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Nonprofit · EIN 36-3568407

GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION

Also known as MEET MINNEAPOLIS

Tax-exempt · MINNEAPOLIS, MN 55402

Financials

$13.7M$16.3M2023$13.5M$14.7M2024
Revenue Expenses · by fiscal year end
Financials of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$13,522,995$14,688,005-$1,165,010$6,062,166$4,620,646$1,441,520
December 31, 2023990$13,673,742$16,283,453-$2,609,711$7,805,859$5,199,329$2,606,530
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$12,371,406
of which government grants
$12,367,217
Program service revenue
$1,067,723
Investment income
$83,866
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$662,659
Other salaries and wages
$5,627,242
Salaries, compensation and benefits (total)
$7,734,850
Professional fundraising fees
$0
Legal fees
$6,834
Accounting fees
$36,778
Occupancy
$661,776
Travel
$292,656
Depreciation
$331,049
Program services (functional)
$10,516,914
Management and general (functional)
$4,171,091

Balance sheet and other

Total assets, start of year
$7,805,859
Total assets, end of year
$6,062,166
Total liabilities, end of year
$4,620,646
Net assets, end of year
$1,441,520
Land, buildings and equipment
$911,600
Net assets without donor restrictions
$1,195,139
Net assets with donor restrictions
$246,381
Gross unrelated business income
$207,988
Gross receipts
$13,522,995
Employees
93
Volunteers
100
Year formed
1987
State of legal domicile
MN

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
MELVIN TENNANTPRESIDENT
Trustee or director, Officer
40$382,350$26,435
SANDRA CHRISTENSENSVP FINANCE & BUSINESS OPS
Officer
40$215,548$38,326
COURTNEY RIESSVP DESTINATION BRANDING & STRATEGY
Highest-paid employee
40$232,365$14,109
CHRISTY LOYSVP DESTINATION SALES
Highest-paid employee
40$207,555$17,423
WILLIAM DEEFSVP PUBLIC AFFAIRS
Highest-paid employee
40$170,987$14,566
MADONNA CARRVP DESTINATION SERVICES
Highest-paid employee
40$160,070$9,603
KAJ VAJVP EDIA
Highest-paid employee
40$148,309$10,264
ROBERT LILLIGRENCHAIR
Trustee or director, Officer
4$0$0
TABITHA MONTGOMERYVICE CHAIR
Trustee or director, Officer
4$0$0
MICHAEL CLARKSECRETARY/TREASURER
Trustee or director, Officer
4$0$0
LESTER BAGLEYIMMEDIATE PAST CHAIR
Trustee or director, Officer
4$0$0
LARRY ABDOBOARD MEMBER
Trustee or director
1$0$0
ANN AHMEDBOARD MEMBER
Trustee or director
1$0$0
MARGARET ANDERSON KELLIHERBOARD MEMBER
Trustee or director
1$0$0
AL BANGOURABOARD MEMBER
Trustee or director
1$0$0
29 more people on this return
NameTitleHours / weekCompensation
JARED BREWINGTONBOARD MEMBER
Trustee or director
1$0
SHELLEY BUCKBOARD MEMBER
Trustee or director
1$0
KATIE CASHMANBOARD MEMBER
Trustee or director
1$0
ADAM DUININCKBOARD MEMBER
Trustee or director
1$0
HEATHER EDELSONBOARD MEMBER
Trustee or director
1$0
KIP ELLIOTTBOARD MEMBER
Trustee or director
1$0
IRENE FERNANDOBOARD MEMBER
Trustee or director
1$0
JACOB FREYBOARD MEMBER
Trustee or director
1$0
CHELSIE GLAUBITZ GABIOUBOARD MEMBER
Trustee or director
1$0
ANDREA JENKINSBOARD MEMBER
Trustee or director
1$0
JEFF JOHNSONBOARD MEMBER
Trustee or director
1$0
LESLEY KANDARASBOARD MEMBER
Trustee or director
1$0
EMILY KOSKIBOARD MEMBER
Trustee or director
1$0
MIKE LOGANBOARD MEMBER
Trustee or director
1$0
KATIE LUBERBOARD MEMBER
Trustee or director
1$0
WADE LUNEBERGBOARD MEMBER
Trustee or director
1$0
JULIE MANNINGBOARD MEMBER
Trustee or director
1$0
AARON MCDOUGLEBOARD MEMBER
Trustee or director
1$0
MIKE NOBLEBOARD MEMBER
Trustee or director
1$0
ANDREA MOKROSBOARD MEMBER
Trustee or director
1$0
YOOM NGUYENBOARD MEMBER
Trustee or director
1$0
ELLIOTT PAYNEBOARD MEMBER
Trustee or director
1$0
MICHAEL RAINVILLEBOARD MEMBER
Trustee or director
1$0
JENNIFER RIDGEWAYBOARD MEMBER
Trustee or director
1$0
RT RYBAKBOARD MEMBER
Trustee or director
1$0
BRIAN RYKSBOARD MEMBER
Trustee or director
1$0
MIKE VEKICHBOARD MEMBER
Trustee or director
1$0
LATRISHA VETAWBOARD MEMBER
Trustee or director
1$0
GRACE WALTZBOARD MEMBER
Trustee or director
1$0
990 for the year ended December 31, 2023: 43 people
NameTitleHours / weekCompensationOther / benefits
MELVIN TENNANTPRESIDENT
Trustee or director, Officer
40$362,574$25,786
BRENT FORESTERSR VP DESTINATION SALES
Highest-paid employee
40$268,224$31,823
SANDRA CHRISTENSENVP FINANCE & ADMINISTRATION
Officer
40$214,904$36,825
COURTNEY RIESSR VP BRANDING & STRATEGY
Highest-paid employee
40$228,813$9,453
WILLIAM DEEFSR VP PUBLIC AFFAIRS
Highest-paid employee
40$170,782$30,826
MADONNA CARRVP DESTINATION SALES
Highest-paid employee
40$157,016$16,934
STEPHANIE ABRAHAMDIRECTOR OF CONVENTION SALES
Highest-paid employee
40$147,156$9,326
LESTER BAGLEYCHAIR
Trustee or director, Officer
4$0$0
ROBERT LILLIGRENVICE-CHAIR
Trustee or director, Officer
4$0$0
CHRISTY LOYSECRETARY/TREASURER
Trustee or director, Officer
4$0$0
DARA RUDICKIMMEDIATE PAST CHAIR
Trustee or director, Officer
4$0$0
LARRY ABDOBOARD MEMBER
Trustee or director
1$0$0
ANN AHMEDBOARD MEMBER
Trustee or director
1$0$0
AL BANGOURABOARD MEMBER
Trustee or director
1$0$0
JARED BREWINGTONBOARD MEMBER
Trustee or director
1$0$0
SHELLEY BUCKBOARD MEMBER
Trustee or director
1$0$0
JASON CHAVEZBOARD MEMBER
Trustee or director
1$0$0
MICHAEL CLARKBOARD MEMBER
Trustee or director
1$0$0
STEVE CRAMERBOARD MEMBER
Trustee or director
1$0$0
KIP ELLIOTTBOARD MEMBER
Trustee or director
1$0$0
IRENE FERNANDOBOARD MEMBER
Trustee or director
1$0$0
JACOB FREYBOARD MEMBER
Trustee or director
1$0$0
CHELSIE GLAUBITZ GABIOUBOARD MEMBER
Trustee or director
1$0$0
LISA GOODMANBOARD MEMBER
Trustee or director
1$0$0
ANDREA JENKINSBOARD MEMBER
Trustee or director
1$0$0
JEFF JOHNSONBOARD MEMBER
Trustee or director
1$0$0
HEATHER JOHNSTONBOARD MEMBER
Trustee or director
1$0$0
LESLEY KANDARASBOARD MEMBER
Trustee or director
1$0$0
EMILY KOSKIBOARD MEMBER
Trustee or director
1$0$0
KATHERINE C LUBERBOARD MEMBER
Trustee or director
1$0$0
WADE LUNEBURGBOARD MEMBER
Trustee or director
1$0$0
JULIE MANNINGBOARD MEMBER
Trustee or director
1$0$0
ANDREA MOKROSBOARD MEMBER
Trustee or director
1$0$0
TABITHA MONTGOMERYBOARD MEMBER
Trustee or director
1$0$0
YOOM NGUYENBOARD MEMBER
Trustee or director
1$0$0
MICHAEL RAINVILLEBOARD MEMBER
Trustee or director
1$0$0
JENNIFER RIDGEWAYBOARD MEMBER
Trustee or director
1$0$0
BRIAN RYKSBOARD MEMBER
Trustee or director
1$0$0
DEEPAK SUBBAIAHBOARD MEMBER
Trustee or director
1$0$0
MIKE VEKICHBOARD MEMBER
Trustee or director
1$0$0
LATRISHA VETAWBOARD MEMBER
Trustee or director
1$0$0
MYCHAL VLATKOVICHBOARD MEMBER
Trustee or director
1$0$0
JONATHAN WEINHAGENBOARD MEMBER
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
801 MARQUETTE AVE STE 100, MINNEAPOLIS, MN 55402-2805
In care of
% GREA
Principal officer (990 for 2024)
SANDY CHRISTENSEN, 801 MARQUETTE AVENUE 100, MINNEAPOLIS, MN 55402
Signed the 990
SANDY CHRISTENSEN, SENIOR VP FINANCE & ADMINISTRATION
Phone
(612) 767-8090
Return prepared by
CLIFTONLARSONALLEN LLP

Mission

AT MEET MINNEAPOLIS, OUR MISSION IS TO POSITIVELY IMPACT THE ECONOMIC AND SOCIAL PROSPERITY OF OUR MINNEAPOLIS COMMUNITY. BY ATTRACTING VISITORS, MEETINGS AND EVENTS, OUR WORK DIRECTLY SUPPORTS LOCAL WORKERS AND BUSINESSES, AND GENERATES CRITICAL REVENUES.

990 for the year ended December 31, 2024

Program accomplishments

  • THE INTEGRATED SALES AND MARKETING PLAN INCLUDES DETAILED INITIATIVES, ALL DESIGNED TO PROMOTE THE MINNEAPOLIS CONVENTION CENTER AND THE CITY OF MINNEAPOLIS OVERALL. THE MINNEAPOLIS CONVENTION CENTER IS PROMOTED AS A VENUE FOR TRADE SHOWS AND CONVENTIONS AND THE CITY OF MINNEAPOLIS IS MARKETED AS BOTH A CONVENTION SITE AS WELL AS A DESIRABLE TOURIST DESTINATION. IN 2024, 528,034 ROOM NIGHTS WERE BOOKED IN THE CITY, $21.4 MILLION IN REVENUE WAS GENERATED FOR THE CONVENTION CENTER (A 16% INCREASE FROM THE PRIOR YEAR) INCLUDING 199 EVENTS BRINGING IN 719,756 ATTENDEES. ALSO IN 2024, 7.4 BILLION MEDIA IMPRESSIONS WERE ACHIEVED, WHILE MEET MINNEAPOLIS' WORK INFLUENCED MORE THAN 1,200 MEDIA STORIES AND GREW SOCIAL MEDIA FOLLOWERS TO 192,100 ACROSS ALL CHANNELS. SPORTING EVENTS THAT MEET MINNEAPOLIS PROCURED AND/OR EXECUTED IN 2024 INCLUDED THE NCAA MEN'S AND WOMEN'S BIG 10 BASKETBALL CHAMPIONSHIPS, AS WELL AS THE USA GYMNASTICS OLYMPIC TRIALS, GENERATING AN ESTIMATED $74.9 MILLION IN ECONOMIC IMPACT. HOTEL PERFORMANCE BROKE RECORD IN BOTH DEMAND AND REVENUE.
    Expenses $10,516,914 · revenue $859,735

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
36-3568407
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Exempt since
1988
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$6,062,166
Income (IRS master file)
$13,522,995

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$13,522,995$14,688,005$6,062,166XML
990December 2023$13,673,742$16,283,453$7,805,859XML
990December 2022$12,764,519$14,271,865$10,678,288IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 36-3568407).

Questions about GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION

What is the EIN of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION?
The employer identification number (EIN) of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION is 36-3568407.
Is GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1988.
Which annual return does GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION?
The 990 for the year ended December 31, 2024 names SANDY CHRISTENSEN.
Who are the officers and directors of GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION?
The 990 for the year ended December 31, 2024 lists 44 people; 7 received compensation from the organization, the highest $382,350 (MELVIN TENNANT, PRESIDENT).
How much revenue does GREATER MINNEAPOLIS CONVENTION & VISITORS ASSOCIATION have?
On its 990 for the year ended December 31, 2024 it reported revenue of $13,522,995, expenses of $14,688,005 and total assets of $6,062,166 at year end.

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