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Nonprofit · EIN 38-1357148

GOODWILL INDUSTRIES OF WEST MICHIGAN INC

Tax-exempt · MUSKEGON, MI 49442

Financials

$33M$28M2023$30.3M$30.1M2024
Revenue Expenses · by fiscal year end
Financials of GOODWILL INDUSTRIES OF WEST MICHIGAN INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$30,331,883$30,111,685$220,198$44,906,112$11,306,082$33,600,030
December 31, 2023990$32,990,341$28,044,955$4,945,386$46,076,795$13,104,828$32,971,967
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$6,902,236
Program service revenue
$22,483,712
Investment income
$750,630
Net rental income
$195,305
Net gain from sales of assets
$442,374
Other revenue
$195,305

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$404,132
Other salaries and wages
$11,036,867
Salaries, compensation and benefits (total)
$14,732,144
Professional fundraising fees
$0
Legal fees
$30,206
Accounting fees
$26,930
Occupancy
$3,629,241
Travel
$90,594
Depreciation
$896,196
Program services (functional)
$26,298,431
Management and general (functional)
$3,786,169
Fundraising (functional)
$27,085

Balance sheet and other

Total assets, start of year
$46,076,795
Total assets, end of year
$44,906,112
Total liabilities, end of year
$11,306,082
Net assets, end of year
$33,600,030
Land, buildings and equipment
$15,314,634
Publicly traded securities
$10,335,534
Net assets without donor restrictions
$33,600,030
Gross unrelated business income
$245,755
Gross receipts
$32,755,552
Employees
682
Volunteers
162
Year formed
1950
State of legal domicile
MI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
JEANETTE HOYERPRESIDENT & CEO
Officer
35$195,448$39,015
RICK SNELLENBERGERCHIEF FINANCIAL OFFICER
Officer
40$128,134$41,535
NICHOLAS CARLSONSUSTAINABILITY DIRECTOR
Highest-paid employee
40$113,143$39,546
KRISTIN GARRISCWO
Highest-paid employee
40$135,662$13,250
STEVE JACKSONRETAIL OPERATION DIRECTOR
Highest-paid employee
40$108,014$32,751
RYAN RISLEYOPERATIONS DIRECTOR
Highest-paid employee
40$109,519$10,676
DIANA OSBORNBOARD CHAIR
Trustee or director, Officer
1$0$0
ALAN STEINMANFIRST VICE CHAIR
Trustee or director, Officer
1$0$0
NANCY MILLERSECOND VICE CHAIR
Trustee or director, Officer
1$0$0
BRUCE SPOELMANTREASURER
Trustee or director, Officer
1$0$0
JANELLE MAIRSECRETARY
Trustee or director, Officer
1$0$0
HAROLD BURRELLBOARD MEMBER
Trustee or director
1$0$0
CLINTON TODDBOARD MEMBER
Trustee or director
1$0$0
KASLENA HUSSEYBOARD MEMBER
Trustee or director
1$0$0
JOHN JOHNSTONBOARD MEMBER
Trustee or director
1$0$0
5 more people on this return
NameTitleHours / weekCompensation
PAUL GILBERTBOARD MEMBER
Trustee or director
1$0
TODD BRAMERBOARD MEMBER
Trustee or director
1$0
DAVID TIMMERBOARD MEMBER
Trustee or director
1$0
CYNDI LANGLOISBOARD MEMBER
Trustee or director
1$0
GEORGE JOHNSONBOARD MEMBER
Trustee or director
1$0
990 for the year ended December 31, 2023: 20 people
NameTitleHours / weekCompensationOther / benefits
JEANETTE HOYERPRESIDENT & CEO
Officer
35$182,601$37,392
RICK SNELLENBERGERCHIEF FINANCIAL OFFICER
Officer
40$125,110$39,728
NICHOLAS CARLSONSUSTAINABILITY DIRECTOR
Highest-paid employee
40$108,000$37,675
KRISTIN GARRISCWO
Highest-paid employee
40$131,178$12,658
RYAN RISLEYOPERATIONS DIRECTOR
Highest-paid employee
40$105,391$10,159
DIANA OSBORNBOARD CHAIR
Trustee or director, Officer
1$0$0
ALAN STEINMANFIRST VICE CHAIR
Trustee or director, Officer
1$0$0
NANCY MILLERSECOND VICE CHAIR
Trustee or director, Officer
1$0$0
JANELLE MAIRSECRETARY
Trustee or director, Officer
1$0$0
HAROLD BURRELLBOARD MEMBER
Trustee or director
1$0$0
TOM DAKEBOARD MEMBER
Trustee or director
1$0$0
PAUL GILBERTBOARD MEMBER
Trustee or director
1$0$0
GEORGE JOHNSONBOARD MEMBER
Trustee or director
1$0$0
KASLENA HUSSEYBOARD MEMBER
Trustee or director
1$0$0
TODD BRAMERBOARD MEMBER
Trustee or director
1$0$0
DAVID TIMMERBOARD MEMBER
Trustee or director
1$0$0
MICHAEL MUSKOVINBOARD MEMBER
Trustee or director
1$0$0
CYNDI LANGLOISBOARD MEMBER
Trustee or director
1$0$0
BRUCE SPOELMANBOARD MEMBER
Trustee or director
1$0$0
CLINTON TODDBOARD MEMBER
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
271 E APPLE AVE, MUSKEGON, MI 49442-3490
Principal officer (990 for 2024)
JEANETTE HOYER, 271 E APPLE AVENUE, MUSKEGON, MI 494423408
Signed the 990
JEANETTE HOYER, PRESIDENT & CEO
Phone
(231) 722-7871
Return prepared by
REHMANN ROBSON LLC

Mission

GOODWILL BELIEVES THAT WORK HAS THE POWER TO TRANSFORM LIVES AND PLAYS A CRITICAL ROLE IN ACHIEVING SECURITY, INDEPENDENCE, SELF-WORTH, PRIDE, AND RESPECT. GOODWILL'S VISION IS THAT EVERY PERSON HAS A PATHWAY TO MEANINGFUL AND SUSTAINING WORK. THE AGENCY OFFERS A BROAD RANGE OF JOB TRAINING PROGRAMS AND EMPLOYMENT PLACEMENT SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS, AND ALSO PROVIDES WRAPAROUND SUPPORT SERVICES SUCH AS MONEY MANAGEMENT TRAINING, FREE TAX PREPARATION ASSISTANCE, AND COMMUNITY RESOURCE REFERRALS. FOR A FULL DESCRIPTION OF GOODWILL'S MISSION-BASED PROGRAMS AND SERVICES, PLEASE VISIT GOODWILLWM.ORG.

990 for the year ended December 31, 2024

Program accomplishments

  • RETAIL AND DONATED GOODS PROGRAM SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN ACCEPTS DONATED CLOTHING AND OTHER HOUSEHOLD GOODS FROM THE PUBLIC AND SELLS THESE DONATIONS AT GOODWILL'S 18 COMMUNITY-BASED RETAIL AND OUTLET STORES, AS WELL AS ONLINE. THE REVENUE FROM THE SALE OF THESE GOODS SUPPORTS GOODWILL'S MISSION-BASED EMPLOYMENT AND TRAINING PROGRAMS AND SERVICES. GOODWILL'S RETAIL DIVISION ALSO PROVIDES TIME-LIMITED ON-THE-JOB TRAINING AND WORK EXPERIENCE FOR PEOPLE ENROLLED IN GOODWILL PROGRAMMING. CLOTHING AND OTHER GOODS NOT SUITABLE FOR RESALE IN GOODWILL STORES ARE SORTED AND SOLD TO VARIOUS RECYCLERS OR SALVAGE BROKERS FOR THE GREATEST VALUE, DIVERTING AS MUCH AS POSSIBLE FROM THE WASTE STREAM. GOODWILL IS FOCUSED ON MAXIMIZING DONATION VALUE FOR ITS MISSION-BASED WORKFORCE DEVELOPMENT SERVICES, AS WELL AS REDUCING WASTE. IN 2024, GOODWILL INDUSTRIES OF WEST MICHIGAN DIVERTED 10.8 MILLION POUNDS OF MATERIAL FROM LOCAL LANDFILLS.
    Expenses $21,176,320 · revenue $20,029,776
  • GOODWILL JANITORIAL SERVICES AND SUSTAINABILITY/RECYCLING DIVISION. GOODWILL INDUSTRIES OF WEST MICHIGAN CREATES EMPLOYMENT AND JOB TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT THROUGH ITS VARIOUS BUSINESS LINES. GOODWILL'S JANITORIAL SERVICES DIVISION PROVIDES COMPREHENSIVE JANITORIAL SERVICES, COMMERCIAL FLOOR CARE, AND CARPET CLEANING THROUGH WORK CONTRACTED WITH AREA BUSINESSES. GOODWILL'S SUSTAINABILITY/RECYCLING DIVISION PARTNERS WITH AREA BUSINESSES TO RECYCLE OR RESELL CORPORATE ASSETS SUCH AS OFFICE FURNITURE AND ELECTRONICS AND COMPUTERS. THROUGH A COMBINATION OF RECYCLING AND REUSE PRACTICES, GOODWILL ENSURES EACH DONATED ASSET REACHES ITS BEST DESTINATION FOR MAXIMUM VALUE AND MINIMAL WASTE. THE DIVISION ALSO PROVIDES FREE COMPUTER AND TV RECYCLING TO THE COMMUNITY. COMPUTERS, TVS, AND OTHER COMPUTER-RELATED ELECTRONICS ARE COLLECTED AT GOODWILL RETAIL AND DONATION LOCATIONS AND REFURBISHED OR RECYCLED. THE PROGRAM DIVERTS MILLIONS OF POUNDS OF WASTE FROM MICHIGAN LANDFILLS AND PROVIDES JOB AND TRAINING OPPORTUNITIES FOR PEOPLE WITH DISABILITIES AND OTHER DISADVANTAGES.
    Expenses $1,882,896 · revenue $254,584
  • WORKFORCE DEVELOPMENT SERVICES. GOODWILL INDUSTRIES OF WEST MICHIGAN PROVIDES JOB TRAINING AND CAREER SERVICES, AS WELL AS JOB PLACEMENT OPPORTUNITIES AND POST-EMPLOYMENT SUPPORT TO INDIVIDUALS WITH DISABILITIES AND OTHER CHALLENGES TO EMPLOYMENT. IN 2024, GOODWILL SERVED 3,327 PEOPLE 413 OF WHOM WERE PLACED INTO COMPETITIVE JOBS IN THE COMMUNITY. GOODWILL OFFERS A BROAD RANGE OF MISSION-BASED TRAINING PROGRAMS AND SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS. SOME PEOPLE FIND THEIR WAY TO GOODWILL BECAUSE OF LIMITED SKILLS OR WORK HISTORY, SOME HAVE PHYSICAL OR DEVELOPMENTAL DISABILITIES, WHILE OTHERS ARE REFERRED BY COLLABORATING PARTNER ORGANIZATIONS. GOODWILL COLLABORATES AND PARTNERS WITH A VARIETY OF OTHER ORGANIZATIONS AND BUSINESSES IN THE COMMUNITY TO ENHANCE AND BROADEN OPPORTUNITIES AND SERVICES FOR ITS PROGRAM PARTICIPANTS. IN 2024, GOODWILL LAUNCHED THREE NEW VOCATIONAL CERTIFICATION PROGRAMS WITH FREE, ON-SITE CHILD CARE FOR ITS PROGRAM PARTICIPANTS. THE NEW CERTIFICATION PROGRAMS ARE: HVAC-R, FORKLIFT OPERATOR, AND CUSTOMER CARE PROFESSIONAL. IN 2024, WE ALSO EXPANDED AND STRENGTHENED OUR COMMUNITY PARTNERSHIPS TO OFFER HOUSING ASSISTANCE, CHILD CARE ASSISTANCE, ENGLISH AS A SECOND LANGUAGE CLASSES, AND GED AND HIGH SCHOOL DIPLOMA INSTRUCTION, ON SITE AT OUR CAREER CENTER.OTHER PROGRAMS AND SERVICES OFFERED IN 2024 INCLUDE: EMPOWERING EX-OFFENDERS IN TRANSITION (EXIT) PROGRAM, OFFENDER SUCCESS (OS), SUPPORTIVE TRANSITIONAL EMPLOYMENT PROGRAMMING (STEP), JANITORIAL OCCUPATIONAL TRAINING (JOT), SUPPORTIVE SERVICES FOR VETERAN FAMILIES (SSVF) PROGRAM, RENTING WITH CONFIDENCE CLASS, AND MORE. THE GOODWILL CAREER CENTER ALSO OFFERS EMPLOYMENT SERVICES AND RELATED SUPPORT TO PEOPLE LOOKING FOR WORK, OR SEEKING HELP IN ADVANCING THEIR CAREERS. FREE SERVICES INCLUDE: JOB SEARCH ASSISTANCE, RESUME DEVELOPMENT, INTERVIEW COACHING, CAREER EXPLORATION, BASIC COMPUTER TRAINING, AND MORE. ADDITIONALLY, WORKFORCE DEVELOPMENT SERVICES PROVIDES A VARIETY OF SUPPORTS SUCH AS FINANCIAL LITERACY COACHING AND FREE TAX PREPARATION SERVICES FOR LOW- TO MODERATE-INCOME INDIVIDUALS AND FAMILIES. IN 2024, GOODWILL'S VOLUNTEER INCOME TAX PROGRAM PROCESSED 2,339 TAX RETURNS RESULTING IN MORE THAN $2.8 MILLION TO THE WEST MICHIGAN COMMUNITY.
    Expenses $3,239,215 · revenue $1,839,999

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
38-1357148
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1951
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$44,906,112
Income (IRS master file)
$32,755,552

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$30,331,883$30,111,685$44,906,112XML
990-TDecember 2024–––IRS
990December 2023$32,990,341$28,044,955$46,076,795XML
990December 2022$25,744,875$24,771,146$45,060,190IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-1357148).

Questions about GOODWILL INDUSTRIES OF WEST MICHIGAN INC

What is the EIN of GOODWILL INDUSTRIES OF WEST MICHIGAN INC?
The employer identification number (EIN) of GOODWILL INDUSTRIES OF WEST MICHIGAN INC is 38-1357148.
Is GOODWILL INDUSTRIES OF WEST MICHIGAN INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1951.
Are donations to GOODWILL INDUSTRIES OF WEST MICHIGAN INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GOODWILL INDUSTRIES OF WEST MICHIGAN INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GOODWILL INDUSTRIES OF WEST MICHIGAN INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GOODWILL INDUSTRIES OF WEST MICHIGAN INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of GOODWILL INDUSTRIES OF WEST MICHIGAN INC?
The 990 for the year ended December 31, 2024 names JEANETTE HOYER.
Who are the officers and directors of GOODWILL INDUSTRIES OF WEST MICHIGAN INC?
The 990 for the year ended December 31, 2024 lists 20 people; 6 received compensation from the organization, the highest $195,448 (JEANETTE HOYER, PRESIDENT & CEO).
How much revenue does GOODWILL INDUSTRIES OF WEST MICHIGAN INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $30,331,883, expenses of $30,111,685 and total assets of $44,906,112 at year end.

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