459
- Net assets without donor restrictions
- $403,286
- Net assets with donor restrictions
- $1,058,390
- Gross receipts
- $4,582,172
- Employees
- 131
- Volunteers
- 50
- Year formed
- 1913
- State of legal domicile
- MO
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DARLENE SOWELL | PRESIDENT AND CEO Officer | 40 | $162,000 | $29,969 |
| VERLETTA COLE | VICE PRESIDENT, PHILANTHROPY Highest-paid employee | 40 | $140,223 | $12,409 |
| THOMAS STRINGER | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MICHAEL GREEN | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JACKIE DIPPEL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| ANDREW WALSHAW | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| REV TOM BAYNHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUZANNE BESNIA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN CAPLAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICOLE GORE JD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK LENIHAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DR JULIAN MAGEE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REV DEON MCKENZIE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TAI ONEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REGINALD WILLIAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 15 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DARLENE SOWELL | PRESIDENT AND CEO Officer | 40 | $173,983 | $26,459 |
| VERLETTA COLE | VICE PRESIDENT, PHILANTHROPY Highest-paid employee | 40 | $141,007 | $11,895 |
| THOMAS STRINGER | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| MICHAEL GREEN | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JACKIE DIPPEL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| ANDREW WALSHAW | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| REV TOM BAYNHAM | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUZANNE BESNIA | DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN CAPLAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICOLE GORE JD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK LENIHAN | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DR JULIAN MAGEE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REV DEON MCKENZIE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TAI ONEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| REGINALD WILLIAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1000 N VANDEVENTER AVE, SAINT LOUIS, MO 63113-3459
- Principal officer (990 for 2024)
- DARLENE SOWELL, 1000 N VANDEVENTER, SAINT LOUIS, MO 63113
- Signed the 990
- DARLENE SOWELL, PRESIDENT & CEO
- Phone
- (314) 383-1733
- Website
- WWW.UPSTL.ORG
- Return prepared by
- RUBINBROWN LLP
Mission
THE MISSION OF UNLEASHING POTENTIAL IS TO CLOSE THE OPPORTUNITY GAP FOR CHILDREN AND YOUTH BY BUILDING ON THEIR STRENGTHS. WE CREATE EDUCATIONAL AND EMPOWERING EXPERIENCES THROUGH EARLY CHILDHOOD EDUCATION, AFTER SCHOOL PROGRAMS, YOUTH (CONTINUED ON SCHEDULE O)DEVELOPMENT, AND ENRICHMENT CAMPS.
Program accomplishments
- SCHOOL AGE SERVICES:UP SCHOOL AGE SERVICES - WITH A STRONG COMMITMENT TO PERSONAL GROWTH AND ACADEMIC SUCCESS, UP SCHOOL AGE SERVICES PROVIDES BEFORE-SCHOOL AND AFTER-SCHOOL PROGRAMS FOR ELEMENTARY/MIDDLE-AGED STUDENTS IN UNDER RESOURCED COMMUNITIES IN THE GREATER ST. LOUIS AREA. THE PROGRAM PROVIDES HOMEWORK ASSISTANCE, CULTURAL AWARENESS, AND S.T.E.A.M. ACTIVITIES (SCIENCE, TECHNOLOGY, ENGINEERING, ART EXPRESSION, AND MATH), INCLUDING GEOSPATIAL INTELLIGENCE CONCEPTS. CONSCIOUS DISCIPLINE, A RESEARCH-BASED BEHAVIOR MODIFICATION CURRICULUM, IS USED TO DEVELOP SOCIAL EMOTIONAL LIFE SKILLS FOR CHILDREN. CONTINUED ON SCHEDULE O.2024 OUTCOMES: - 9 SITES IN THE CITY AND COUNTY- 759 CHILDREN SERVED- 95% OF CHILDREN GAINED OR MAINTAINED INDEPENDENT LIVING /ESSENTIAL LIFE SKILLS -88% OF CHILDREN IDENTIFIED, MANAGED, AND APPROPRIATELY EXPRESSED EMOTIONS AND BEHAVIORS. SUMMER ENRICHMENT CAMPS - UP ENRICHMENT CAMPS OFFER FUN AND ENRICHING ACTIVITIES DESIGNED TO PROVIDE AN EXPERIENTIAL APPROACH TO JOYFUL SUMMER LEARNING FOR YOUTH K-8 GRADES. STRATEGICALLY LOCATED AT PARTNER SITES IN ST. LOUIS CITY AND COUNTY, THE 8-WEEK CAMPS GIVE CHILDREN AGES 5 TO 15 YEARS OLD OPPORTUNITIES FOR DAY CAMP FILLED WITH CAMP ACTIVITIES INCLUDE SWIMMING LESSONS, FITNESS, STUDIO AND PERFORMING ARTS, S.T.E.A.M ACTIVITIES, GEOSPATIAL INTELLIGENCE CONCEPTS, FIELD TRIPS AND SPORTS, ALL WITHIN THE CONTEXT OF PROMOTING HEALTHY SOCIAL/EMOTIONAL GROWTH. 2024 OUTCOMES: - 4 SITES - 194 CHILDREN SERVED- 100% OF CHILDREN GAINED OR MAINTAINED INDEPENDENT LIVING /ESSENTIAL LIFE SKILLS- 88% OF CHILDREN IDENTIFIED, MANAGED, AND APPROPRIATELY EXPRESSED EMOTIONS AND BEHAVIORS.Expenses $2,416,304 · revenue $268,855
- EARLY CHILDHOOD EDUCATION: THE LICENSED AND ACCREDITED EARLY CHILDHOOD EDUCATION CENTER AT CAROLINE MISSION PROVIDES CHILDREN, AGED 6 WEEKS TO 5 YEARS HIGH QUALITY EARLY CHILDHOOD EDUCATION AND CARE. THE SERVICES ARE OFFERED ON A SLIDING SCALE AND STATE CHILD CARE SUBSIDIES ARE AVAILABLE FOR FAMILIES IN NEED. THIS TWO GENERATIONAL APPROACH INCLUDES SIGNIFICANT PARENT ENGAGEMENT INTERACTIONS TO SUPPORT THE DEVELOPMENT OF THE CHILD. CONTINUED ON SCHEDULE O. 2024 OUTCOMES: - 62 CHILDREN SERVED- 100% OF CHILDREN WERE READY FOR KINDERGARTEN. - 82% OF CHILDREN MET OR EXCEEDED AGE-APPROPRIATE DEVELOPMENTAL MILESTONES.STRENGTHENING RESILIENT FAMILIES- USES A TWO GENERATIONAL APPROACH SUPPORTING FAMILIES IN EARLY CHILDHOOD EDUCATION AND OUT OF SCHOOL TIME PROGRAMS. THE PROGRAM WORKS DIRECTLY WITH FAMILY MEMBERS TO PROVIDE BASIC NEEDS, REFERRALS AND SUPPORT.2024 OUTCOMES:- 431 FAMILIES SERVED- 92% OF FAMILIES INCREASED THIER KNOWLEDGE OF AVAILABLE COMMUNITY RESOURCESExpenses $1,157,713 · revenue $410,084
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 43-0654857
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1941
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P280)
- Assets (IRS master file)
- $1,803,218
- Income (IRS master file)
- $4,582,172
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $4,211,541 | $4,624,524 | $1,803,218 | XML |
| 990 | December 2023 | $4,377,194 | $4,741,374 | $2,421,201 | XML |
| 990 | December 2022 | $3,400,669 | $3,633,200 | $2,729,834 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 43-0654857).
Questions about UNLEASHING POTENTIAL
- What is the EIN of UNLEASHING POTENTIAL?
- The employer identification number (EIN) of UNLEASHING POTENTIAL is 43-0654857.
- Is UNLEASHING POTENTIAL tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1941.
- Are donations to UNLEASHING POTENTIAL tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does UNLEASHING POTENTIAL file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of UNLEASHING POTENTIAL due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did UNLEASHING POTENTIAL last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of UNLEASHING POTENTIAL?
- The 990 for the year ended December 31, 2024 names DARLENE SOWELL.
- Who are the officers and directors of UNLEASHING POTENTIAL?
- The 990 for the year ended December 31, 2024 lists 15 people; 2 received compensation from the organization, the highest $162,000 (DARLENE SOWELL, PRESIDENT AND CEO).
- How much revenue does UNLEASHING POTENTIAL have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $4,211,541, expenses of $4,624,524 and total assets of $1,803,218 at year end.
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