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Nonprofit · EIN 38-1426892

GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC

Tax-exempt · BATTLE CREEK, MI 49037

Financials

$29.7M$25.5M2023$33.7M$27.5M2024$33.9M$30.7M2025
Revenue Expenses · by fiscal year end
Financials of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$33,949,220$30,738,821$3,210,399$58,846,834$4,306,845$54,539,989
December 31, 2024990$33,685,847$27,471,730$6,214,117$55,020,439$3,867,735$51,152,704
December 31, 2023990$29,666,892$25,519,762$4,147,130$49,001,491$4,171,935$44,829,556
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$8,137,584
of which government grants
$66,903
Program service revenue
$24,463,745
Investment income
$1,187,295
Net gain from sales of assets
-$13,725
Other revenue
$160,596

Expenses

Grants and similar amounts paid
$86,667
Compensation of officers, directors and key employees
$588,085
Other salaries and wages
$12,127,577
Salaries, compensation and benefits (total)
$15,081,333
Professional fundraising fees
$0
Legal fees
$104,907
Accounting fees
$50,977
Occupancy
$1,576,029
Travel
$131,761
Depreciation
$1,492,943
Program services (functional)
$27,998,789
Management and general (functional)
$2,740,032

Balance sheet and other

Total assets, start of year
$55,020,439
Total assets, end of year
$58,846,834
Total liabilities, end of year
$4,306,845
Net assets, end of year
$54,539,989
Land, buildings and equipment
$19,046,523
Publicly traded securities
$18,313,005
Net assets without donor restrictions
$52,715,600
Net assets with donor restrictions
$1,824,389
Gross receipts
$34,374,548
Employees
981
Volunteers
126
Year formed
1953
State of legal domicile
MI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
KENNETH BAUERPRESIDENT/CEO
Officer
40$366,348$28,684
WILLIAM BROEDERSR VP FINANCE/CFO
Officer
40$177,302$15,751
MARK PETERSVP OF RETAIL OPERATIONS
Highest-paid employee
40$161,210$25,700
SHANNON FRITZVP OF HUMAN RESOURCES
Highest-paid employee
40$118,440$28,713
BRIAN FISHCHAIRPERSON
Trustee or director, Officer
1$0$0
CHUCK STALLARDTREASURER
Trustee or director, Officer
1$0$0
SUSAN BURDICKSECRETARY
Trustee or director, Officer
1$0$0
BILL SIMONDSDIRECTOR
Trustee or director
1$0$0
JASON BOMIADIRECTOR
Trustee or director
1$0$0
MALCOLM SATTERFIELDDIRECTOR
Trustee or director
1$0$0
MICKEY BRUTSCHEDIRECTOR
Trustee or director
1$0$0
PAT GALLAGHERDIRECTOR
Trustee or director
1$0$0
SANITA VIRGILDIRECTOR
Trustee or director
1$0$0
990 for the year ended December 31, 2024: 12 people
NameTitleHours / weekCompensationOther / benefits
KENNETH BAUERPRESIDENT/CEO
Officer
40$324,011$28,637
WILLIAM BROEDERSR VP FINANCE/CFO
Officer
40$176,170$15,639
MARK PETERSVP OF RETAIL SERVICES
Highest-paid employee
40$155,155$25,404
SHANNON FRITZVP OF HUMAN RESOURCES
Highest-paid employee
40$112,994$28,432
PRESTON HICKSVP OF WORKFORCE DEVELOPMENT
Highest-paid employee
40$120,824$13,495
BRIAN FISHCHAIRPERSON
Trustee or director, Officer
1$0$0
CHUCK STALLARDTREASURER
Trustee or director, Officer
1$0$0
SUSAN BURDICKSECRETARY
Trustee or director, Officer
1$0$0
JASON BOMIADIRECTOR
Trustee or director
1$0$0
MALCOLM SATTERFIELDDIRECTOR
Trustee or director
1$0$0
MICKEY BRUTSCHEDIRECTOR
Trustee or director
1$0$0
PAT GALLAGHERDIRECTOR
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 11 people
NameTitleHours / weekCompensationOther / benefits
KENNETH BAUERPRESIDENT/CEO
Officer
40$274,340$22,925
WILLIAM BROEDERSR VP FINANCE/CFO
Officer
40$148,610$12,093
MARK PETERSVP OF RETAIL SERVICES
Highest-paid employee
40$133,475$19,084
PRESTON HICKSVP OF WORKFORCE DEVELOPMENT
Highest-paid employee
40$111,438$10,686
BRIAN FISHCHAIRPERSON
Trustee or director, Officer
1$0$0
SUSAN BURDICKSECRETARY
Trustee or director, Officer
1$0$0
CHUCK STALLARDTREASURER
Trustee or director, Officer
1$0$0
PAT GALLAGHERDIRECTOR
Trustee or director
1$0$0
JASON BOMIADIRECTOR
Trustee or director
1$0$0
MALCOLM SATTERFIELDDIRECTOR
Trustee or director
1$0$0
MICKEY BRUTSCHEDIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
4820 WAYNE RD, BATTLE CREEK, MI 49037-7324
Principal officer (990 for 2025)
KENNETH BAUER, 4820 WAYNE ROAD, BATTLE CREEK, MI 49037
Signed the 990
KENNETH BAUER, PRESIDENT/CEO
Phone
(269) 788-6500
Return prepared by
PLANTE & MORAN PLLC

Mission

CHANGING LIVES THROUGH THE POWER OF WORK.

990 for the year ended December 31, 2025

Program accomplishments

  • RETAIL SALE OF GOODS DONATED BY THE GENERAL PUBLIC. GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND OPERATED 13 RETAIL STORES THROUGHOUT THE CENTRAL MICHIGAN AREA. THE RETAIL STORES PROVIDE EXTENSIVE HARD SKILLS AND SOFT SKILLS TRAINING FOR INDIVIDUALS TO HELP THEM PREPARE FOR OTHER EMPLOYMENT OPPORTUNITIES, AS WELL AS PROVIDE EMPLOYMENT FOR INDIVIDUALS WITH VOCATIONAL AND OTHER BARRIERS TO COMPETITIVE EMPLOYMENT.
    Expenses $25,747,269 · revenue $23,729,912
  • VOCATIONAL SERVICES- WORKFORCE DEVELOPMENT. GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND WORKS WITH GOVERNMENTAL AGENCIES AND AREA BUSINESSES TO PROVIDE TRAINING, JOB COACHING, VOCATIONAL, AND OTHER SERVICES ASSISTING INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT TO INCREASE THEIR JOB SKILLS AND OBTAIN EMPLOYMENT. SEE THE DESCRIPTION OF OUR MISSION FOR A EXAMPLES OF SPECIFIC PROGRAMS.
    Expenses $1,550,983 · grants $86,667 · revenue $12,945
  • CONTRACT SERVICES- GOODWILL INDUSTRIES OF CENTRAL MICHIGAN'S HEARTLAND CONTRACTS WITH AREA BUSINESSES AND MANUFACTURERS TO GENERATE BASIC LIGHT ASSEMBLY AND PACKAGING SERVICES WHILE PROVIDING MANUFACTURING SKILLS TRAINING AND EMPLOYMENT OPPORTUNITIES FOR INDIVIDUALS WITH BARRIERS TO COMPETITIVE EMPLOYMENT.
    Expenses $700,537 · revenue $720,888

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
38-1426892
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1955
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Employment (J32Z)
Assets (IRS master file)
$58,846,834
Income (IRS master file)
$34,374,548

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$33,949,220$30,738,821$58,846,834IRS
990December 2024$33,685,847$27,471,730$55,020,439IRS
990December 2023$29,666,892$25,519,762$49,001,491XML
990December 2022$29,555,317$22,490,358$44,710,785IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-1426892).

Questions about GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC

What is the EIN of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC?
The employer identification number (EIN) of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC is 38-1426892.
Is GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1955.
Are donations to GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC?
The 990 for the year ended December 31, 2025 names KENNETH BAUER.
Who are the officers and directors of GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC?
The 990 for the year ended December 31, 2025 lists 13 people; 4 received compensation from the organization, the highest $366,348 (KENNETH BAUER, PRESIDENT/CEO).
How much revenue does GOODWILL INDUSTRIES OF CENTRAL MICHIGANS HEARTLAND INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $33,949,220, expenses of $30,738,821 and total assets of $58,846,834 at year end.

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