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Nonprofit · EIN 39-1049688

MILWAUKEE WORLD FESTIVAL INC

Tax-exempt · MILWAUKEE, WI 53202

Financials

$75.4M$76.7M2023$70M$75.7M2024
Revenue Expenses · by fiscal year end
Financials of MILWAUKEE WORLD FESTIVAL INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990 (amended)$69,991,931$75,671,919-$5,679,988$94,078,881$74,263,018$19,815,863
December 31, 2023990$75,418,252$76,687,189-$1,268,937$110,150,946$84,829,194$25,321,752
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$13,737,346
of which government grants
$253,560
Program service revenue
$52,184,136
Investment income
$749,336
Royalties
$319,737
Net rental income
$2,972,008
Net income from fundraising events
-$15,632
Other revenue
$3,321,113

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$2,093,660
Other salaries and wages
$8,092,646
Salaries, compensation and benefits (total)
$12,104,227
Professional fundraising fees
$0
Legal fees
$188,522
Accounting fees
$42,200
Occupancy
$2,690,676
Depreciation
$11,564,776
Program services (functional)
$68,119,380
Management and general (functional)
$6,606,009
Fundraising (functional)
$946,530

Balance sheet and other

Total assets, start of year
$110,150,946
Total assets, end of year
$94,078,881
Total liabilities, end of year
$74,263,018
Net assets, end of year
$19,815,863
Land, buildings and equipment
$65,658,906
Publicly traded securities
$9,000,000
Net assets without donor restrictions
$19,815,863
Gross unrelated business income
$3,718,706
Gross receipts
$71,288,924
Employees
2,441
Volunteers
26
Year formed
1965
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
SARAH PANCHERIPRESIDENT & CEO (NON VOTING)
Officer
45$428,000$34,058
DON SMILEYIMMEDIATE PAST PRESIDENT/CEO (NV)
Officer
35$379,583$45,098
ZACH HASENSTEINVICE PRESIDENT/CFO
Key employee
45$228,915$39,211
JASON STUEWEVP PLANNING/DEVELOPMENT
Key employee
45$202,818$30,219
SCOTT ZIELVP OF ENTERTAINMENT
Key employee
45$183,900$40,940
GAYE LITTELLVP/EXECUTIVE PRODUCER
Key employee
45$198,471$22,705
KEVIN CANADYVP SALES & BUSINESS DEVELOPMENT
Key employee
45$204,665$12,651
SHAWN WATKINSINFRASTRUCTURE ENGINEER MANAGER
Highest-paid employee
45$142,637$25,473
LENA DELEATSALES DIRECTOR-SPONSORSHIPS/EVENT DIRECTOR-SF TECH
Highest-paid employee
45$148,615$18,309
DERRICK HARRISDIRECTOR OF SECURITY
Highest-paid employee
45$142,064$9,468
NICK VOLZSOFTWARE ENGINEERING MANAGER
Highest-paid employee
45$126,652$23,988
JERROD WOODSSENIOR DIRECTOR OF MARKETING
Highest-paid employee
45$122,325$22,536
MARY ELLEN STANEKCHAIRMAN OF THE BOARD
Trustee or director, Officer
0.4$0$0
TED KELLNERFIRST VICE PRESIDENT
Trustee or director, Officer
0.4$0$0
CORY NETTLESSECOND VICE PRESIDENT
Trustee or director, Officer
0.4$0$0
24 more people on this return
NameTitleHours / weekCompensation
JOANNE ANTONAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
JOANNE BISCHMANNAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
GABRIELLE FINLEY-HAZLEAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
DANA GUTHRIEAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
CHUCK HARVEYAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
DAN MINAHANAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
JACK SALZWEDELAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
TIM SHEEHYAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
MIKE WHITEAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
PEGGY WILLIAMS-SMITHAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
ANNE ZIZZOAT-LARGE BOARD MEMBER
Trustee or director
0.4$0
MOLLY MODLINSKIUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0
ERIC RADUEUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0
LUKE OLSONUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0
JOAN PRINCECITIZEN DESIGNEE BY MAYOR OF MILWAUKEE
Trustee or director
0.4$0
ANDY NUNEMAKERCITIZEN DESIGNEE BY MILWAUKEE COUNTY EXECUTIVE
Trustee or director
0.4$0
MICHAEL MAISTELMANCITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL (THRU
Trustee or director
0.4$0
JEFF MUSACITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL
Trustee or director
0.4$0
JIM WRIGHTDESIGNATED BY MOLSON COORS BEVERAGE COMPANY
Trustee or director
0.4$0
AARON JAGDFELDDESIGNATED BY GENERAC POWER SYSTEMS, INC.
Trustee or director
0.4$0
JUD SNYDERDESIGNATED BY BMO HARRIS BANK, NA
Trustee or director
0.4$0
PAUL SWEENEYTREASURER - NON VOTING
Officer
0.4$0
GREG WESLEYSECRETARY - NON VOTING
Officer
0.4$0
HOWARD SOSOFFCHAIRMAN OF THE BOARD EMERITUS - NON VOTING
Officer
0.4$0
990 for the year ended December 31, 2023: 41 people
NameTitleHours / weekCompensationOther / benefits
DON SMILEYCHIEF EXECUTIVE OFFICER - NON VOTING
Officer
45$882,887$78,686
SARAH PANCHERIPRESIDENT - NON VOTING
Officer
45$377,865$61,030
ZACH HASENSTEINVICE PRESIDENT/CFO
Key employee
45$207,563$60,543
JASON STUEWEVP PLANNING/DEVELOPMENT
Key employee
45$197,899$46,007
MARY SCHANNINGCAO AND GENERAL COUNSEL
Key employee
45$199,602$33,046
GAYE LITTELLVP/EXECUTIVE PRODUCER
Key employee
45$191,263$40,941
SCOTT ZIELVP OF ENTERTAINMENT
Key employee
45$173,951$53,881
KEVIN CANADYVP SALES & BUSINESS DEVELOPMENT
Key employee
45$194,272$31,195
SHAWN WATKINSINFRASTRUCTURE ENGINEER MANAGER
Highest-paid employee
45$134,158$37,525
LENA DELEATSALES DIRECTOR-SPONSORSHIP
Highest-paid employee
45$137,484$31,619
DERRICK HARRISDIRECTOR OF SECURITY
Highest-paid employee
45$139,468$23,433
NICK VOLZSOFTWARE ENGINEERING MANAGER
Highest-paid employee
45$122,637$34,473
VIC THOMASASSOCIATE ENTERTAINMENT DIRECTOR
Highest-paid employee
45$125,359$31,744
MARY ELLEN STANEKCHAIRMAN OF THE BOARD
Trustee or director, Officer
0.4$0$0
TED KELLNERFIRST VICE PRESIDENT
Trustee or director, Officer
0.4$0$0
CORY NETTLESSECOND VICE PRESIDENT
Trustee or director, Officer
0.4$0$0
TIM SHEEHYSECRETARY
Trustee or director, Officer
0.4$0$0
JOANNE BISCHMANNAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
DAVID CASPERDESIGNATED BY BMO HARRIS BANK, NA (THRU MAY 2023)
Trustee or director
0.4$0$0
MICHAEL D'AMATOCITIZEN DESIGNEE BY MAYOR (THRU MAR 2023)
Trustee or director
0.4$0$0
DANA GUTHRIEAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
AARON JAGDFELDDESIGNATED BY GENERAC POWER SYSTEMS, INC.
Trustee or director
0.4$0$0
MIKE LAUERAT-LARGE BOARD MEMBER (THRU MAR 2023)
Trustee or director
0.4$0$0
MICHAEL MAISTELMANCITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL
Trustee or director
0.4$0$0
DAN MINAHANAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
MIKE MITCHELLUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0$0
ANDY NUNEMAKERCITIZEN DESIGNEE BY MILWAUKEE COUNTY EXECUTIVE
Trustee or director
0.4$0$0
LUKE OLSONUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0$0
JOAN PRINCECITIZEN DESIGNEE BY MAYOR OF MILWAUKEE
Trustee or director
0.4$0$0
ERIC RADUEUNITED ETHNIC FESTIVALS REP.
Trustee or director
0.4$0$0
JACK SALZWEDELAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
JUD SNYDERDESIGNATED BY BMO HARRIS BANK, NA
Trustee or director
0.4$0$0
PAUL SWEENEYAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
GREG WESLEYAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
MIKE WHITEAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
PEGGY WILLIAMS-SMITHAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
JIM WRIGHTDESIGNATED BY MOLSON COORS BEVERAGE COMPANY
Trustee or director
0.4$0$0
ANNE ZIZZOAT-LARGE BOARD MEMBER
Trustee or director
0.4$0$0
CHUCK HARVEYTREASURER - NON VOTING
Officer
0.4$0$0
HOWARD SCHNOLLSECRETARY - NON VOTING (THRU MAR 2023)
Officer
0.4$0$0
HOWARD SOSOFFCHAIRMAN OF THE BOARD EMERITUS - NON VOTING
Officer
0.4$0$0

Address and contacts

Address (IRS master file)
639 E SUMMERFEST PL, MILWAUKEE, WI 53202-6216
Principal officer (990 for 2024)
SARAH PANCHERI, 639 E SUMMERFEST PLACE, MILWAUKEE, WI 53202
Signed the 990
SARAH PANCHERI, CEO
Phone
(414) 273-2680
Return prepared by
WIPFLI ADVISORY LLC

Mission

THE CORPORATION SHALL BE A CIVIC ORGANIZATION NOT ORGANIZED FOR PROFIT BUT OPERATED EXCLUSIVELY FOR CHARITABLE AND EDUCATIONAL PURPOSES INCLUDING IN FURTHERANCE THEREOF, THE PRODUCTION OF AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA KNOWN AS SUMMERFEST, THE PRODUCTION OF OTHER EVENTS AND ETHNIC FESTIVALS DURING AN ANNUAL FESTIVAL SEASON DURING THE MONTHS OF MAY THROUGH OCTOBER OF EACH YEAR, ALL OF THE AFOREMENTIONED ACTIVITIES BEING DIRECTED TOWARD PROMOTING AN UNDERSTANDING BY MEMBERS OF THE GENERAL PUBLIC OF DIFFERENT ETHNIC CULTURES, EDUCATING THE GENERAL PUBLIC IN THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, PROVIDING A SUITABLE SHOWCASE FOR THE PERFORMING ARTS, PROVIDING ACTIVITIES AND RECREATION AVAILABLE TO THE GENERAL PUBLIC, PROMOTING RACIAL AND ETHNIC HARMONY IN THE COMMUNITY, PROMOTING CIVIC PRIDE, AND PROVIDING EMPLOYMENT OPPORTUNITIES FOR THE COMMUNITY'S YOUTH.

990 for the year ended December 31, 2024

Program accomplishments

  • SUMMERFEST IS AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA. IT IS THE WORLD'S LARGEST MUSIC FESTIVAL. TOTAL ATTENDANCE WAS 555,925 IN 2024.
    Expenses $33,671,224 · revenue $36,146,806
  • THIS CATEGORY REPRESENTS SEASONAL OPERATING REVENUES AND EXPENSES THAT ARE NOT DIRECTLY ATTRIBUTED TO A SPECIFIC EVENT. ADDITIONALLY, IT REPRESENTS OTHER INCOME AND EXPENSE.
    Expenses $22,434,364 · revenue $44,721
  • THIS CATEGORY REPRESENTS ETHNIC AND CULTURAL EVENTS, MUSIC CONCERTS AND OTHER EVENTS INCLUDING WALKS/RUNS FOR CHARITY. TOTAL ATTENDANCE WAS 582,101 IN 2024.
    Expenses $12,010,466 · revenue $12,834,295
  • THIS CATEGORY REPRESENTS CONSULTING, PRODUCTION, STAFFING AND MANAGEMENT SERVICES PROVIDED TO OTHER ENTITIES PRODUCING EVENTS.
    Expenses $3,326

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-1049688
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1967
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$94,078,881
Income (IRS master file)
$71,288,924

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$69,991,931$75,671,919$94,078,881XML
990-TDecember 2024–––IRS
990December 2023$75,418,252$76,687,189$110,150,946XML
990-TDecember 2023–––IRS
990December 2022$58,785,504$68,081,233$116,347,276IRS
990-TDecember 2022–––IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1049688).

Questions about MILWAUKEE WORLD FESTIVAL INC

What is the EIN of MILWAUKEE WORLD FESTIVAL INC?
The employer identification number (EIN) of MILWAUKEE WORLD FESTIVAL INC is 39-1049688.
Is MILWAUKEE WORLD FESTIVAL INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1967.
Are donations to MILWAUKEE WORLD FESTIVAL INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does MILWAUKEE WORLD FESTIVAL INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of MILWAUKEE WORLD FESTIVAL INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did MILWAUKEE WORLD FESTIVAL INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of MILWAUKEE WORLD FESTIVAL INC?
The 990 for the year ended December 31, 2024 names SARAH PANCHERI.
Who are the officers and directors of MILWAUKEE WORLD FESTIVAL INC?
The 990 for the year ended December 31, 2024 lists 39 people; 12 received compensation from the organization, the highest $428,000 (SARAH PANCHERI, PRESIDENT & CEO (NON VOTING)).
How much revenue does MILWAUKEE WORLD FESTIVAL INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $69,991,931, expenses of $75,671,919 and total assets of $94,078,881 at year end.

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