WISCONSIN MILK MARKETING BOARD INC

Financials

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

Address and contacts

Address (IRS master file)

8418 EXCELSIOR DR, MADISON, WI 53717-1909

In care of

% JESSICA ROGERS-HEINTZ

Principal officer (990 for 2024)

JESSICA ROGERS-HEINTZ, 8418 EXCELSIOR DRIVE, MADISON, WI 53717

Signed the 990

JESSICA ROGERS-HEINTZ, CHIEF FINANCIAL OFFICER

Phone

(608) 836-8820

Return prepared by

SVA CERTIFIED PUBLIC ACCTS SC

Mission

TO HELP GROW THE DEMAND FOR WISCONSIN MILK BY PROVIDING PROGRAMS THAT ENHANCE THE COMPETITIVENESS OF THE WISCONSIN DAIRY INDUSTRY.

Program accomplishments

• PROGRAM SERVICES #1: MARKETING COMMUNICATIONSMARKETING COMMUNICATIONS HAD FIVE PRIMARY GOALS IN FY2025 TO SUPPORT THE STRATEGY TO DRIVE AFFINITY FOR WISCONSIN DAIRY PRODUCTS WITH AN EMPHASIS ON IMPROVING PERCEPTION OF WISCONSIN CHEESE.1) ELEVATE WISCONSIN CHEESE IMAGE AND AFFINITY BY IMPLEMENTING A ROBUST DIGITAL PLAN TO ENGAGE KEY FOOD FANATIC MESSAGING IN ALL ELEMENTS, PRIMARILY VIA SOCIAL MEDIA, SEO, AND EARNED MEDIA. DFW (DAIRY FARMERS OF WISCONSIN) DEVELOPED A NEW, STRATEGICALLY FOCUSED DIGITAL STRATEGY THAT CAPTIVATED OVER 2.2 MILLION WEBSITE VISITORS, EARNED 5.7 MILLION VIDEO VIEWS, AND 820,000 SOCIAL MEDIA ENGAGEMENTS. WE DROVE A 51.5% YEAR-OVER-YEAR INCREASE IN TOP-RANKING SEO KEYWORDS. THROUGH DYNAMIC SOCIAL CONTENT, CULINARY PUBLICATIONS LIKE GRATE. PAIR. SHARE., AND TARGETED ADVERTISING, WE ARE TURNING FOOD FANATICS INTO LOYAL BRAND ADVOCATES - SHOWING THAT OUR CONTENT RESONATES DEEPLY AND CONVERTS MEANINGFULLY. OUR EFFORTS PROPELLED WISCONSINCHEESE.COM TO THE #1 GOOGLE RANKING FOR "CHEESE", CEMENTING OUR LEADERSHIP IN DIGITAL CHEESE CULTURE.IN OUR SOCIAL MEDIA PROGRAM, WE EMBRACED STRATEGIC CONTENT TO SPREAD THE MESSAGE THAT WISCONSIN CHEESE MAKES THE WORLD A BETTER, HAPPIER, TASTIER PLACE. IN FY2025 WE PUBLISHED OVER 1,000 SOCIAL MEDIA POSTS ACROSS INSTAGRAM, TIKTOK, AND FACEBOOK, GENERATING 16 MILLION TOTAL VIDEO VIEWS AND OVER 945,000 ENGAGEMENTS. IN ADDITION, RECOGNIZING A SURGE OF INTEREST IN FOOD-RELATED CONTENT ON PINTEREST, WE ALSO REVITALIZED THE WISCONSIN CHEESE PINTEREST PAGE WITH A NEW STRATEGIC DIRECTION, REFRESHED VISUALS, AND A SEASONAL LINEUP OF RECIPES.THE CULINARY PROGRAM CONTINUES TO CONNECT WITH OUR TARGET AUDIENCES. THIS YEAR, OUR GRATE. PAIR. SHARE. MAGAZINE SAW ITS POPULARITY SOAR ACROSS ALL FIVE SEASONAL ISSUES. THIS FAN-FAVORITE MAGAZINE ACHIEVED 2.92 MILLION IMPRESSIONS, WITH AN AVERAGE READ TIME OF OVER THREE AND A HALF MINUTES - WELL ABOVE INDUSTRY STANDARDS. ADDITIONALLY, OUR E-NEWSLETTER REACHED AN AUDIENCE OF OVER 142,000 SUBSCRIBERS, KEEPING THEM ENGAGED WITH OUR LATEST OFFERINGS.IN OUR WEBSITE EFFORTS, WE ACHIEVED THE #1 SPOT ON GOOGLE PAGE RANKING. OUR WEBSITE ATTRACTED 2.2 MILLION VISITORS TO WISCONSINCHEESE.COM. WITH A KEEN EYE ON GLOBAL DEMAND, WE INTRODUCED A NEW EXPORTS PAGE TO SHOWCASE OUR OFFERINGS. FURTHERMORE, OUR WEBSITE SERVED AS A PLATFORM FOR INTEGRATED CAMPAIGNS ACROSS THE ORGANIZATION, INCLUDING HIGHLIGHTS FROM THE WISCONSIN ART OF CHEESE FESTIVAL AND THE KENTUCKY DERBY RINDS AND ROSES EVENT.2) INVEST IN MEDIA PARTNERSHIPS WITH KEY FOOD FANATIC PUBLICATIONS/BROADCASTS TO CREATE SEAMLESS INTEGRATIONS OF OUR BRAND CONTENT THAT ELEVATE BRAND PERCEPTION AND DRIVE ENGAGEMENT.WE STRATEGICALLY INVESTED IN PREMIUM MEDIA PARTNERSHIPS THAT SEAMLESSLY INTEGRATED WISCONSIN CHEESE INTO THE PREFERRED MEDIA OUTLETS OF FOOD FANATICS, REACHING OVER 20 MILLION ENGAGED CONSUMERS ACROSS TOP-TIER PLATFORMS LIKE FOOD NETWORK, EATER, SAVEUR, AND TASTE. FROM A 13.6 MILLION REACH THROUGH FOOD NETWORK'S HOLIDAY ISSUE TO A 92 NET PROMOTER SCORE (NPS) EXPERIENTIAL EVENT WITH EATER AND PODCAST STORYTELLING WITH TASTE, EACH ACTIVATION ELEVATED BRAND PERCEPTION AND DEEPENED EMOTIONAL CONNECTION. THESE COLLABORATIONS DELIVERED MILLIONS OF ORGANIC IMPRESSIONS, EXPERIENCES, AND CONTENT THAT POSITIONED WISCONSIN CHEESE AS A CULTURAL AND CULINARY ICON.3) DEEPEN ENGAGEMENT WITH INFLUENCERS AND EVANGELISTS THROUGH OUR CHEESELANDIANS.WE SIGNIFICANTLY INCREASED BRAND ADVOCACY WITH A 40% SURGE IN OUR CHEESELANDIA COMMUNITY, DRIVEN BY PEER RECOMMENDATIONS AND A REDESIGNED APP THAT SPARKED A 15% BOOST IN ENGAGEMENT. THROUGH HUNDREDS OF QUESTS, SUPER HOST EVENTS, AND THOUSANDS OF MONTHLY CONVERSATIONS, CHEESELANDIANS HAVE BECOME PASSIONATE CHAMPIONS, FUELING DEEPER AWARENESS AND UNWAVERING LOYALTY FOR WISCONSIN CHEESE WITH GENUINE, GRASSROOTS ENTHUSIASM. 4) GENERATE $50M+ IN EARNED MEDIA (>50-1 RETURN) BY CONNECTING WITH AT LEAST 70% OF OUR TARGETED FOOD FANATIC MEDIA LIST - INFORMING, MOTIVATING, AND ENCOURAGING DEEPER STORYTELLING OF WISCONSIN'S ARTISAN CHEESEMAKING.WE GENERATED OVER $70 MILLION IN EARNED MEDIA - DELIVERING A 70:1 RETURN BY STRATEGICALLY CONNECTING WITH MORE THAN 70% OF OUR TARGETED FOOD FANATIC MEDIA LIST AND DRIVING DEEPER, MORE COMPELLING STORYTELLING AROUND WISCONSIN'S ARTISAN CHEESEMAKING. THROUGH 6,000+ PLACEMENTS ACROSS TOP OUTLETS LIKE BON APPTIT, FOOD & WINE, AND EPICURIOUS, AND CAMPAIGNS LIKE NATIONAL CHEESE LOVER'S DAY AND THE KENTUCKY DERBY, WE SPARKED NATIONAL BUZZ REACHING 7.5 BILLION CONSUMERS. OUR BROADCAST EARNED MEDIA SEGMENTS AND NATIONAL SATELLITE MEDIA TOURS FURTHER ENHANCED OUR REACH, RESULTING IN MORE THAN 45 MILLION IMPRESSIONS, OVER 3,000 PLACEMENTS, AND AN AD EQUIVALENCY VALUE EXCEEDING $1.7 MILLION. OUR STRATEGIC PUBLIC RELATIONS EFFORTS NOT ONLY INFORMED AND MOTIVATED, BUT SOLIDIFIED WISCONSIN CHEESE AS A LEADER IN THE CULINARY CONVERSATION. 5) EXECUTE BRAND EXPERIENCES THAT REACH AT LEAST 15,000+ FOOD FANATICS AND PEOPLE THROUGH DIRECT ENGAGEMENT, DELIVERING IMPACTFUL BRAND PRESENCE AT MEANINGFUL AND MAJOR EVENTS.IN FY2025, WE EXCEEDED OUR GOAL BY 20% BY DIRECTLY ENGAGING OVER 18,000 FOOD FANATICS THROUGH IMMERSIVE BRAND EXPERIENCES AT MAJOR EVENTS LIKE THE 151ST KENTUCKY DERBY, WHERE LIVE SAMPLING AND RED-CARPET PRESENCE DELIVERED OVER $15 MILLION IN EARNED MEDIA. SIGNATURE EVENTS LIKE THE CHEESE FAIR OFF THE SQUARE AND OUR SOLD-OUT TOP CHEF BRUNCH DEEPENED CONSUMER AFFINITY, GENERATED LOCAL BUZZ, AND DELIVERED CHEESE SALES OF $15,000 FOR PARTICIPATING COMPANIES, WHILE THE WISCONSIN ART OF CHEESE FESTIVAL LAUNCH IGNITED NATIONAL EXCITEMENT WITH TICKET BUYERS FROM 30 STATES. EACH ACTIVATION STRENGTHENED WISCONSIN CHEESE'S CULTURAL RELEVANCE AND IMPACT ON THE GROUND AND ACROSS DIGITAL AND PR CHANNELS.
• PROGRAM SERVICES #2: CHANNEL PROMOTIONSDAIRY FARMERS OF WISCONSIN'S (DFW) CHANNEL PROMOTIONS AREA PROVIDES SUPPORT TO SUPERMARKET RETAILERS, FOODSERVICE OPERATORS, WHOLESALERS AND DISTRIBUTORS THROUGH A VARIETY OF PROMOTIONAL SUPPORT PROGRAMS TO DRIVE DISTRIBUTION, SALES AND AWARENESS OF WISCONSIN ARTISAN AND SPECIALTY CHEESE BOTH DOMESTICALLY AND INTERNATIONALLY. IN FY2025, THE PROGRAM HAD THREE OBJECTIVES TO SUPPORT THE GOAL TO INCREASE VISIBILITY, DISTRIBUTION, TRIAL, AND SALES OF WISCONSIN CHEESE IN THE U.S. AND ABROAD, IN PARTNERSHIP WITH CHEESE COMPANIES, MAJOR/INFLUENTIAL RETAILERS, AND RESTAURANT CHAINS.1) GROW STRATEGIC INTERNATIONAL OPPORTUNITIES THROUGH PARTNERSHIPS, TRADESHOWS, IN-MARKET ACTIVATIONS AND MARKETING. IN FY2025, DFW SIGNIFICANTLY EXPANDED WISCONSIN CHEESE'S GLOBAL FOOTPRINT, ACTIVATING IN OVER 50 COUNTRIES THROUGH HIGH-IMPACT TRADE SHOWS, STRATEGIC PARTNERSHIPS, AND IN-MARKET RETAIL PROGRAMS INCLUDING NEW EFFORTS AND TACTICS IN MEXICO AT CITY MARKET, FRESKO, AND LA COMER. COLLABORATING WITH USDEC, USDA, AND WISCONSIN ECONOMIC DEVELOPMENT CORPORATION (WEDC), WE EXECUTED EIGHT INTERNATIONAL BUYER MISSIONS AND HELPED INTRODUCE MORE THAN 150 NEW SKUS WORLDWIDE, AND 100+ IN CHINA VIA E-COMMERCE. FROM FRANCE TO THE PHILIPPINES AND AUSTRALIA TO ARGENTINA, WISCONSIN CHEESE IS BECOMING A BELOVED GLOBAL BRAND - DRIVEN BY STRATEGIC MARKETING AND STORYTELLING, WORLD-CLASS PRODUCT, AND BOOTS-ON-THE-GROUND ENGAGEMENT.DFW'S EXPORTS TEAM MADE SIGNIFICANT STRIDES IN SHOWCASING WISCONSIN CHEESE AT FIVE PRESTIGIOUS INTERNATIONAL TRADE SHOWS, INCLUDING SIAL PARIS, GULFOOD, FOOD & HOSPITALITY ASIA, THAIFEX ANUGA, AND SEOUL FOOD & HOTEL. THESE EVENTS ALLOWED US TO CONNECT WITH KEY BUYERS AND IMPORTERS FROM VITAL REGIONS AROUND THE GLOBE, AMPLIFYING THE REACH OF WISCONSIN CHEESE. IN COLLABORATION WITH PARTNERS SUCH AS USDEC, USDA, AND WEDC, THE TEAM EMBARKED ON OUTREACH TRIPS TO AUSTRALIA, CENTRAL AMERICA, AND CHINA, WHERE THEY ENGAGED WITH PROMINENT RETAILERS, FOODSERVICE BUYERS, AND IMPORTERS IN EMERGING MARKETS. THE EXPORTS TEAM ALSO PLANNED AND EXECUTED EIGHT INTERNATIONAL BUYER MISSIONS, BRINGING TOGETHER BUYERS, IMPORTERS, AND RETAILERS FROM COUNTRIES INCLUDING THE UAE, QATAR, KUWAIT, LEBANON, SAUDI ARABIA, THAILAND, CHINA, SINGAPORE, MALAYSIA, INDONESIA, AUSTRALIA, MEXICO, VIETNAM, THE PHILIPPINES, MOROCCO, AND TAIWAN. THESE EFFORTS RESULTED IN THE INTRODUCTION OF OVER 150 NEW ITEMS IN INTERNATIONAL MARKETS. BEYOND TRADE SHOWS AND BUYER MISSIONS, WE CONDUCTED COMPREHENSIVE CHEESE SENSORY AND EDUCATION TRAINING FOR FIVE IMPORTERS AND RETAILERS IN THAILAND, REACHING OVER 150 CHEESE BUYERS AND SELLERS. OUR PROMOTIONAL CAMPAIGNS, SUCH AS "CHEESE IS MY LOVE LANGUAGE AND "TASTE OF USA," FURTHER ENHANCED OUR VISIBILITY IN THESE KEY MARKETS. THE REACH OF WISCONSIN CHEESE NOW SPANS NUMEROUS GLOBAL MARKETS, INCLUDING THE MENA REGION WITH NINE COUNTRIES, 13 COUNTRIES IN ASIA, AND 11 COUNTRIES IN EUROPE, WITH POTENTIAL FOR EVEN MORE EXPANSION. WE ARE ALSO MAKING INROADS IN OCEANIA, AS WELL AS NORTH AMERICA, AND SOUTH AMERICA WITH 12 COUNTRIES. AS WE CONTINUE TO EXPAND OUR GLOBAL FOOTPRINT, THE FUTURE LOOKS BRIGHTER THAN EVER FOR WISCONSIN CHEESE ON THE INTERNATIONAL STAGE!2) DELIVER ANNUAL PLANS FOR INTEGRATED PROGRAMS, BUYER MISSIONS, AND TRADE SHOWS WITH TOP 125 RETAIL ACCOUNTS. EXECUTE TWO NATIONAL GROCERY PROMOTIONS AT 10,000+ RETAIL OUTLETS.IN FY2025, DFW COLLABORATED WITH 138 RETAILERS AND DISTRIBUTORS, EXECUTED OVER 1,000 CAMPAIGNS, AND HELPED DRIVE A 6% GROWTH IN WISCONSIN SPECIALTY CHEESE SALES, OUTPACING THE CATEGORY NEARLY THREEFOLD. OUR NATIONAL "SHARE THE JOY AND "WELCOME TO WISCONSIN" PROMOTIONS ALONE REACHED OVER 10,000 RETAIL OUTLETS, SHOWCASING PROUDLY WISCONSIN CHEESE COAST TO COAST THROUGH PARTNERS LIKE KROGER AND SAFEWAY. FROM 31 HIGH-IMPACT BUYER MISSIONS TO MAJOR TRADE SHOW PRESENCE AND IN-STORE ACTIVATIONS, THE TEAM CONTINUES TO SOLIDIFY WISCONSIN CHEESE AS A RETAIL FORCE AND CATEGORY GROWTH LEADER.3) EXPAND CHEESE STATE UNIVERSITY WITH PROFESSIONAL CHEESE SPECIALISTS TO ENHANCE WISCONSIN KNOWLEDGE.BY EXPANDING CHEESE STATE UNIVERSITY (CSU) WITH EXPERT CHEESE SPECIALISTS AND REVAMPING IN-STATE VISIT EXECUTION, WE'VE PROPELLED WISCONSIN CHEESE EDUCATION TO NEW HEIGHTS - SURPASSING 1,000 SCHOLARS, INCREASING CONVERSION RATES TO 31%, AND IGNITING OVER 250,000 CONSUMER CONVERSATIONS ANNUALLY. WITH JOB CONFIDENCE AMONG STUDENTS SOARING BY 123% AND NATIONAL RETAILERS LIKE WHOLE FOODS EMBEDDING CSU INTO THEIR CERTIFIED CHEESE PROFESSIONAL (CCP) TRAINING, CSU'S IMPACT IS BOTH MEASURABLE AND TRANSFORMATIONAL.THE CSU COMMUNITY CONTINUES TO FLOURISH, WITH ENROLLMENT PROJECTED TO EXCEED 3,200 STUDENTS BY YEAR-END. THIS GROWTH INCLUDES 10 KEY RETAILERS WHO EMBRACED OUR GROUP STUDY PROGRAMMING, RESULTING IN OVER 250 NEW CHEESE STATE SCHOLARS. A RECENT SURVEY REVEALED THAT STUDENTS PARTICIPATING IN CSU REPORTED A 39% INCREASE IN JOB SATISFACTION AND A 123% BOOST IN JOB CONFIDENCE - PROVING THAT OUR TRAINING PROGRAMS ARE INDISPENSABLE TOOLS FOR RETAILERS.
• PROGRAM SERVICES #3: WISCONSIN COMMUNICATIONSWITHIN THE STATE, THE WISCONSIN COMMUNICATIONS WORKS TO BUILD TRUST IN WISCONSIN DAIRY, PRIMARILY THROUGH SUSTAINABILITY, AND IMPROVE AWARENESS AND UNDERSTANDING OF DFW WITH FARMERS AND INDUSTRY. IN FY2025, THE TEAM PURSUED THREE OBJECTIVES.1) SHOWCASE WISCONSIN DAIRY FARMER SUSTAINABILITY STORIES THROUGH MEDIA WITH CONSUMERS AND LEGISLATORS TO HELP THEM UNDERSTAND AND SUPPORT FARMERS' EFFORTS. DEVELOP AND USE NEW CREATIVE "IT'S WHAT WE DO" TO HELP DELIVER THE SUSTAINABILITY MESSAGING.DFW BROUGHT WISCONSIN DAIRY FARMERS' ENVIRONMENT, ANIMAL CARE, AND COMMUNITY STORIES TO LIFE THROUGH OUR "IT'S WHAT WE DO" CAMPAIGN REACHING 1.7 MILLION UNIQUE VIEWERS AND GENERATING 7.4 MILLION VIDEO VIEWS ACROSS SOCIAL MEDIA. OUR NEW CREATIVE, USED BY BOTH THE WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION (DATCP) AND INTERNATIONAL PARTNERS, DROVE NEARLY 2 MILLION VIDEO VIEWS AND 60,000 WEBSITE VISITS IN A SINGLE WEEK, PROVING THE POWER OF AUTHENTIC STORYTELLING TO INSPIRE CONSUMER AND COMMUNITY SUPPORT.WE LAUNCHED OUR COMPREHENSIVE SUSTAINABILITY WEBSITE AT WWW.WISCONSINDAIRY.ORG/SUSTAINABILITY TO SERVE AS A HUB FOR OUR COMMITMENT TO CARING FOR WISCONSIN. OUR "IT'S WHAT WE DO" MESSAGING CAMPAIGN FEATURED TWO VIDEOS SHOWCASING THE DEDICATION OF WISCONSIN DAIRY FARMERS AND HIGHLIGHTING SUSTAINABLE PRACTICES FROM MULTIGENERATIONAL FARMS. THROUGH A SOCIAL MEDIA STRATEGY, WE SHARED AUTHENTIC FARMER STORIES THAT RESONATE WITH CONSUMERS. OUR POSTS GARNERED 7.4 MILLION VIEWS, AMPLIFYING OUR MESSAGE ACROSS VARIOUS PLATFORMS.JUNE DAIRY MONTH FEATURED 56 WISCONSIN DAIRY FARM FAMILIES SHARING THEIR ON-FARM SUSTAINABILITY PRACTICES, SHOWCASING THE DAILY CARE THEY IMPLEMENT ON THEIR FARMS. THESE STORIES REACHED OVER 16 MILLION CONSUMERS, HELPING BUILD TRUST FOR WISCONSIN DAIRY. THE IMPACT OF OUR SUSTAINABILITY VIDEO WAS PROFOUND, WITH 1.97 MILLION VIEWS AND 8.72 MILLION IMPRESSIONS FROM OUR ADS. OUR AMERICA'S DAIRYLAND FACEBOOK PAGE SAW A SURGE OF ENGAGEMENT, WITH 321 NEW FOLLOWERS, 465 COMMENTS, AND 700 SHARES.2) PARTNER WITH INDUSTRY TO HELP BUILD AND TRAIN FOR MESSAGING, SHARE, AND EXPAND OUR FARMER SUSTAINABILITY STORIES AND MEDIA TRAIN AT LEAST 30 DAIRY FARMERS.WE EXCEEDED OUR GOAL BY MEDIA TRAINING 67 WISCONSIN DAIRY FARMERS AND ACTIVATING STORYTELLING TOOLS LIKE THE "FARMER FEATURE" SERIES AND DEVELOPMENT OF THE M.I.L.K. POINTS FRAMEWORK - ENSURING CONSISTENT, COMPELLING MESSAGING ACROSS PLATFORMS. THROUGH STRATEGIC PARTNERSHIPS AND OVER 65 FACILITATED INTERVIEWS, WE EXPANDED FARMER VOICES TO NEW AUDIENCES, REACHING MORE THAN 3 MILLION HOUSEHOLDS AND BOOSTING TV VIEWERSHIP BY 9%. THIS UNIFIED APPROACH IS EMPOWERING FARMERS AND BOARD MEMBERS TO CHAMPION WISCONSIN DAIRY WITH CLARITY AND IMPACT.3) EDUCATE SCHOOL YOUTH THROUGH EFFECTIVE AND COST-EFFECTIVE PROGRAMMING AND INCREASE JUNE DAIRY MONTH EARNED MEDIA BY 10%.WE ENERGIZED YOUTH ENGAGEMENT THROUGH INNOVATIVE, COST-EFFECTIVE PROGRAMS LIKE THE DAIRY ESCAPE ROOM - REACHING 5,000 STUDENTS AND A 30% GROWTH IN OUR ADOPT A COW PROGRAM, NOW IMPACTING 55,000 STUDENTS. WITH $100K AWARDED TO 35 SCHOOL DISTRICTS THROUGH OUR DAIRY OPTIMIZATION INITIATIVE, WE KEPT DAIRY TOP OF MIND FOR 33,000 STUDENTS WHILE INCREASING JUNE DAIRY MONTH (JDM) EARNED MEDIA BY OVER 10% THROUGH STRATEGIC SCHOOL-CENTERED STORYTELLING AND HIGH-IMPACT EVENTS LIKE THE WIAA STATE TOURNAMENTS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

IRS record

EIN

39-1455990

Tax-exempt status

501(c)(6): Business league or chamber of commerce

Donations deductible

No

Exempt since

1986

Accounting year ends

June

Files

Form 990 or 990-EZ

Assets (IRS master file)

$29,214,967

Income (IRS master file)

$32,730,324

Filing history

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1455990).

Questions about WISCONSIN MILK MARKETING BOARD INC

What is the EIN of WISCONSIN MILK MARKETING BOARD INC?

The employer identification number (EIN) of WISCONSIN MILK MARKETING BOARD INC is 39-1455990.

Is WISCONSIN MILK MARKETING BOARD INC tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1986.

Are donations to WISCONSIN MILK MARKETING BOARD INC tax-deductible?

No. The IRS master file says contributions to it are not deductible.

Which annual return does WISCONSIN MILK MARKETING BOARD INC file?

Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.

When is the next return of WISCONSIN MILK MARKETING BOARD INC due?

The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did WISCONSIN MILK MARKETING BOARD INC last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended June 2025.

Who is the principal officer of WISCONSIN MILK MARKETING BOARD INC?

The 990 for the year ended June 30, 2025 names JESSICA ROGERS-HEINTZ.

Who are the officers and directors of WISCONSIN MILK MARKETING BOARD INC?

The 990 for the year ended June 30, 2025 lists 40 people; 40 received compensation from the organization, the highest $396,310 (CHAD VINCENT, CHIEF EXECUTIVE OFFICER).

How much revenue does WISCONSIN MILK MARKETING BOARD INC have?

On its 990 for the year ended June 30, 2025 it reported revenue of $32,730,107, expenses of $32,847,185 and total assets of $29,214,967 at year end.

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