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Nonprofit · EIN 39-1163563

WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION

Tax-exempt · MIDDLETON, WI 53562

Financials

$4.2M$4.1M2022$4.4M$4.3M2023$4.5M$4.4M2024
Revenue Expenses · by fiscal year end
Financials of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
August 31, 2025990$4,492,321$4,356,897$135,424$2,151,622$275,140$1,876,482
August 31, 2024990$4,372,220$4,283,947$88,273$2,081,199$345,974$1,735,225
August 31, 2023990$4,196,646$4,092,633$104,013$2,128,288$492,117$1,636,171
Financial details: 990 for the year ended August 31, 2025

Revenue

Contributions, gifts and grants
$112,431
Program service revenue
$4,355,197
Investment income
$20,562
Other revenue
$4,131

Expenses

Grants and similar amounts paid
$9,389
Compensation of officers, directors and key employees
$595,435
Other salaries and wages
$677,576
Salaries, compensation and benefits (total)
$1,622,107
Professional fundraising fees
$0
Legal fees
$19,953
Accounting fees
$19,136
Occupancy
$27,851
Travel
$57,630
Depreciation
$34,868

Balance sheet and other

Total assets, start of year
$2,081,199
Total assets, end of year
$2,151,622
Total liabilities, end of year
$275,140
Net assets, end of year
$1,876,482
Land, buildings and equipment
$556,198
Publicly traded securities
$221,689
Net assets without donor restrictions
$1,791,165
Net assets with donor restrictions
$85,317
Gross unrelated business income
$125,878
Gross receipts
$4,492,321
Employees
10
Volunteers
5
Year formed
1990
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended August 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
TIMOTHY CLAYVICE PRESIDENT OF OPERATIONS
Officer
40$175,652$74,253
ROB RICHARDCURRENT PRESIDENT & CEO
Officer
40$188,208$51,338
STEPHEN FREESEFORMER PRESIDENT & CEO
Officer
40$179,380$56,455
DANA KELROYEDITOR
Highest-paid employee
40$107,232$55,733
BARBARA MILLERVICE CHAIRMAN
Trustee or director, Officer
3$3,400$0
STEVE JOHNSONSECRETARY/TREASURER
Trustee or director, Officer
3$2,800$0
KAREN NEWBURYCHAIRMAN
Trustee or director, Officer
4$2,400$0
DANIEL HILLBERRYDIRECTOR/FORMER CHAIRMAN
Trustee or director, Officer
4$2,400$0
CYNTHIA THORMANBOARD DIRECTOR
Trustee or director
2$2,400$0
ALLEN JICINSKYBOARD DIRECTOR
Trustee or director
2$2,400$0
LESLIE DOKKESTULBOARD DIRECTOR
Trustee or director
2$1,600$0
ALAN WILKIEBOARD DIRECTOR
Trustee or director
2$1,600$0
CRAIG BUROSEXECUTIVE COMMITTEE MEMBER
Trustee or director
3$0$0
MONICA OBRYCKIEXECUTIVE COMMITTEE MEMBER
Trustee or director
3$0$0
ROBERT CORNELLBOARD DIRECTOR
Trustee or director
2$0$0
3 more people on this return
NameTitleHours / weekCompensation
JUSTIN JAHNZBOARD DIRECTOR
Trustee or director
2$0
KURT HARRISBOARD DIRECTOR
Trustee or director
2$0
KEVIN MEISTADBOARD DIRECTOR
Trustee or director
2$0
990 for the year ended August 31, 2024: 19 people
NameTitleHours / weekCompensationOther / benefits
STEPHEN FREESEPRES/CEO (THROUGH AUG 24)
Officer
40$228,939$56,427
TIMOTHY CLAYVP OF OPERATIONS
Officer
40$189,290$61,959
ROB RICHARDPRESIDENT/CEO
Officer
40$165,400$35,820
DANA KELROYEDITOR
Highest-paid employee
40$113,899$46,787
BARBARA MILLERDIRECTOR/EXECUTIVE COMMITTEE
Trustee or director
2$5,298$0
DAVID HISCHKEDIRECTOR/FORMER CHAIRMAN THRU NOV
Trustee or director
4$4,900$0
STEVE JOHNSONSECRETARY/TREASURER
Trustee or director, Officer
3$4,100$0
ROGER WIFFDIRECTOR THROUGH APRIL 2024
Trustee or director
3$3,700$0
DANIEL HILLBERRYCHAIRMAN
Trustee or director, Officer
4$3,500$0
KAREN NEWBURYVICE CHAIRMAN
Trustee or director, Officer
4$2,900$0
CYNTHIA THORMANDIRECTOR
Trustee or director
2$2,800$0
DANIEL SMREKARDIRECTOR THROUGH NOV 2023
Trustee or director
2$2,600$0
CRAIG BUROSDIRECTOR/EXECUTIVE COMMITTEE
Trustee or director
2$0$0
ALAN WILKIEDIRECTOR
Trustee or director
2$0$0
ALLEN JICINSKYDIRECTOR
Trustee or director
2$0$0
JUSTIN JAHNZDIRECTOR
Trustee or director
2$0$0
LESLIE DOKKESTULDIRECTOR
Trustee or director
2$0$0
MONICA OBRYCKIDIRECTOR
Trustee or director
2$0$0
ROBERT CORNELLDIRECTOR
Trustee or director
2$0$0
990 for the year ended August 31, 2023: 20 people
NameTitleHours / weekCompensationOther / benefits
TIMOTHY CLAYVP OF OPERATIONS
Officer
40$174,993$68,530
STEPHEN FREESEPRESIDENT & CEO
Officer
40$170,481$21,663
ROB RICHARDDIRECTOR OF GOV'T RELATION
Highest-paid employee
40$143,813$42,274
DANA KELROYEDITOR
Highest-paid employee
40$112,852$51,024
ROGER WIFFSECRETARY/TREASURER
Trustee or director, Officer
3$1,700$0
KAREN NEWBURYVICE CHAIRMAN
Trustee or director, Officer
2$1,500$0
DAVID HISCHKECHAIRMAN
Trustee or director, Officer
4$1,300$0
BARBARA MILLEREXECUTIVE COMMITTEE
Trustee or director
2$1,200$0
DAN HILLBERRYDIRECTOR
Trustee or director
2$1,000$0
JOE METRODIRECTOR
Trustee or director
2$1,000$0
CHUCK SIMMONSINVITED OBSERVER
Trustee or director
2$1,000$0
STEVE JOHNSONDIRECTOR
Trustee or director
2$675$0
MONICA OBRYCKIDIRECTOR
Trustee or director
2$0$0
MIKE WADEEXECUTIVE COMMITTEE
Trustee or director
2$0$0
CRAIG BUROSEXECUTIVE COMMITTEE
Trustee or director
2$0$0
JERRY SORENSONDIRECTOR
Trustee or director
2$0$0
DAN SMREKARDIRECTOR
Trustee or director
2$0$0
JUSTIN JAHNZDIRECTOR
Trustee or director
2$0$0
CYNTHIA THORMANDIRECTOR
Trustee or director
2$0$0
ROBERT CORNELLDIRECTOR
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
6405 CENTURY AVE STE 102, MIDDLETON, WI 53562-2200
In care of
% STEPHEN J FREESE
Principal officer (990 for 2024)
ROB RICHARD, 6405 CENTURY AVENUE 102, MIDDLETON, WI 53562
Signed the 990
ROB RICHARD, PRESIDENT & CEO
Phone
(608) 467-4650
Return prepared by
CLIFTONLARSONALLEN LLP

Mission

TO PROVIDE INFORMATION AND ASSISTANCE TO ITS MEMBERS TO FURTHER THEIR GOAL OF PROVIDING LOW COST ELECTRIC SERVICE.

990 for the year ended August 31, 2025

Program accomplishments

  • MEMBERSHIP SERVICES: WECA COLLECTS MEMBERSHIP DUES AND PROVIDES APPROPRIATE SERVICES AND ASSISTANCE TO ITS MEMBERS TO FURNISH ELECTRIC ENERGY AND ENERGY SERVICES AT COST WITHOUT PROFIT. WECA HAS 25 MEMBERS THAT ARE ELIGIBLE TO SERVE ON ITS BOARD OF DIRECTORS.
  • WISCONSIN ENERGY COOPERATIVE NEWS: WECA PRODUCES A MONTHLY MAGAZINE FOR 19 OF ITS MEMBERS WITH APPROXIMATELY 160,000 SUBSCRIBERS. ALL OF WECA MEMBERS ARE ELIGIBLE FOR THIS SERVICE.
  • TRAINING/SAFETY: WECA PROVIDES A JOB TRAINING AND SAFETY PROGRAM THROUGH THEIR PARTNERSHIP WITH DAIRYLAND POWER COOPERATIVE FOR ELECTRIC COOPERATIVE EMPLOYEES. WECA PROVIDES THIS TRAINING FOR 23 OF ITS ELECTRIC DISTRIBUTION CO-OP MEMBERS AND THE HUNDREDS OF FIELD PERSONNEL EMPLOYED BY THE RESPECTIVE CO-OPS.
  • SKILL BUILDER AND YOUTH EDUCATION PROGRAMS: WECA OFFERS MORE THAN 45 EDUCATION PROGRAMS FOR ITS MEMBERS ANNUALLY. PROGRAMMING INCLUDES A MIX OF DIRECTOR, CO-OP EMPLOYEE, AND YOUTH EDUCATION PROGRAMS THAT COVER A NUMBER OF SUBJECTS SUCH AS DIRECTOR ROLES AND RESPONSIBILITIES, FINANCIAL METRICS, INDUSTRY TRENDS, AND CAREER-RELATED CONTENT. WECA ORGANIZES TWO YOUTH LEADERSHIP PROGRAMS ANNUALLY. WECA'S YOUTH PROGRAMS INTRODUCE STUDENTS FROM ACROSS THE STATE TO COOPERATIVE BUSINESS BASICS, DEMONSTRATES THE VALUE OF COOPERATION IN EVERYDAY LIFE, AND ALSO FOCUSES ON THE DEVELOPMENT OF LEADERSHIP SKILLS.
  • WECA'S OTHER PROGRAM SERVICES ARE THE SAFETY FIRST FARM REWIRING, LLC PROGRAM; WECA FINANCE MANAGER; LINE SUPERINTENDENTS; AND MEMBER SERVICES ASSOCIATION PROGRAMS. THESE PROGRAMS FOCUS ON ADDRESSING ELECTRIC SAFETY AND ANIMAL WELFARE CONCERNS AND PROVIDING TRAINING AND INFORMATION TO WECA'S MEMBERS. PARTICIPATION IN THE SAFETY FIRST FARM REWIRING GRANT PROGRAM VARIES. THE MAXIMUM GRANT AMOUNT FOR AN ELIGIBLE APPLICANT IS $10,000.
  • ANNUAL AND DISTRICT MEETINGS: WECA HOSTS AN ANNUAL MEETING AND FOUR DISTRICT FOR ITS MEMBERS. THE ANNUAL MEETING GENERALLY HAS 150 OR MORE PARTICIPANTS AND EACH DISTRICT MEETING HAS APPROXIMATELY 50 PARTICIPANTS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in August, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025August 31, 2026January 15, 2027Not due yet
2024August 31, 2025January 15, 2026990 on file
2023August 31, 2024January 15, 2025990 on file

IRS record

EIN
39-1163563
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1990
Accounting year ends
August
Files
Form 990 or 990-EZ
Assets (IRS master file)
$2,151,622
Income (IRS master file)
$4,492,321

Filing history

FormYear endedRevenueExpensesAssetsReturn
990August 2025$4,492,321$4,356,897$2,151,622XML
990August 2024$4,372,220$4,283,947$2,081,199XML
990August 2023$4,196,646$4,092,633$2,128,288XML
990August 2022$3,724,241$3,672,644$1,865,579IRS
990August 2021–––IRS
990August 2020–––IRS
990August 2019–––IRS
990August 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1163563).

Questions about WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION

What is the EIN of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION?
The employer identification number (EIN) of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION is 39-1163563.
Is WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1990.
Are donations to WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION due?
The return for tax year 2025 (the year ending August 31, 2026) is due January 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended August 2025.
Who is the principal officer of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION?
The 990 for the year ended August 31, 2025 names ROB RICHARD.
Who are the officers and directors of WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION?
The 990 for the year ended August 31, 2025 lists 18 people; 12 received compensation from the organization, the highest $175,652 (TIMOTHY CLAY, VICE PRESIDENT OF OPERATIONS).
How much revenue does WISCONSIN ELECTRIC COOPERATIVE ASSOCIATION have?
On its 990 for the year ended August 31, 2025 it reported revenue of $4,492,321, expenses of $4,356,897 and total assets of $2,151,622 at year end.

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