MADISON CHILDRENS MUSEUM INC

Financials

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

Address and contacts

Address (IRS master file)

100 N HAMILTON ST, MADISON, WI 53703-2116

In care of

% QTI HUMAN RESOURCES

Principal officer (990 for 2024)

MATT PREMO, 100 N HAMILTON ST, MADISON, WI 53703

Signed the 990

KIA KARLEN, CO-CEO

Phone

(608) 256-6445

Website

WWW.MADISONCHILDRENSMUSEUM.ORG

Return prepared by

SVA CERTIFIED PUBLIC ACCTS SC

Mission

MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY.

Program accomplishments

• EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION.THE NICE AGE TRAIL OPENED IN JUNE 2024, CREATING AN IMMERSIVE NEW PLAY SPACE FOR MCM VISITORS. THE NICE AGE TRAIL IS A RICH INTERACTIVE AND HANDS ON EXHIBIT FOR CHILDREN AND FAMILIES THAT EXPLORES THE SCIENCE BEHIND LIFE'S NATURAL RHYTHMS. THE NICE AGE TRAIL CONNECTS CHILDREN TO NATURE IN PROFOUND WAYS, WHEN THEY LEARN THAT THEY HAVE NATURAL SLEEP AND WAKING CYCLES, OR THAT ANIMALS ADAPT TO THE SEASONS AND TIMES OF DAY, JUST LIKE THEM. THE GOAL OF THE NICE AGE TRAIL IS TO INSPIRE WONDER AND CREATE EMPATHIC CONNECTIONS BETWEEN CHILDREN AND OTHER LIVING BEINGS, THROUGH EXPLORING THE SIMILARITIES WE HAVE WITH OTHER SPECIES, WHILE LEARNING ABOUT THE UNIVERSE AND THE SCIENCE BEHIND OUR SHARED CONNECTIONS. THROUGH HANDS-ON EXPERIENCES IN A RICH AND IMMERSIVE WORLD THAT GUIDE OUR DAILY LIVES, ROUTINES, RITUALS, AND EXPRESSIONS. THIS STEAM-RICH EXHIBIT INFUSES WONDER AND CURIOSITY ABOUT THE WORLD INTO EVERY EXHIBIT EXPERIENCE, WHILE INTRODUCING CHILDREN TO CORE STEAM CONCEPTS ABOUT EARTH SCIENCE, ASTRONOMY, BIOLOGY, MATHEMATICS, MUSIC, ART, WITH THE WONDERGROUND EXPANSION IN FY22/23, EXHIBITS NOW OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF NATURAL AND REPURPOSED MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AND AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME".
  Expenses $1,388,749
• EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. DURING FY24/25, MCM SERVED 195,000 CHILDREN AND FAMILIES ON SITE, AND PRODUCED OVER 1000 PROGRAMS.THE MCM ROADSHOW PROVIDED MOBILE OUTREACH EXHIBITS AND PROGRAMS THROUGHOUT THE REGION. EIGHTY-FOUR EVENTS, AT FIFTY-SIX LOCATIONS IN DIVERSE, MULTI-LINGUAL NEIGHBORHOODS WERE SERVED IN FY24/25. WE SERVED 2,932 PEOPLE DIRECTLY WITH OVERALL ATTENDANCE OF ALL COMBINED EVENTS AND POTENTIAL EXPOSURE TO APPROXIMATELY 10,000 PEOPLE.THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE MUSEUM'S ACCESS FOR EVERYONE PROGRAMS PROVIDE ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. THE MUSEUM INCREASED ITS FREE ADMISSION HOURS IN FY23/24 BY ADDING WEEKLY FREE ADMISSION HOURS ON THURSDAY EVENINGS BEGINNING IN JANUARY 2024, AND WELCOMED MORE THAN 10,000 VISITORS ON FREE THURSDAY NIGHTS.
  Expenses $761,393
• MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN AND FURTHER OUT. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES, INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, MEDIA RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS . EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS.THE CENTERPIECE OF THE YEAR'S ADVERTISING PROMOTED THE NICE AGE TRAIL, THE MUSEUM'S NEWEST EXHIBIT. AN INTEGRATED MARKETING PLAN REACHED WELL OVER 100,000 PEOPLE AND RESULTED IN VISITATION AT A RATE OF 16% OVER THE PREVIOUS SUMMER. ADDING FREE THURSDAY EVENING OPEN HOURS ALSO CONTRIBUTED TO THE INCREASED ATTENDANCE. THE MUSEUM COLLABORATES WITH ORGANIZATIONS REPRESENTING DIVERSE COMMUNITIES AND STAKEHOLDERS IN ORDER TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. THESE ORGANIZATIONS INCLUDE THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT; GREATER MADISON CHAMBER OF COMMERCE; GREATER MADISON CONVENTION & VISITORS BUREAU; AND THE BLACK, LATINO, AND LGBTQ CHAMBERS OF COMMERCE.THE DEPARTMENT RESEARCHED VENUE RENTAL PRICING AND POLICIES IN THE AREA AND ADJUSTED ITS OWN FACILITY RENTAL PRICING AND POLICIES ACCORDINGLY. INTEREST IN THE PROGRAM HAS BEEN INCREASING, THOUGH REVENUE LAGS DUE TO ACCRUAL ACCOUNTING. THE DEPARTMENT PROVIDES SIGNIFICANT COMMUNICATIONS SUPPORT TO THE MUSEUM'S CARETAKERS OF WONDER NATIONAL LEADERSHIP PROJECT AND OTHER SUSTAINABILITY INITIATIVES. THIS WORK STRENGTHENS THE PROJECT COLLABORATIVE AND ALLOWS PARTNERING MUSEUMS TO ADDRESS CLIMATE CHANGE IN WAYS THAT SUPPORT FAMILIES IN THEIR COMMUNITY AND MODEL EFFECTIVE WAYS TO MAKE CHANGE.
  Expenses $1,615,307

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

IRS record

EIN

39-1383497

Tax-exempt status

501(c)(3): Charitable, religious, educational or scientific organization

Foundation status

Publicly supported organization (170(b)(1)(A)(vi))

Donations deductible (Pub 78)

Public charity, 50% deduction limit

Exempt since

1981

Accounting year ends

June

Files

Form 990 or 990-EZ

Category (NTEE)

Arts, culture and humanities (A520)

Assets (IRS master file)

$16,438,434

Income (IRS master file)

$4,307,501

Filing history

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1383497).

Questions about MADISON CHILDRENS MUSEUM INC

What is the EIN of MADISON CHILDRENS MUSEUM INC?

The employer identification number (EIN) of MADISON CHILDRENS MUSEUM INC is 39-1383497.

Is MADISON CHILDRENS MUSEUM INC tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1981.

Are donations to MADISON CHILDRENS MUSEUM INC tax-deductible?

Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).

Which annual return does MADISON CHILDRENS MUSEUM INC file?

Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.

When is the next return of MADISON CHILDRENS MUSEUM INC due?

The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did MADISON CHILDRENS MUSEUM INC last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended June 2025.

Who is the principal officer of MADISON CHILDRENS MUSEUM INC?

The 990 for the year ended June 30, 2025 names MATT PREMO.

Who are the officers and directors of MADISON CHILDRENS MUSEUM INC?

The 990 for the year ended June 30, 2025 lists 16 people; 2 received compensation from the organization, the highest $85,361 (TOM LINFIELD, PRESIDENT & CEO).

How much revenue does MADISON CHILDRENS MUSEUM INC have?

On its 990 for the year ended June 30, 2025 it reported revenue of $3,805,359, expenses of $5,856,552 and total assets of $16,438,434 at year end.

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