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Nonprofit · EIN 41-2059379

UTAH VALLEY CONVENTION AND VISITORS BUREAU INC

Tax-exempt · PROVO, UT 84601

Financials

$2.6M$2.5M2023$3.5M$3.4M2024$4.4M$3.9M2025
Revenue Expenses · by fiscal year end
Financials of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$4,404,720$3,932,985$471,735$2,626,184$634,320$1,991,864
December 31, 2024990$3,514,889$3,372,310$142,579$2,096,536$597,530$1,499,006
December 31, 2023990$2,642,872$2,506,808$136,064$1,619,981$283,662$1,336,319
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$156,000
of which government grants
$70,000
Program service revenue
$4,237,870
Investment income
$10,850
Net gain from sales of assets
-$149
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$177,489
Other salaries and wages
$870,184
Salaries, compensation and benefits (total)
$1,340,090
Professional fundraising fees
$0
Legal fees
$3,293
Accounting fees
$36,351
Occupancy
$130,759
Travel
$11,383
Depreciation
$19,800
Program services (functional)
$3,080,310
Management and general (functional)
$852,675

Balance sheet and other

Total assets, start of year
$2,096,536
Total assets, end of year
$2,626,184
Total liabilities, end of year
$634,320
Net assets, end of year
$1,991,864
Land, buildings and equipment
$65,051
Publicly traded securities
$546,075
Net assets without donor restrictions
$1,466,864
Net assets with donor restrictions
$525,000
Gross receipts
$4,404,869
Employees
13
Volunteers
13
Year formed
2002
State of legal domicile
UT

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Lee AdamsonExecutive Director
Officer
40$177,489$38,631
Erin ScottDirector of Sales
Highest-paid employee
40$119,121$23,644
Charlene ChristensenDir of Services and Market
Highest-paid employee
40$119,575$22,361
John GarfieldMember
Trustee or director
1$0$0
Mary De La Mare-SchaeferPast Chair
Trustee or director
1$0$0
Suzanne WhitakerMember
Trustee or director
1$0$0
Danny CoxChair
Trustee or director, Officer
1$0$0
Michael RobertsMember
Trustee or director
1$0$0
Erin HenriodMember
Trustee or director
1$0$0
Steve AndersonVice Chair
Trustee or director, Officer
1$0$0
Nick ComoMember
Trustee or director
1$0$0
Katie MalbicaSecretary
Trustee or director, Officer
1$0$0
Kristel LundbergMember
Trustee or director
1$0$0
Julie FullmerMember
Trustee or director
1$0$0
McKay ChristensenMember
Trustee or director
1$0$0
1 more people on this return
NameTitleHours / weekCompensation
Amelia Powers GardnerMember
Trustee or director
1$0
990 for the year ended December 31, 2024: 15 people
NameTitleHours / weekCompensationOther / benefits
Lee AdamsonExecutive Director
Officer
40$166,826$37,526
Charlene ChristensenDir of Services and Market
Highest-paid employee
40$108,806$34,508
Erin ScottDirector of Sales
Highest-paid employee
40$110,593$22,284
John GarfieldPast Chair
Trustee or director
1$0$0
Mary De La Mare-SchaeferChair
Trustee or director, Officer
1$0$0
Bryan KindredSecretary
Trustee or director, Officer
1$0$0
Danny CoxVice Chair
Trustee or director, Officer
1$0$0
Michael RobertsMember
Trustee or director
1$0$0
Teri SunderlandMember
Trustee or director
1$0$0
Steve AndersonMember
Trustee or director
1$0$0
Danny WheelerMember
Trustee or director
1$0$0
Katie MalbicaMember
Trustee or director
1$0$0
Kristel LundbergMember
Trustee or director
1$0$0
Julie FullmerMember
Trustee or director
1$0$0
Erica BrownMember
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 14 people
NameTitleHours / weekCompensationOther / benefits
Lee AdamsonExecutive Director
Trustee or director, Officer
40$144,829$32,710
Charlene ChristensenDir of Services and Marketing
Highest-paid employee
40$104,457$32,216
John GarfieldPast Chair
Trustee or director, Officer
1$0$0
Mary De La Mare-SchaeferChair
Trustee or director, Officer
1$0$0
Bryan KindredSecretary
Trustee or director, Officer
1$0$0
Danny CoxVice Chair
Trustee or director
1$0$0
Michael RobertsMember
Trustee or director
1$0$0
Teri SunderlandMember
Trustee or director
1$0$0
Steve AndersonMember
Trustee or director
1$0$0
Danny WheelerMember
Trustee or director
1$0$0
Katie MalbicaMember
Trustee or director
1$0$0
Kristel LundbergMember
Trustee or director
1$0$0
Julie FullmerMember
Trustee or director
1$0$0
Erica BrownMember
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
220 W CENTER ST STE 100, PROVO, UT 84601-8408
In care of
% JOHN D GARFIELD
Principal officer (990 for 2025)
Lee Adamson, 220 West Center Street Ste 100, Provo, UT 84601
Signed the 990
Lee Adamson, Executive Director
Phone
(801) 851-2100
Return prepared by
Squire & Company PC

Mission

To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.

990 for the year ended December 31, 2025

Program accomplishments

  • Promoting Utah Valley as a desirable location for travel, conferences, and other special events.
    Expenses $3,080,310 · revenue $4,237,870

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
41-2059379
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Exempt since
2004
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$2,626,184
Income (IRS master file)
$4,404,869

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$4,404,720$3,932,985$2,626,184XML
990December 2024$3,514,889$3,372,310$2,096,536XML
990December 2023$2,642,872$2,506,808$1,619,981XML
990December 2022$2,252,896$1,930,017$1,323,186IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 41-2059379).

Questions about UTAH VALLEY CONVENTION AND VISITORS BUREAU INC

What is the EIN of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC?
The employer identification number (EIN) of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC is 41-2059379.
Is UTAH VALLEY CONVENTION AND VISITORS BUREAU INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2004.
Which annual return does UTAH VALLEY CONVENTION AND VISITORS BUREAU INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did UTAH VALLEY CONVENTION AND VISITORS BUREAU INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC?
The 990 for the year ended December 31, 2025 names Lee Adamson.
Who are the officers and directors of UTAH VALLEY CONVENTION AND VISITORS BUREAU INC?
The 990 for the year ended December 31, 2025 lists 16 people; 3 received compensation from the organization, the highest $177,489 (Lee Adamson, Executive Director).
How much revenue does UTAH VALLEY CONVENTION AND VISITORS BUREAU INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $4,404,720, expenses of $3,932,985 and total assets of $2,626,184 at year end.

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