Nonprofit · EIN 39-6078094
WISCONSIN HOTEL & LODGING ASSOCIATION INC
Tax-exempt · BROOKFIELD, WI 53005
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $834,644 | $860,335 | -$25,691 | $690,906 | $434,374 | $256,532 |
| June 30, 2024 | 990 | $822,123 | $792,155 | $29,968 | $669,777 | $383,443 | $286,334 |
| June 30, 2023 | 990 | $675,563 | $724,488 | -$48,925 | $655,542 | $428,811 | $226,731 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $16,705
- Program service revenue
- $768,153
- Investment income
- $30,296
- Net gain from sales of assets
- $1,736
- Other revenue
- $19,490
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $164,858
- Other salaries and wages
- $219,347
- Salaries, compensation and benefits (total)
- $430,844
- Professional fundraising fees
- $0
- Accounting fees
- $4,800
- Occupancy
- $24,114
- Travel
- $10,002
- Depreciation
- $4,773
Balance sheet and other
- Total assets, start of year
- $669,777
- Total assets, end of year
- $690,906
- Total liabilities, end of year
- $434,374
- Net assets, end of year
- $256,532
- Land, buildings and equipment
- $50,868
- Publicly traded securities
- $401,944
- Net assets without donor restrictions
- $189,337
- Net assets with donor restrictions
- $67,195
- Gross unrelated business income
- $128,716
- Gross receipts
- $844,908
- Employees
- 5
- Volunteers
- 60
- Year formed
- 1927
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BILL ELLIOTT | PRESIDENT/CEO Officer | 40 | $158,830 | $8,983 |
| RORY MADSEN | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| VICTOR RAVAGO | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| AMY BOSTON | CHAIR ELECT Trustee or director, Officer | 1 | $0 | $0 |
| JON JOSSART | PAST CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| KRISSY SIGMUND | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JAY SCHUMERTH | CHAIR (THRU DEC 2024) Trustee or director, Officer | 1 | $0 | $0 |
| AARON WOLF | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY SUPPLE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| CORY LATOURELL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE SEKERES | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIN MCDONALD | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN CHASTAN | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JONATHAN WEBSTER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATIE NEUFELD | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
29 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KEVIN GALLAGHER | LODGING DIRECTOR Trustee or director | 1 | $0 |
| LARRY ROBE | LODGING DIRECTOR Trustee or director | 1 | $0 |
| MICHAEL CARSTEDT | LODGING DIRECTOR Trustee or director | 1 | $0 |
| MISSY LEBELLE | LODGING DIRECTOR Trustee or director | 1 | $0 |
| NICK JOHNSON | LODGING DIRECTOR Trustee or director | 1 | $0 |
| RANDEE TALWAR | LODGING DIRECTOR Trustee or director | 1 | $0 |
| RANDY KLIMENT | LODGING DIRECTOR Trustee or director | 1 | $0 |
| RYAN BATLEY | LODGING DIRECTOR Trustee or director | 1 | $0 |
| SARA ABBOTT | LODGING DIRECTOR Trustee or director | 1 | $0 |
| SHERYL THARMAN | LODGING DIRECTOR Trustee or director | 1 | $0 |
| CARMEN SMALLEY | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 |
| CINDY LAPIDAKIS | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 |
| MIKE BALISTRIERI | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 |
| BEN SANNESS | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| BRANDON MCCONNELL | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| SEAN PATEL | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| TODD WINKLER | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| TONYA PROSSER | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| AARON HAMMER | LODGING DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| KIM BROWN | ASSOCIATE DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| SCOTT SCHULTZ | ASSOCIATE DIRECTOR (FROM JAN 2025) Trustee or director | 1 | $0 |
| TONY BEER | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| MARY ANNE CERASO-ALIOTO | ASSOCIATE DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| MIKE PATEL | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| JUSTIN BEHLING | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| JASON HAGER | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| BRIAN LEE | ASSOCIATE DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| PETE BOESE | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
| BOB PATEL | LODGING DIRECTOR (THRU DEC 2024) Trustee or director | 1 | $0 |
990 for the year ended June 30, 2024: 35 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BILL ELLIOTT | PRESIDENT/CEO Officer | 40 | $154,607 | $8,726 |
| JAY SCHUMERTH | CHAIRMAN Trustee or director, Officer | 5 | $0 | $0 |
| AMY BOSTON | VICE-CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| RORY MADSEN | CHAIRMAN-ELECT Trustee or director, Officer | 2 | $0 | $0 |
| JON JOSSART | PAST CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| VICTOR RAVAGO | SECRETARY/TREASURER Trustee or director, Officer | 2 | $0 | $0 |
| SARA ABBOTT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE BALISTRIERI | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| RYAN BATLEY | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| TONY BEER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JUSTIN BEHLING | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| PETE BOESE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL CARSTEDT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARYANNE CERASO-ALIOTO | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOHN CHASTAN | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN GALLAGHER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON HAGER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICK JOHNSON | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| RANDY KLIMENT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| CINDY LAPIDAKIS | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| MISSY LEBELLE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN LEE | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIN MCDONALD | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATIE NEUFELD | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| BOB PATEL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE PATEL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| LARRY ROBE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISSY SIGMUND | ADVOCACY DELEGATE Trustee or director | 2 | $0 | $0 |
| CARMEN SMALLEY | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY SUPPLE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| RANDEE TALWAR | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| SHERYL THARMAN | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JONATHAN WEBSTER | DEI DELEGATE Trustee or director | 2 | $0 | $0 |
| AARON WOLF | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| CORY LATOURELL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended June 30, 2023: 39 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| BILL ELLIOTT | PRESIDENT/CEO Officer | 40 | $146,544 | $8,367 |
| JON JOSSART | CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| RORY MADSEN | VICE-CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| JAY SCHUMERTH | CHAIRMAN-ELECT Trustee or director, Officer | 2 | $0 | $0 |
| BRANDON MCCONNELL | PAST CHAIRMAN Trustee or director, Officer | 2 | $0 | $0 |
| AMY BOSTON | SECRETARY/TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| JONATHAN WEBSTER | AT-LARGE DELEGATE Trustee or director, Officer | 1 | $0 | $0 |
| JOHN CHASTAN | LODGING DIRECTOR Trustee or director | 2 | $0 | $0 |
| SARA ABBOTT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| RYAN BATLEY | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| TONY BEER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JUSTIN BEHLING | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MICHAEL CARSTEDT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARY ANNE CERASO-ALIOTO | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| SHAWN DORTMAN | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KEVIN GALLAGHER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| NICK JOHNSON | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JAY JONES | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| RANDY KLIMENT | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| CINDY LAPIDAKIS | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| CORY LATOURELL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MISSY LEBELLE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| BRIAN LEE | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
| KATIE NEUFELD | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| BOB PATEL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE PATEL | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| VICTOR RAVAGO | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVE SEKERES | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| KRISSY SIGMUND | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| AMY SIMCHAK | DEI DELEGATE Trustee or director | 1 | $0 | $0 |
| AMY SUPPLE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| RANDEE TALWAR | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| SHERYL THARMAN | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| AARON WOLF | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| PETE BOESE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| JASON HAGER | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| BAILEY JACQUE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| LARRY ROBE | LODGING DIRECTOR Trustee or director | 1 | $0 | $0 |
| CARMEN SMALLEY | ASSOCIATE DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 125 N EXECUTIVE DR STE 206, BROOKFIELD, WI 53005-6046
- Principal officer (990 for 2024)
- BILL ELLIOTT, 125 N EXECUTIVE DR 206, BROOKFIELD, WI 53005
- Signed the 990
- BILL ELLIOTT, PRESIDENT & CEO
- Phone
- (262) 782-2851
- Website
- WISCONSINLODGING.ORG
- Return prepared by
- WEGNER CPAS LLP
Mission
OUR MISSION IS TO BE THE TRUSTED VOICE ADVANCING WISCONSIN'S HOTEL AND LODGING INDUSTRY THROUGH ADVOCACY, EDUCATION, AND CONNECTING COMMUNITIES.
Program accomplishments
- APPROXIMATELY 140,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF NEARLY 500 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS.
- THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE SYMPOSIUM ALLOWS PROPERTY OWNERS AND OPERATORS TO LEARN ABOUT THE LATEST PRODUCTS AND SERVICES AVAILABLE TO THE INDUSTRY TO MAKE THEM MORE OPERATIONALLY EFFICIENT AND SUCCESSFUL. IN FY25, 157 OWNERS AND OPERATORS PARTICIPATED IN THIS EVENT.
- THE TARGETED MARKETING PROGRAM, FORMERLY KNOWN AS OUR CO-OPERATIVE PROGRAM, PROVIDED APPROXIMATELY 30 OPPORTUNITIES THAT ALLOW MEMBER PROPERTIES TO JOIN TOGETHER TO GAIN COST EFFICIENCIES AND SAVINGS IN MARKETING BY PURCHASING COLLABORATIVE ADVERTISING THAT MARKETS OVERNIGHT STAYS AT PARTICIPATING PROPERTIES AND LOCAL AREAS ALONG WITH ENCOURAGING ACCESS TO ALL MEMBER PROPERTIES BY MARKETING THE ASSOCIATION'S SEARCHABLE WEBSITE THAT LISTS ALL MEMBER LODGING PROPERTIES AROUND THE STATE. THIS PROGRAM CONTRIBUTES TO THE GENERAL WELFARE OF MEMBERS BY ENCOURAGING TRAVELERS TO BOOK OVERNIGHT STAYS AT MEMBER PROPERTIES.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 39-6078094
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1945
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $690,906
- Income (IRS master file)
- $844,908
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $834,644 | $860,335 | $690,906 | IRS |
| 990 | June 2024 | $822,123 | $792,155 | $669,777 | IRS |
| 990 | June 2023 | $675,563 | $724,488 | $655,542 | XML |
| 990 | June 2022 | $557,827 | $700,857 | $550,064 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-6078094).
Questions about WISCONSIN HOTEL & LODGING ASSOCIATION INC
- What is the EIN of WISCONSIN HOTEL & LODGING ASSOCIATION INC?
- The employer identification number (EIN) of WISCONSIN HOTEL & LODGING ASSOCIATION INC is 39-6078094.
- Is WISCONSIN HOTEL & LODGING ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1945.
- Are donations to WISCONSIN HOTEL & LODGING ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does WISCONSIN HOTEL & LODGING ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WISCONSIN HOTEL & LODGING ASSOCIATION INC due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WISCONSIN HOTEL & LODGING ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of WISCONSIN HOTEL & LODGING ASSOCIATION INC?
- The 990 for the year ended June 30, 2025 names BILL ELLIOTT.
- Who are the officers and directors of WISCONSIN HOTEL & LODGING ASSOCIATION INC?
- The 990 for the year ended June 30, 2025 lists 44 people; 1 received compensation from the organization, the highest $158,830 (BILL ELLIOTT, PRESIDENT/CEO).
- How much revenue does WISCONSIN HOTEL & LODGING ASSOCIATION INC have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $834,644, expenses of $860,335 and total assets of $690,906 at year end.
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