Nonprofit · EIN 38-3849013
YOGA ALLIANCE
Also known as Yoga Alliance
Tax-exempt · ARLINGTON, VA 22203
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $10,343,431 | $10,584,880 | -$241,449 | $9,326,319 | $6,190,722 | $3,135,597 |
| December 31, 2023 | 990 | $10,534,559 | $11,213,075 | -$678,516 | $10,580,783 | $7,295,373 | $3,285,410 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $9,993,513
- Investment income
- $178,743
- Royalties
- $155,341
- Net rental income
- $15,834
- Net gain from sales of assets
- $1,976
- Other revenue
- $171,175
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,338,033
- Other salaries and wages
- $3,039,809
- Salaries, compensation and benefits (total)
- $5,688,510
- Professional fundraising fees
- $0
- Legal fees
- $152,448
- Accounting fees
- $69,701
- Travel
- $86,629
- Depreciation
- $631,069
Balance sheet and other
- Total assets, start of year
- $10,580,783
- Total assets, end of year
- $9,326,319
- Total liabilities, end of year
- $6,190,722
- Net assets, end of year
- $3,135,597
- Land, buildings and equipment
- $448,880
- Publicly traded securities
- $5,489,932
- Net assets without donor restrictions
- $3,135,597
- Gross receipts
- $10,343,431
- Employees
- 38
- Volunteers
- 11
- Year formed
- 2011
- State of legal domicile
- VA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| Shannon Roche | President & CEO, Ex-Officio Board Member Trustee or director, Officer | 39.2 | $473,451 | $8,730 | $37,700 |
| Hilary J Mughloo | COO Officer | 39.2 | $259,545 | $5,351 | $36,239 |
| Toni Carey | VP of Strategic Communicat Key employee | 39.2 | $198,590 | $4,094 | $19,526 |
| Elana D Reese | Head of Community Engageme Key employee | 39.2 | $192,473 | $3,968 | $22,748 |
| Kristina Graff | Managing Director - YAF Highest-paid employee | 22.1 | $133,785 | $5,351 | $29,596 |
| Jo-Ann Bance | Chair Trustee or director, Officer | 5 | $0 | $0 | $0 |
| Siddharth Kulkarni | Secretary (JAN) Trustee or director | 3 | $0 | $0 | $0 |
| Yoshi Aono | Treasurer (JAN) Trustee or director | 3 | $0 | $0 | $0 |
| Chandana Achanta | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Swami Asokananda | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Kristoffer Carter | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Marion Mugs McConnell | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Terri McDermott | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Nisha Devi Rodrigo | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Lucia Pham-Sinclair | Board Member (JAN-MAY) Trustee or director | 3 | $0 | $0 | $0 |
1 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Marsha Banks-Harold | Board Member (JAN-SEPT) Trustee or director | 3 | $0 |
990 for the year ended December 31, 2023: 20 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| Shannon Roche | President & CEO Trustee or director, Officer | 40 | $283,346 | $0 | $29,954 |
| Kristina Graff | Managing Director - YAF Highest-paid employee | 23 | $138,796 | $102,589 | $19,615 |
| Atul K Sharma | Head of Shared Services Highest-paid employee | 40 | $229,951 | $0 | $20,589 |
| Hilary J Mughloo | Chief of Staff Officer | 40 | $204,302 | $0 | $30,738 |
| Toni Carey | VP of Strategic Communications Highest-paid employee | 40 | $198,627 | $0 | $18,473 |
| Elana D Reese | Head of Community Engagement Highest-paid employee | 40 | $188,512 | $0 | $18,639 |
| Jo-Ann Bance | Chair Trustee or director, Officer | 5 | $0 | $0 | $0 |
| Terri McDermott | Vice Chair (Until 12/2023) Trustee or director, Officer | 3 | $0 | $0 | $0 |
| Marion Mugs McConnell | Secretary (Until 12/2023) Trustee or director, Officer | 3 | $0 | $0 | $0 |
| Arun Tilak | Treasurer (Until 6/2023) Trustee or director, Officer | 3 | $0 | $0 | $0 |
| Swami Asokananda | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Sarahjoy Marsh | Board Member (Until 12/2023) Trustee or director | 3 | $0 | $0 | $0 |
| Saraswathi Vasudevan | Board Member (Until 12/2023) Trustee or director | 3 | $0 | $0 | $0 |
| Chandana Achanta | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Yoshi Aono | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Marsha Banks-Harold | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Kristoffer Carter | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Siddharth Kulkarni | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Lucia Pham-Sinclair | Board Member Trustee or director | 3 | $0 | $0 | $0 |
| Nisha Devi Rodrigo | Board Member Trustee or director | 3 | $0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 4201 WILSON BLVD SUITE 605, ARLINGTON, VA 22203-4417
- In care of
- % RICHARD KARPEL
- Mailing address (990-N for 2012)
- 1701 Clarendon Boulevard Suite 110, Arlington VA 22209
- Principal officer (990 for 2024)
- Shannon Rouche, 4201 Wilson Boulevard 605, Arlington, VA 22203
- Principal officer (990-N for 2012)
- Richard Karpel, 1701 Clarendon Boulevard Suite 110, Arlington VA 22209
- Signed the 990
- Shannon Rouche, President and CEO
- Phone
- (571) 482-3355
- Website
- www.yogaalliance.org
- Return prepared by
- Aprio Advisory Group LLC
Mission
We advocate for yoga, in its wholeness, and for all human beings in theirs. Yoga Alliance is a nonprofit association of yoga professionals, practitioners, and advocates that believe if more people practice yoga the better the world will be. Through three foundational commitments, uplifting yoga's transformative power, surfacing and reducing barriers to practice, and building engaged communitywe work to ensure yoga is accessible, inclusive for all regardless of location or circumstance.
Program accomplishments
- Yoga Alliance maintained and operated its international registry of yoga professionals, serving over 100,000+ registered yoga teachers (RYTs) and 7,000+ registered yoga schools (RYSs) globally. The organization invested significantly in modernizing our credentialing infrastructure and developed comprehensive professional standards that center safety, equity, and accessibility. While traditional metrics show steady registry growth, the most significant non-measurable achievement was the extensive community engagement and industry research activities that will inform our enhanced membership and credentialing ecosystem, ensuring standards serve both professional excellence and broader equity and accessibility goals.
- Yoga Alliance strengthened and expanded the organization's role as the convening voice for the global yoga community through enhanced advocacy, education, and connection initiatives. Community-building efforts during this transitional year focused on creating a landscape for deeper engagement and more inclusive cultural representation. Beyond quantifiable outreach, Yoga Alliance achieved significant progress in building trust and collaborative relationships across yoga's diverse communities, laying groundwork for expanded collaborative initiatives and meaningful public policy advocacy.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 38-3849013
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2013
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S40)
- Assets (IRS master file)
- $9,326,319
- Income (IRS master file)
- $10,343,431
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $10,343,431 | $10,584,880 | $9,326,319 | XML |
| 990 | December 2023 | $10,534,559 | $11,213,075 | $10,580,783 | XML |
| 990 | December 2022 | $10,490,577 | $10,996,659 | $13,081,700 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990-N for 2012 Officer: Richard Karpel | December 31, 2012 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-3849013).
Questions about YOGA ALLIANCE
- What is the EIN of YOGA ALLIANCE?
- The employer identification number (EIN) of YOGA ALLIANCE is 38-3849013.
- Is YOGA ALLIANCE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2013.
- Are donations to YOGA ALLIANCE tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does YOGA ALLIANCE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of YOGA ALLIANCE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did YOGA ALLIANCE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of YOGA ALLIANCE?
- The 990 for the year ended December 31, 2024 names Shannon Rouche.
- Who are the officers and directors of YOGA ALLIANCE?
- The 990 for the year ended December 31, 2024 lists 16 people; 5 received compensation from the organization, the highest $473,451 (Shannon Roche, President & CEO, Ex-Officio Board Member).
- How much revenue does YOGA ALLIANCE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $10,343,431, expenses of $10,584,880 and total assets of $9,326,319 at year end.
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