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Nonprofit · EIN 38-2822868

DETROIT ADVERTISING ASSOCIATION

Tax-exempt · GROSSE PT WDS, MI 48236

Financials

$293K$251K2023$303K$290K2024
Revenue Expenses · by fiscal year end
Financials of DETROIT ADVERTISING ASSOCIATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$302,903$289,820$13,083$96,239$450$95,789
December 31, 2023990$293,473$251,349$42,124$83,404$798$82,606
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$0
Program service revenue
$302,900
Investment income
$3
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$23,500
Salaries, compensation and benefits (total)
$23,500
Professional fundraising fees
$0
Accounting fees
$12,200

Balance sheet and other

Total assets, start of year
$83,404
Total assets, end of year
$96,239
Total liabilities, end of year
$450
Net assets, end of year
$95,789
Gross receipts
$302,903
Employees
0
Volunteers
30
Year formed
1954
State of legal domicile
MI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensation
Robert GuerriniExecutive Director
Trustee or director
15$23,500
Ashley BrunnerDirector
Trustee or director
1$0
Troy VanVoorenDirector
Trustee or director
1$0
Mike IennaDirector
Trustee or director
1$0
Jeff KatorDirector
Trustee or director
1$0
Maggie SavageDirector
Trustee or director
1$0
Emily LaurenceDirector
Trustee or director
1$0
Matt MillerDirector
Trustee or director
1$0
Ken MontmayorDirector
Trustee or director
1$0
Crissy ObermokDirector
Trustee or director
1$0
Catherine PattersonDirector
Trustee or director
1$0
Sean StevensonDirector
Trustee or director
1$0
Jessica RobineDirector
Trustee or director
1$0
Jennifer SmithDirector
Trustee or director
1$0
Kelly WoodDirector
Trustee or director
1$0
7 more people on this return
NameTitleHours / weekCompensation
Drew WyseDirector
Trustee or director
1$0
Dennis McMillanDirector Chairman Emeritus
Trustee or director, Officer
1$0
Jason MarchioniDirector President
Trustee or director, Officer
1$0
Steve HolmanDirector First Vice President
Trustee or director, Officer
1$0
Susan Venen-BockDirector Second Vice President
Trustee or director, Officer
1$0
Robby HukkaDirector Treasurer
Trustee or director, Officer
1$0
Colleen CoyneDirector Secretary
Trustee or director, Officer
1$0
990 for the year ended December 31, 2023: 22 people
NameTitleHours / weekCompensation
Robert GuerriniExecutive Director
Trustee or director
15$22,000
Ashley BrunnerDirector
Trustee or director
1$0
Colleen CoyneDirector
Trustee or director
1$0
Mike IennaDirector
Trustee or director
1$0
Jeff KatorDirector
Trustee or director
1$0
Bela KoglerDirector
Trustee or director
1$0
Emily LaurenceDirector
Trustee or director
1$0
Matt MillerDirector
Trustee or director
1$0
Ken MontmayorDirector
Trustee or director
1$0
Crissy ObermokDirector
Trustee or director
1$0
Catherine PattersonDirector
Trustee or director
1$0
Todd RankinDirector
Trustee or director
1$0
Jessica RobineDirector
Trustee or director
1$0
Jennifer SmithDirector
Trustee or director
1$0
Kelly WoodDirector
Trustee or director
1$0
Drew WyseDirector
Trustee or director
1$0
Dennis McMillanDirector President
Trustee or director, Officer
1$0
Jason MarchioniDirector First Vice President
Trustee or director, Officer
1$0
Steve HolmanDirector Second Vice President
Trustee or director, Officer
1$0
Susan VenenBockDirector Treasurer
Trustee or director, Officer
1$0
Robby HukkaDirector Secretary
Trustee or director, Officer
1$0
Paul MallonDirector Chairman Emeritus
Trustee or director, Officer
1$0

Address and contacts

Address (IRS master file)
1728 BROADSTONE RD, GROSSE PT WDS, MI 48236-1949
In care of
% SUSAN BOCK
Principal officer (990 for 2024)
Susan Bock, 1728 BROADSTONE RD, GROSSE PT WDS, MI 48236
Signed the 990
Susan Bock, Executive Director
Phone
(313) 938-7865

Mission

To provide its members venues for personal networking and the development of meaningful personal business relationships within the Detroit advertising community. To provide its members updated and accurate contact information for key members of the Detroit advertising community. To provide its members with advantageous business and company relationships that can enhance the effectiveness and efficiency of their business activities. To provide its members venues to promote their individual business activities and concepts.

990 for the year ended December 31, 2024

Program accomplishments

  • DAA provided its members the opportunity for personal networking and development of meaningful relationships within the Detroit advertising community through participation in the DAA Stellantis Day Golf Outing in August at Orchard Lake Country Club. There were 128 golfers at this event and 159 attendees at the pre-golf luncheon featuring a panel presentation of the cross-portfolio update by the Stellantis Media Team including Beth Strong Steve St. Germain Courtney Powers Rochelle Vison and Wendy Lavere. Networking continued at the dinner and awards that followed golf.
    Expenses $65,871 · revenue $73,270
  • DAA provided its members the opportunity for personal networking and development of meaningful relationships within the Detroit advertising community through participation in the DAA Rocket Mortgage Day Golf Outing in September at Detroit Golf Club. There were 97 golfers at this event and 127 attendees at the pre-golf luncheon featuring an update of Rocket Companies Rocket Brands and exciting developments in City of Detroit by CMO Casey Hurbis. Networking continued at the dinner and awards that followed golf.
    Expenses $44,524 · revenue $55,725
  • DAA provided its members the opportunity for personal networking and development of meaningful relationships within the Detroit advertising community through participation in the DAA Ford Day Golf Outing in July at Dearborn Country Club. There were 128 golfers at this event and 158 attendees at the pre-golf breakfast featuring a panel of Ford and Lincoln Marketing Executives moderated by John Mahnach Tier 1 Media Manager. Networking continued at the dinner and awards that followed golf.
    Expenses $42,357 · revenue $75,745
  • Other program services included a golf outing in June and a TopGolf event in March that provided the members with additional opportunities to network.
    Expenses $44,339 · revenue $81,250

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
38-2822868
Tax-exempt status
501(c)(7): Social or recreational club
Donations deductible
No
Exempt since
1989
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$96,239
Income (IRS master file)
$302,903

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$302,903$289,820$96,239XML
990December 2023$293,473$251,349$83,404XML
990December 2022$229,086$246,793$45,338IRS
990-EZDecember 2021–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-2822868).

Questions about DETROIT ADVERTISING ASSOCIATION

What is the EIN of DETROIT ADVERTISING ASSOCIATION?
The employer identification number (EIN) of DETROIT ADVERTISING ASSOCIATION is 38-2822868.
Is DETROIT ADVERTISING ASSOCIATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(7) since 1989.
Are donations to DETROIT ADVERTISING ASSOCIATION tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does DETROIT ADVERTISING ASSOCIATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of DETROIT ADVERTISING ASSOCIATION due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did DETROIT ADVERTISING ASSOCIATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of DETROIT ADVERTISING ASSOCIATION?
The 990 for the year ended December 31, 2024 names Susan Bock.
Who are the officers and directors of DETROIT ADVERTISING ASSOCIATION?
The 990 for the year ended December 31, 2024 lists 22 people; 1 received compensation from the organization, the highest $23,500 (Robert Guerrini, Executive Director).
How much revenue does DETROIT ADVERTISING ASSOCIATION have?
On its 990 for the year ended December 31, 2024 it reported revenue of $302,903, expenses of $289,820 and total assets of $96,239 at year end.

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